We received some great news recently at the NAGRA marketing HQ - our Insight Smart Pricing solution has been shortlisted in Fierce Telecom's annual Fierce Innovation Awards in the Customer Engagement category. It's always very humbling to see our solutions shortlisted by industry peers as we all collectively look to bring new solutions and capabilities to our space.
Right now, there's a lot of talk about customer engagement and how it drives loyalty. Add to this the masses of data that is captured by apps, back-ends and networks that's all designed to give us the perfect insight on the consumer, and you'd think interactions with subscribers must be a breeze.
Not exactly.
The problem is that with such a sea of data, it's very hard to separate what's useful and what's not. If we look at the dynamics of the telco industry, now more than ever, something needs to be done to really understand consumers and their associated engagement with brands, given the fragmented content landscape, a range of new players and a smorgasbord of available content.
One area that can help is using digital twins to simulate likely responses to changes in price, packages or promotions.
The Digital Twin Transformation
Digital twins are transforming many industries including smart cities, retail, IoT and industrial production. This is helping companies increase performance and become more agile in an ever-complex world. What's more, digital twin technology is predicted to generate $100b revenue by 2028, with growth expected to be in excess of 50% CAGR.
According to Gartner, the digital twins of customers (DToC) is a key emerging technology that will be transformational to industries. DToC is a dynamic virtual representation of a customer that simulates and learns to emulate and anticipate behavior. It can be used to modify and enhance the customer experience (CX) and support new digitalization efforts, products, services, and opportunities - and the telco world is well placed to benefit from everything it has to offer.
Digital Twins of Customers in the Telco Industry
Subscriber digital twins are being used by telco operators to deliver sizeable benefits, opening a new world of possibilities and enabling strategies that were previously not accessible. They are a powerful force with which to address today's market challenges, with at their core, the ability to personalize offerings based on previous behavior. This then delivers the right package at the right price for the right subscriber and can simulate business scenarios that maximize the competitiveness of the operator.
The use of digital twin technology can realize significant benefits. For example, when there is inflation, they can be used to optimize and personalize pricing. In some cases, digital twins have provided enough EBITDA improvement to influence a company's refinancing.
Realizing Benefits, Today
For Telco operators, Digital Twin Of Customer platforms enable a completely new way of thinking. They provide advanced data-decisioning by simulating subscribers' behavior. They are enabled by recent advances in machine learning and data science and approaches developed in other industries. They also provide a new level of personalization that can bring hundreds of millions of dollars in bottom-line impact.
NAGRA has been innovating with digital twin platforms to create relevant solutions for the telco industry for several years. Our award nominated Insight Smart Pricing solution, already deployed by leading operators worldwide is delivering bottom-line benefits and guiding future strategies.
Our customers are realizing the benefits from our smart pricing solutions today as it helps them define their overall retention strategies and pro-actively address churn.
If you'd like to learn more or just continue the conversation, or even discuss how our team could run a sample of your data to show you the benefits, just contact us - we'd love to talk. In the meantime, we're keeping our fingers crossed ahead of the Fierce Telecom award reveals on December 20th!
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
14/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
14/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
14/11/2026
Newest Lenses, Horizon Anamorphic Seminar & Guided Lens Character Experience Highlight Creative Possibilities
At the 2026 Toru CAMERIMAGE Film Festival, ZEISS...
14/11/2026
Sonnet Announces Black Friday Sale on Select Products
Brie Clayton November 14, 2026
0 Comments
WHAT: Sonnet Technologies is having a sale on a select...
14/11/2026
Berklee Alumni Shine at the 2026 Latin Grammy Awards This year's winners included songwriters, engineers, and performers who contributed to acclaimed reco...
13/11/2026
The UIM E1 Series wraps its third season this week with the Bombay Sapphire E1 Miami GP, Nov. 11-14, on Biscayne Bay at the Miami Seaplane Base on Watson Island...
13/11/2026
In-venue and creative video staffers at the professional and collegiate level ha...
13/11/2026
Singer-songwriter Benson Boone will headline entertainment for the Discover NHL Winter Classic between the Utah Mammoth and Colorado Avalanche at Rice-Eccles St...
