Sony Pixel Power calrec Sony

Portfolio Expansion Across the Board for Sencore at NAB2025

25/02/2025

Sencore a leading broadcast equipment supplier with a portfolio that spans the full spectrum of video delivery solutions - will be using NAB2025 (Booth W2301) to showcase their continually expanding range of cutting-edge technologies, all of which are designed to help broadcasters deliver more efficient, more effective and more reliable video across a range of operational contexts.

Key Highlights

Expanded Orchestration - Centra Manage simplifies system control, and our new Linear Content Scheduling System streamlines workflows.

Headend & Contribution Advances - MRD 7000 IRD, AFN series, and ATSC 3.0 solutions now offer enhanced decoding, encoding, and signal processing.

Next-Level Monitoring - The VB278 DBV-S2X Quad-RF blade expands VideoBridge with advanced RF monitoring.

Located in West Hall, Sencore will be highlighting a range of developments for orchestration, headend/contribution and measurement and monitoring, to name but a few areas of advancement.

Ever-expanding Orchestration Sencore will be demonstrating the ongoing expansion of their own Centra platform - a unified software solution which orchestrates every part of the broadcast process. As such, their existing Centra Gateway element - for the reception, transmission and conversion of internet protocols for optimized distribution of video - will now be joined by Centra Manage, which centralizes system control, simplifies updates, and provides visibility into every detail of network performance.

In addition, Sencore will display their new software-based Linear Content Scheduling system, customizable and adaptable to fit multiple linear video workflows. Built on a modular plugin architecture which can be adapted to fit any scheduling requirements, the new product will allow users to efficiently and economically manage their content schedules and consolidate content generation for further downstream applications.

The ever-expanding nature of the Centra platform means that its functionalities span the full spectrum of broadcast activities, ensuring that all members of the team from broadcast engineers to network administrators to operations managers can operate in a joined-up and coordinated manner, making for smoother, more cost-effective and less error-prone operations.

Advanced Headend and Contribution Solutions Sencore continues to lead in professional IRD and contribution solutions, showcasing advancements across its MRD, AtlasGear, and AFN product lines. Supporting both high-bitrate 4K/UHD contribution decode and multi-channel, high-density HD decode, the MRD 7000 IRD now offers features like PID filtering, T2MI de-encapsulation, SRT, and BISS-CA service-level descrambling, expanding interoperability and reducing equipment needs.

The AFN series, designed for low-latency, high-quality 4:2:2 10-bit 4K encoding, now supports 12G-SDI inputs, simplified settings profiles, and enhanced audio capabilities for remote production and contribution workflows. Advancements to audio including frequency response, audio channel density, and audio pass-through - have also been integrated, and visitors to the Sencore booth will be able to see - and hear - these new improvements.

Sencore also reinforces its position in ATSC 3.0 headend solutions at NAB. The ARD 3000 IRD remains a key professional decode option, while the TXS 3800 transcoder now supports ATSC 3.0 descrambling for seamless format conversion. NAB will also provide opportunity for existing and potential customers to explore the expanded RF signal support of the high-density AG 2700 demodulator, which can now capture up to 10 ATSC 3.0/1.0 channels and convert them to IP for retransmission.

Monitoring for all In the field of monitoring, Sencore's latest release will be the VB278 DBV-S2X Quad-RF blade for their industry-leading VideoBridge system, expanding VideoBridge's existing monitoring abilities (including QoE and QoS monitoring for IP, SRT, RF and OTT) to now include specific monitoring and analysis for the RF streams found in satellite contribution and direct-to-home distribution infrastructure, including DVB-S, DVB-S2 and DVB-S2X. With the ability to add two blades to a base VideoBridge chassis, users can monitor up to eight independent RF inputs, and use round-robin monitoring to even further increase the number of monitorable transponders. When combined with the core features of the VideoBridge, including content archiving, SCTE35 ad insertion monitoring and an intuitive timeline view feature, this new addition represents a crucial acquisition for any broadcaster seeking to ensure reliable and smooth operation in satellite-based and hybrid operations.

Speaking on their attendance at NAB 2025, Chad Hassler, VP of Broadcast at Sencore, said: Sencore has long been known for offering a broad range of solutions that support almost any operational context or infrastructure setup-from broadcast to hospitality, and well beyond. But what truly sets us apart is the depth of technical expertise and customer service we bring to every deployment and implementation. Whether it's high-end contribution, ATSC 3.0 transition, or optimizing workflows, visitors to our booth will quickly realise that we provide not just the technology, but the support to ensure seamless integration and long-term success for our customers.

For more information about Sencore and its products visit www.sencore.com or reach out to salesonline@sencore.com or +1.605.978.4600.
LINK: https://www.sencore.com/portfolio-expansion-across-the-board-for-senco...
See more stories from sencore

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

09/10/2026

Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026

September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026 New Sports Intelligence helps providers better unders...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

03/10/2026

FCC Updates EEO Rule WordingNo Form 395-B

Share Copy link Facebook X Linkedin Bluesky Email...

