Asian and Pacific Islander creators have varied and dynamic stories to share-but issues such as economic inequity, media misrepresentation, and societal stereotypes often serve as barriers that keep their voices from being amplified. These roadblocks can-and must-be addressed in order for more API creators to share their music with the world.
To elevate the next generation of changemakers, Gold House, the premier nonprofit collective of Asian and Pacific Islander (API) leaders, has launched Gold House Futures. This initiative will advance the success of emerging API creatives, entrepreneurs, and social impact leaders through investments with prominent partners, skill building for successful leadership, and world-class mentoring. And on the music side, Gold House is collaborating with Spotify to bolster three API music artists and give them the opportunity to take their music and their careers to the next level.
After an open call for submissions, a selection committee of industry API titans (including Spotify representatives) whittled the entries down to a shortlist that reflected diversity both in ethnic backgrounds and genres. Ultimately, three names rose to the top: Bengladeshi American hip-hop artist Anik Khan, Filipino American rapper Ruby Ibarra, and Vietnamese American R&B artist Thuy.
As participants in the Gold House Futures Music Guild, these three unsigned music artists will showcase their outstanding talent by participating in Spotify masterclasses and recording Spotify Singles-a series of original artist recordings made in Spotify's in-house studios-that will be released globally on the platform for streaming. They'll also participate in a showcase with LiveNation in May and can look forward to coordinating mentoring sessions and creative, company, and multicultural collaborations.
Spotify is proud to be partnering with Gold House as part of our continued investment to amplify and support emerging API artists, says Priscilla Chan, Spotify Co-Lead of SPACE ERG and Associate Director of Business Development. Through our Asian employee resource group, SPACE, we've had a long-standing relationship with Gold House. This includes our support for initiatives including Gold Open, collaborating on editorialized API playlist Gold Beats, and amplifying messaging around the importance of diversity and allyship. We're excited to build on this work and celebrate this vibrant community of creators and to usher in a new generation of talent through the Gold House Futures Music Guild.
The team at Gold House Futures is excited to build on this work as well. Bing Chen, Gold House President, and Jeremy Tran, Gold House Executive Director, work every day to systematically unlock socioeconomic equity for new majority communities and cultures through community building across the API diaspora, reshaping public opinion through media, and sustaining a positive, productive influence in business.
Gold House Futures Music Guild is only the latest step in their work-so For the Record asked them to go a little deeper into the importance of positive media representation and the program's potential impact.
What does it mean for Asian Pacific Islanders to be a new majority community? How does this play out in media and in your work? Bing: APIs are the largest populace in the world-four and a half billion people-with the fastest growing immigrant population in the U.S. We also out-index other demographics in consumption across several advertising categories. But unfortunately, in media we're also the most objectified and sexualized. In corporate management, we're the least likely to be promoted. And many people fallaciously think that we're all just part of a model-minority top-10%- income educated class, but the reality is, when you look to certain ethnicities and in certain regions, we're actually the bottom decile. We have the widest income disparity of any community.
So we have this imbalance. We're such a powerful group in absolute numbers, but we are so unempowered. How do we rebalance that? Our focus is to rebalance that unique form of socioeconomic inequity while also empowering us to be better stewards who uplift everyone around us. We want to create a future that is inclusive and impactful for everybody.
How does amplifying the work and voices of API individuals in media help fulfill your mission? Bing: What we see and hear changes what we believe and impacts who we can become. Specifically, I think there's three areas. First, we're able to dismantle established-and define new, affirming-portrayals of who we are. We are not a perpetual foreigner or model minority. We can now affirm ourselves in new ways that are empowering: physically, emotionally, and more.
Second, through investments, education, and promotion, we unlock new creative opportunities for a community that stereotypically had lawyer, doctor, or failure as career options. From this Music Guild to established artists like Michelle Zauner, aka Japanese Breakfast; HER; and Anderson .Paak, we know what's possible. Across industry, there's Chloe Zhao, the most decorated woman in a single directorial awards season. These are not just great API artists-they are groundbreaking artists, period. Our community is so widely pronounced in how artistically creative we are and it's time others knew it.
Third, we scale. Eighty percent of traditional media exported worldwide still comes from the United States. So we have an immense responsibility to develop, product, and market authentically, because what we do domestically is going to hopefully productively influence the experience of the 4.5 billion APIs worldwide, too-and beyond.
How will Gold House Futures arm artists with the tools they can use to overcome some of these obstacles? Jeremy: We work to fundamentally
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
Asian and Pacific Islander creators have varied and dynamic stories to share-but issues such as economic inequity, media misrepresentation, and societal stereotypes often serve as barriers that keep their voices from being amplified. These roadblocks can-and must-be addressed in order for more API creators to share their music with the world.
