Astera for Lamborghini Hurac n STO Launch in Australia posted: 18/05/2021
Twenty-four Astera AX1 Tubes - high-quality wireless LED luminaires - were utilised by lighting designer Michael Negrao from event technical specialist Scene Change in Brisbane at the Australian launch event for the new Lamborghini Hurac n STO (Super Trofeo Omologata).
Staged at Lamborghini's Brisbane dealership in Fortitude Valley, the streamlined and elegant racing-inspired Hurac n STO, designed for ultimate driving fun on track and road, was the centre of attention.
With its 5.2 litre V10 nat-asp engine, extreme aerodynamics, super-sculpted 75% carbon fibre body including dramatic rear wing, LDVI control, CCMR braking technology and rocket-like 0-60 mph in 3 seconds it was only fitting that Michael chose to match its amazing design and performance spec with the quality illumination from Astera!
The STO hero car in striking blue and orange marque, was always going to be the event's focus. However, with clients and guests also very important, a range of other fabulous Lamborghinis in residence for the night needed highlighting as their owners parked up, so these were lit to provide multiple Instagram moments for guests to happy snap themselves amidst an array of vehicular art.
Michael received a high-level brief from his client relating to the mood and ambience they wanted to achieve inside and out of the premises, which was added to a budget and Michael's fund of experience in lighting automotive events giving a free rein in designing what he felt appropriate.
Twelve vertical Astera AX1s were positioned around the car park on stands at the corners of each car space; another six were under the Hurac n STO itself in the showroom and the remaining six positioned around the DJ booth.
The AX1s in the car park brought a smart and futuristic look to the space explained Michael, and the tubes also gave the impression that some cool intelligence was at work!
Empty spaces were denoted by AX1s set to a warm white, and as guests parked up, the Titan colour was changed to match the colour of their car - a touch of fun with which everyone could engage.
Once the STO was revealed, all the car park AX1s flipped into alternating blue and orange to match the hero car colour scheme.
The AX1s under the STO were used in conjunction with moving lights and other fixtures on Michael's showroom lighting rig for the reveal. They provided a sub car glow effect accentuating the accumulating smoke from the fogger placed at the back of the car for the start of the sequence, then became part of a combined strobing effect during the reveal build up, switching to a cool-white post reveal under-car wash for the rest of the evening.
The AX1s surrounding the DJ booth were set to produce random effects before the reveal segueing into a slow blue and orange fade chase afterwards.
The car park AX1s were controlled via AsteraApp on a tablet, with the colour wheel selector proving very handy for quick selection of the car colours as they parked up.
The other units were run via a grandMA Dot2 and wireless DMX. All kit was supplied by Scene Change Brisbane.
Portability and wireless operation were perfect for this application as cable management would have been a nightmare, stated Michael, adding the AX1 markers in the car park were a novel and well-received surprise.
Battery power was also extremely useful for this project as the dealership had only 4 x 20A circuits of power available for production, and that was needed to power a 10K laser projector and an expresso machine - without which no self-respecting Italian car distributor would be taken seriously!
Using AX1s in all these locations was critical to getting the right look, tone and feel for this stylish and exclusive event, reiterated Michael.
He uses Astera products a lot in his work, and they are a go-to' for automotive shows due to their flexibility, wireless control, and colour range. The plastic construction also means they can be positioned close to expensive vehicles without worrying about any damage potential!
Im a big Astera fan, Michael commented. Having used Astera AX3 LightDrops, AX10 SpotMaxs and Titan Tubes extensively in his previous roles on the Queensland festival scene, when he joined Scene Change Brisbane permanently in 2018, he convinced them to invest in AX1s - supplied by Astera's Australia and New Zealand distributor ULA Group - which he now uses on virtually every job!
For the next project, he is employing 96 x AX1s split beneath a Plexiglas floor and rigged on a custom shaped frame flown above the car!
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
01/06/2026
Designed to solve a common problem in broadcasting, the automated workflow detects, identifies, removes, and documents copyrighted music
AudioShake has introdu...
01/06/2026
The sports-analytics company combines its data with proprietary AI to help leagu...
01/06/2026
Category line-up & sponsors announced
Photo: Paul Clarke
The Production Music Awards (PMA) have announced that submissions are now officially open ahead of...
01/06/2026
New hybrid sample/synthesis instrument revealed
Excite Audio have just released the latest instalment in their Evolve series, which has been developed in co...
01/06/2026
Latest TONEX expansion captures three rare vintage amps
The newest addition to IK Multimedia's ever-growing TONEX line-up introduces a set of three incr...
01/06/2026
Musically intelligent soft synth gets upgraded
Scaler Music will be probably be best known to many for their music theory tools, but their product range al...
01/06/2026
SBS confirms its broadcast sponsors for FIFA World Cup 2026
1 June, 2026
Media releases
SBS has secured Hyundai, Hisense, Macca's, Rexona, bet365, Com...
01/06/2026
Rohde & Schwarz Satellite Industry Days 2026 guided by the motto From Earth to ...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Marshall Electronics is showcasing a comprehensive lineup of next-generation POV cameras, purpose-built to power today's connected AV environments, at InfoC...
01/06/2026
Adobe Announces Concept to Vector
Deepa Subramaniam June 1, 2026
0 Comments
One of the biggest frustrations we hear from designers is how difficult it...
01/06/2026
Vampire Feature Night Patrol Graded with DaVinci Resolve Studio
Brie Clayton June 1, 2026
0 Comments
Colorist shapes dark, gritty tone for horror thri...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Mardi 2 juin 14h00
FilmLight (ARRI), 10 rue Ren Boulanger, 75010 Paris
Rejoignez-nous pour d couvrir comment FLAPI (l'API FilmLight) peut transformer e...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
31/05/2026
Olivia P rez-Collellmir to Premiere Original Work at Gaud Centennial in Barcelona The Berklee graduate and faculty member will debut her choral symphony with...
31/05/2026
Back to All News
Netflix Wins 15 Awards at the Canadian Screen Awards - See Pho...
31/05/2026
Taiwan is home to more than 500 NVIDIA ecosystem partners. More than 1 million N...
31/05/2026
As factories move from isolated automation to plant-wide intelligence, manufacturers need AI systems that can connect live machine signals, quality systems, wor...
31/05/2026
The NVIDIA AI Cloud ecosystem is accelerating the global buildout of AI factory infrastructure. Partners are expanding capacity to meet growing demand from ente...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Zero in on one that says yes (and no)
Andy Marken May 29, 2026
0 Comments
Hero image courtesy of Deposit Photos
For content creators the most difficu...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
Astera for Lamborghini Hurac n STO Launch in Australia posted: 18/05/2021 
