Sony Pixel Power calrec Sony

NBC Sports Focuses Production Resources on Four Drivers Contending for the Cup Series Championship

08/11/2024

NBC Sports Focuses Production Resources on Four Drivers Contending for the Cup Series Championship A NASCAR champion will crowned at NBC at Phoenix Raceway on Sunday By Brandon Costa, Director of Digital

Friday, November 8, 2024 - 11:54 am

Print This Story | Subscribe

Story Highlights

An eventful NASCAR season comes to a close this weekend as the 2024 NASCAR Cup Series Championship revs into Phoenix Raceway on Sunday (3 p.m. ET, NBC, Peacock) to crown a champion.

NBC Sports will take a unique approach to covering this race with a full field on the track but only four drivers still running for the championship: Joey Logano, Tyler Reddick, Ryan Blaney, and William Byron. The network will emphasize production resources on the contending drivers and has also assigned pit reporters to each one (Dave Burns with Reddick, Marty Snider with Blaney, Kim Coon with Byron, and Parker Kligerman with Logano.

We pride ourselves on our storytelling, says NBC Sports producer Rene Hatlelid, and that goes beyond the driver - not only does a driver win, a team wins, a crew chief wins, it takes an entire team. It's more of a team sport than people understand.

The broadcast crew will roll out an impressive complement of resources to cover the track and pit row, including 12 hard cameras, four of which will each have the responsibility on isolating one of the four title chasers. Additionally, there will be 10 robotic cameras, five handheld RFs, 1 RF Steadicam, a pair of jibs (one at the pre/post stages and one atop Rattlesnake Hill to capture the beauty and vista of the track and surrounding area), three cameras on the Peacock Pit Box, and a helicopter overhead. The front bench will also have access to 28 in-car cameras sprinkled between seven cars in the race (four of which are the Championship Four).

Hatelid pointed out that while much of the attention for fans heading into this weekend is the battle between the four drivers gunning for the Cup, there's a still a full field of drivers to cover.

It's important to find a balance, she says. At the end of the day, every driver is ending their season, but some drivers are ending careers, some are changing teams, some entire teams are ending. There are a lot of storylines to pay off and it's important to tell those stories and put a button on everyone's hard work. The Championship 4 are the most important, but stories like Martin Truex Jr. retiring, Stewart-Haas going away, Denny Hamlin once again missing the championship, and Reddick's regular-season championship are all examples of stories we plan to touch on as well.

This weekend is also a fork in the road for NASCAR. 2025 will officially begin NASCAR's next $7.7 billion rights deal that will see incumbent broadcasters FOX and NBC welcome new partners in TNT Sports, Prime Video, and The CW. This season, though, has the auto racing giant riding high into a new era. Phoenix closes the book on what's been a big year for NASCAR. Not only did the auto racing organization officially open its new $53 million, 58,000-sq.-ft. production facility in Concord, NC that has placed a greater emphasis on remote-based live production, but television ratings also ticked up 2% overall even despite its biggest race, Daytona, was hit with a 27% ratings dip when that race was marred by rain delays.

For NBC Sports, NASCAR's playoff format despite some controversy has proven to be a winner. Ratings for the races in the playoff schedule are up 6% so far from last year.

It's been an incredible season for us, says Hatelid, who noted she's excited to crown a champion in her hometown of Phoenix. We've had an awesome run of close finishes and historic moments. The competition in the Playoffs has been awesome and we've seen great viewership with five consecutive races and seven of eight with year-over-year gains heading into Phoenix. We were really proud of the Stage Two embeds with the race teams and the stories we were able to tell about the various team members, and we showed more than 600 live green flag laps from the Superspeedway races at Daytona, Atlanta and Talladega, and I think both of those resonated really well with the viewers.

NBC Sports presents the 2024 NASCAR Cup Series Championship from Phoenix Raceway in Avondale, Ariz., this Sunday, Nov. 10, at 3 p.m. ET on NBC and Peacock with a special edition of Countdown to Green beginning at 2 p.m. ET.
LINK: https://www.sportsvideo.org/2024/11/08/nbc-sports-focuses-production-r...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

10/08/2026

Apple to Bring Friday Night Baseball' Live to Apple Immersive on Vision Pro Beginning Aug. 28

Weekly immersive broadcasts will feature 8K 3D video, a 180-degree field of view...

