Getting On Track with Ateliere to explore M&E industry's future trajectory

The interview series will examine subjects such as sustainability within the industry

By Matthew Corrigan

Published: November 4, 2024

The interview series will examine subjects such as sustainability within the industry

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Ateliere has announced a game show-style series to explore media and entertainment innovation.

Aiming to merge entertainment with education, On Track With Ateliere Creative Technologies features interviews with thought leaders from across the M&E landscape, Exploring topics such as shifting format environments and how modern technology can make the industry more sustainable, the idea was inspired by Swedish game show, P Sp ret (On Track). Each episode aims to deliver insights and encourage discussion on the future trajectory of the industry, with contributions from NVIDIA's Guillaume Polaillon, Maria Rua Aguete at Omdia and Three Media's David Radoczy, among others.

Johan Bolin, chief research and Iinovation officer at Ateliere, said, At Ateliere, we believe in pushing the boundaries of innovation while remaining steadfast in our commitment to a sustainable future. Our game show, On Track - With Ateliere Creative Technologies' exemplifies how we bring cutting-edge technology to life in a dynamic and engaging way.

Episodes can be viewed on the company's website and Youtube channel.

LINK:	https://www.tvbeurope.com/business/getting-on-track-with-ateliere-to-e...
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