NBC Sports Focuses Production Resources on Four Drivers Contending for the Cup Series Championship A NASCAR champion will crowned at NBC at Phoenix Raceway on Sunday By Brandon Costa, Director of Digital
Friday, November 8, 2024 - 11:54 am
Print This Story | Subscribe
Story Highlights
An eventful NASCAR season comes to a close this weekend as the 2024 NASCAR Cup Series Championship revs into Phoenix Raceway on Sunday (3 p.m. ET, NBC, Peacock) to crown a champion.
NBC Sports will take a unique approach to covering this race with a full field on the track but only four drivers still running for the championship: Joey Logano, Tyler Reddick, Ryan Blaney, and William Byron. The network will emphasize production resources on the contending drivers and has also assigned pit reporters to each one (Dave Burns with Reddick, Marty Snider with Blaney, Kim Coon with Byron, and Parker Kligerman with Logano.
We pride ourselves on our storytelling, says NBC Sports producer Rene Hatlelid, and that goes beyond the driver - not only does a driver win, a team wins, a crew chief wins, it takes an entire team. It's more of a team sport than people understand.
The broadcast crew will roll out an impressive complement of resources to cover the track and pit row, including 12 hard cameras, four of which will each have the responsibility on isolating one of the four title chasers. Additionally, there will be 10 robotic cameras, five handheld RFs, 1 RF Steadicam, a pair of jibs (one at the pre/post stages and one atop Rattlesnake Hill to capture the beauty and vista of the track and surrounding area), three cameras on the Peacock Pit Box, and a helicopter overhead. The front bench will also have access to 28 in-car cameras sprinkled between seven cars in the race (four of which are the Championship Four).
Hatelid pointed out that while much of the attention for fans heading into this weekend is the battle between the four drivers gunning for the Cup, there's a still a full field of drivers to cover.
It's important to find a balance, she says. At the end of the day, every driver is ending their season, but some drivers are ending careers, some are changing teams, some entire teams are ending. There are a lot of storylines to pay off and it's important to tell those stories and put a button on everyone's hard work. The Championship 4 are the most important, but stories like Martin Truex Jr. retiring, Stewart-Haas going away, Denny Hamlin once again missing the championship, and Reddick's regular-season championship are all examples of stories we plan to touch on as well.
This weekend is also a fork in the road for NASCAR. 2025 will officially begin NASCAR's next $7.7 billion rights deal that will see incumbent broadcasters FOX and NBC welcome new partners in TNT Sports, Prime Video, and The CW. This season, though, has the auto racing giant riding high into a new era. Phoenix closes the book on what's been a big year for NASCAR. Not only did the auto racing organization officially open its new $53 million, 58,000-sq.-ft. production facility in Concord, NC that has placed a greater emphasis on remote-based live production, but television ratings also ticked up 2% overall even despite its biggest race, Daytona, was hit with a 27% ratings dip when that race was marred by rain delays.
For NBC Sports, NASCAR's playoff format despite some controversy has proven to be a winner. Ratings for the races in the playoff schedule are up 6% so far from last year.
It's been an incredible season for us, says Hatelid, who noted she's excited to crown a champion in her hometown of Phoenix. We've had an awesome run of close finishes and historic moments. The competition in the Playoffs has been awesome and we've seen great viewership with five consecutive races and seven of eight with year-over-year gains heading into Phoenix. We were really proud of the Stage Two embeds with the race teams and the stories we were able to tell about the various team members, and we showed more than 600 live green flag laps from the Superspeedway races at Daytona, Atlanta and Talladega, and I think both of those resonated really well with the viewers.
NBC Sports presents the 2024 NASCAR Cup Series Championship from Phoenix Raceway in Avondale, Ariz., this Sunday, Nov. 10, at 3 p.m. ET on NBC and Peacock with a special edition of Countdown to Green beginning at 2 p.m. ET.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
06/07/2026
Long-developed relationships and informal access, three production models, and c...
06/07/2026
The deal follows Lumine's recent acquisition of Synamedia's video-networ...
06/07/2026
This former SportsCenter producer is shaping local-team studio coverage to surro...
06/07/2026
IMS Productions and FOX Sports deployed more than 100 cameras, 32 onboard feeds,...
06/07/2026
Lumine Group Inc. has announced the completion of its acquisition of the Video Network Business from Synamedia. The business will operate as a standalone compan...
06/07/2026
NASCAR has announced a content and commercial partnership with Motorsport Network, a motorsports and automotive media platform, to distribute NASCAR original co...
06/07/2026
Versant Media Group has announced a definitive agreement to acquire Full Swing, a sports technology company, from Bruin Capital and a group of minority investor...
