Sony Pixel Power calrec Sony

Editor Ali Greer on 2022's Bountiful Harvest

26/01/2023

By Christine Bunish

Most of us strive to achieve balance in our professional and personal lives, and Ali Greer appears to have succeeded balancing her inside work as an Emmy and HPA Award-winning editor with her outside work as an urban farmer in Los Angeles.

Greer has followed paths in both visual arts and nature throughout her life. She grew up in Minnesota where her father ran an advertising agency and her mother was a photographer and everyone was taking pictures. She graduated from the University of Colorado Boulder where she studied film and skiing and worked as a ski bum for a year before moving to Portland, Oregon. There, she joined an ad agency where she directed and edited commercials, began urban farming then got a chance to work on Portlandia. She served as an assistant editor on the series for a year before becoming its editor for four years and co-directing an episode in its final season.

I've always been interested in all parts of a story, and what was special about Portlandia' was that they kind of allowed me to go wild, says Greer. I could do what I wanted to find the most fun, creative and interesting way to tell the story.

Portlandia brought Greer to Los Angeles where she fell into editing other comedy shows, racking up credits for Dream Corp LLC, Black Monday, Schmigadoon! and HBO Max's Hacks, the latter earning her 2021 Emmy and HPA nominations. Editing comedy is the most fun job you could ever imagine having, she says.

Lately, though, her work has taken a darker turn with Bill Hader's hitman-turned-actor Barry for HBO and a new Amazon limited series debuting in March. Greer won Emmy and HPA Awards last year for cutting the Barry season finale, Starting Now.

The challenge with Barry' is to really focus on the story and sometimes cut out a joke if it's not moving the story forward, she explains. It's been a very cool experience - always interesting to see where to fit in jokes in such a dramatic show.

It's also been a blast working with Hader, whom Greer watched on Saturday Night Live! when she was growing up. Bill writes, directs and produces the show. We do an editor's cut then he comes in and sits with us. We work super closely together - he'll even call on weekends with ideas. It's very fun and collaborative and really a pretty streamlined process.

Greer hopes to keep exploring creative opportunities that grow out of her editing career. She enjoyed being part of the writing process in the writers' room of Dream Corp LLC and directed some reshoots for the upcoming Amazon series. I'm able to understand a lot of different pieces of the puzzle then piece it together in the edit - that keeps things interesting, she says.

Greer edited Portlandia on Final Cut Pro and some movies and shows in Adobe Premiere but now works primarily on Avid and After Effects. Technology is always progressing and changing, so the important thing is not to be afraid of it and fight it but to keep your tools sharp. Figure out the new software updates early in the season so you know their quirks and how to work around them.

Greer values HPA's role in cultivating community and recognizing creative work. I was honored to win the Outstanding Editing award for Barry' and really appreciate that acknowledgement of my work, she says. I'm pretty community focused and think the HPA is a great way to bring everyone in this business together.

Community plays a big part in Greer's work outside the edit suite. She and her husband, Eric Tomassini, run Avenue 33 Farm in the Lincoln Heights neighborhood of LA, an example of what a production farm looks like in the city.

I've been urban farming since college, so I've been interested in growing food for 15 years now, Greer says. It's an amazing way to learn about the food system and climate and eat really well! It's currently root vegetable and leafy greens season on the farm. Though what I do sitting at the computer is entertaining and interesting, it's important to remember that nature exists far beyond our focus on media, she says.

During the pandemic Greer and Tomassini provided farm boxes for customers; now they sell wholesale and distribute produce to the neighborhood. Given climate trends, future plans call for devoting part of their farm to land that doesn't need to be irrigated. As our climate moves more from Mediterranean to desert, we're looking at how other countries adapt to that situation, she explains.

Greer's career as a visual storyteller may just merge with her career as an urban farmer someday. Urban farming would make a great narrative, she muses. I'd love to find a way to incorporate it with my inside' job. It would be a dream come true!
LINK: https://hpaonline.com/editor-ali-greer-on-2022s-bountiful-harvest/...
See more stories from hpa

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

18/10/2026

Pliant Technologies Showcases New CrewCom Flex at NAB New York 2026

Pliant Technologies Showcases New CrewCom Flex at NAB New York 2026 Brie Clayton October 18, 2026 0 Comments Pliant Technologies is highlighting its n...

17/10/2026

PBR Executive Producer Jason Jacquette on Producing PBR Team Series and the Art of Eight-Second Storytelling

At PBR Teams Series: Maverick Days at UBS Arena in Belmont Park, NY, PBR Executi...

17/10/2026

What to Watch: 13 Sundance Institute-Supported Documentaries About Speaking Up and Speaking Out

By Ramona Flume Speaking out against injustice rarely comes without a price. Th...