03/10/2026

EDO: Spanish-Language TV Ads Outperform Spots in English

Share Copy link Facebook X Linkedin Bluesky Email...

03/10/2026

Bantaray Mobile Sports Production Delivers Niche Sports to Growing Audiences with AJA

Bantaray Mobile Sports Production Delivers Niche Sports to Growing Audiences wit...

02/10/2026

NESN, SportsNet Pittsburgh Debut New-Look Scorebug, Graphics for NHL Season

Design reflects feedback on graphics introduced for MLB Red Sox and Pirates games Boston Bruins games on NESN and Pittsburgh Penguins games on SportsNet Pittsb...

02/10/2026

NBC Sports Leans Into Image Quality, Drones, Distinct Camera Positions, REMI as College-Football Slate Hits Big Stretch

NEP SS7/ST7 anchors Big Ten Saturday Night; nine Peacock games are produced from...

02/10/2026

SVG GameDay, Ep. 33: National Football Leagues Tim Tubito - Fan Entertainment at Home & Abroad

In-venue and creative video staffers at the professional and collegiate level ha...

02/10/2026

GameTime Productions Delivers National Broadcast Production for AUSL Season

GameTime Productions provided national broadcast production services for the Athletes Unlimited Softball League (AUSL) 2026 season, with coverage distributed ac...

02/10/2026

Audio-Technica Introduces HP-HBM50x Replacement Headband for ATH-M50x

Audio-Technica has introduced the HP-HBM50x, a genuine replacement headband for the ATH-M50x professional studio monitor headphones. The HP-HBM50x is compatible...

02/10/2026

ASG Helps Black Lava Studios Build 9.1.6 Immersive Audio Facility

Advanced Systems Group (ASG) has helped audio professional Steve Schatz design and build Black Lava Studios, a 9.1.6 Dolby Atmos mixing and mastering facility i...

02/10/2026

Cobalt Digitals PACIFIC Line Wins Two IBC Best of Show Awards

Cobalt Digital has received Best of Show awards from TV Tech and TVB Europe at IBC2026 for solutions from its PACIFIC compression line. TV Tech recognized the ...

02/10/2026

ESPN and TMRW Sports Extend Multi-Year U.S. Media Rights Deal for TGL

ESPN and TMRW Sports have announced a multi-year extension of their U.S. media rights agreement for TGL presented by SoFi. The 2027 TGL season will open Sunday,...

02/10/2026

Devlin Design Group and Clickspring Design Announce Strategic Alliance

Devlin Design Group (DDG) and Clickspring Design (CSD) have announced a strategic alliance combining their design capabilities for broadcast, media, workplace, ...

02/10/2026

CSMG Named Exclusive Media Rights Representative for the NCHC

The National Collegiate Hockey Conference has announced a partnership with CSMG (Collegiate Sports Management Group) making the firm the exclusive representativ...

02/10/2026

NAB NY 2026: Mediaproxy To Showcase AI Monitoring and Browser-Based Multiviewer

Mediaproxy will exhibit at NAB Show New York (Booth 561, Javits Center, October 21-22), demonstrating new AI capabilities in its LogServer compliance platform a...

02/10/2026

Mesh Broadcast Services Installs Calrec Argo M in Eclipse Mobile Production Unit

Mesh Broadcast Services has installed a Calrec Argo M console in the production area of its Eclipse 40-foot mobile unit, recently moved onto a 2025 Freightliner...

02/10/2026

Richmond AFL Deploys Vizrts Viz Libero Teams for Coaching and Content

Vizrt has announced that Richmond AFL has signed on to use Viz Libero Teams for coaching analysis and content creation. The platform provides 3D match analysis ...

02/10/2026

Oak View Group Names Cisco as Official Technology Partner for Infrastructure Management Across OVGs Venue Network

Oak View Group (OVG) has announced Cisco as an Official Technology Partner. Thro...

02/10/2026

Clear-Com Arcadia Central Station Installed at Audiovisual Training Centre in d

Clear-Com has announced that the Audiovisual Training Centre in d , Poland, has installed an Arcadia Central Station as the communications hub for its broadca...

02/10/2026

Sportel Announces Awards Jury, Highlighted by Multiple Champions

A major figure in international football, three-time French champion and three-time Ligue 1 top scorer, Sonny Anderson will chair the SPORTEL Awards 2026 Jury. ...

02/10/2026

Bantaray Mobile Sports Production Relies on AJA FiDO Converters for Niche Sports Broadcasts

California-based Bantaray Mobile Sports Production has built its mobile producti...

02/10/2026

Overtime Raises New Strategic Investment Led by Eldridge Capital Management

Overtime has announced a new strategic investment led by Eldridge Capital Management. Eldridge has investments across sports and media including the Los Angeles...

