
NBC Sports Focuses Production Resources on Four Drivers Contending for the Cup Series Championship A NASCAR champion will crowned at NBC at Phoenix Raceway on Sunday By Brandon Costa, Director of Digital
Friday, November 8, 2024 - 11:54 am
Print This Story | Subscribe
Story Highlights
An eventful NASCAR season comes to a close this weekend as the 2024 NASCAR Cup Series Championship revs into Phoenix Raceway on Sunday (3 p.m. ET, NBC, Peacock) to crown a champion.
NBC Sports will take a unique approach to covering this race with a full field on the track but only four drivers still running for the championship: Joey Logano, Tyler Reddick, Ryan Blaney, and William Byron. The network will emphasize production resources on the contending drivers and has also assigned pit reporters to each one (Dave Burns with Reddick, Marty Snider with Blaney, Kim Coon with Byron, and Parker Kligerman with Logano.
We pride ourselves on our storytelling, says NBC Sports producer Rene Hatlelid, and that goes beyond the driver - not only does a driver win, a team wins, a crew chief wins, it takes an entire team. It's more of a team sport than people understand.
The broadcast crew will roll out an impressive complement of resources to cover the track and pit row, including 12 hard cameras, four of which will each have the responsibility on isolating one of the four title chasers. Additionally, there will be 10 robotic cameras, five handheld RFs, 1 RF Steadicam, a pair of jibs (one at the pre/post stages and one atop Rattlesnake Hill to capture the beauty and vista of the track and surrounding area), three cameras on the Peacock Pit Box, and a helicopter overhead. The front bench will also have access to 28 in-car cameras sprinkled between seven cars in the race (four of which are the Championship Four).
Hatelid pointed out that while much of the attention for fans heading into this weekend is the battle between the four drivers gunning for the Cup, there's a still a full field of drivers to cover.
It's important to find a balance, she says. At the end of the day, every driver is ending their season, but some drivers are ending careers, some are changing teams, some entire teams are ending. There are a lot of storylines to pay off and it's important to tell those stories and put a button on everyone's hard work. The Championship 4 are the most important, but stories like Martin Truex Jr. retiring, Stewart-Haas going away, Denny Hamlin once again missing the championship, and Reddick's regular-season championship are all examples of stories we plan to touch on as well.
This weekend is also a fork in the road for NASCAR. 2025 will officially begin NASCAR's next $7.7 billion rights deal that will see incumbent broadcasters FOX and NBC welcome new partners in TNT Sports, Prime Video, and The CW. This season, though, has the auto racing giant riding high into a new era. Phoenix closes the book on what's been a big year for NASCAR. Not only did the auto racing organization officially open its new $53 million, 58,000-sq.-ft. production facility in Concord, NC that has placed a greater emphasis on remote-based live production, but television ratings also ticked up 2% overall even despite its biggest race, Daytona, was hit with a 27% ratings dip when that race was marred by rain delays.
For NBC Sports, NASCAR's playoff format despite some controversy has proven to be a winner. Ratings for the races in the playoff schedule are up 6% so far from last year.
It's been an incredible season for us, says Hatelid, who noted she's excited to crown a champion in her hometown of Phoenix. We've had an awesome run of close finishes and historic moments. The competition in the Playoffs has been awesome and we've seen great viewership with five consecutive races and seven of eight with year-over-year gains heading into Phoenix. We were really proud of the Stage Two embeds with the race teams and the stories we were able to tell about the various team members, and we showed more than 600 live green flag laps from the Superspeedway races at Daytona, Atlanta and Talladega, and I think both of those resonated really well with the viewers.
NBC Sports presents the 2024 NASCAR Cup Series Championship from Phoenix Raceway in Avondale, Ariz., this Sunday, Nov. 10, at 3 p.m. ET on NBC and Peacock with a special edition of Countdown to Green beginning at 2 p.m. ET.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
12/08/2026
Nielsen is cementing Digital Ad Intel as the new go-to currency for digital ad intelligence in Brazil-now with streaming monitoring in the mix.
S o Paulo, Augu...
12/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/08/2026
As Matrox Video celebrates 50 years of trusted innovation, the company will showcase its portfolio of interoperable IP technologies and software-defined innovat...
12/08/2026
SMPTE, the home of media professionals, technologists and engineers, today announced a program of expert-led sessions, professional workshops and networking eve...
12/08/2026
Berklee Announces Full Details for Inaugural Block Party, a Music Festival Next ...
12/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/08/2026
Matthews Studio Equipment introduces T-Go Mounting Solutions extreme camera rigging systems, engineered for the most demanding environments in motion picture pr...
