Sony Pixel Power calrec Sony

AvidPlay is the First DIY Music Distribution Service to Support Dolby Atmos Music

29/07/2020

29 July 2020, 06:00 (PDT) AvidPlay is the First DIY Music Distribution Service to Support Dolby Atmos Music

Independent artists and labels can now distribute their music in Dolby Atmos through AvidPlay to Amazon Music and TIDAL

AvidPlay: Stream and sell your music worldwide

BURLINGTON, Mass, July 29, 2020 - Longtime partners Avid (Nasdaq: AVID) and Dolby Laboratories (NYSE: DLB) are breaking new ground for DIY music distribution by providing independent artists, producers and record labels the ability to easily self-distribute their music in Dolby Atmos to streaming services Amazon Music and TIDAL[1]. With Dolby Atmos Music and AvidPlay, music creators can now bring next-level immersive listening experiences to their fans, deliver unlimited singles and albums annually and grow their fanbase while keeping 100 percent of their rights and earnings.

To get started, artists and labels can subscribe to an AvidPlay distribution plan that matches their needs through the free AvidLink app for mobile or desktop, and then intuitively upload their completed Dolby Atmos Music tracks and artwork. Subscribers can also create songs and albums using any compatible Dolby Atmos enabled digital audio workstation (DAW), including Avid Pro Tools, and then upload their music to the AvidPlay dashboard to manage their tracks and albums and see how much money they're earning from each song.

png

Dolby Atmos has changed how we think about music and it allows us to create things that were previously not possible. It's unlike anything you've ever heard, said Arno Kammermeier, co-founder of the Berlin-based electronic duo Booka Shade. And most importantly, with AvidPlay, we can now share this elevated experience with our fans. It's mind-blowing and the ultimate way to experience our music.

jpg

For independent labels, AvidPlay opens up a whole new opportunity to support artists interested in creating new music or reimagining existing stereo tracks in Dolby Atmos. Combined with Dolby's proven and mature set of Dolby Atmos creative tools already in market, artist and labels can quickly get up and running so that they can start creating and sharing music in Dolby Atmos with their fans.

Dolby Atmos has changed my life. As a producer, I am often told I need to take things out of my mixes and there is just not enough space for all the sounds and ideas to come through. When I got introduced to Dolby Atmos, I was finally able to create the music I always heard in my head, said Leah Chisholm, producer, pianist, and DJ known as LP Giobbi and co-owner of the record label Animal Talk Collective, which she co-founded with SOFI TUKKER. AvidPlay has allowed me to bring my music to the world as an artist and label owner. I am very grateful to have the opportunity to release my music, and the music I believe in, in an immersive and heightened experience.

jpg

Dolby Atmos Music is an immersive audio technology that is redefining how music is created and experienced. It allows people to connect with music in a whole new way, pulling them into the track and revealing what was lost with stereo recordings. Listeners can discover hidden details and subtleties with unparalleled clarity. Whether it's a complex harmony of instruments placed around a listener, a legendary guitar solo that fills a room, a massive bass drop that washes over the audience, or the subtle breath a singer takes between lyrics, Dolby Atmos gives music more space and the freedom to unleash every detail and emotion as the artist intended.

With a majority of today's new music created using Avid tools, enabling any artist or label to now distribute Dolby Atmos Music is a game-changer and highlights Avid's continued commitment to providing an end-to-end music production solution from recording to mixing to distribution, said Rob D'Amico, Director of Product Marketing, Audio Solutions at Avid. Avid and Dolby are helping artists transport their fans to new and exciting immersive listening experiences, while giving them the ability to easily expand their creativity, distribute their music and, most importantly, get paid for the content they produce.

Dolby Atmos Music unlocks a new level of creative expression that allows listeners to connect with their favorite songs and albums on a deeper, more immersive level, said Christine Thomas, Senior Director of Music Partnerships, Dolby Laboratories. Through AvidPlay, any artist and label outside the major label system, regardless if they are a Multi-Platinum GRAMMY Award-winning performer or emerging singer-songwriter, can share their music in Dolby Atmos with the world.

AvidPlay is a DIY music distribution service designed to assist artists and labels in expanding their opportunities and getting discovered-while keeping 100% of their rights and earnings. Artists select the single or albums they'd like to release, and AvidPlay takes care of the rest-from distributing music to over 150 major outlets like Spotify, Apple Music, Amazon Music, and TIDAL, including automatic distribution to streaming outlets added in the future. The Avid Link app, which has more than 775,000 users, enables community members to expand their creative possibilities by connecting with other artists, producers, mixers, composers, editors, videographers, and moviemakers, letting them grow their network, collaborate and gain valuable exposure.