10/08/2026

Raiju from fedDSP

Saturation plug-in free until 20 August 2026 fedDSP have announced the launch of Raiju, a new guitar pedal-style saturation plug-in that's capable of de...

10/08/2026

I/O Music release Talkback

New mix-comparison & feedback tool Independent Swedish record label I/O Music have recently released a handy new tool that provides artists, engineers, prod...

10/08/2026

Sound Radix launch Radical1 Solo

Additive soft synth gains free counterpart Sound Radix have just released a free monophonic additive software synth that's based on the same engine as t...

10/08/2026

Chroma integrates MXO oscilloscopes into ATS 8000 platform, rounding out its high-end power testing ecosystem

Chroma integrates MXO oscilloscopes into ATS 8000 platform, rounding out its hig...

10/08/2026

Former NAB Tech Exec Tom Keller Has Died

Share Copy link Facebook X Linkedin Bluesky Email...

10/08/2026

Matthews Bows Monitor Stand III

Share Copy link Facebook X Linkedin Bluesky Email...

10/08/2026

AES Elects David v.R. Bowles as President-Elect for 2027

Share Copy link Facebook X Linkedin Bluesky Email...

10/08/2026

NUGEN Audio Helps SFCM Students Achieve Professional Mixe...

Students in the Technology and Applied Composition (TAC) program at the San Francisco Conservatory of Music (SFCM) gain rare, real world experience in professio...

10/08/2026

FOR-A demonstrates new and practical solutions to real ch...

FOR-A is using its presence at IBC2026 (stand 2.B53, Amsterdam RAI, 11 14 September) to show how its products deliver the answers to the real challenges faced...

10/08/2026

Frontier EU brings broadcast-grade network resilience to...

Frontier EU, official Peplink distributor for Europe, will exhibit at IBC 2026 in Amsterdam from 11 to 14 September, presenting live demonstrations of how Pepli...

10/08/2026

Remote Editing Without Cloud Storage Premiere Pro

Remote Editing Without Cloud Storage Premiere Pro Michael Cioni August 10, 2026 0 Comments This is a step-by-step guide that demonstrates how to setup...

10/08/2026

Stunning Pixelated ASCII Effect for Apple Motion

Stunning Pixelated ASCII Effect for Apple Motion Simon Ubsdell August 10, 2026 0 Comments Apple Motion is perfect for building this popular ASCII unic...

10/08/2026

New York Jets, CBS New York Extend Deal

Share Copy link Facebook X Linkedin Bluesky Email...

10/08/2026

Welcome to the Show: Sky Creative unites football fans with start of season campaign

Monday 10 August 2026 Welcome to the Show : Sky Creative unites football fans w...

10/08/2026

Red Seat Ventures' Speakeasy Brings Video to Apple Podcasts, Beginning with Surrounded

Red Seat Ventures' Speakeasy Brings Video to Apple Podcasts, Beginning with ...

10/08/2026

30% More Pumping Hours With Autonomous Frac Operations

A major unconventional operator increased monthly pumping hours by more than 30% by automating critical frac completion processes and eliminating common sources...

10/08/2026

Apple, MLB announce September \u201CFriday Night Baseball\u201D schedule - UPDATE - Posted on 10 August 2026

Today, Apple and Major League Baseball (MLB) unveiled the September schedule for...

09/08/2026

reFX introduce Rippler

Combines physical modelling with subtractive synthesis reFX, the company behind the popular Nexus and Vanguard2 soft synths have announced the launch of the...

09/08/2026

Dreamtonics tease upcoming release

Human nuance is not a switch Dreamtonics have built up a solid reputation off the back of their Synthesizer V Studio software, a powerful vocal-synthesis t...

09/08/2026

COW Jobs: Documentary Editor - Remote

COW Jobs: Documentary Editor - Remote Brie Clayton August 9, 2026 0 Comments Documentary Editor July 31, 2026COW Jobs: Lead Generation Representativ...

08/08/2026

IK Multimedia launch Tonex 2.0 beta

Enhanced ToneNET integration & 220 new Premium V2 Tone Models IK Multimedia have just launched a public beta of Tonex 2.0, a release which is said to repres...

08/08/2026

Roland celebrate 808 Day

Honouring the drum machine that redefined modern music Roland have announced their plans for this year's 808 Day, a day that was founded to celebrate th...

08/08/2026

Call for Entries Now Open for the 20th Annual South African Film & Television Awards (SAFTAs20)

The National Film and Video Foundation (NFVF), an agency of the Department of Sp...

