We received some great news recently at the NAGRA marketing HQ - our Insight Smart Pricing solution has been shortlisted in Fierce Telecom's annual Fierce Innovation Awards in the Customer Engagement category. It's always very humbling to see our solutions shortlisted by industry peers as we all collectively look to bring new solutions and capabilities to our space.
Right now, there's a lot of talk about customer engagement and how it drives loyalty. Add to this the masses of data that is captured by apps, back-ends and networks that's all designed to give us the perfect insight on the consumer, and you'd think interactions with subscribers must be a breeze.
Not exactly.
The problem is that with such a sea of data, it's very hard to separate what's useful and what's not. If we look at the dynamics of the telco industry, now more than ever, something needs to be done to really understand consumers and their associated engagement with brands, given the fragmented content landscape, a range of new players and a smorgasbord of available content.
One area that can help is using digital twins to simulate likely responses to changes in price, packages or promotions.
The Digital Twin Transformation
Digital twins are transforming many industries including smart cities, retail, IoT and industrial production. This is helping companies increase performance and become more agile in an ever-complex world. What's more, digital twin technology is predicted to generate $100b revenue by 2028, with growth expected to be in excess of 50% CAGR.
According to Gartner, the digital twins of customers (DToC) is a key emerging technology that will be transformational to industries. DToC is a dynamic virtual representation of a customer that simulates and learns to emulate and anticipate behavior. It can be used to modify and enhance the customer experience (CX) and support new digitalization efforts, products, services, and opportunities - and the telco world is well placed to benefit from everything it has to offer.
Digital Twins of Customers in the Telco Industry
Subscriber digital twins are being used by telco operators to deliver sizeable benefits, opening a new world of possibilities and enabling strategies that were previously not accessible. They are a powerful force with which to address today's market challenges, with at their core, the ability to personalize offerings based on previous behavior. This then delivers the right package at the right price for the right subscriber and can simulate business scenarios that maximize the competitiveness of the operator.
The use of digital twin technology can realize significant benefits. For example, when there is inflation, they can be used to optimize and personalize pricing. In some cases, digital twins have provided enough EBITDA improvement to influence a company's refinancing.
Realizing Benefits, Today
For Telco operators, Digital Twin Of Customer platforms enable a completely new way of thinking. They provide advanced data-decisioning by simulating subscribers' behavior. They are enabled by recent advances in machine learning and data science and approaches developed in other industries. They also provide a new level of personalization that can bring hundreds of millions of dollars in bottom-line impact.
NAGRA has been innovating with digital twin platforms to create relevant solutions for the telco industry for several years. Our award nominated Insight Smart Pricing solution, already deployed by leading operators worldwide is delivering bottom-line benefits and guiding future strategies.
Our customers are realizing the benefits from our smart pricing solutions today as it helps them define their overall retention strategies and pro-actively address churn.
If you'd like to learn more or just continue the conversation, or even discuss how our team could run a sample of your data to show you the benefits, just contact us - we'd love to talk. In the meantime, we're keeping our fingers crossed ahead of the Fierce Telecom award reveals on December 20th!
Europe Stories
19/12/2025
With Playout Release 2025.4, ToolsOnAir continues to push professional playout w...
19/12/2025
19 Dec 2025
VEON's Mobilink Microfinance Bank Launches Islamic Banking Oper...
19/12/2025
The six-part drama, set in a close-knit Welsh town fractured by an unspeakable c...
19/12/2025
Rohde & Schwarz drives the future of mobility at CES 2026 At the 2026 Consumer Electronics Show in Las Vegas, Rohde & Schwarz will present a powerful lineup o...
19/12/2025
RT is proud to return to the RDS to support the 2026 Stripe Young Scientist & T...
18/12/2025
Canada's largest indoor arena has transformed its live production capabilities with a full ST 2110 infrastructure and Calrec's compact Argo S console. S...
18/12/2025
Long-term agreement includes the SES SCORE platform and hybrid distribution worldwide to deliver more than 5,000 hours of golf tournaments annually featuring th...
18/12/2025
18 Dec 2025
VEON Upgraded to Nasdaq Global Select Market, Enhancing Investor Visibility Dubai, December 18, 2025 - VEON Ltd. (Nasdaq: VEON), a global digital o...
18/12/2025
Thursday 18 December 2025
Sky Sports remains the exclusive home of the Masters ...
18/12/2025
Using the additive process of 3D printing, layer after layer gets printed until an object is as close to the final shape needed as possible. Historically, machi...
18/12/2025
In 2025, RT proudly supported 185 arts and cultural events across the island of Ireland, reflecting significant growth since the scheme was re-launched in 2014...
18/12/2025
RT Sports Awards 2025 live on RT One and RT Player at 8:05pm on Saturday 20 December
On Saturday 20 December live on RT One and RT Player at the earlier t...
18/12/2025
RT lyric fm presents a very special Winter Solstice edition of Ambient Orbit, l...
