Live From Super Bowl LVII: SVG Sit Down with Fox Sports President of Production & Operations Brad Zager By Ken Kerschbaumer, Editorial Director
Tuesday, February 7, 2023 - 6:28 pm
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For Fox Sports President of Production & Operations and Executive Producer Brad Zager and the rest of the team at Fox Sports Super Bowl LVII is the culmination of a full season of development. It's also part of an incredible month of big-time sports productions and part of a six month run that included the World Cup, the World Series, and plenty of college sports. Zager spoke with SVG Editorial Director Ken Kerschbaumer in Phoenix ahead of the big game.
Fox Sports President of Production & Operations and Executive Producer Brad Zager at the Fox Sports Super Bowl LVII Media Day event.
The Fox Sports NFL regular season A game is pretty big from a production standpoint as were the playoff games. How do you amp things up for the Super Bowl?
Before the season starts on the Super Bowl years we sit down, and we actually figure out a process to ramp it up throughout the end of the regular season and into the postseason with each round getting bigger. And that's so that when [Super Bowl Producer] Richie Zyontz and [Super Bowl Director] Rich Russo sit down to do this show they're not going from zero to 100 because it's a Super Bowl.
At all our meetings we talk about how we keep our core values of how we produce a game in the regular season to how we do the Super Bowl. The last thing we want to do is change so much that we're not doing the basics the way we're used to doing them. We want to be able to accentuate and add to the broadcast, not change everything.
And we are proud of a lot of the bells and whistles that make the Super Bowl big as we try to augment things to make sure we have everything covered. There's the large number of cameras and large number of tape machines and resources and we go in knowing that not everything is gonna make air. But we are covered just in case. And that's a lot of the Super Bowls: making sure that you're covered for every situation, every circumstance.
In the past couple of weeks Russo and I have talked not just about where the cameras are in the stadium but about learning from each playoff game as the stakes get higher. What happened in the game? If it happened in the Super Bowl, how would we have covered it and are we ready for it? It's more than just starting from scratch on the Super Bowl.
Unlike next week when you start the NASCAR season with the Daytona 500.
Yes, in NASCAR we're starting with the Super Bowl, especially as The Clash [last weekend in Los Angeles] is such a different type of race. The Daytona 500 can smack you in the face pretty hard but I'm excited to get down there.
Walk me through that challenge as this is the first time you've had the Super Bowl and Daytona 500 on back to back weeks. Usually there has been a week gap.
Yes, and we had the most NFL playoff games we've done in a long time as well. We had two crews do the wild cards and the divisional games and then the NFC Championship and now the Super Bowl. And we were looking at four straight weekends of the NFC Championship, the Clash, the Super Bowl, and then the Daytona 500. Doing any of those four would be a huge month but we did all four of them.
We tried to get as far ahead of that as possible and really lay not just the Super Bowl but how the how the whole month was gonna work with all the logistics. We've had people in Arizona for close to a month now and then people are going right from here to the Daytona 500, especially on the technical side. We've been balancing the resources since last fall when you go back to Qatar and the World Cup. We had a lot of meetings about how we're gonna move all these pieces around the chess board going into the fall. We have the biggest show still ahead of us but so far so good.
One change from the last time you were here in Phoenix for a Super Bowl is the studio show is at the stadium. What do you see as the advantage of that approach?
It really was about what works for this Super Bowl. In Miami three years ago, we had the South Beach set outside at the Fan Plaza. Here we will be able to incorporate all of our talent without having to worry about moving them around because you can lose your talent for over an hour doing that. That was a big part of it: where do we think we're gonna produce the best five hour show. And we thought it was just outdoor to indoor this year and being able to just stay at the stadium. Two years from now when the Super Bowl is in New Orleans, we'll look at that one differently. But for this Super Bowl, this made the most sense for how we were gonna produce the best five hours.
So, what are some of the new things we can expect to see on Sunday?
We're going to debut a new insert look for Fox Box and a new insert animation package for the Super Bowl that is very Super Bowl centric with trophies and rings and things like that that don't translate to the regular season.
And then we have some other bells and whistles like multiple SkyCams, outdoor AR graphics built specifically for the Super Bowl. But again, we want to make sure that our resources are going to be ready for the biggest moments.
Three years ago, the Illustrator graphics made their debut at the Super Bowl. Is that getting updated?
Yes, those are going to have a new look as the NFL was all in, we will also refresh them for NASCAR as they were also all in. With the same drivers every week and having such great access to them that one was easy.
You have plenty of cameras and the audio is great. What's on your wish list for the next Super Bowl? Do you see things like AI playing a role?
Before we get to AI and machine learning helping the broadcast, I still think
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Live From Super Bowl LVII: SVG Sit Down with Fox Sports President of Production & Operations Brad Zager By Ken Kerschbaumer, Editorial Director 
