
Viewed over 19-million times, Tourism Australia's G'day, the short film has set a new bar for tourism videos. The short follows two talking toys, one a small unicorn from America (voiced by Will Arnett) and the other a native Australian Kangaroo (voiced by Rose Byrne), as they escape a souvenir store and embark on an adventure through Australia.
Cinematographer Matt Toll approached the project with considered camerawork and thoughtful references. Collaborating with director and fellow Australian Michael Gracey (The Greatest Showman) and with support from Panavision Sydney, Toll homed-in on the magic through a set of Primo Artiste lenses. Here, Toll reflects on the project that has viewers around the world considering booking their own trip to the land down under.
Panavision: How would you describe the look of G'day?
Matt Toll: Having two animated characters as our leads, director Michael Gracey and I discussed leaning into a storybook feel for this campaign. Tourism campaigns by their nature need to look inviting and beautiful, so this drove a lot of our visual ideas. We also referenced the Toy Story films for the energy of the camera language.
One of the challenges of commercial work is often telling a story in 15 or 30 seconds. So having the opportunity to really explore the environments and show off the beauty of Australia in a short film was an exciting opportunity.
What optical characteristics did you see in the Primo Artiste lenses that made them the right match for this project?
Toll: The Primo Artiste lenses tick a lot of boxes for me. Along with their beautiful roll-off and vintage imperfections, their modern build, good minimum focus and fast aperture give you the freedom you need on set to tell the story. I've had a relationship with Panavsion as an AC and DP now for over 30 years. On a long job like this with a large multi-camera kit, extreme conditions and thousands of kilometers of travel, their service and backup cannot be matched.
What inspired you to become a cinematographer and what keeps you inspired today?
Toll: As an AC, I was fortunate enough to work with and learn from some of the best cinematographers in the world. Storytelling with talented directors, writers and actors, and working with talented, hard-working crews is what motivates me these days. What a privilege.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
04/04/2026
The University of Arizona's Men's Basketball team has only loss twice th...
04/04/2026
1080p HDR arrives, a new generation of storytelling tools takes center stage, an...
04/04/2026
Michigan legends bring a new voice to the broadcast as TNT Sports and CBS Sports...
04/04/2026
Faster, cleaner and more intuitive than ever
The control software for Flock Audio's digitally controlled patchbay systems has just been treated to an up...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
DHD Introduces AI-Based Audio Noise Reduction to XD3 IP Core
Brie Clayton April 3, 2026
0 Comments
The accompanying image shows the rear panel of the ...
04/04/2026
Macnica Redefines ST 2110 Flexibility with Two Speeds on One Card
Brie Clayton April 3, 2026
0 Comments
New for NAB Show 2026, MEP100 SmartNIC now sup...
04/04/2026
Unified Media Workflows for Story-Centric Production
Brie Clayton April 3, 2026
0 Comments
Framelight X unifies field capture, editing and publishing ...
03/04/2026
Michigan's Fab Five will reunite for an alternate presentation of the Mich...
03/04/2026
Avid will exhibit at NAB Show 2026 (April 18-22, Booth N2226, Las Vegas Convention Center), demonstrating its Content Core platform and new AI-driven workflow c...
03/04/2026
Mark Roberts Motion Control (MRMC) has announced the appointment of Nick Barthee as Chief Operating Officer.
The announcement follows MRMC's transition fro...
03/04/2026
Interra Systems has announced that Elite Media Technologies has selected its BATON file-based QC solution for media workflows. Elite Media Technologies speciali...
03/04/2026
Ateme has announced that Moldtelecom has deployed Ateme technologies across its streaming workflow, covering encoding, delivery, operations, and analytics.
Mol...
03/04/2026
Grass Valley will demonstrate Framelight X, its content management platform, at NAB Show 2026. The platform connects capture, ingest, editing, and publishing in...
03/04/2026
Encompass Digital Media and Techex have announced a cloud-native Master Control ...
03/04/2026
Live Vertical Video automatically track the action on the court via AI technology and delivers a fully optimized, 9 16 live feed for viewers...
03/04/2026
As the Illini make their first trip to college basketball's biggest stage si...
03/04/2026
After last summer's Softball National Championship victory and last week'...
03/04/2026
The University of Arizona's Men's Basketball team has only loss twice th...
03/04/2026
Eight games across four tournaments will be played in three venues; accommodatio...
03/04/2026
The Ottawa Senators and Bell Media have announced a long-term rights extension for regional Ottawa Senators games on TSN and RDS. TSN Radio 1200 remains the exc...
03/04/2026
Massive production in Phoenix is run out of Game Creek Video Flagship mobile uni...
03/04/2026
Iconic guitar pedals now available in plug-in form
Guitar effects experts Electro-Harmonix have teamed up with MixWave to turn a collection of their most pr...
03/04/2026
New multi-band AUv3 plug-in announced
Fred Anton Corvest (FAC) offer an extensive range of AUv3 plug-ins and iOS/iPadOS Apps, and their multiband effects pr...
03/04/2026
Just 84 units to be released in the US
Experimental synthesizer and sound-machine extraordinaires SOMA Laboratory have revealed an upcoming special-edition ...
03/04/2026
Emulates the input section of an Ampex 350
One of the latest arrivals to the Iconic Instruments range delivers a new tube preamp plug-in inspired by the cir...
03/04/2026
New York April 2, 2026 TelevisaUnivision, the world's leading Spanish-la...
03/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/04/2026
CVP, one of Europe's leading suppliers of professional video and broadcast solutions, today announces the launch of its new German operation and the formati...
03/04/2026
Mark Roberts Motion Control (MRMC) today announces the appointment of Nick Barthee as Chief Operating Officer, strengthening its leadership as the company conti...
03/04/2026
Net Insight introduces programmable Trust Boundaries that make live media interconnection predictable as traffic moves between facilities, networks and cloud en...
03/04/2026
Winning in the new media economy: Avid showcases AI-powered, connected intellige...
03/04/2026
NUGEN Audio CEO Dr. Paul Tapper to Lead Presentation About Dialog Intelligibilit...
03/04/2026
NAB Show 2026: PlayBox Neo Highlights Workflow, Security, and IP Advances
Brie Clayton April 2, 2026
0 Comments
PlayBox Neo will showcase the latest i...
03/04/2026
For Taku Hirano, Everything Is Connected From touring and composition to teaching and instrument design, the in-demand percussionist sees it all as one body o...
03/04/2026
Berklee Honors Humberto Ramirez with Master of Latin Music Award The alumnus and acclaimed trumpeter is honored for his influence as a performer, composer, an...
03/04/2026
VIZ Media Lands Rumiko Takahashi's MAO, Sets April 4 Premiere on Hulu in the...
03/04/2026
Back to All News
Competition Heats Up with Intrigue and Spices: Netflix Unveils...