NBC Sports Focuses Production Resources on Four Drivers Contending for the Cup Series Championship A NASCAR champion will crowned at NBC at Phoenix Raceway on Sunday By Brandon Costa, Director of Digital
Friday, November 8, 2024 - 11:54 am
Print This Story | Subscribe
Story Highlights
An eventful NASCAR season comes to a close this weekend as the 2024 NASCAR Cup Series Championship revs into Phoenix Raceway on Sunday (3 p.m. ET, NBC, Peacock) to crown a champion.
NBC Sports will take a unique approach to covering this race with a full field on the track but only four drivers still running for the championship: Joey Logano, Tyler Reddick, Ryan Blaney, and William Byron. The network will emphasize production resources on the contending drivers and has also assigned pit reporters to each one (Dave Burns with Reddick, Marty Snider with Blaney, Kim Coon with Byron, and Parker Kligerman with Logano.
We pride ourselves on our storytelling, says NBC Sports producer Rene Hatlelid, and that goes beyond the driver - not only does a driver win, a team wins, a crew chief wins, it takes an entire team. It's more of a team sport than people understand.
The broadcast crew will roll out an impressive complement of resources to cover the track and pit row, including 12 hard cameras, four of which will each have the responsibility on isolating one of the four title chasers. Additionally, there will be 10 robotic cameras, five handheld RFs, 1 RF Steadicam, a pair of jibs (one at the pre/post stages and one atop Rattlesnake Hill to capture the beauty and vista of the track and surrounding area), three cameras on the Peacock Pit Box, and a helicopter overhead. The front bench will also have access to 28 in-car cameras sprinkled between seven cars in the race (four of which are the Championship Four).
Hatelid pointed out that while much of the attention for fans heading into this weekend is the battle between the four drivers gunning for the Cup, there's a still a full field of drivers to cover.
It's important to find a balance, she says. At the end of the day, every driver is ending their season, but some drivers are ending careers, some are changing teams, some entire teams are ending. There are a lot of storylines to pay off and it's important to tell those stories and put a button on everyone's hard work. The Championship 4 are the most important, but stories like Martin Truex Jr. retiring, Stewart-Haas going away, Denny Hamlin once again missing the championship, and Reddick's regular-season championship are all examples of stories we plan to touch on as well.
This weekend is also a fork in the road for NASCAR. 2025 will officially begin NASCAR's next $7.7 billion rights deal that will see incumbent broadcasters FOX and NBC welcome new partners in TNT Sports, Prime Video, and The CW. This season, though, has the auto racing giant riding high into a new era. Phoenix closes the book on what's been a big year for NASCAR. Not only did the auto racing organization officially open its new $53 million, 58,000-sq.-ft. production facility in Concord, NC that has placed a greater emphasis on remote-based live production, but television ratings also ticked up 2% overall even despite its biggest race, Daytona, was hit with a 27% ratings dip when that race was marred by rain delays.
For NBC Sports, NASCAR's playoff format despite some controversy has proven to be a winner. Ratings for the races in the playoff schedule are up 6% so far from last year.
It's been an incredible season for us, says Hatelid, who noted she's excited to crown a champion in her hometown of Phoenix. We've had an awesome run of close finishes and historic moments. The competition in the Playoffs has been awesome and we've seen great viewership with five consecutive races and seven of eight with year-over-year gains heading into Phoenix. We were really proud of the Stage Two embeds with the race teams and the stories we were able to tell about the various team members, and we showed more than 600 live green flag laps from the Superspeedway races at Daytona, Atlanta and Talladega, and I think both of those resonated really well with the viewers.
NBC Sports presents the 2024 NASCAR Cup Series Championship from Phoenix Raceway in Avondale, Ariz., this Sunday, Nov. 10, at 3 p.m. ET on NBC and Peacock with a special edition of Countdown to Green beginning at 2 p.m. ET.
Most recent headlines
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
KPop Demon Hunters Stars Visit Berklee for Weeklong Celebration Andrew Choi and EJAE, who voiced the film's main characters and contributed to its soundtr...
16/12/2025
Hawkins has landed on Spotify, just in time for Stranger Things Season 5, Volume...
16/12/2025
Wherever you are, your favorite music and audio content should go seamlessly with you. That's why Spotify has partnered with NAVER Corp, Korea's leading...
16/12/2025
2025 Wrapped arrived bigger and bolder than ever. This year's experience is designed to be ultra personal and shareable, with new features like Wrapped Part...
16/12/2025
Three 12-kilowatt Advanced Electric Propulsion System thrusters, supplied by L3Harris Technologies, form the core of Gateway's propulsion system. Pictured i...
16/12/2025
The challenge facing America's defense industrial base is not just about speed - its about rebuilding the foundation that makes speed possible. Our nations ...
16/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
16/12/2025
SEVILLE, Spain Canal Sur, the public broadcasting service for Andalusia, Spain, has completed a total technology refresh based on Pebble's resilient, softwa...