About Avid

Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution, and consumption. Avid's preeminent customer community uses Avid's comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world-from prestigious and award-winning feature films to popular television shows, news programs
LINK: https://news.dolby.com/en-WW/190736-avidplay-is-the-first-diy-music-di...
See more stories from dolby

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

28/05/2026

Cool Concentric Text for Cavalry

Cool Concentric Text for Cavalry Simon Ubsdell May 27, 2026 0 Comments In this tutorial I'll show you how to make this popular text effect that is...

27/05/2026

Telestream Appoints Benjamin Desbois as CEO, Effective July 1

Telestream has announced that its Board of Directors has appointed Benjamin Desbois as Chief Executive Officer, effective July 1, 2026. Desbois, currently Teles...

27/05/2026

FOX MLB Leads Live-Event Categories; ESPN Is Tops Overall at 47th Annual Sports Emmy Awards

ESPN garnered 10 awards; NBC's Sunday Night Football received the Outstandin...

27/05/2026

Matrox Video Marks 50th Anniversary, Announces New Product Launch for June

Matrox Video is celebrating its 50th anniversary, marking five decades of operations from its headquarters in Montreal, Canada. Founded in 1976, the company has...

27/05/2026

MLB Announces Fan Engagement Initiatives for Americas 250th Anniversary

Major League Baseball has announced a series of initiatives tied to America's Semiquincentennial, including a national marketing campaign, Fourth of July br...

27/05/2026

Advanced Systems Group Hires Brian Gross as Account Manager for Audio Team

Advanced Systems Group (ASG) has announced that Brian Gross has joined the company as an Account Manager on its Audio team, based in the Burbank office. He will...

27/05/2026

Nielsen Research: Hispanic Fans, Asian Markets Drive Global Soccer Audience Ahead of World Cup 2026

Nielsen has released new research on soccer fandom ahead of the FIFA World Cup 2...

27/05/2026

ESL FACEIT Group Debuts First Ever Esports Vertical Stream Co-Developed With TikTok

ESL FACEIT Group (EFG) has unveiled a new partnership with TikTok to bring broad...

27/05/2026

Two Weeks Away: FIFA Outlines Production Plans for Highly Anticipated North American-Based World Cup

FIFA's Oscar Sanchez gives a deeper look to how this tournament will be cove...

27/05/2026

SVG Students To Watch: Maggie Lynn, Virginia Tech

The soon-to-be senior from Charlottesville is building her skills in replay, TD, and even creative content for HokieVision and its ACC Network productions In t...

27/05/2026

A Global Festival of Football: FOX Sports Illustrates Strategy to Bring Every FIFA Mens World Cup Match to the U.S. Audience

FOX Sports' Mike Davies breaks down the vision for this summer's showcas...

27/05/2026

Top-Tier Storytelling: Host Broadcast Services Works at Capturing the Atmosphere of the FIFA Mens World Cup

HBS's Paul King, FIFA's Oscar Sanchez preview how the masses at home wil...

27/05/2026

Matt Gangl & Pete Macheska on FOX MLBs Huge Night and an Unforgettable Postseason Run

FOX's MLB coverage dominated the night at the 47th Annual Sports Emmy Awards...

27/05/2026

FOXs Mike Davies and Team on Outstanding Technical Team Win for 2025 World Series

One of the most memorable Postseasons in baseball history would have had no memo...

27/05/2026

NBC Sports Rob Hyland Reflects on an Unforgettable Sunday Night Football Season

NBC's Sunday Night Football is among the most decorated and most watched programs in the history of television. It added to its jam-packed trophy case on Tu...

27/05/2026

Prime Videos John Ward and Mike Francis on Groundbreaking NBA on Prime Video Studio

The 2026 Sports Emmys marked a watershed moment for Prime Video Sports. After bu...

27/05/2026

Countdown to FIFA World Cup 2026: SVG Launches SportsTechLive Blog in Lead-up to Winter Games

With the Opening Match just over two weeks away, the entire sports-production-te...

27/05/2026

Spotify Brings Long-Form Magazine Articles to Audio

Spotify already brings together listeners' favorite music, podcasts, and audiobooks in one place. Now, we're trialing a new format that expands the cont...

27/05/2026

Podcast Clips Make Your Favorite Moments Easier to Save and Share

The best podcast moments deserve more than just a mental note. That's why today, we're making those moments easier to save and share with clips. Whethe...

27/05/2026

Spotify and Netflix Partner With Jay Shetty to Bring On Purpose' to Video Across Both Platforms

On Purpose is one of the most popular podcasts in the world, known for conversat...

27/05/2026

Olivia Rodrigo Brings Billions Club Live to Barcelona: Watch the Concert Film Now

On May 8, 1,500 of Olivia Rodrigo's top fans gathered in Barcelona's Tea...

