
29 July 2020, 06:00 (PDT) AvidPlay is the First DIY Music Distribution Service to Support Dolby Atmos Music
Independent artists and labels can now distribute their music in Dolby Atmos through AvidPlay to Amazon Music and TIDAL
AvidPlay: Stream and sell your music worldwide
BURLINGTON, Mass, July 29, 2020 - Longtime partners Avid (Nasdaq: AVID) and Dolby Laboratories (NYSE: DLB) are breaking new ground for DIY music distribution by providing independent artists, producers and record labels the ability to easily self-distribute their music in Dolby Atmos to streaming services Amazon Music and TIDAL[1]. With Dolby Atmos Music and AvidPlay, music creators can now bring next-level immersive listening experiences to their fans, deliver unlimited singles and albums annually and grow their fanbase while keeping 100 percent of their rights and earnings.
To get started, artists and labels can subscribe to an AvidPlay distribution plan that matches their needs through the free AvidLink app for mobile or desktop, and then intuitively upload their completed Dolby Atmos Music tracks and artwork. Subscribers can also create songs and albums using any compatible Dolby Atmos enabled digital audio workstation (DAW), including Avid Pro Tools, and then upload their music to the AvidPlay dashboard to manage their tracks and albums and see how much money they're earning from each song.
png
Dolby Atmos has changed how we think about music and it allows us to create things that were previously not possible. It's unlike anything you've ever heard, said Arno Kammermeier, co-founder of the Berlin-based electronic duo Booka Shade. And most importantly, with AvidPlay, we can now share this elevated experience with our fans. It's mind-blowing and the ultimate way to experience our music.
jpg
For independent labels, AvidPlay opens up a whole new opportunity to support artists interested in creating new music or reimagining existing stereo tracks in Dolby Atmos. Combined with Dolby's proven and mature set of Dolby Atmos creative tools already in market, artist and labels can quickly get up and running so that they can start creating and sharing music in Dolby Atmos with their fans.
Dolby Atmos has changed my life. As a producer, I am often told I need to take things out of my mixes and there is just not enough space for all the sounds and ideas to come through. When I got introduced to Dolby Atmos, I was finally able to create the music I always heard in my head, said Leah Chisholm, producer, pianist, and DJ known as LP Giobbi and co-owner of the record label Animal Talk Collective, which she co-founded with SOFI TUKKER. AvidPlay has allowed me to bring my music to the world as an artist and label owner. I am very grateful to have the opportunity to release my music, and the music I believe in, in an immersive and heightened experience.
jpg
Dolby Atmos Music is an immersive audio technology that is redefining how music is created and experienced. It allows people to connect with music in a whole new way, pulling them into the track and revealing what was lost with stereo recordings. Listeners can discover hidden details and subtleties with unparalleled clarity. Whether it's a complex harmony of instruments placed around a listener, a legendary guitar solo that fills a room, a massive bass drop that washes over the audience, or the subtle breath a singer takes between lyrics, Dolby Atmos gives music more space and the freedom to unleash every detail and emotion as the artist intended.
With a majority of today's new music created using Avid tools, enabling any artist or label to now distribute Dolby Atmos Music is a game-changer and highlights Avid's continued commitment to providing an end-to-end music production solution from recording to mixing to distribution, said Rob D'Amico, Director of Product Marketing, Audio Solutions at Avid. Avid and Dolby are helping artists transport their fans to new and exciting immersive listening experiences, while giving them the ability to easily expand their creativity, distribute their music and, most importantly, get paid for the content they produce.
Dolby Atmos Music unlocks a new level of creative expression that allows listeners to connect with their favorite songs and albums on a deeper, more immersive level, said Christine Thomas, Senior Director of Music Partnerships, Dolby Laboratories. Through AvidPlay, any artist and label outside the major label system, regardless if they are a Multi-Platinum GRAMMY Award-winning performer or emerging singer-songwriter, can share their music in Dolby Atmos with the world.
AvidPlay is a DIY music distribution service designed to assist artists and labels in expanding their opportunities and getting discovered-while keeping 100% of their rights and earnings. Artists select the single or albums they'd like to release, and AvidPlay takes care of the rest-from distributing music to over 150 major outlets like Spotify, Apple Music, Amazon Music, and TIDAL, including automatic distribution to streaming outlets added in the future. The Avid Link app, which has more than 775,000 users, enables community members to expand their creative possibilities by connecting with other artists, producers, mixers, composers, editors, videographers, and moviemakers, letting them grow their network, collaborate and gain valuable exposure.
About Avid
Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution, and consumption. Avid's preeminent customer community uses Avid's comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world-from prestigious and award-winning feature films to popular television shows, news programs
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
22/04/2026
Solid State Logic is advancing its System T platform with a stronger focus on IP...
