6 Questions (And Answers) with Mia Nygren, Managing Director, Spotify Latin America

Artists who emerge in Latin America often catch fire around the Spanish-speaking world-and beyond-thanks to streaming (just look at Despacito ). In the six years since Spotify's launch in the region, Latin America has quickly become one of Spotify's fastest-growing music and podcast markets.

We sat down with Mia Nygren, our Managing Director of Latin America, to learn how streaming spread so rapidly throughout the region, transformed its music industry, and then began to influence the rest of the world.

Tell us about your professional background, particularly your work in the music industry prior to joining Spotify. How did that prepare you for your current role? I have seen and been a part of the massive transformation that the music marketplace has experienced in the past 20 years. After university, my first job as a market research consultant for Nordic internet companies brought me to Spain. Then in 2001, I joined a Swedish mobile music creator and distributor of ringtones. It was pretty clear that the technology would improve with time and that labels and publishers would enter the space. From there, I went to Universal Music Group (Spain and Portugal) in 2003 and lived through the sharp decline in physical sales and the consistent growth in digital distribution. After nine years at the label, I moved back to my hometown, Stockholm, to join Spotify.

My time at Universal was invaluable in so many ways, but was particularly helpful at first in driving the Spotify business forward through partnerships with labels-my primary responsibility as Business Development Director in Europe. Moving into my current role, a deep understanding of the music industry and how to identify innovative growth opportunities through content was also key-especially in a part of the world where music consumption is through the roof.

LINK:	https://newsroom.spotify.com/2019-07-23/6-questions-and-answers-with-m...
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