06/07/2026
DAZN has announced global broadcast rights to 3ICE, a professional hockey format featuring three skaters and a goalkeeper per side, with no power plays or offsi...
06/07/2026
Bundle gains 100 new synths & more
Synth Anthology 5 the largest and most feature-packed edition of UVI's hardware synth emulation bundle, bringing toge...
06/07/2026
Available now via free firmware update
MOTU have just announced that three of their popular audio interfaces now boast official Milan Certification. The 16A...
06/07/2026
Rohde & Schwarz completes Hunter Preliminary Design Review for the Integrated Co...
06/07/2026
The R&S IMAGER from Rohde & Schwarz uses millimeter wave imaging to inspect the ...
06/07/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
06/07/2026
Digital Domain Appoints Industry Veteran Patrick Davenport as Executive Vice Pre...
06/07/2026
Gravity Media USA appoints Brittney Boston as Head of Business Development
Brie Clayton July 6, 2026
0 Comments
The strategic new appointment supports...
06/07/2026
Remote Editing Without Cloud Storage in Resolve
Michael Cioni July 6, 2026
0 Comments
This is a step-by-step guide that demonstrates how to setup your...
06/07/2026
Automatic Caption Translation in Adobe Premiere Pro
Colin Smith July 6, 2026
0 Comments
Here I showcase the innovative automatic caption translation f...
06/07/2026
Flavor's First Ever Managing Director Neal Cohen Retires; Longstanding Execu...
06/07/2026
How Adam Rosenwach Pivoted from Music to Medtech Without Missing a Beat What do the rehearsal room and the boardroom have in common? More than you might think...
06/07/2026
Zhongyi Optics unveils the Dreamy Zone T1 FF Cine Lens Series on Indiegogo with ...
06/07/2026
Techtel debuts insyght: making ST 2110 media discovery easy
intellisphereinsyght2026
6 July Written By Suzanne Costello
Sydney, Australia - 06 July 2026 T...
06/07/2026
Monday 6 July 2026
Sky agrees to acquire ITV Media & Entertainment, creating a ...
06/07/2026
Fresh from his World Cup heroics with Cabo Verde, Roberto Pico' Lopes will join the RT panel for Argentina v Egypt tomorrow and for the England v Norway q...
06/07/2026
Nations have long invested in domestic infrastructure to advance their economies, protect and use their data, and take advantage of technology opportunities in ...
06/07/2026
Every year, the International Conference on Machine Learning (ICML) reveals where thousands of AI researchers have decided to put their work.
This year's ...
06/07/2026
A death can be unsuspicious, but it has to be explained
What happened to Ke...
05/07/2026
We've gone to another level of integrating the graphics into the set architecture' - Zac Fields, SVP, Graphic Technology and Integration, FOX Sports...
05/07/2026
Browser-based and desktop apps available
Digital Sunset Studios have been busy working on an interesting project: a free software tool that provides compute...
04/07/2026
When Canada qualified for the FIFA World Cup 2026, OneSoccer knew this wasn'...
04/07/2026
Celebrates company's 80th anniversary
Rhodes have recently revealed that they will be producing a limited run of electric pianos in celebration of their...
04/07/2026
Blackmagic Design Cameras Empower Youth Broadcasting Program
Brie Clayton July 3, 2026
0 Comments
Blackmagic Pocket Cinema Camera 6K Pro and Blackmagi...
04/07/2026
iZotope Joins Boris FX
Boris Yamnitsky July 3, 2026
0 Comments
iZotope, the team behind RX and Ozone, is joining Boris FX. A letter from founder Boris...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
New bundle & three Single Packs
Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...
03/07/2026
Venue installs new ATC-equipped control room
LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...
03/07/2026
Caden Pearson appointed new Commissioning Editor for NITV
3 July, 2026
Media releases
National Indigenous Television (NITV) has strengthened its commitment...
03/07/2026
1 February 2023
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Death Star
Andy Marken July 2, 2026
0 Comments
Look, I can't get involved. I've got work to do. It's not that I like the Empire; I hate i...
03/07/2026
Berklee's New Visual Identity: Honoring Our History, Building for What's...
03/07/2026
Scripps Research scientists awarded $2M to advance global disease surveillance Two Gates Foundation grants will expand wastewater surveillance and AI-driven dis...
03/07/2026
Joan Pulupa joins Scripps Research faculty to study the organization of DNA in brain cells and its links to neurodegeneration Using smell-sensing neurons and ad...
02/07/2026
Entering her senior year, this hometown girl is paving a career in live sports production gaining experience in replay and audio and as a TD
In the live-sports...
02/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...
NBC Sports Focuses Production Resources on Four Drivers Contending for the Cup Series Championship A NASCAR champion will crowned at NBC at Phoenix Raceway on Sunday By Brandon Costa, Director of Digital 
