LOS ANGELES Sinclair Broadcast Group and Technicolor delivered an industry first by successfully deploying Technicolor's ATSC 3.0 4K UltraHD testbed platform and receiving an over-the-air signal. The Technicolor platform, based on open audio, video and transport standards including Scalable HEVC (SHVC), MPEG-H audio and MPEG-MMT transport, has been integrated into Sinclair's experimental OFDM transmission system in Baltimore, Maryland. The impact of this deployment is that broadcasters will be able to deliver the highest quality content, inclusive of 4K UltraHD live broadcast in a simultaneous transmission to consumers both at home and on-the-go. Technicolor has created an integrated platform, not just a single component such as audio or video, which enables us to do real-world deployments and testing of this exciting next generation ATSC 3.0 technology, said Vince Pizzica, senior executive vice president of Corporate Development and Technology for Technicolor. Our testbed has been designed around open standards, with robustness in mind to ensure delivery of high quality programming to all devices. Transmitting over-the-air for a speed of 70mph in a real-world scenario demonstrates our systems approach' to solving market and customer issues.
Sinclair continues to work to bring future value to all broadcast stakeholders, a future where HDTV and new services can be reliably delivered to tablets and portable devices, and 4K UltraHD to our home audience, said Mark Aitken, vice president of Advanced Technology for Sinclair. These new revenue opportunities bring local broadcasters to the forefront of serving our local markets. Our viewers are increasingly mobile in all that they are engaged and the technologies we are demonstrating bring new alternatives in the delivery of media content to consumers.
This is the first successful broadcast of Scalable HEVC compression anywhere in the world. This is also the first successful integration of MPEG-MMT A/V transport technology, which is enhanced with Technicolor's fast channel change and staggercast technologies to ensure consumers do not lose audio capabilities even when reception and video are not seamless experiences. All of these elements will work together to deploy the first ATSC 3.0 live experimental transmission in which live 4K scalable video and audio will be delivered over the air and live-streamed onto mobile devices.
Scalable HEVC translates bits from a network data stream into a picture by breaking up video bit streams into subsets that add layers of quality and resolution to video signals. Our platform allows us to flexibly adapt to sub-par network connections by dropping these bit stream subsets or packets in order to reduce the frame rate, resolution or bandwidth consumption of a picture, which prevents the picture from breaking up. For example, a mobile phone would receive only the base layer or bit stream while a high-definition TV or video conferencing console would receive both the base layer and bit stream subset or enhancement layer.
A note from Mark Aitken about SHVC:
Scalable video coding (sometimes referred to as layered coding) offers many benefits to the stakeholders in any transition to a Next Generation Broadcast Platform. High Efficiency Video Coding, also known as H.265 and MPEG-H Part 2, is designed to support 4K and 8K Ultra High Definition. Scalable HEVC, or SHVC allows video bit streams to be broken into bit stream subsets that add layers of quality and resolution to video signals.
To the consumer, it ensures that the rugged nomadic/portable services available to devices such as tablets and smartphones is a high quality viewing experience (HDTV), and it brings to traditional fixed services supported by outdoor antennas the possibility of UltraHD. A base layer' that provides improved HDTV (supporting high dynamic range, high frame rates, larger bit-depths) drives a better viewing experience across all classes of devices. Having multiple layers' of service (differentiated robustness) allows the efficient maximization of bit allocation for video and audio services while also serving as a means to provide graceful degradation'. (Imagine an increasingly difficult broadcast environment where the picture quality can progress from UltraHD to HDTV to audio only. No cliff effect where it is all or nothing.' This also provides for a unified base level of service (HDTV) for Broadcasters converting to NGBP.)
For the industries that surround' television broadcasting (consumer electronics manufacturers, smart phone and tablet makers, programmers, advertisers, etc.), SHVC provides understanding for baselines services that need to be supported (HDTV). A unified deployment commitment also means a level of universal service (HDTV) and expect enhanced services (SHVC). Many of the questions regarding what will be the primary video service offered? are easily answered. A number of flexible transition scenarios are available to Broadcasters ensuring an orderly conversion of services to NGBP. Certainty drives a robust ecosystem.