22/04/2026
From immersive audio to live streaming, Dolby Laboratories is focused on the fut...
22/04/2026
Shallow depth-of-field cameras have taken the industry by storm. Its debut a han...
22/04/2026
Riedel Communications (Booth C4908) announced that Eastern Kentucky University (...
22/04/2026
The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas Convention Center. He...
22/04/2026
Blackmagic Design has announced the URSA Cine 12K LF 100G, a new model in the URSA Cine family adding 100G Ethernet for SMPTE 2110 live production output up to ...
22/04/2026
Celebrating its 40th anniversary, NEP is leaning into hybrid production with the...
22/04/2026
NEP VP, Platform Dan Murphy sits down at the 2026 NAB Show to unpack what NEP P...
22/04/2026
Spotify and the New York Liberty are teaming up to give music and basketball fan...
22/04/2026
New 20-minute documentary explores iconic design The Focusrite Room in Mesa, Arizona, where John Aquilino hosts the Studio Console 005.
In 2025, Focusrite co...
22/04/2026
Offers compact wireless solution for pedalboards
Taiwanese audio brand Cloudvocal have announced the availability of a new pedalboard-friendly wireless syst...
22/04/2026
Latest hybrid sampling/synthesis instrument arrives
Arturia's Augmented series offerings rely on a mixture of sampling and synthesis, allowing users to ...
22/04/2026
Combines three distinct analogue EQ emulations
The latest addition to Acustica Audio's ever-expanding collection of analogue-emulation plug-ins combines...
22/04/2026
Final instalment in vintage-inspired instrument series
Analog Empire: Bass & Lead marks the final instalment in Melda Production's vintage hardware-insp...
22/04/2026
Fuzz pedal joins all-analogue Series A line
Given that Strymons reputation was built on unapologetically digital pedals, it was a little surprising to see t...
22/04/2026
SBS names shortlisted brands for 2026 SBS Media Sustainability Challenge
22 April, 2026
Media releases
National broadcaster also releases its second annual...
22/04/2026
Why Low Band Electronic Warfare Matters...
22/04/2026
The nation unites around football team's World Cup dream
Warsaw, Poland, 20.04.26: Nielsen, a global leader in audience measurement, data, and media intell...
22/04/2026
Warsaw, Poland, 22.04.26: Nielsen, a global leader in audience measurement, data...
22/04/2026
New market intelligence offering gives businesses a clearer view of local consum...
22/04/2026
Glookast Unveils New UX, YouTube and Social Media Connectors, Premiere Panel, Ci...
22/04/2026
Lightcraft Technology to Preview Spark Story at NAB 2026 with Interactive Previs...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
22 Apr 2026
VEON's Banglalink to Bring Starlink Mobile to Customers in Bangladesh Bangladesh becomes the third market where VEON and Starlink Mobile partne...
22/04/2026
U have unveiled exclusive first-look images for their six-part police thriller Hit Point, starring Nick Blood (Day of the Jackal) and BAFTA nominee Saffron Hock...
22/04/2026
What can I watch on UKTV and stream on U this week?
This week on UKTV and the free streaming service U, viewers can watch a range of new and returning programm...
22/04/2026
Wednesday 22 April 2026
Sky announces fifth year of WNT Fund with 30,000 bursa...
22/04/2026
Back to All News
This Earth Day, Discover the Sustainable Productions Behind Our Films and Series
Emma Stewart, Ph.D.
Netflix Sustainability Officer
Enterta...
22/04/2026
The move from Retail Media to Commerce Media is about broadening the scope of th...
22/04/2026
April 22 2026, 07:00 (PDT) Dolby and BMW Bring Dolby Atmos to the BMW 7 Series,...
22/04/2026
RT Documentary On One 7-part series breaks US market for first time
RT Programme Sales has announced its first deal with a US distribution partner for its 7-...
22/04/2026
NVIDIA and Google Cloud have collaborated for more than a decade, co engineering a full stack AI platform that spans every technology layer - from performance o...
21/04/2026
Cloud-based production isnt going anywhere, and BitFire is doubling down by prov...
21/04/2026
The topic of artificial intelligence has a stranglehold on the sports-video-prod...
21/04/2026
5G is still a hot topic in live event production, and this workflow continues to...
21/04/2026
At the 2026 NAB Show, Ed McGivern, GM and President of Appear US, discusses the ...
21/04/2026
Studio Network Solutions (SNS) has announced an on-premise AI suite designed for...
21/04/2026
Suite Studios has integrated its file-streaming technology into the newly announced Frame.io Drive, a desktop application from Adobe company Frame.io. The colla...
21/04/2026
Net Insight has integrated InSync Technology's FrameFormer into the Nimbra E...