
Comcast Fills SpinCo Sports Executive Ranks With Matt Hong as President, Jeff Behnke as SVP of Production By SVG Staff
Thursday, April 24, 2025 - 3:48 pm
Print This Story | Subscribe
Story Highlights
Comcast has brought in Matt Hong to serve as President of Sports for SpinCo, the company's planned publicly-traded spinoff entity that will include its cable networks and selected digital properties. In addition, Behnke will be executive producer and senior vice president of sports production. The news was first reported by The Wrap.
Matt Hong will serve as president of sports for SpinCo
As president of sports, Hong will oversee the new company's sports rights portfolio, which will primarily be distributed on USA Network and Golf Channel. These rights include NASCAR, WWE, Premier League, the PGA Tour, USGA, The Open Championship and the WNBA. He will report directly to SpinCo CEO Mark Lazarus.
Meanwhile, Behnke will oversee day-to-day operations of the sports portfolio and leading all studio and remote productions. Both he and Tom Knapp, who will continue to lead the Golf Channel and Golf Media businesses, will report to Hong.
As we continue to build a new, modern media company, we're focused on strengthening our world-class Sports businesses across every platform, Lazarus said in a Tuesday statement. With Matt's experienced leadership and Jeff's expertise, we will lay the foundation for future growth and an unparalleled connection with our audiences.
Hong was most recently President and COO of PlayOn! Sports, which operates the NFHS Network high school sports steraming service and GoFan high school ticketing solution. Prior to that Hong was COO of Turner Sports, where oversaw the acquisition, programming, and marketing of premium content including the NBA, March Madness, MLB, NASCAR, the PGA Championship, and UEFA Champions League across the networks TBS and TNT. He additionally oversaw 24 7 properties including NBA TV, Bleacher Report, NBA Digital, NCAA Digital, SI Digital, NASCAR.com, PGATOUR.com, PGA.com, and GOLF.com. Prior to joining Turner Sports in 2008, Hong held executive positions at Thomson Learning and AOL. Hong is also currently a senior advisor to NASCAR and Grand Slam Track, a Board Member for the NWSL, and Minority Owner/Alternate Governor for the Washington Spirit.
Behnke, an 11- time Emmy Award-winning sports television producer and executive, joined NBC Sports in January of 2013 as VP of NASCAR Production. In addition to overseeing production planning and editorial content for NBC Sports' NASCAR coverage, Behnke also oversaw production planning for NBC Sports' coverage of the NTT INDYCAR SERIES, SuperMotocross, and IMSA. Prior to joining NBC Sports, Behnke served as Executive Producer of Turner Sports for seven years, where he coordinated and provided strategic direction for all productions and personnel covering NASCAR, NBA, MLB and several of golf's Major Championships. Behnke's appointment to Executive Producer was the culmination of a 27-year run at Turner that included more than two decades of NASCAR production experience. Behnke began his production career at ABC Sports, where he worked on a variety of events including the Indianapolis 500, Wide World of Sports and multiple Olympic Games.
In addition to USA Network and Golf Channel, the publicly traded entity - which is expected to reach 70 million U.S. households and generate $7 billion in annual revenue - will house CNBC, MSNBC, Oxygen, E!, SYFY and digital assets Fandango, Rotten Tomatoes, GolfNow and SportsEngine. Comcast expects the spinoff of the new company to be completed by the end of 2025.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
20/01/2026
SVG Sit-Down: BitFire's Jim Akimchuk on the Future of Cloud, Remote, Softwar...
20/01/2026
From architecture to reality: What CBC's Milano Cortina 2026 workflows tell ...
20/01/2026
Milano Cortina 2026: Making the Winter Olympics and Paralympics workflow work fo...
20/01/2026
Countdown to Milano Cortina 2026: SVG Launches SportsTechLive Blog in Lead-up to...
20/01/2026
Grand finale: Rally Saudi Arabia pushes WRC to make the most of cameras and dron...
20/01/2026
State of Change: What's Happening in the Remote-Production Business?NEP Group, Game Creek Video, Dome Productions, Mobile TV Group, Program Productions exec...
20/01/2026
CFP National Championship 2026: A Look Back at SVG's Complete CoverageGo behind the scenes with ESPN, Game Creek Video, Van Wagner, and the champion Indiana...
20/01/2026
The Gotham, Film Independent, and Creators Coalition on AI Join Alliance
by Michelle Satter, Founding Senior Director, Sundance Institute's Artist Programs...
20/01/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
20/01/2026
December, the first month of winter and the holiday season, has traditionally encouraged families to spend time together in front of the television. During this...