16/12/2025
NEW YORK Teleprompting hardware provider Telescript International has acquired all software code and intellectual property previously owned by Telescript West. ...
16/12/2025
As cable operators face increased competition from 5G fixed wireless access providers, a new report from Ookla Research finds that T-Mobile is the FWA speed lea...
16/12/2025
Apple has announced a major upgrade to the Apple TV app for device owners outside the Apple ecosystem with news that the Apple TV app for Android now supports G...
16/12/2025
Space42 grows Direct-to-Device partner ecosystem through a Memorandum of Underst...
16/12/2025
16 Dec 2025
VEON Announces Release Date for Full Year and Fourth Quarter 2025 R...
16/12/2025
16 Dec 2025
VEON's Kyivstar Invests in Renewable Energy in Ukraine with Acq...
16/12/2025
Back to All News
Emma Appleton, Fares Fares, Frida Gustavsson and Jakob Oftebro...
16/12/2025
Back to All News
Docu-reality My Korean Boyfriend Gets a Trailer and Premiere D...
16/12/2025
Harmonic's XOS Advanced Media Processor Improves Streaming Video Quality and Boosts Viewer Engagement SAN JOSE, Calif. - Dec. 16, 2025 - Harmonic (NASDAQ: ...
16/12/2025
RT Sport Awards 2025 live on RT One and RT Player at 8:05pm on Saturday 20 December.
On Saturday 20 December live on RT One and RT Player at the earlier t...
16/12/2025
Singer -songwriter Brian Kennedy has been announced as the final celebrity dance...
15/12/2025
Harlem Globetrotters Celebrate 100th Anniversary With New Brand Campaign From Th...
15/12/2025
Top L-R: La Tierra Del Valor (The Home of the Brave), Mangittatuarjuk (The Gnawe...
15/12/2025
L3Harris will leverage 15 years of experience supporting the E-4B Nightwatch and...
15/12/2025
CONWAY, Ark. In a notable example of how the loss of federal funding is forcing public stations to make massive cuts and operational changes, the statewide pub...
15/12/2025
BOULDER, Colo. Public Media Venture Group (PMVG), Venture Technologies Group (VTG), and WQED have completed a multipart agreement that they say will significant...
15/12/2025
Cape Town, November 13, 2025 - SES and International artist and humanitarian, Fo...
15/12/2025
Luxembourg, December 15, 2025 - SES, a leading space solutions company, and Abra Group launched fast and reliable multi-orbit inflight connectivity service on t...
15/12/2025
How Rivian s Design Puts Drivers First-And Why That Matters Published on Dec 15, 2025 Categories: Business Solutions
LinkedIn Corporate Communications
Sha...
15/12/2025
Space42 and Cobham Satcom completed the full range of advanced terminals for the...
15/12/2025
15 Dec 2025
VEON's Beeline Kazakhstan Delivers First Starlink Direct to Cel...
15/12/2025
Andrew Mountbatten-Windsor finds himself the topic of year's cracker jokes
Oasis, David Harbour, Celebrity Traitors and Angela Rayner all feature in this y...
15/12/2025
Comscore Expands Cross-Platform Campaign Measurement to Include Audio and Social New capabilities strengthen cross-platform campaign reporting suite; CCR rebran...
15/12/2025
NVIDIA today announced it has acquired SchedMD - the leading developer of Slurm, an open-source workload management system for high-performance computing (HPC) ...
15/12/2025
RT .ie has reached one billion page views this year and is on track to finish 2025 2% ahead of last year. Average time spent on the site is up 3% on 2024, with ...
15/12/2025
Modern workflows showcase the endless possibilities of generative and agentic AI on PCs.
Of many, some examples include tuning a chatbot to handle product-supp...
13/12/2025
Powering Client Growth: Horizon Deepens Nielsen Partnership, Enabling More Effic...
13/12/2025
In a move that will help it offer more flexible and less costly programming options, YouTube TV has announced that it will be launching YouTube TV Plans with mo...
13/12/2025
SINGAPORE Magna Systems has designed, built and completed what is believed to be the first full UHD and IP-based OB truck in Southeast Asia for a Singapore medi...
12/12/2025
SVG Summit 2025 Preview: Everything You Need to Know for Next Week's Big Sho...
12/12/2025
Hailey Gates at the Atropia premiere (photo by George Pimentel / Shutterstock for Sundance Film Festival)...
12/12/2025
Last month, Spotify announced a new collaboration with the ATP Tour, the global governing body of men's professional tennis, aimed at bringing the next gene...
12/12/2025
CONWAY, Ark. In a notable example of how the elimination of Federal federal funding is forcing public stations to make massive cuts and changes in the way they...
12/12/2025
Wisycom and DPA Microphones announce the appointment of Ren Moerch as Group Product Director, Wireless, a strategic leadership role that will guide the combine...
NBC Sports Focuses Production Resources on Four Drivers Contending for the Cup Series Championship A NASCAR champion will crowned at NBC at Phoenix Raceway on Sunday By Brandon Costa, Director of Digital 
