Sony Pixel Power calrec Sony

Editor Ali Greer on 2022's Bountiful Harvest

26/01/2023

By Christine Bunish

Most of us strive to achieve balance in our professional and personal lives, and Ali Greer appears to have succeeded balancing her inside work as an Emmy and HPA Award-winning editor with her outside work as an urban farmer in Los Angeles.

Greer has followed paths in both visual arts and nature throughout her life. She grew up in Minnesota where her father ran an advertising agency and her mother was a photographer and everyone was taking pictures. She graduated from the University of Colorado Boulder where she studied film and skiing and worked as a ski bum for a year before moving to Portland, Oregon. There, she joined an ad agency where she directed and edited commercials, began urban farming then got a chance to work on Portlandia. She served as an assistant editor on the series for a year before becoming its editor for four years and co-directing an episode in its final season.

I've always been interested in all parts of a story, and what was special about Portlandia' was that they kind of allowed me to go wild, says Greer. I could do what I wanted to find the most fun, creative and interesting way to tell the story.

Portlandia brought Greer to Los Angeles where she fell into editing other comedy shows, racking up credits for Dream Corp LLC, Black Monday, Schmigadoon! and HBO Max's Hacks, the latter earning her 2021 Emmy and HPA nominations. Editing comedy is the most fun job you could ever imagine having, she says.

Lately, though, her work has taken a darker turn with Bill Hader's hitman-turned-actor Barry for HBO and a new Amazon limited series debuting in March. Greer won Emmy and HPA Awards last year for cutting the Barry season finale, Starting Now.

The challenge with Barry' is to really focus on the story and sometimes cut out a joke if it's not moving the story forward, she explains. It's been a very cool experience - always interesting to see where to fit in jokes in such a dramatic show.

It's also been a blast working with Hader, whom Greer watched on Saturday Night Live! when she was growing up. Bill writes, directs and produces the show. We do an editor's cut then he comes in and sits with us. We work super closely together - he'll even call on weekends with ideas. It's very fun and collaborative and really a pretty streamlined process.

Greer hopes to keep exploring creative opportunities that grow out of her editing career. She enjoyed being part of the writing process in the writers' room of Dream Corp LLC and directed some reshoots for the upcoming Amazon series. I'm able to understand a lot of different pieces of the puzzle then piece it together in the edit - that keeps things interesting, she says.

Greer edited Portlandia on Final Cut Pro and some movies and shows in Adobe Premiere but now works primarily on Avid and After Effects. Technology is always progressing and changing, so the important thing is not to be afraid of it and fight it but to keep your tools sharp. Figure out the new software updates early in the season so you know their quirks and how to work around them.

Greer values HPA's role in cultivating community and recognizing creative work. I was honored to win the Outstanding Editing award for Barry' and really appreciate that acknowledgement of my work, she says. I'm pretty community focused and think the HPA is a great way to bring everyone in this business together.

Community plays a big part in Greer's work outside the edit suite. She and her husband, Eric Tomassini, run Avenue 33 Farm in the Lincoln Heights neighborhood of LA, an example of what a production farm looks like in the city.

I've been urban farming since college, so I've been interested in growing food for 15 years now, Greer says. It's an amazing way to learn about the food system and climate and eat really well! It's currently root vegetable and leafy greens season on the farm. Though what I do sitting at the computer is entertaining and interesting, it's important to remember that nature exists far beyond our focus on media, she says.

During the pandemic Greer and Tomassini provided farm boxes for customers; now they sell wholesale and distribute produce to the neighborhood. Given climate trends, future plans call for devoting part of their farm to land that doesn't need to be irrigated. As our climate moves more from Mediterranean to desert, we're looking at how other countries adapt to that situation, she explains.

Greer's career as a visual storyteller may just merge with her career as an urban farmer someday. Urban farming would make a great narrative, she muses. I'd love to find a way to incorporate it with my inside' job. It would be a dream come true!
LINK: https://hpaonline.com/editor-ali-greer-on-2022s-bountiful-harvest/...
See more stories from hpa

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

17/04/2026

IAB: Digital Ad Revenue Hit Nearly $300 Billion in 2025

Share Copy link Facebook X Linkedin Bluesky Email...

17/04/2026

PSSI Global Acquires Beagle Networks

Share Copy link Facebook X Linkedin Bluesky Email...