20/01/2026
During December, streaming's share of TV viewing in Mexico settled at 24.3%, an increase of 0.1 share points from the previous month.
Disclaimer: YUMI TV,...
20/01/2026
Christmas Day is Most-Streamed Day Ever with 55 Billion Viewing Minutes, led by...
20/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/01/2026
Disguise and ASB GlassFloor today announced a strategic partnership that turns the arena floor into a fully customizable interactive digital surface. This will ...
20/01/2026
Last summer, ITV celebrated the tenth anniversary of its popular reality dating show, Love Island. To ramp up the excitement of series 12 (launched in the UK on...
20/01/2026
Berklee's Mark Ethier Named One of SPIN's Most Influential People in Mus...
20/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/01/2026
Emergent, a provider of AI-powered media production solutions, today announced its presence at ISE 2026 in Barcelona, taking place February 3 6, where it will u...
20/01/2026
Back to All News
Netflix and Warner Bros. Discovery Amend Agreement to All-Cash Transaction
Business
20 January 2026
Global
Link copied to clipboard
All-C...
20/01/2026
Back to All News
Now You Can Play a Role in Our Live Events With Real-Time Voting
Elmar Nubbemeyer
VP, Member Product
Product
20 January 2026
Global
Link...
19/01/2026
CFP National Championship 2026: Indiana Football's Digital Crew Generate Hyp...
19/01/2026
CFP National Championship 2026: Van Wagner Relies on Experience for Indiana-Miam...
19/01/2026
CFP National Championship 2026: Game Creek Video Fields Premiere IP Compound for...
19/01/2026
CFP National Championship 2026: For a Slew of Studio Shows, ESPN Turns Hard Rock...
19/01/2026
CFP National Championship 2026: ESPN's Sweeping Live Game Production Leverag...
19/01/2026
The new L3Harris NOVA binocular system is the every-soldier goggle' - and the beginning of a new era for night-vison capability....
19/01/2026
The Majority of Those Surveyed Prefer to Buy Brands Who Advertise in Content Tha...
19/01/2026
Back to All News
Straight to Hell' Sets April 27 Premiere: Teaser Trailer,...
19/01/2026
New Workflow Enhancements for All Broadcast Pix Systems, Plus 4-Channel ISO Recording for Hybrid and Roadie Tyngsboro, Mass. - January 2025 - Broadcast Pix ann...
19/01/2026
Monday 19 January 2026
Sky News reinvents News at Ten for the modern audience with The Wrap
Sky News today announces The Wrap, a bold evolution of its 10pm ou...
19/01/2026
Back to All News
Netflix Announces the Series Nights & Days, Directed by Kamila...
19/01/2026
DPA Microphones is striking a new chord in piano miking with the debut of its DPK2015 Piano Stereo Kit, an out-of-the-box, plug-and-play miking solution that ta...
19/01/2026
DPA Microphones will present its 4099 CORE Instrument Microphone and redesigned...
19/01/2026
Trianel relies on Arvato Systems for future-proof data center operations
Moving to the cloud: Arvato Systems implements extensive IT migration project
Migrat...
19/01/2026
Celebrating 21 Years of the RT Choice Music Prize
RT Choice Music Prize
In association with IMRO and IRMA
Irish Album of the Year 2025 - Shortlist Announce...
18/01/2026
January 18 2026, 21:30 (PST) Dolby Cinema Arrives in Bengaluru: Dolby Laborator...
17/01/2026
Lightware, an industry leader in signal management, is helping to elevate the Google Meet experience with the introduction of an integration with Taurus UCX. Th...
17/01/2026
Clear-Com announced a strategic partnership with NETGEAR AV to offer four high-performance networking switches as original equipment manufacturer (OEM) solutio...
17/01/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, today announced a new U.S. distribution partnership wit...
17/01/2026
NUGEN Audio announces the latest evolution of MasterCheck, its industry-trusted optimization plug-in for cross-platform mastering and loudness verification. Des...
17/01/2026
BHV has announced that it will highlight its new SportsBox remote vision mixer and picture processor at ISE in Booth #4H900 marking its official introduction in...
17/01/2026
Clear-Com will return to ISE 2026 to demonstrate its latest intercom solutions for broadcast, live production, and AV professionals. Exhibiting at Stand #4P700...
17/01/2026
Grass Valley, a leading provider in live production solutions, will exhibit at ISE 2026 in Barcelona from February 3 6, presenting its vision for how modern Bro...
17/01/2026
Utelogy Corporation, the global leader in connected workplace management, monitoring, control, automation and analytics closes out a record-breaking 2025. The c...