Ireland-based Bionic enters the African market with Primedia Unlimited

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Ireland-based Bionic enters the African market with Primedia Unlimited --

Fri, 03 Feb 2017 12:09

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Left to Right: Aidan Baigrie (Client Partner Facebook), Patrick Dawson (BIONIC COO), Nunu Ntshingila (Regional Director Africa Facebook ), Ryan Williams (Primedia Unlimited Group CEO), Paolo Picazio (Partner Manager SEMEA Facebook), Cian Buckley (BIONIC Business Development Manager Africa Region), Keith O Reilly (BIONIC CPO & Director), Aidan Doherty (Client Solutions Manager, SSA Facebook)

Bionic, a successful Facebook marketing partner based in Dublin are delighted to announce their entry into the African Market with local partners Primedia Unlimited. Bionic Africa will be based out of Johannesburg.

The growth and the success of their platform in other markets prompted Bionic to look for opportunities to bring the power of Intelligent Automation algorithm to African shores.

Bionic COO Patrick Dawson commented, We are particularly enthusiastic about Bionic Africa s early successes in South Africa, and together with our partners in Primedia Unlimited we are committed to supporting great South African and African brands to scale their social media investment efficiently. Our intelligent automation approach, strong local presence and track record in delivering exceptional performance will provide a winning combination for our partners in Sub-Saharan Africa.

Through a recent partnership deal with major local media company Primedia Unlimited, Bionic Africa are now supporting and servicing clients from Johannesburg, combining high-level service-expertise with Bionic s powerful intelligent automation features. Ryan Williams, Group CEO of Primedia Unlimited says, With traditional advertising budgets shifting significantly into the digital arena, we are delighted to have such a successful, sophisticated and experienced partner like Bionic on-board as we grow and develop our business into the future. The level of sophistication of the platform, Bionic s impressive track record around the world, their Facebook Marketing Partnership status, and the massive opportunity for more efficient social media investment create a recipe for success. Success not just for Bionic Africa, but more importantly for the clients and partners we have been working with over the past 14 years.

Currently operating in 25 markets globally, Bionic has seen rapid growth in recent years and sees the diverse African landscape as a key territory for the future. With their Intelligent Automation features supported by an experienced team, Bionic has a proven track record globally with many major direct clients and agency partners.

Imraan Rajab, Head of Biddable and Technology at Bionic s existing South Africa clients Mediacom, has said; We are delighted to welcome Bionic to Africa and are particularly excited about their commitment to this Region, our continued collaboration with Bionic and our combined efforts in servicing our local clients. Their subject matter expertise, powerful targeting algorithm and highly responsive servicing have led to great efficiency gains for our clients. We wish them all the very best in this region and look forward to working with their local agile and innovative solution.

Bionic Africa have made big strides in the market, also starting work with performance agency Neo @ Ogilvy. Brad Page, managing director had this to say; We re delighted to have Bionic as a technology partner. Their commitment to agile technology, a strong local presence and outstanding servicing compliments our philosophy. Thus far, I m witnessing improved efficiencies across time management and campaign results. Looking forward to growing upon the foundation we established last year.

Bionic recently attended and presented at both of Facebook s Performance Summit s last week, in Johannesburg and Cape Town respectively.

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