08/08/2026

Star Wars Hyperspeed Tutorial: The No-Echo Method in After Effects

Star Wars Hyperspeed Tutorial: The No-Echo Method in After Effects Graham Quince August 8, 2026 0 Comments The Echo Effect to create long streaks is n...

08/08/2026

Chyron Releases AXIS 4.0 With Expanded News Workflows and Richer Map Storytelling

Chyron Releases AXIS 4.0 With Expanded News Workflows and Richer Map Storytellin...

08/08/2026

Nielsen to Acquire DoubleVerify for $2.15 Billion

Share Copy link Facebook X Linkedin Bluesky Email...

08/08/2026

FCC Chair Carr Announces New Legal Advisor

Share Copy link Facebook X Linkedin Bluesky Email...

08/08/2026

Trump Nominates Danielle Thumann Severs to FCC Commission Seat

Share Copy link Facebook X Linkedin Bluesky Email...

08/08/2026

New York Jets, CBS New York Extends Deal with New York Jets

Share Copy link Facebook X Linkedin Bluesky Email...

08/08/2026

Foundry Unlocks Professional-Grade AI for VFX with Griptape Enterprise; Appoints Kyle Roche as Chief AI Officer

Foundry Unlocks Professional-Grade AI for VFX with Griptape Enterprise; Appoints...

08/08/2026

Award Winning New Horror Film Shot Using Blackmagic Camera App

Award Winning New Horror Film Shot Using Blackmagic Camera App Brie Clayton August 7, 2026 0 Comments Fire Alive, shot using the Blackmagic Camera i...

08/08/2026

Firebird Launches CIS Region's Largest AI Factory in Armenia

The global buildout of AI infrastructure reached a new milestone today - Firebird, an emerging AI cloud, launched the CIS region's largest AI factory in Arm...

07/08/2026

Diversified Appoints Pete Emminger as Global Chief Technology Officer

Diversified has appointed industry veteran Pete Emminger as global chief technology officer. Emminger will lead the company's global go-to-market technology...

07/08/2026

Release Rundown: What to Watch in August, From American Doctor to Idiots

O'Shea Jackson Jr., Dave Franco, and Mason Thames appear in Idiots by Macon Blair, an official selection of the 2026 Sundance Film Festival. (Courtesy of ...

07/08/2026

Sonuscore release The Sculpture

An instrument made for the adventurous composer Described as an instrument made for the adventurous composer , Sonuscore's latest sample library has b...

07/08/2026

Synchron Solo Violin 2 & Viola (sordino) join VSL line-up

Latest solo Synchron libraries arrive VSL have just released the final two instalments in their range of muted solo string libraries. Recorded in the large ...

07/08/2026

GC Audio's new Producer Channel

Channel strip offers plug-in control & recall Along with some new additions to their Inherit modular preamp system, GC Audio's announcements for NAMM 20...

07/08/2026

Opening Statement: Public hearing of the Inquiry into Racism, Hate and Violence Directed at Aboriginal and Torres Strait Islander People

Opening Statement: Public hearing of the Inquiry into Racism, Hate and Violence ...

07/08/2026

Nielsen to Acquire DoubleVerify, Creating a Leading, Independent Media Intelligence Platform

DoubleVerify Shareholders to Receive $13.60 Per Share in Cash, Representing a 30...

07/08/2026

Lawo To Highlight Dynamic Media Facility Support At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

07/08/2026

MediaKind To Feature Unified Product Portfolio At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

07/08/2026

ACT Entertainment Honored with Neutrik Group Americas Par...

The Award Recognizes ACT's Outstanding Sales Performance, Marketing Collaboration and Long-standing Commitment to the NEUTRIK Brand ACT Entertainment, one ...

07/08/2026

Beamr Brings NVIDIA Video Super Resolution to Live Sports...

Beamr Imaging Ltd. (Nasdaq: BMR), a leader in video optimization technology and solutions, today announced it is bringing AI upscaling to live sports, broadcast...

07/08/2026

Berklee City Music Presents Nine Scholarships and Awards at Annual Concert

Berklee City Music Presents Nine Scholarships and Awards at Annual Concert Student recipients from seven states and Canada received scholarships, housing awar...

07/08/2026

Lawo To Highlights Dynamic Media Facility Support At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

07/08/2026

Kevin Trueblood to Return as SBE President

Share Copy link Facebook X Linkedin Bluesky Email...