For regulators, the benefits to the public are more easily identified. With graceful degradation', a higher quality of service can be expected. The digital cliff effect' is eliminated, and differentiated service levels can be tailored to the needs of the service being offered. More effective use of spectrum across a wide variety of devices big and small. Competitive nomadic/portable services drive a better value equation for consumers.
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
07/08/2025
July 8 2025, 22:30 (PDT) Tata Motors & Dolby Bring Dolby Atmos to Harrier.ev, R...
12/07/2025
As the death toll continues to mount, with at least 120 killed and more than 170 people still missing on July 10 from devastating Texas floods, a number of broa...
12/07/2025
EL SEGUNDO, Calif., and MIAMI -DirecTV and TelevisaUnivision have signed a deal that will make the ad-supported premium subscription tier of ViX, ViX Premium wi...
11/07/2025
PARK CITY, UTAH, July 11, 2025 - The nonprofit Sundance Institute announced today the 11 producers chosen for its annual Producers Labs, returning to Ucross Fou...
11/07/2025
If you've ever wondered what might be playing in Clark Kent's headphones...
11/07/2025
L3Harris Technologies President of Intelligence, Surveillance and Reconnaissance Jason Lambert and General Manager of L3Harris Waco facility Sean Ling held a ce...
11/07/2025
ARLINGTON, Va. WETA, the flagship public media station in the national capital area, has launched WETA+, a new streaming service tailored for the local Washingt...
11/07/2025
The Federal Communications Commission has emerged as one of the central players in the broadcast TV landscape in 2025, with its deregulatory policies sparking h...
11/07/2025
Calrec will introduce usability, customization and system enhancements across its entire range of Argo consoles during IBC2025, Sept. 12-15, at the RAI Amsterda...
11/07/2025
LONDON Encompass Digital Media said it will support live and on-demand viewing of the 2025 FIFA Club World Cup across multiple global regions for sports enterta...
11/07/2025
Two-thirds of broadcast engineers reaped the benefits of a pay raise within the last year....
11/07/2025
CARY, N.C. SmallHD has launched the Quantum 27, a new 26.5-inch Quantum-Dot OLED monitor designed to deliver postproduction image quality in a compact, set-frie...
11/07/2025
The Federal Communications Commission's Enforcement Bureau and Tegna have entered into a consent decree that will settle an investigation into the accidenta...
11/07/2025
WASHINGTON Following news in early July that Paramount had settled President Donald Trump's lawsuit, Sens. Edward J. Markey (D-Mass.) and Ben Ray Luj n (D-N...
11/07/2025
Model/Actriz Performs Lead Single Cinderella on The Late Show with Stephen Colbe...
11/07/2025
Behind the Mic: Amazon Prime Preps for First Season of NBA Action; MSG Networks ...
11/07/2025
SVG New Sponsor Spotlight: Suite Studios' Craig Hering on Adapting to Client...
11/07/2025
2025 SVG Content Management Forum Breaks Down AI's Impact, Continued Transit...
11/07/2025
A Journey HOME: University of Nebraska's HuskerVision Goes IP Leaders from the HuskerVision and Lawo share their IP learnings By SVG Staff
Friday, July 1...
11/07/2025
CMSI, Remote Picture Labs, Ace ESPN's Cloud-Based Editing Efforts for Wimble...
11/07/2025
Netflix Enters the Live-Boxing-Production Ring for Round 2 With Historic Taylor-...
11/07/2025
Back to All News
Too Hot to Handle: Italy Is Coming on July 18 Only on Netflix
Entertainment
11 July 2025
GlobalItaly
Link copied to clipboard
July 11, 20...
11/07/2025
Back to All News
Netflix Will Release Death Inc. Seasons 1, 2 and 3
Entertainment
11 July 2025
GlobalSpain
Link copied to clipboard
Season 1
Season 2
Se...
11/07/2025
AI and Multimedia Authenticity Standards Collaboration launches two papers to guide the future of AI integration, today at the AI for Good Global Summit
The...
11/07/2025
Ceramics - the humble mix of earth, fire and artistry - have been part of a global conversation for millennia.
From Tang Dynasty trade routes to Renaissance pa...
