29 July 2020, 06:00 (PDT) AvidPlay is the First DIY Music Distribution Service to Support Dolby Atmos Music
Independent artists and labels can now distribute their music in Dolby Atmos through AvidPlay to Amazon Music and TIDAL
AvidPlay: Stream and sell your music worldwide
BURLINGTON, Mass, July 29, 2020 - Longtime partners Avid (Nasdaq: AVID) and Dolby Laboratories (NYSE: DLB) are breaking new ground for DIY music distribution by providing independent artists, producers and record labels the ability to easily self-distribute their music in Dolby Atmos to streaming services Amazon Music and TIDAL[1]. With Dolby Atmos Music and AvidPlay, music creators can now bring next-level immersive listening experiences to their fans, deliver unlimited singles and albums annually and grow their fanbase while keeping 100 percent of their rights and earnings.
To get started, artists and labels can subscribe to an AvidPlay distribution plan that matches their needs through the free AvidLink app for mobile or desktop, and then intuitively upload their completed Dolby Atmos Music tracks and artwork. Subscribers can also create songs and albums using any compatible Dolby Atmos enabled digital audio workstation (DAW), including Avid Pro Tools, and then upload their music to the AvidPlay dashboard to manage their tracks and albums and see how much money they're earning from each song.
png
Dolby Atmos has changed how we think about music and it allows us to create things that were previously not possible. It's unlike anything you've ever heard, said Arno Kammermeier, co-founder of the Berlin-based electronic duo Booka Shade. And most importantly, with AvidPlay, we can now share this elevated experience with our fans. It's mind-blowing and the ultimate way to experience our music.
jpg
For independent labels, AvidPlay opens up a whole new opportunity to support artists interested in creating new music or reimagining existing stereo tracks in Dolby Atmos. Combined with Dolby's proven and mature set of Dolby Atmos creative tools already in market, artist and labels can quickly get up and running so that they can start creating and sharing music in Dolby Atmos with their fans.
Dolby Atmos has changed my life. As a producer, I am often told I need to take things out of my mixes and there is just not enough space for all the sounds and ideas to come through. When I got introduced to Dolby Atmos, I was finally able to create the music I always heard in my head, said Leah Chisholm, producer, pianist, and DJ known as LP Giobbi and co-owner of the record label Animal Talk Collective, which she co-founded with SOFI TUKKER. AvidPlay has allowed me to bring my music to the world as an artist and label owner. I am very grateful to have the opportunity to release my music, and the music I believe in, in an immersive and heightened experience.
jpg
Dolby Atmos Music is an immersive audio technology that is redefining how music is created and experienced. It allows people to connect with music in a whole new way, pulling them into the track and revealing what was lost with stereo recordings. Listeners can discover hidden details and subtleties with unparalleled clarity. Whether it's a complex harmony of instruments placed around a listener, a legendary guitar solo that fills a room, a massive bass drop that washes over the audience, or the subtle breath a singer takes between lyrics, Dolby Atmos gives music more space and the freedom to unleash every detail and emotion as the artist intended.
With a majority of today's new music created using Avid tools, enabling any artist or label to now distribute Dolby Atmos Music is a game-changer and highlights Avid's continued commitment to providing an end-to-end music production solution from recording to mixing to distribution, said Rob D'Amico, Director of Product Marketing, Audio Solutions at Avid. Avid and Dolby are helping artists transport their fans to new and exciting immersive listening experiences, while giving them the ability to easily expand their creativity, distribute their music and, most importantly, get paid for the content they produce.
Dolby Atmos Music unlocks a new level of creative expression that allows listeners to connect with their favorite songs and albums on a deeper, more immersive level, said Christine Thomas, Senior Director of Music Partnerships, Dolby Laboratories. Through AvidPlay, any artist and label outside the major label system, regardless if they are a Multi-Platinum GRAMMY Award-winning performer or emerging singer-songwriter, can share their music in Dolby Atmos with the world.
AvidPlay is a DIY music distribution service designed to assist artists and labels in expanding their opportunities and getting discovered-while keeping 100% of their rights and earnings. Artists select the single or albums they'd like to release, and AvidPlay takes care of the rest-from distributing music to over 150 major outlets like Spotify, Apple Music, Amazon Music, and TIDAL, including automatic distribution to streaming outlets added in the future. The Avid Link app, which has more than 775,000 users, enables community members to expand their creative possibilities by connecting with other artists, producers, mixers, composers, editors, videographers, and moviemakers, letting them grow their network, collaborate and gain valuable exposure.
About Avid
Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution, and consumption. Avid's preeminent customer community uses Avid's comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world-from prestigious and award-winning feature films to popular television shows, news programs
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
06/03/2026
Ten years after its release, South African hip-hop artist Kwesta's DaKAR II is still making waves. With 51.8 million streams on Spotify, the album continues...
06/03/2026
06 Mar 2026
VEON and JazzWorld Advance Pakistan's Digital Financial Future ...
06/03/2026
Friday 6 March 2026
Teaser revealed for Saturday Night Live UKTurn on cookies to view this content. Go to Privacy options and select Accept All'.
Privacy...
06/03/2026
Discover how the F1 sound team turned a real Grand Prix into a cinematic experience.
Director Joseph Kosinski and his team worked directly with the Formula On...
06/03/2026
Arvato Systems Joins Initiative D21 e. V.