02/10/2026

Milwaukee Bucks Launch Bucks+ Streaming Service For 2026-27 Season

The Milwaukee Bucks have launched Bucks , a direct-to-consumer streaming service that expands access to Bucks games during the 2026-27 season for fans statewide...

02/10/2026

Roland update Zenology GX for iPad

v1.9.3 introduces AUv3 support Roland have just released an update that kits their free iPad-based software synth out with AUv3 support, meaning it can now ...

02/10/2026

MOTU Digital Performer 12 now available

Dolby Atmos support, AI-powered stem separation & more The latest version of MOTU's DAW software is now available, and marks a major step forward with t...

02/10/2026

iFi audio reveal the GR2 MT

Portable DAC created in collaboration with Steve Levine British hi-fi experts iFi audio have unveiled a new Master Tuned variant of their praised iDSD GR2 p...

02/10/2026

New SBS podcast How Australia Works helps migrants to navigate Australia's democracy

New SBS podcast How Australia Works helps migrants to navigate Australia's d...

02/10/2026

NFVF Announces Appointment of New Chief Executive Officer

01 October 2026 | Johannesburg, South Africa - The National Film and Video Foundation (NFVF), an entity of the Department of Sport, Arts and Culture (DSAC), is ...

02/10/2026

Inside the Pirate Ecosystem: How Illegal Streaming Devices Put Consumers at Risk

In our latest blog, Tim Pearson looks at streaming piracy from a different lens, focusing on digital trust, consumer risk, and the future of subscriber protecti...

02/10/2026

Reps. Raskin, Whitesides Call for Investigation into Trumps Taxpayer-Funded Political Ads

Share Copy link Facebook X Linkedin Bluesky Email...

02/10/2026

WHYY Completes Acquisition of Penn State's WPSU

Share Copy link Facebook X Linkedin Bluesky Email...

02/10/2026

FCC Updates EEO Rule Wording No Form 395-B

Share Copy link Facebook X Linkedin Bluesky Email...

02/10/2026

AJA Video Helps Bantaray Mobile Tap Into Niche Sports Streaming

Share Copy link Facebook X Linkedin Bluesky Email...

02/10/2026

Haymaker VFX acquires SWISS

Haymaker VFX acquires SWISS Brie Clayton October 2, 2026 0 Comments Stockholm-based, globally recognized creative team becomes part of Haymaker VFX in...

02/10/2026

Treasure & Dirt Shot with URSA Cine 17K 65

Treasure & Dirt Shot with URSA Cine 17K 65 Brie Clayton October 2, 2026 0 Comments DP Edward Goldner, ACS, relied on 65mm sensor to capture vast deser...

02/10/2026

Sonnet Announces Industry's Only Bus-Powered 10 Gigabit Ethernet Thunderbolt 5 Adapter

Sonnet Announces Industry's Only Bus-Powered 10 Gigabit Ethernet Thunderbolt...

02/10/2026

Mediaproxy brings AIdriven monitoring and browserbased multiviewing to NAB Show New York

Mediaproxy brings AI driven monitoring and browser based multiviewing to NAB Sho...

02/10/2026

Cobalt Digital's Pacific Line Wins Two Future Best of Show Awards at IBC

Cobalt Digital's Pacific Line Wins Two Future Best of Show Awards at IBC Brie Clayton October 1, 2026 0 Comments Manufacturer receives honors from...

02/10/2026

Emergent Names Tom Shelburne Head of Business Development, North America

Share Copy link Facebook X Linkedin Bluesky Email...

02/10/2026

Mesh Broadcast Services Adds Calrec Argo M Console

Share Copy link Facebook X Linkedin Bluesky Email...

02/10/2026

International Swimming League Names Gravity Media Official Broadcast Partner

Share Copy link Facebook X Linkedin Bluesky Email...

02/10/2026

Big Blue Marble Adds Live Multiview to its Cloud Video Kit

Share Copy link Facebook X Linkedin Bluesky Email...

02/10/2026

AI Independence, Interoperability Fuel IP-Based Media Production

Share Copy link Facebook X Linkedin Bluesky Email...

02/10/2026

Photo Gallery: 34th Annual Broadcasting+Cable Hall of Fame

Share Copy link Facebook X Linkedin Bluesky Email...

02/10/2026

Andres Arochi Brings ZEISS Master Primes to Lady Gagas Th...

Cinematographer Andres Arochi was on his way back from filming in Spain when he got the call that Tim Burton would be directing a music video for Lady Gaga and ...

02/10/2026

Cobalt Digitals Pacific Line Wins Two Future Best of Show...

Cobalt Digital's Pacific Line Wins Two Future Best of Show Awards at IBC Manufacturer receives honors from both TV Tech and TVB Europe for advancements in...

02/10/2026

Maxon Adds Support for Artist-Controlled Automation with...

Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects and visualization, today ann...

02/10/2026

Vizrt reimagines live production workflows with fresh Tri...

The strengthened TriCaster portfolio increases accessibility to leading media technology, drives more creative experiences, and scales with every production wit...