We received some great news recently at the NAGRA marketing HQ - our Insight Smart Pricing solution has been shortlisted in Fierce Telecom's annual Fierce Innovation Awards in the Customer Engagement category. It's always very humbling to see our solutions shortlisted by industry peers as we all collectively look to bring new solutions and capabilities to our space.
Right now, there's a lot of talk about customer engagement and how it drives loyalty. Add to this the masses of data that is captured by apps, back-ends and networks that's all designed to give us the perfect insight on the consumer, and you'd think interactions with subscribers must be a breeze.
Not exactly.
The problem is that with such a sea of data, it's very hard to separate what's useful and what's not. If we look at the dynamics of the telco industry, now more than ever, something needs to be done to really understand consumers and their associated engagement with brands, given the fragmented content landscape, a range of new players and a smorgasbord of available content.
One area that can help is using digital twins to simulate likely responses to changes in price, packages or promotions.
The Digital Twin Transformation
Digital twins are transforming many industries including smart cities, retail, IoT and industrial production. This is helping companies increase performance and become more agile in an ever-complex world. What's more, digital twin technology is predicted to generate $100b revenue by 2028, with growth expected to be in excess of 50% CAGR.
According to Gartner, the digital twins of customers (DToC) is a key emerging technology that will be transformational to industries. DToC is a dynamic virtual representation of a customer that simulates and learns to emulate and anticipate behavior. It can be used to modify and enhance the customer experience (CX) and support new digitalization efforts, products, services, and opportunities - and the telco world is well placed to benefit from everything it has to offer.
Digital Twins of Customers in the Telco Industry
Subscriber digital twins are being used by telco operators to deliver sizeable benefits, opening a new world of possibilities and enabling strategies that were previously not accessible. They are a powerful force with which to address today's market challenges, with at their core, the ability to personalize offerings based on previous behavior. This then delivers the right package at the right price for the right subscriber and can simulate business scenarios that maximize the competitiveness of the operator.
The use of digital twin technology can realize significant benefits. For example, when there is inflation, they can be used to optimize and personalize pricing. In some cases, digital twins have provided enough EBITDA improvement to influence a company's refinancing.
Realizing Benefits, Today
For Telco operators, Digital Twin Of Customer platforms enable a completely new way of thinking. They provide advanced data-decisioning by simulating subscribers' behavior. They are enabled by recent advances in machine learning and data science and approaches developed in other industries. They also provide a new level of personalization that can bring hundreds of millions of dollars in bottom-line impact.
NAGRA has been innovating with digital twin platforms to create relevant solutions for the telco industry for several years. Our award nominated Insight Smart Pricing solution, already deployed by leading operators worldwide is delivering bottom-line benefits and guiding future strategies.
Our customers are realizing the benefits from our smart pricing solutions today as it helps them define their overall retention strategies and pro-actively address churn.
If you'd like to learn more or just continue the conversation, or even discuss how our team could run a sample of your data to show you the benefits, just contact us - we'd love to talk. In the meantime, we're keeping our fingers crossed ahead of the Fierce Telecom award reveals on December 20th!
Europe Stories
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
25/11/2025
Tracy Bonareri Onchoke, an investigative journalist from Kenya is the winner of the Thomson Foundation's Young Journalist Award 2025.
The 26-year-old-sele...
25/11/2025
The best playlists, podcasts, and audiobooks bring a little extra magic to your daily routine. With new features and offerings, Spotify Premium delivers even mo...
25/11/2025
Comprehensive new research confirms what we already knew: Australian music fans love the quality, quantity, and access they have to new and local music on strea...
25/11/2025
Applicable Products
Objectives The purpose of this application note is to give a brief background on 5G (NR) wireless communication an explain the reason a SN...
25/11/2025
25 Nov 2025
VEON's QazCode and MeetKai Sign Agreement to Power National LLM...
25/11/2025
UKTV has acquired a high-profile slate of US dramas from Paramount Global Conten...
25/11/2025
A symphony of genius, rivalry and vengeance, boldly reimagined from Peter Shaffe...
25/11/2025
Article courtesy of Cinematography World
Read the article
FilmLight has finalised the prestigious 2025 FilmLight Colour Awards jury and welcomed award-winning...
25/11/2025
Article courtesy of Prensario
Read the article
La serie fue dirigida por Juli n de Tavira, Rodrigo Santos, y David Leche Ruiz, con direcci n de fotograf a a...
25/11/2025
Article courtesy of The Hollywood Reporter
Read the article
The awards, celebr...
25/11/2025
Article courtesy of Televisual
Read the article
Already live in Los Angeles and rolling out in New York and London, Nara gives producers, colourists, conform ...
25/11/2025
Article courtesy of Digital Media World
Read the article
ARTONE post-house in Tokyo is the first facility in Japan to integrate Baselight M, choosing its prec...