17/04/2026

FCC Commissioner Gomez to Speak at LPTV Day at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

17/04/2026

swXtch.io Introduces the swXtch AI Router for Live Media Workflows

Share Copy link Facebook X Linkedin Bluesky Email...

17/04/2026

Bittree Returns to NAB Show with Diverse Patching Solutions

Share Copy link Facebook X Linkedin Bluesky Email...

17/04/2026

Weigel Broadcasting Taps OpenAP for Advanced Advertising Tools

Share Copy link Facebook X Linkedin Bluesky Email...

17/04/2026

Dubformer and Adapt Power Goalcast Expansion into Global...

Dubformer, the AI-powered dubbing platform, and Adapt, a global leader in AI-driven localization and dubbing solutions, have enabled Goalcast, the inspirational...

17/04/2026

New Mavis Studio App for iPad Redefines Mobile Live Produ...

At NAB 2026, Mavis will launch Mavis Studio, a new live production app for iPad that gives creators, broadcasters, and production teams a powerful new way to bu...

17/04/2026

Avid and Google Cloud Announce Partnership to Bring Agent...

Avid and Google Cloud today announced a multi-year strategic partnership to integrate generative and agentic AI into the media and entertainment industry's...

17/04/2026

LucidLink brings the most complete file streaming platfor...

At NAB Show, LucidLink will showcase how its platform brings content, people and workflows closer together than ever before, with newly available capabilities a...

17/04/2026

Beth Morrison and Moses Pendleton to be Honored at Boston Conservatory at Berklee's Commencement Ceremony

Beth Morrison and Moses Pendleton to be Honored at Boston Conservatory at Berkle...

17/04/2026

Jacob Collier, Jill Scott, and Vinnie Colaiuta to Receive Honorary Doctorates at Berklee College of Music's 2026 Commencement

Jacob Collier, Jill Scott, and Vinnie Colaiuta to Receive Honorary Doctorates at...

16/04/2026

NAB 2026: Appear Announces X5 General Availability, XM Management Tool, and SIx300 Module

Appear ASA (OSE: APR) will announce three additions to its X Platform at NAB Sho...

16/04/2026

CentralCast Deploys Harmonic XOS Media Processor for Public Broadcasting

Harmonic has announced that CentralCast, a centralized master control facility for U.S. public media, has deployed Harmonic's XOS Advanced Media Processor t...

16/04/2026

NAB 2026: Encompass Digital Media Integrates Interra Systems BATON into Cloud-Based Altitude Flow Platform

Interra Systems has announced that Encompass Digital Media has integrated its BA...

16/04/2026

NAB 2026: Grass Valley to Showcase Expanded Media Infrastructure Capabilities

Grass Valley will demonstrate its Media Infrastructure capabilities at NAB Show 2026 (Booth C2408, Central Hall), bringing routing, signal processing, and orche...

16/04/2026

Verizon Readies Robust Network Infrastructure Plans for FIFA World Cup 2026

As preparations ramp up for the FIFA World Cup 2026, Verizon has outlined a sweeping connectivity and infrastructure initiative that will underpin broadcast ope...

16/04/2026

Advanced Image Robotics Joins 2026 MLS Innovation Lab

Advanced Image Robotics (AIR) has announced its selection for the 2026 MLS Innovation Lab. AIR will work with MLS clubs, players, and executives on automated vi...

16/04/2026

NAB 2026: JWX Acquires True Anthem, Adding AI-Powered Social Publishing to Publisher Platform

JWX has announced the acquisition of True Anthem, an AI-powered social publishin...

16/04/2026

Jomboy Media and Fubo Launch 24/7 Creator-Led Channel

Jomboy Media and FuboTV Inc. have launched the Jomboy Media Channel, a 24/7 channel available to FuboTV base plan subscribers. The channel, timed to the start o...

16/04/2026

NAB 2026: Wave Central and EVS Announce SMPTE ST 2110 Interoperability Validation

Wave Central, a Domo Broadcast Company (Booth C2820), and EVS Broadcast Equipmen...

16/04/2026

Tata Communications and Formula 1 Release Race Before the Race, First Film in New Content Series

Tata Communications and Formula 1 have released Race Before the Race, the firs...