12/08/2026
Anton/Bauer, a Videndum brand and the industry leader in mobile power solutions for broadcast and cinematic production, announces that the EDEN Mobile Power Sta...
12/08/2026
TAG Video Systems, the global leader in software-based IP monitoring and multiviewer solutions, today announced a memory usage optimization that lowers the tota...
12/08/2026
Unified Streaming announces Trusted Media, a new solution that enables broadcasters, streaming platforms, and premium content owners to attach verifiable authen...
12/08/2026
Combining intelligent automation, composable business services and user-centric experiences
The media industry is entering a new phase where AI intelligence is...
12/08/2026
DPA Microphones welcomes Raul Contreras as its new West Coast Regional Sales Manager. In this role, Contreras will oversee sales and customer relationships thro...
12/08/2026
Marshall Electronics' first all-weather, all-IP 4K POV camera, the CV574-WP, makes its European debut at IBC 2026 (Stand 10.C11). Built for the elements, th...
12/08/2026
LA JOLLA, CA-Scientists at Scripps Research have discovered that two seemingly unrelated cellular enzymes become locked together during times of stress, simulta...
12/08/2026
NVIDIA founder and CEO Jensen Huang is ranked No. 1 on Glassdoor's Best CEOs list for 2026.
In the just-released ranking, recognition is earned directly fr...
11/08/2026
Weekly immersive broadcasts will feature 8K 3D video, a 180-degree field of view...
11/08/2026
By Briana Brady, Social Media Manager, Production Hub
Sports content is having ...
11/08/2026
She addresses why media organizations need more than asset storage, how sports t...
11/08/2026
Remote commentary has improved significantly on these broadcasts
At a clip of ...
11/08/2026
A pair of LANTIME IMS M2000 PTP Grandmasters deliver resilient timing infrastruc...
11/08/2026
LTN has announced expanded capabilities for its Live Event Master Control offering, providing sports broadcasters, leagues, rights holders, and content owners w...
11/08/2026
WTA Ventures has appointed IMG as its managed production services partner in a multi-year agreement commencing with the 2027 season. The partnership is the late...
11/08/2026
The New York Jets and CBS New York have agreed to a multi-year extension of their partnership, keeping CBS New York as the official broadcast home of the team. ...
11/08/2026
Nielsen Holdings and DoubleVerify have announced a definitive agreement under which Nielsen will acquire DoubleVerify in an all-cash transaction with an enterpr...
11/08/2026
The Audio Engineering Society has announced the results of its 2026 Board of Dir...
11/08/2026
The CSN co-founder details its network and affiliate' model, how creator wi...
11/08/2026
Gravity Media is providing host broadcast operations for the Esports World Cup (EWC) 2026, supporting ESL FACEIT Group (EFG) in delivering the tournament to glo...
11/08/2026
TAG Video Systems has released a memory usage optimization for its MCM software that reduces the cost per channel by up to two-thirds for compressed workflows. ...
11/08/2026
SMT is expanding its technology partnership with the Cincinnati Open this year, adding new LED displays, production capabilities, and fan-facing experiences at ...
11/08/2026
The Pac-12 has announced that home Olympic sports broadcasts throughout the fall season will be available free on the conference's YouTube channel at youtub...
11/08/2026
Spreading a message of faith requires both widespread accessibility and uncompromising visual quality. Real Life Network (RLN), a free, faith-based digital stre...
11/08/2026
Taking the synergy of sports and entertainment a step further, the NFL venue in Nashville will house iterations of two iconic music clubs
The marriage of Taylo...
11/08/2026
Free library captures pro classical string section
There's no shortage of freebies in The Crow Hill Company's line-up, with their Vaults series offe...
11/08/2026
Percussion instrument introduces all-new engine
Emergence Audio have just introduced a instrument that brings together a vast collection of percussive analo...
11/08/2026
Introduces new all-in-one Spatial Panner tool
Boris FX have recently announced the latest major update for their mastering and broadcast-focused DAW softwar...
11/08/2026
Rohde & Schwarz installs millimeter wave security scanners at Airports of Thaila...
11/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/08/2026
farmerswife and Cirkus will return to IBC 2026 to showcase new tools designed to help broadcast, media and post-production teams manage workflows with greater s...
11/08/2026
LiveUs LU900Q intelligent production unit played a central role in the host broadcast operation for the Games in Glasgow (July 23 to August 2, 2026). The host b...
11/08/2026
Jigsaw24 has appointed James Morse as Client Director, Media Sales, as it deepens its focus on sports, live events and integrated production. His appointment co...