AJ+ Comes to the Big Screen with Apple TV Launch

21 January, 2016 - 07:15

AJ has launched a new digital experience on Apple TV. This marks its first step in making content available through an app on the big screen, as it has been focused solely on native mobile and social distribution of content to date.

The new tvOS App allows users to consume and engage with AJ content and features a unique emoji reactions feature that replaces the classic star rating system used by many publishers. This not only allows users to express themselves more emotively but is also channeled back to the newsroom to allow producers to gauge how the content is performing with the audience.

AJ is a network of digital properties owned by the Al Jazeera Media Network, producing and distributing content natively for digital audiences. It operates in three languages: Arabic, English and Spanish (Espa ol), with over two billion cumulative views online. Just over a year after its inception in September 2014, AJ has built a unique and captivating content catalogue in the news and information space, with innovative formats of video-centric content.

The AJ team has and will be curating content specifically for Apple TV audiences.

Dima Khatib, managing director of AJ , said: Key pillars of our strategy have always been innovative storytelling and reporting about stories that matter, in formats that appeal to our audience, as well as distributing this content natively to our audience. We definitely are leading with our mobile-first approach for news and hope to take the lessons learned over to the big screen. Watch this space as we figure out how to bring content engagement back to people's living rooms.

For more information, visit http://ajplus.net/english/

Distribution

South Africa

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