16/04/2026

NAB 2026: DPA Microphones N-Series Firmware Update Adds Duplex Gap and Guard Band Access for North American Users

DPA Microphones has released a firmware update for its N-Series Digital Wireless...

16/04/2026

NAB 2026: See Sony's Live Stage Presentations at NAB Show 2026

Sony's Live Stage at NAB Show 2026 is the place to hear directly from the content creators, end users, and technology experts who are pushing boundaries in ...

16/04/2026

Perfect Game and Youth Prospects Announce Broadcast Rights and Content Partnership

Perfect Game and Youth Prospects have announced a partnership covering broadcast...

16/04/2026

National Collegiate Rugby Partners with All Womens Sports Network for 2026 National 7s Championships

National Collegiate Rugby (NCR) has announced a media rights partnership with Al...

16/04/2026

NAB 2026: Audio-Technica Introduces BP350ST-UB and BP350ST-UL Mid-Side Stereo Broadcast Microphones

Audio-Technica has announced two new mid-side (MS) stereo broadcast microphones:...

16/04/2026

NAB 2026: PSSI Global Services Acquires Beagle Networks

PSSI Global Services has announced the acquisition of Beagle Networks, a provider of IT infrastructure and onsite technical support for media and enterprise cus...

16/04/2026

NAB 2026: Blackmagic Design Releases Blackmagic Camera for iOS 3.3

Blackmagic Design has released Blackmagic Camera for iOS 3.3, a free update available now from the Apple App Store. The update will be demonstrated at NAB Show ...

16/04/2026

SVG New Sponsor Spotlight: 4Wall Entertainment's Dave Caulwell on Scaling Live Event Production for Sports

As live sports production continues to expand across linear, digital, and in-ven...

16/04/2026

ESPN Enters First HDR Postseason With REMCO Support in New Bristol-Based Control Rooms

Part of an infrastructure upgrade, the recently constructed spaces accommodate n...

16/04/2026

NBC Sports Tips Off First NBA Playoffs Campaign in 23 Years With Six-Truck Fleet, Interchangeable Production Model

NBC has added NEP's Supershooter 11, which only just came online in time for...

16/04/2026

Introducing a Smarter, Smoother Experience for Tablets

At Spotify, we want your experience to feel intuitive and personal across every moment of the day. Whether you're streaming your favorite playlist while you...

16/04/2026

Telsie T - SonicWorlds extended classic German Equaliser

Vintage broadcast experts release second plug-in Telsie T is the second plug-in to be released by SonicWorld, a German audio company who specialise in servi...

16/04/2026

Softube unveil Flow Studio

Compact unit offers hands-on plug-in control Softube have just announced the launch of their latest hardware unit, the Flow Studio. Housed in a compact desk...

16/04/2026

Fiedler Audio release Armada

Use any VST3 plug-in on immersive audio Fiedler Audio have just released a powerful new plug-in wrapper that brings full VST3 processing to Dolby Atmos and ...

16/04/2026

Nugen Audio update Halo Vision

Analysis plug-in gains enhanced frequency readouts Nugen Audio's real-time analysis plug-in has just received a significant update that introduces some ...

16/04/2026

GearExpo UK Announced

Recording & Music Technology Show Sound On Sound are pleased to announce a new recording and music technology exhibition taking place in London on Saturday ...

16/04/2026

SBS reveals all-star alumni team to celebrate 70 years of the Eurovision Song Contest

SBS reveals all-star alumni team to celebrate 70 years of the Eurovision Song Co...

16/04/2026

Reimagining Earth Measurement for the AI Era: L3Harris and Xoople Develop a New Spaceborne Capability

For decades, understanding the physical world from space has required a trade-of...

16/04/2026

Locality and Nielsen Announce Landmark Integration of Media Data Engine, Transforming Local TV Measurement

The integration accelerates demographic audience delivery across local markets a...

16/04/2026

Quickplay Deploys Gray Medias New Streaming Platform

Share Copy link Facebook X Linkedin Bluesky Email...

16/04/2026

Spectrum TV App Launches On Google TV and Other Android TV Devices

Share Copy link Facebook X Linkedin Bluesky Email...

16/04/2026

Telestream Enables Multi-Cloud Media Workflows with Oracl...

Telestream Cloud Services, including Vantage Cloud, UP, and SENTRY monitoring tools, are now optimized for OCI, powering flexible multi-cloud media orchestratio...