25/11/2025
Article courtesy of The Hollywood Reporter
Read the article
Once hidden in post-production suites, the artists who make movies and TV shows look the way they ...
25/11/2025
Article courtesy of Deadline
Read the article
The Brutalist' & Bad Bunny's Nuevayol' Music Video Among 2025 FilmLight Colour Award Winners - Cam...
24/11/2025
Robyn made her long-awaited return to the stage this week, as Spotify and Acne Studios brought friends and top fans together for an unforgettable evening at the...
24/11/2025
After more than two years of redevelopment, FC Barcelona returned to its spiritual home on November 22, hosting Athletic Club in the first La Liga match at the ...
24/11/2025
24 Nov 2025
Kyivstar Launches Starlink Direct to Cell Satellite Connectivity in Ukraine Today's Launch Makes Ukraine the First Country in Europe Where Star...
24/11/2025
Ahead of the new ninth series of Dancing with the Stars, kicking off in January 2026, RT and Shinawil have announced the arrival of three new faces to the hit ...
21/11/2025
Fans have been counting down the days until the final theatrical chapter of Wicked is revealed. To celebrate the highly anticipated release of Wicked: For Good ...
21/11/2025
Last week, Spotify turned up the volume in Seoul with the return of Spotify Hous...
21/11/2025
Wiesbaden, November 21, 2025. The SGL Carbon site in Meitingen has reason to celebrate as one of its trainees received a special award. Elias Stemmer was honore...
21/11/2025
Sky Media's £2m award-winning sustainability initiative crowns its first charity as this year's standout changemakerFriday 21 November 2025
GoodGym nam...
21/11/2025
As COP30 draws to a close, the International Electrotechnical Commission (IEC), ...
20/11/2025
Your playlists are personal. They're the soundtracks to your road trips, your quiet mornings, and your biggest celebrations; collections of memories and dis...
20/11/2025
Spotify, uzun s redir zerine al t T rk m zik k lt r n n ikon haline gelmi ...
20/11/2025
For the first time, Spotify has teamed up with The Hollywood Reporter to cohost ...
20/11/2025
This year's ARIA Awards marked a turning point for Australian music, and Spotify was right at the heart of it. For the first time in the awards' nearly ...
20/11/2025
15 March 2012
SHARE Facebook Twitter Linkedin Email
Cinegy and Vericom are pleased to announce the recent deployment of Cinegy Archive for production and as...
20/11/2025
6 September 2012
SHARE Facebook Twitter Linkedin Email
FIC Turkey supplies media content to Pay TV under Fox TV Channel brands in Turkey.
At the start of s...
20/11/2025
25 June 2014
SHARE Facebook Twitter Linkedin Email
Last month VIVA finalized its Cinegy installation in order to produce and broadcast the World Cup Brazil ...
20/11/2025
1 October 2014
SHARE Facebook Twitter Linkedin Email
With 5 locations spread out around Baden-W rttemberg, Schw bisch Media required a scalable end to end s...
20/11/2025
27 April 2015
SHARE Facebook Twitter Linkedin Email
Cinegy, which develops and produces media asset management products that are used in flagship production...
20/11/2025
12 August 2015
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 26 October 2015 - Cinegy, which develops and produces software technology for digital ...
20/11/2025
5 November 2015
SHARE Facebook Twitter Linkedin Email
Munich, Germany 3 November 2015 - Cinegy, which develops and produces software technology for digital ...
20/11/2025
12 February 2016
SHARE Facebook Twitter Linkedin Email
Munich, Germany 9 February 2016 - Cinegy, which develops and produces software technology for digital...
20/11/2025
22 June 2016
SHARE Facebook Twitter Linkedin Email
Munich, Germany 21 June 2016 - Cinegy today announced that ABS BROADCAST, one of the largest independentl...
20/11/2025
10 January 2017
SHARE Facebook Twitter Linkedin Email
Find us on page 12 of the Program Guide 2016
Tags
NewBay Media Awards , Program Guide 2016 , broadc...
20/11/2025
15 March 2017
SHARE Facebook Twitter Linkedin Email
Munich, Germany 15 March 2017 - Cinegy today announced that Thailand's Next Step direct-to-home Free...
20/11/2025
12 December 2017
SHARE Facebook Twitter Linkedin Email
Munich, Germany 13 December 2017 - Cinegy today announced that it is making its Cinegy Air Cloud Pack...
We received some great news recently at the NAGRA marketing HQ - our Insight Smart Pricing solution has been shortlisted in Fierce Telecom's annual Fierce Innovation Awards in the Customer Engagement category. It's always very humbling to see our solutions shortlisted by industry peers as we all collectively look to bring new solutions and capabilities to our space.