18/12/2025
At 7.45pm on 1st January 1926, the precursor to RT , then 2RN, delivered the fledgling new Irish state's first public radio transmission. From those first c...
18/12/2025
December 18 2025, 05:30 (PST) The Movie Experience SLO Becomes First U.S. Exhib...
17/12/2025
Investigative journalists across the Western Balkans and T rkiye continue to con...
17/12/2025
The right playlist is essential on New Year's Eve, building the energy as you get ready and keeping it high as you count down to midnight. This year, Spotif...
17/12/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
17/12/2025
Wuppertal December 17, 2025
Riedel Builds Global Communication and Commentary ...
17/12/2025
December 17 2025, 17:00 (PST) Dolby and LG Unveil a New Era of Home Audio With ...
17/12/2025
Wednesday 17 December 2025
Heated Rivalry will be coming to Sky and streaming service NOW on 10 JanuaryTurn on cookies to view this content. Go to Privacy opti...
17/12/2025
RT has announced that Kathy Fox has been appointed Commissioning Editor with re...
17/12/2025
With the new season of Dancing with the Stars shimmering in the not-too-distant future this New Year, the celebrity and dancer pairings of the twelve couples ha...
16/12/2025
Hawkins has landed on Spotify, just in time for Stranger Things Season 5, Volume...
16/12/2025
Wherever you are, your favorite music and audio content should go seamlessly with you. That's why Spotify has partnered with NAVER Corp, Korea's leading...
16/12/2025
2025 Wrapped arrived bigger and bolder than ever. This year's experience is designed to be ultra personal and shareable, with new features like Wrapped Part...
16/12/2025
16 Dec 2025
VEON Announces Release Date for Full Year and Fourth Quarter 2025 R...
16/12/2025
16 Dec 2025
VEON's Kyivstar Invests in Renewable Energy in Ukraine with Acq...
16/12/2025
Harmonic's XOS Advanced Media Processor Improves Streaming Video Quality and Boosts Viewer Engagement SAN JOSE, Calif. - Dec. 16, 2025 - Harmonic (NASDAQ: ...
16/12/2025
RT Sport Awards 2025 live on RT One and RT Player at 8:05pm on Saturday 20 December.
On Saturday 20 December live on RT One and RT Player at the earlier t...
16/12/2025
Singer -songwriter Brian Kennedy has been announced as the final celebrity dance...
15/12/2025
Cape Town, November 13, 2025 - SES and International artist and humanitarian, Fo...
15/12/2025
Luxembourg, December 15, 2025 - SES, a leading space solutions company, and Abra Group launched fast and reliable multi-orbit inflight connectivity service on t...
15/12/2025
15 Dec 2025
VEON's Beeline Kazakhstan Delivers First Starlink Direct to Cel...
15/12/2025
Andrew Mountbatten-Windsor finds himself the topic of year's cracker jokes
Oasis, David Harbour, Celebrity Traitors and Angela Rayner all feature in this y...
15/12/2025
Comscore Expands Cross-Platform Campaign Measurement to Include Audio and Social New capabilities strengthen cross-platform campaign reporting suite; CCR rebran...
15/12/2025
RT .ie has reached one billion page views this year and is on track to finish 2025 2% ahead of last year. Average time spent on the site is up 3% on 2024, with ...
12/12/2025
Last month, Spotify announced a new collaboration with the ATP Tour, the global governing body of men's professional tennis, aimed at bringing the next gene...
12/12/2025
Friday 12 December 2025
Ted is back! Seth MacFarlane's live-action comedic ...
12/12/2025
Uachtar n na h ireann, Catherine Connolly visited RT Raidi na Gaeltachta's...
12/12/2025
Ireland AM host Eric Roberts has been revealed as the sixth contestant taking to...
11/12/2025
Thomson and the Center for News, Technology and Innovation (CNTI) convened a two-day workshop in Sarajevo bringing together more than 35 journalists, editors, p...
11/12/2025
Having the right song soundtrack your moves can make all the difference when gam...
11/12/2025
It's been a big year for Taylor Swift. Her highly anticipated album The Life...
11/12/2025
11 Dec 2025
VEON's Banglalink Receives Regulatory Approval to Launch Digita...
11/12/2025
Thursday 11 December 2025
Sky Arts paints a picture of Britain's beauty as ...
11/12/2025
It's not every day we're asked to create a website for a classical musician!
So, we were delighted to help pianist Georgina Duncan as she embarks on he...
11/12/2025
It's beginning to look a lot like Christmas!
Irish golfing hero Shane Lowry...
11/12/2025
RT Sport Awards 2025 live on RT One and RT Player at 8:05pm on Saturday 20 December
On Saturday 20 December live on RT One and RT Player at the earlier ti...
We received some great news recently at the NAGRA marketing HQ - our Insight Smart Pricing solution has been shortlisted in Fierce Telecom's annual Fierce Innovation Awards in the Customer Engagement category. It's always very humbling to see our solutions shortlisted by industry peers as we all collectively look to bring new solutions and capabilities to our space.
