Sennheiser recognized the growing significance of headsets for the office environment at an early stage and has steadily invested a considerable proportion of its revenue in research and development to further enhance its product portfolio. Between 2003 and 2012, Sennheiser developed a competitive CC&O headset product portfolio, and revenues have risen by 19 percent annually. Since the launch of the DW Series in 2010, Sennheiser has increased its serviceable market and now addresses 80 percent of the total CC&O headset market. Today, customers can choose from a wide range of wired (CC Series, SH Series, SC Series) and wireless (DW Series) headsets. With the release in 2013 of the new Presence headset, a multifunctional premium wireless Bluetooth device, the company has now completed its comprehensive portfolio.
Furthermore, Sennheiser aims to increase its go-to-market power by investing heavily in sales and distribution and increasing the number of sales employees by a factor of 10 in its six key markets the U.S., Germany, the UK, France, Benelux and China from 2012 to 2018. "We will also continue to invest substantially in research and development to enhance and expand our product portfolio," says Andreas Bach, President, Sennheiser Communications. "Wireless technologies and all relevant technologies to enhance hands-free communication are trends we are investigating."
The full portfolio comes at a time when the enterprise headset market anticipates substantial growth. Business analysts at Frost and Sullivan forecast total revenue of around $2.2 billion by 2019. One of the main drivers is growth in global demand for Unified Communications (UC) solutions. In todays office environment it is important not to be confined to a desk phone but to have several communication options, and Unified Communications works best with a headset. That is why an estimated 50 to 70 percent of companies that buy a full UC solution equip it with headsets.
Andreas Bach added: "Building on Sennheisers 70-year legacy of sound leadership and significant opportunities in the global headset market, we are confident that our strong growth plans are within reach." The worldwide total UC-capable market for premises-based UC was $12.2 billion in 2011, up by 8 percent from 2010 and set to increase to $20.8 billion by 2016, according to a report by UC Strategies.
Sennheiser has prepared for this development by establishing formal strategic partnerships with all the major UC players such as Microsoft, IBM, Cisco, Aastra Telecom, Alcatel-Lucent, Polycom, and Avaya. The company will expand these alliances globally to be able to deliver on more sales opportunities both locally and globally. At the same time, Sennheiser will focus on new IT system integrator sales channels.
In terms of CC&O headsets, Sennheiser is a young and dynamic company with just 10 years experience, but Sennheiser headsets benefit from 70 years of experience in audio and hearing aid technology. Sennheisers heritage and DNA is in audio technology that has proven its quality in a variety of different applications: from headphones and microphones for music lovers to aviation headsets and audiology products.
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Sennheiser recognized the growing significance of headsets for the office environment at an early stage and has steadily invested a considerable proportion of its revenue in research and development to further enhance its product portfolio. Between 2003 and 2012, Sennheiser developed a competitive CC&O headset product portfolio, and revenues have risen by 19 percent annually. Since the launch of the DW Series in 2010, Sennheiser has increased its serviceable market and now addresses 80 percent of the total CC&O headset market. Today, customers can choose from a wide range of wired (CC Series, SH Series, SC Series) and wireless (DW Series) headsets. With the release in 2013 of the new Presence headset, a multifunctional premium wireless Bluetooth device, the company has now completed its comprehensive portfolio.
