TGI Sport acquires virtual advertising company Supponor

The deal is scheduled to close mid-summer, financial details have not been revealed

By Jenny Priestley

Published: July 12, 2024

The deal is scheduled to close mid-summer, financial details have not been revealed

target=_blank title=Share on LinkedIn class=share-linkedin> The deal is scheduled to close mid-summer, financial details have not been revealed

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Sports technology and media rights company TGI Sport has acquired Supponor.

The deal is scheduled to close mid-summer, financial details have not been revealed.

TGI Sport was already a minor shareholder in the virtual advertising company. Supponor's AIR technology and experienced AI tech developers will further bolster TGI Sport's virtual tech offering, whilst Supponor's commercial and R&D teams add to the business' leadership in tech development, said the company.

We are delighted to welcome Supponor fully into the TGI Sport group, said TGI Sport CEO Martin Jolly. With this latest acquisition, we are establishing the industry's best practice in a growth sector with tremendous momentum. We are also positioning TGI Sport to capitalise on all the new opportunities built around AI and, in doing so, maintaining our standing as the leader of live sports technology development and media rights sales well into the future. Combining our collective resources with their incredible potential is very exciting for all of us.

We are thrilled with the outcome of this transaction, added Sir Martin Broughton, chairman of Supponor. The decision by TGI Sport to fully acquire Supponor validates the hard work of our entire team and underscores their confidence in the long-term vision and potential of Supponor. We are confident that TGI Sport will continue to drive the company forward with the same commitment to excellence and innovation that has been our hallmark.

LINK:	https://www.tvbeurope.com/business/tgi-sport-acquires-virtual-advertis...
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