27/05/2026

JZ Microphones announce the MU-1

Hybrid design combines large-diaphragm capsule & ribbon JZ Microphones have teamed up with Grammy-winning producer and engineer Marc Urselli to develop a ne...

27/05/2026

Tape Effects Collection from AIR Music Tech

Three new plug-ins inspired by classic tape effects AIR Music Tech's latest release delivers a set of plug-ins that aim to capture the character, moveme...

27/05/2026

The Crow Hill Company's Absurdly Quiet Piano goes Pro

Piano played on the edge of silence The Crow Hill Company's Vaults collection offers a continual rotation of instruments that are given away for free fo...

27/05/2026

Arturia release Memory V

Recreates Moog's iconic Memorymoog polysynth Arturia's vast software instrument range offers a combination of new and old, with innovative modern so...

27/05/2026

Accentize introduce free dxLevel plug-in

Offers loudness levelling for speech and dialogue Accentize have built up a solid reputation with their audio-restoration tools, and their latest plug-in is...

27/05/2026

10,000 units strong - The Rohde & Schwarz R&S M3SR Radio 4400

10,000 units strong - The Rohde & Schwarz R&S M3SR Radio 4400 Rohde & Schwarz celebrates a major manufacturing milestone, producing its 10,000th R&S M3SR Radi...

27/05/2026

L3Harris Introduces the XL Converge 300P Portable Public Safety Radio

The XL Converge 300P radio system emerges with a groundbreaking feature set enhancing the mission-critical communications of public safety, federal and critica...

27/05/2026

Modernizing Public Safety Communications

Pairing Two47 MCX software with existing LTE networks means tailored system upgrades that can save time, money and lives....

27/05/2026

L3Harris Strengthens Global Solid Rocket Motor Supply Chain With New PAC-3 Propulsion Supplier

PAC-3 MSE offers improved range, speed, and maneuverability, making it an effect...

27/05/2026

Brightcove Adds New Features to Its AI Suite for Video Advertising

Share Copy link Facebook X Linkedin Bluesky Email...

27/05/2026

Star Trek VFX: Recreating John Knoll's Iconic Warp Stars without a Slitscan Camera

Star Trek VFX: Recreating John Knoll's Iconic Warp Stars without a Slitscan ...

27/05/2026

Adventure World Uses Blackmagic Replay for Marine Live

Adventure World Uses Blackmagic Replay for Marine Live Brie Clayton May 27, 2026 0 Comments Large screen displays and slow motion replays dynamically ...

27/05/2026

Berklee Alumna and Assistant Professor Olivia Prez-Collellmir to Premiere Original Work at Gaud Centennial in Barcelona

Berklee Alumna and Assistant Professor Olivia P rez-Collellmir to Premiere Origi...

27/05/2026

Gravity Media Expands Into Creative Services With New Agency

Share Copy link Facebook X Linkedin Bluesky Email...

27/05/2026

Tegna Names Patrick Paolini as CEO

Share Copy link Facebook X Linkedin Bluesky Email...

27/05/2026

Telestream Taps Company Vet Benjamin Desbois as CEO

Share Copy link Facebook X Linkedin Bluesky Email...

27/05/2026

HDR10+ Technologies to Launch Eclipsa Video Certification Program

Share Copy link Facebook X Linkedin Bluesky Email...

27/05/2026

ATSC to Gather in Washington Next Week for Annual Meeting

Share Copy link Facebook X Linkedin Bluesky Email...

27/05/2026

Telestream Appoints Benjamin Desbois as Chief Executive O...

Co-founder Dan Castles to transition to Executive Chair; internal promotion reinforces continuity and long-term growth Telestream, a global leader in media wor...

27/05/2026

Big Blue Marble Announces First End-to-End 5G Broadcast S...

Big Blue Marble today announced that its Nakolos platform is the first end-to-end 5G Broadcast solution worldwide to implement the complete feature set introduc...

27/05/2026

Lightware Continues Its ESG Commitment Through Girls Day...

Lightware recently hosted the Girls' Day event in April at its headquarters in Budapest, welcoming students for an interactive introduction to engineering a...

27/05/2026

VEON's Kyivstar and Uklon Launch Ukraine's First Live Testing of Autonomous Vehicle Technology

27 May 2026 VEON's Kyivstar and Uklon Launch Ukraine's First Live Testi...

26/05/2026

Matrox Video Marks 50 Year Milestone

Share Copy link Facebook X Linkedin Bluesky Email...

26/05/2026

Roku Expands Premium Subscriptions With Fox One

Share Copy link Facebook X Linkedin Bluesky Email...