13/11/2026
Blackmagic Design has announced the Blackmagic Ambisonic Microphone, a 7th order ambisonic microphone array that captures spatial audio for immersive video prod...
13/11/2026
SMPTE has announced that The Studio B&H and Riedel Communications will provide the video infrastructure and communications technology for the Solutions Hub at t...
13/11/2026
The Hollywood Professional Association (HPA) has announced the theme and program focus for the 2027 HPA Tech Retreat, which takes place Feb. 14-18, 2027, in La ...
13/11/2026
Football Manager 27 Touch is available on Apple Arcade starting today. The game ...
13/11/2026
MotoGP has announced a two-year media rights agreement with ESPN covering the Un...
13/11/2026
Apple Sports, the free iPhone app, has added the Ultimate Fighting Championship (UFC) to its lineup of supported sports, in time for Saturday's UFC 334. The...
13/11/2026
The NBA and Fanatics Studios, the joint venture between Fanatics and entertainme...
13/11/2026
ESPN held its annual EDGE Innovation Conference last night and offered up an ove...
13/11/2026
Regional sports network gives Ithaca College, SUNY Cortland students a platform to thrive
One of the biggest games in Division III college football will be pla...
13/11/2026
Studer-inspired 500-series PWM compressor unveiled
The HLabs range already includes a couple of Studer-inspired offerings in the form of the PRE169 and EQ16...
13/11/2026
Download Now!
To view the white paper, please enter the following details:
--
First Name* First Name
Company*
Country* Please select your countryA...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Blue Lucy, the workflow orchestration and integration platform for broadcasters, rights owners and localisation companies, today announced an integration with c...
13/11/2026
Krotos announces Black Friday offers on Studio Pro and Studio Max
Brie Clayton November 12, 2026
0 Comments
First-year annual plans start at US$195.99...
13/11/2026
Blackmagic Design Announces Blackmagic Ambisonic Microphone
Brie Clayton November 12, 2026
0 Comments
New 7th order ambisonic microphone with 108 MEMS...
13/11/2026
Meet the Berklee Student Setting Planetary Motion to Music With his compositional platform SoniKosmos, Javier Roqueni aims to make the universe the ultimate i...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Amagi, the media industry cloud company, today announced a partnership with Golden Times Media Technology (stock code 920021.BJ), a Beijing-based media and tech...
13/11/2026
CGI (TSX: GIB.A) (NYSE: GIB), one of the largest independent IT and business consulting services firms in the world, together with its Malaysian partner, Cedar ...
13/11/2026
SMPTE, the home for media professionals, technologists and engineers, today announced that The Studio B&H and Riedel Communications will provide the video infra...
13/11/2026
iWedia, a global leader in connected TV software solutions, will present its software-first approach to DRAM optimization at Android TV APAC Summit 2026 in Bang...
13/11/2026
Beginning today, November 13, Apple HomeView is available for purchase at Apple Store locations, on the Apple Store online, and in the Apple Store app in select...
13/11/2026
From pediatric research to smart hospitals, AI is helping care teams spend less time on routine tasks and more time with patients.
Health systems and startups...
12/11/2026
Industry leaders examine how Dynamic Media Facility, Media eXchange Layer, and c...
12/11/2026
The junior Tar Heel is embracing the technical and creative challenges of live production while emerging as a leader and mentor in the control room...
12/11/2026
Gracenote, Nielsen's content intelligence business, has released its fifth a...
12/11/2026
RTL Deutschland will bring the NHL to free-to-air TV in Germany starting Nov. 30...
12/11/2026
Clear-Com supported On Air 2026, a 24-hour student-led broadcast connecting 45 u...
12/11/2026
uniqFEED has opened a Remote Operations Center (ROC) in Madrid, Spain. It is already operational, delivering virtual advertising for LaLiga matches. The ROC is ...
We received some great news recently at the NAGRA marketing HQ - our Insight Smart Pricing solution has been shortlisted in Fierce Telecom's annual Fierce Innovation Awards in the Customer Engagement category. It's always very humbling to see our solutions shortlisted by industry peers as we all collectively look to bring new solutions and capabilities to our space.