Shaping digital transformation together
Collaboration in Germanys largest network for the digital society
Membersh...
06/03/2026
The Trustworthy Accountability Group (TAG) is a global initiative dedicated to c...
06/03/2026
We are deeply saddened to hear the very sad news of the death of our friend and colleague, John McHugh. John was an exceptionally talented creative leader who s...
06/03/2026
First exclusive look at RT 's promo as Ireland prepare to take on Czechia
Every Moment, Every Generation
https://youtu.be/2ijo96EadLU
36 years after Geor...
05/03/2026
A little over a year ago, Spotify introduced the quarterly Creator Milestone Awa...
05/03/2026
Rohde & Schwarz enables rapid validation of next-gen Wi-Fi 8 networking platform...
05/03/2026
Rohde & Schwarz acquires Software Radio Systems (SRS), specialists in software d...
05/03/2026
Celebrating 21 Years of the RT Choice Music Prize
RT Choice Music Prize
In association with IMRO and IRMA
RT Choice Music Prize Irish Album of the Year 2...
05/03/2026
Thursday 5 March 2026
Sky News secures ninth News Channel of the Year award as ...
05/03/2026
Thursday 5 March 2026
Sky Sports launches first ever nationwide creator competi...
05/03/2026
SAN JOSE, Calif. - March 5, 2026 - At the 2026 NAB Show, Harmonic (NASDAQ: HLIT)...
05/03/2026
Comscore and Yahoo DSP Partner to Advance CTV Political Advertising with Proximi...
04/03/2026
For many fans, a song's backstory can be just as compelling as the final pro...
04/03/2026
In 2006, Spotify was founded on the belief that technology could bring artists a...
04/03/2026
Spotify is back on the ground for the Houston Livestock Show and Rodeo, and we&#...
04/03/2026
Spotify had an energizing week in Sydney, Australia, filled with powerful conver...
04/03/2026
Earlier this year, we launched Directed By, a documentary-style series that pull...
04/03/2026
KT and Rohde & Schwarz to showcase AI-enhanced radio transmission performance In a joint 6G AI proof-of-concept demonstration, the CMX500 one-box tester from ...
04/03/2026
Luxembourg, 3 March 2026 - SES S.A. has today published its 2025 Annual Report, following the announcement of the company's full year financial results for ...
04/03/2026
Luxembourg, March 3, 2026 - SES, a leading space solutions company, along with I...
04/03/2026
04 Mar 2026
VEON Partners with GSMA Innovation Fund to Accelerate Digital Innov...
04/03/2026
04 Mar 2026
VEON's Beeline Uzbekistan and Rakuten Symphony Partner for Open...
04/03/2026
Wednesday 4 March 2026
Sky Sports unveils plans for 2026 Formula 1 coverage
Sky Sports is preparing for one of the most highly anticipated F1 seasons in recen...
03/03/2026
For many, finding time or headspace to pick up a book can feel out of reach, but...
03/03/2026
Rohde & Schwarz and Realtek demonstrate first test solution for Bluetooth LE Hi...
03/03/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
03/03/2026
Luxembourg, 2 March 2026 -- SES S.A. fully consolidates Intelsat from 17 July 2025 and announces financial results for the year ended 31 December 2025
FY25 Pe...
03/03/2026
RT is proud to support a rich and diverse programme of arts and cultural events taking place across Ireland throughout March 2026. This month brings a remarkab...
03/03/2026
03 Mar 2026
VEON and MeetKai Expand Collaboration to Explore Sovereign AI Infra...
03/03/2026
Tuesday 3 March 2026
Sky releases official trailer for The Miniature Wife, a Sk...
03/03/2026
Tuesday 3 March 2026
Ryan Reynolds and Rob Mac land first ever live commentary ...
03/03/2026
Tuesday 3 March 2026
The Dyers' Caravan Park reopens for a second season after a hit launch on Sky
The Dyers' Caravan Park
JPEG (510KB)
Sky books a ...
03/03/2026
Harmonic's cOS Virtualized Broadband Platform Simplifies Network Operations, Lowers Hardware Dependency and Enables Seamless DOCSIS and Fiber Growth SAN JO...
03/03/2026
Comscore to Announce Fourth Quarter and Full Year 2025 Financial ResultsRESTON, VA, March 3, 2026 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for plannin...
03/03/2026
Self-taught on iMovie, Hanagami transitioned to Final Cut Pro in 2009, discovering that professional tools could give him full creative control over how his wor...
03/03/2026
RT Media Sales has announced Spry Finance has renewed it's sponsorship of M...
02/03/2026
Rohde & Schwarz demonstrates FR1-FR3 carrier aggregation, advancing 6G readiness Rohde & Schwarz and Qualcomm Technologies, Inc. have reached another pivotal ...
02/03/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, and Arqit Quantum Inc. (Nasdaq: ARQQ, A...
02/03/2026
Luxembourg, February 26, 2026 - SES and Africa Mobile Network (AMN) have expande...
02/03/2026
Monday 2 March 2026
Saturday Night Live UK announces writing team
L-R: Jonno Johnson; Charlie Skelton; Celya AB; Omar Badawy; Gr inne Maguire; Laura Claxton; ...
29 July 2020, 06:00 (PDT) AvidPlay is the First DIY Music Distribution Service to Support Dolby Atmos Music 