10/07/2025
The current holder of the prestigious Thomson Foundation Young Journalist of the Year Award has been forced to stop reporting over fears for her safety in Afgha...
10/07/2025
Spotify is turning up the volume on Australian music with a multipronged initiative designed to highlight the dominance of Australian artists on the global stag...
10/07/2025
This is not a drill: Oasis is back on the road-marking its first live performanc...
10/07/2025
The music industry depends on fresh ideas, bold voices, and emerging talent. Yet across the U.K., too many young musicians lack the space to develop their craft...
10/07/2025
NEW YORK - July 10, 2025 - Nielsen, the global leader in audience measurement, data and analytics, today announced that it appointed Richard Pacheco as head of ...
10/07/2025
Local newscasts don't exist in a vacuum. News directors and station management constantly evaluate what's working, what isn't and perhaps most impor...
10/07/2025
Lawo has announced that Stuttgart Media University (Hochschule der Medien, HdM) has comprehensively modernized its central recording studio after selecting an I...
10/07/2025
The Society of Motion Picture and Television Engineers (SMPTE) has opened early-bird registration for the Media Technology Summit, which will take place in a ne...
10/07/2025
NASHVILLE, Tenn. TNDV Television has launched Aspiration 35, a new version of its 40-foot Aspiration truck reimagined for cinematic multicamera productions....
10/07/2025
BURBANK, Calif. Key Code Education, a provider of instructor-led postproduction training, is growing its curriculum with new programs for beginner and intermedi...
10/07/2025
HACKENSACK, N.J. Actus Digital will demonstrate how broadcasters can transform compliance monitoring from a necessary expense into a strategic revenue driver at...
10/07/2025
The Federal Register has published a summary of the Federal Communications Commission's Public Notice seeking comments on its ownership rules that lists a d...
10/07/2025
Back to All News
Netflix Presents the Official Trailer for SuperestarPlay Video
Play Video
Entertainment
10 July 2025
GlobalSpain
Link copied to clipboard...
10/07/2025
In the race to understand our planet's changing climate, speed and accuracy are everything. But today's most widely used climate simulators often strugg...
10/07/2025
As one of the world's largest emerging markets, Indonesia is making strides toward its Golden 2045 Vision - an initiative tapping digital technologies and...
10/07/2025
10 Jul 2025
VEON and Cohen Circle Secure Investor Commitments for Kyivstar Listing Kyiv, New York, Dubai, and Philadelphia - July 10, 2025 - VEON Ltd. (Nasdaq:...
10/07/2025
5G for all? What the DFL's use of Easy5G and RefCam could mean for events in...
10/07/2025
Save the Date: PGA TOUR Studios Welcomes SVG Remote Production Summit on Oct 14-...
10/07/2025
Cloud on the Road: How Remote-Production-Service Providers Are Adapting to a New...
10/07/2025
Seattle Kraken's Ryan Schaber on the NHL Team Taking Live Game Productions I...
10/07/2025
FOX Sports Reboots Small Control Room in Los Angeles as Hub for Vertical-First P...
10/07/2025
SVG Sit-Down: MSE's Zach Leonsis, ViewLift's Rick Allen Go Deep on Joint...
LOS ANGELES Sinclair Broadcast Group and Technicolor delivered an industry first by successfully deploying Technicolor's ATSC 3.0 4K UltraHD testbed platform and receiving an over-the-air signal. The Technicolor platform, based on open audio, video and transport standards including Scalable HEVC (SHVC), MPEG-H audio and MPEG-MMT transport, has been integrated into Sinclair's experimental OFDM transmission system in Baltimore, Maryland. The impact of this deployment is that broadcasters will be able to deliver the highest quality content, inclusive of 4K UltraHD live broadcast in a simultaneous transmission to consumers both at home and on-the-go. Technicolor has created an integrated platform, not just a single component such as audio or video, which enables us to do real-world deployments and testing of this exciting next generation ATSC 3.0 technology, said Vince Pizzica, senior executive vice president of Corporate Development and Technology for Technicolor. Our testbed has been designed around open standards, with robustness in mind to ensure delivery of high quality programming to all devices. Transmitting over-the-air for a speed of 70mph in a real-world scenario demonstrates our systems approach' to solving market and customer issues. 
