A mix of new panel devices and proprietary technologies for the most immersive viewing experience available
Powered by Cognitive Processor XR , the unique XR Backlight Master Drive precisely controls Sony's latest generation Mini LED backlight in the X95K series for incredible brightness. Enjoy an unprecedented dynamic range with incredibly dazzling lights and deep blacks, as well as beautifully natural mid tones with almost no flare or halos around highlights. The Cognitive Processor XR also powers our A95K's new OLED panel with XR Triluminos Max, which delivers Sony's widest colour palette and reproduces naturally beautiful shades and hues. With millions of individual, self-illuminating pixels, the A95K delivers more colours than ever before for an entirely new viewing experience.
These new innovations help deliver the best and most immersive viewing experiences, authentically delivering the creator's true intent. When watching movies, viewers can experience Sony's enhanced Acoustic Surface Audio for OLED models and Acoustic Multi-Audio for LED models, precisely matching the position of the sound with the images on the screen for a truly immersive audiovisual experience. The line-up also includes new features that customise and enhance at-home entertainment. Netflix Adaptive Calibrated Mode[1] automatically adjusts image processing based on ambient light, so users' favourite shows and films look like the creator intended, under any conditions. Additionally, Sony's new BRAVIA CORE Calibrated Mode will automatically adjust the image quality on screen to better align with the video creator's original vision[2]. The televisions will also be designated Perfect for PlayStation 5'[3], which includes two PS5 exclusive features - Auto HDR Tone Mapping[4] and Auto Genre Picture Mode[5].
This year, Sony also introduces a newly developed original camera device, BRAVIA CAM[6], which recognises where users are sitting and optimises the picture and sound accordingly. It includes gesture controls, video chat and many other fun, new experiences waiting to be explored.
With growing demand for even larger TV screens, there is also the risk of greater resource and energy use. However, Sony is committed to sustainability from the development process all the way through to the viewing experience. Sony's Road to Zero global environmental plan aims to achieve a sustainable society by reaching a zero environmental footprint throughout the life cycle of its products and business activities by the year 2050. With these goals in mind, our 2022 TVs use high recycled plastic content with Sony-developed SORPLAS . By using SORPLAS [7], we've increased our use of recycled material without sacrificing design and durability and reduced overall virgin plastic use by up to 60%[8], which equates to approximately 140,000,000 compact discs. Additionally, Sony's BRAVIA CAM can recognise when viewers are no longer in front of the TV and dim the display to conserve energy.
2022 BRAVIA XR line-up highlights:
Cognitive Processor XR : Take vision and sound to the next level with Cognitive Processor XR . Our revolutionary processor on Sony BRAVIA XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience. Images are cross analysed and cleaned, especially around the focal point, to give real life depth, extraordinary contrast, and beautifully vivid colours.
XR Backlight Master Drive: Powered by Cognitive Processor XR , the XR Backlight Master Drive uses a Sony-developed local dimming algorithm to control thousands of tiny, ultra-dense Mini LEDs with absolute precision and independence, delivering extraordinary brightness, impressive dynamic range, deep blacks, and beautifully natural mid tones.
Acoustic Surface Audio /Acoustic Multi-Audio : For a truly immersive audiovisual experience, these powerful features ensure that sound matches precisely with what's on the screen.
360 Spatial Sound Personalizer: In combination with BRAVIA XR TVs[9], this technology offers a perfectly optimised spatial sound experience for neckband speakers, like Sony's SRS-NS7, as well as select Sony headphones - all with minimal configuration. Dedicated apps even personalise the cinematic sound field by analysing users' individual ear shape.
Elevate the experience with Sony's sound products: Sony's new BRAVIA XR TVs are an excellent match for an array of Sony sound products, such as the 360 Spatial Sound Mapping, a new frontier of spatial sound technology, is the latest addition to models HT-A7000 and HT-a5000[10]. By calibrating sound to the chosen viewing room, the technology creates multiple optimally arranged phantom speakers for a wider and more immersive cinematic sound field. Using the Acoustic Center Sync[11] feature, a BRAVIA XR TV plays the centre channel role with the home theatre system or soundbar as part of the 360 Spatial Sound Mapping setup[12], enabling sound to perfectly match what's on the screen.
BRAVIA CAM6: This trailblazing new technology ensures users always have the best seat in the house by optimizing picture and sound quality. BRAVIA CAM also offers gesture controls, video chat and many other fun, new experiences.
Ambient Optimization Pro: Users can connect their BRAVIA XR TV with BRAVIA CAM and enjoy TV like never before. BRAVIA CAM recognises where users are in the room and how far they are from the TV, then adjusts sound and picture settings so they're just right.
Google TV: Brings together more than 700,000 movies, shows, live TV and more from apps and subscriptions and organises them seamlessly. Easily find something to watch with personalised recommendations and bookmark shows and movies to a single Watchlist to keep track of what to watch. Users can even add to their Watchlist from their phone or
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A mix of new panel devices and proprietary technologies for the most immersive viewing experience available 
