SevenVentures remains shareholder and strategic media partner after ABOUT YOU IPO
Unterf hring, June 22, 2021. SevenVentures, part of the investment arm of ProSiebenSat.1's Commerce & Ventures segment, will remain as a shareholder in the Hamburg-based fashion and technology company after the IPO of ABOUT YOU Holding AG last Wednesday and will continue its media partnership with the fast-growing, internationally oriented fashion platform in the long term.
Back in September 2016, SevenVentures became the first external investor to participate in the online fashion retailer from Hamburg and helped ABOUT YOU achieve consistently increasing brand awareness in the German-speaking countries as part of an extensive media-for-equity investment. With precisely targeted advertising campaigns on the ProSiebenSat.1 Groups high-reach channels and platforms, SevenVentures, in addition to the strategic partners OTTO Group and Heartland, made an important contribution on ABOUT YOUs way towards becoming a successful European fashion player.
With its mobile-first approach and a personalized shopping experience, the platform especially attracts young, financially strong customers searching for inspiration, who are particularly reached by ProSiebenSat.1s formats. Thus, ABOUT YOU profits in the long run from the media companys target-group-specific marketing solutions. In addition to advertising specials, ProSiebenSat.1 developed several successful branded entertainment formats for ABOUT YOU and established its own annual awards ceremony for social media personalities from German-speaking countries with the ABOUT YOU Awards. Since 2017 the most authentic and relevant influencers of the year have been honored on behalf of the Hamburg-based label. In 2019, the weekly TV shows All About You - Das Fashion Duell and Style Your Star - Its About You generated media attention for the brand, which evolved into one of the most rapidly growing European e-commerce platforms overall.
Florian Hirschberger, Managing Director SevenVentures GmbH: It has been incredibly exciting to accompany ABOUT YOU on this journey for several years. We are grateful and proud to be part of this success story. Congratulations to the entire ABOUT YOU team surrounding Tarek M ller. I would also like to take this opportunity to thank the many colleagues from our team who have been involved over the years and have made this success possible for SevenVentures and ProSiebenSat.1. We are looking forward to the further journey with ABOUT YOU, acting in a double role as media partner and shareholder. Our ongoing engagement demonstrates how much we believe in the company, the team and our partnership model.
SevenVentures is an essential part of the value chain of ProSiebenSat.1s Commerce & Ventures segment. The IPO of ABOUT YOU emphasizes the investment units value proposition of sustainably developing consumer-oriented growth companies through individually tailored investments in the form of media volume. SevenVentures has a particular focus on partnership-based support for its investments as well as close cooperation with their management teams.
With the new Commerce & Ventures segment, ProSiebenSat.1 has a fully integrated investment approach along the life cycle of young B2C companies - from seed and early stage financing at SevenAccelerator, media-for-revenue and media-for-equity investments for more established growth companies at SevenVentures, to strategic minority and majority investments at SevenGrowth.
Most recent headlines
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
22/12/2025
SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...
22/12/2025
Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...
22/12/2025
Unique skillset: Bringing new directors to the world of darts at The Worlds with...
22/12/2025
Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...
22/12/2025
One hundred and eighty: Gravity Media on hitting the production bullseye at the ...
22/12/2025
The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...
22/12/2025
ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...
22/12/2025
ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...
22/12/2025
For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...
22/12/2025
Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...
22/12/2025
New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite
Roku gains access to Nielsen's streaming ratings, showing The Roku C...
22/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
22/12/2025
Berklee Wrapped 2025: Our Top News and Stories A look back at a year highlighted by faculty milestones, major film and television projects, Bob Dylan's ho...
22/12/2025
The works of Plato state that when humans have an experience, some level of change occurs in their brain, which is powered by memory - specifically long-term me...
22/12/2025
Partnership integrates complementary satellite data and AI analytics to enhance security, infrastructure, and environmental monitoring solutions for global cust...
22/12/2025
Workflows allow you to create a sequence of planned events which may be added to your template(s) or inserted directly into your sequential or background playli...
22/12/2025
Monday 22 December 2025
Sky extends PGA TOUR partnership until 2029, as Sky Spo...
22/12/2025
Back to All News
Global Anime Hits and New Releases Take Center Stage at Jump Festa 2026
Entertainment
22 December 2025
GlobalJapan
Link copied to clipboar...
22/12/2025
Siobh n McSweeney, Rory McIlroy, Elon Musk, Catherine Connolly, Jim Gavin, Ivan Yates and Traitor Paudie Moloney lead new characters for Callan Kicks the Year 2...
22/12/2025
Winner announced in the picturesque surroundings of Wicklow's Avondale Tower and Treetop Walk
Andrew Trimble wins the show in his first series as coach
Th...
22/12/2025
The 2025 winners have been announced today, Sunday 21 December, for Ireland's largest choral competition Choirs for Christmas hosted by RT lyric fm.
Ove...
21/12/2025
Back to All News
Legoshi and Haru's Story Reaches Its Finale: BEASTARS Fin...
21/12/2025
John Shortt named Young Sportsperson of the Year Kerry are the Team of the Year
...
20/12/2025
Atomos announced the immediate availability of a new firmware update for its Ninja TX GO and Ninja TX monitor-recorders, unlocking ProRes RAW recording from the...
20/12/2025
CJP Broadcast has completed the digitisation of the European Gymnastics tape archive, converting 328 tapes containing more than forty years of recorded material...
20/12/2025
Bitmovin, the leading provider of video streaming solutions, today announced the launch of the Stream Lab MCP Server, to give AI agents and large language model...
20/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/12/2025
Barack Obama Includes Laufey on His 2025 Favorite Music List The former presidents roundup of books, music, and movies includes a song from the Berklee alums ...
20/12/2025
Study reveals a key hormonal circuit in the kidneys Scripps Research scientists identify the protein that helps kidney cells regulate renin, providing foundatio...
19/12/2025
With Playout Release 2025.4, ToolsOnAir continues to push professional playout w...
19/12/2025
SVG Sit-Down: Diversified's Jared Timmins on AI for Broadcast Sports and Cre...
19/12/2025
2025 SVG Summit Audio Recap: Say What?The Audio Production and Distribution Workshop at the SVG Summit 20 took on issues including speech intelligibility, Next-...
19/12/2025
Gamified fun: Channel 5 on its NFL Big Game Night ambitions with Hungry Bear Med...
19/12/2025
College Football Playoff Preview: For ESPN, Round 1 is a Fantastic Yet Familia...
19/12/2025
AWS's Jason Dvorkin on Developing Partnerships With the NBA and PGA Tour, Em...
19/12/2025
Netflix Kicks Off Packed Sports Week with Paul-Joshua Fight Before Shifting to N...
19/12/2025
SVG New Sponsor Spotlight: Presidio's Nareev Shah on the Role of Its Captiva...
19/12/2025
Mounted to the pylon of an AH-1Z Viper helicopter, a Red Wolf vehicle successful...
SevenVentures remains shareholder and strategic media partner after ABOUT YOU IPO 