17/10/2026

Roland update the TD-07 V-Drums line-up

Two new kit options introduced Roland's entry-level V-Drum series has just been refreshed, gaining two new kit options that promise the best balance of ...

17/10/2026

Former NBC, Skydance Executive Seeks Linear TV Assets

Share Copy link Facebook X Linkedin Bluesky Email...

17/10/2026

Scripps Sports Network Brings Hit YouTube Show to Streaming TV

Share Copy link Facebook X Linkedin Bluesky Email...

17/10/2026

Net Insight Names Mario van Dahn as CFO

Share Copy link Facebook X Linkedin Bluesky Email...

17/10/2026

2026 NAB Show New York Exhibitor Insight: Imagine Communications

Share Copy link Facebook X Linkedin Bluesky Email...

17/10/2026

Oklahoma filmmaker Elijah Felkins launches crowdfunding campaign to shoot Kairath, his dystopian action feature about grief

Oklahoma filmmaker Elijah Felkins launches crowdfunding campaign to shoot Kairat...

17/10/2026

Secret Weapon Post Powers New Remote Workflows with DaVinci Resolve Studio

Secret Weapon Post Powers New Remote Workflows with DaVinci Resolve Studio Brie Clayton October 16, 2026 0 Comments Going remote: redefining what post...

17/10/2026

Danilo Prez Premieres New Work Honoring Architect Frank Gehry

Danilo P rez Premieres New Work Honoring Architect Frank Gehry Commissioned by the Herbie Hancock Institute, P rez performed The Ever-Changing World at its In...

17/10/2026

RTX Spark Ignites Global Celebration as New Windows PCs Arrive

NVIDIA RTX Spark laptops are now available, bringing NVIDIA Blackwell RTX graphics, up to 128GB of unified memory and the full NVIDIA AI platform to slim, premi...

16/10/2026

LA Clippers Relaunch ClipperVision for 2026-27 Season, Unveils DTC and OTA TV Plans

The LA Clippers have announced their local television plan for the 2026-27 seaso...

16/10/2026

NFL Media Chief Hans Schroeder Talks Fragmentation, ESPN-NFL Network Deal, and Potential for Early Rights Opt-Out

At sports-media summit, he describes the success of the one-year-old agreement a...

16/10/2026

Parks Associates, InterDigital Release White Paper on HDR and the Future of Video

Parks Associates, in partnership with InterDigital, has published a white paper ...

16/10/2026

Cisco Expands Work With Hawks, Cavaliers, Brooklyn Sports & Entertainment

Cisco is expanding its work with the Atlanta Hawks, Cleveland Cavaliers, and Brooklyn Sports & Entertainment (BSE) as the 2026-27 NBA season gets underway, prov...

16/10/2026

BMG Introduces Media Command Managed Media Operations Platform

Broadcast Management Group (BMG) has introduced Media Command, a private cloud broadcast platform that integrates recording, media asset management (MAM), chann...

16/10/2026

TNDV, GameTime Productions Expand REMI Role for Team Boxing League Season 4

TNDV and GameTime Productions have expanded their remote production responsibilities for Team Boxing League (TBL) for the league's recently completed fourth...

16/10/2026

SVG GameDay, Ep. 35: San Francisco 49ers Laura Johnson - Live Events by the Bay

In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up dur...

16/10/2026

BBright White Paper: Design Services. Deliver Channels.

Broadcast and streaming are converging around live media. Traditional broadcasters increasingly distribute their linear services through streaming platforms alo...

16/10/2026

DAZN, Guardians League Announce Free-to-View Surf Racing Partnership

DAZN and Guardians League, a new professional franchise surf racing series, have announced a multi-year global broadcast partnership. Guardians League events wi...

16/10/2026

Sobatech Group Uses Blackmagic Design for Remote Production of F4 Spanish Championship and Eurocup-3

Sobatech Group is producing live coverage of the F4 Spanish Championship and Eur...

16/10/2026

Disney, Dude Perfect Announce Creative Partnership

The Walt Disney Company and Dude Perfect have announced an integrated creative partnership. Dude Perfect will develop original content for its own channels insp...

16/10/2026

NBC Sports Set To Produce Games 1 and 4 as WNBA Finals Return to NBC for First Time Since 2002

Onsite studio show will accompany game productions in San Francisco and Atlanta ...

16/10/2026

SVG Sit-Down: Grass Valley CTO Ian Fletcher on the Strengths of Avora and Why DMF, MXL, and Third-Party Relationships are Important

Grass Valley s AMPP platform continues to grow in popularity, especially with th...

16/10/2026

FloSports, NLL Announce Exclusive Multiyear Global Streaming Partnership

FloSports and the National Lacrosse League (NLL) have entered a multiyear media partnership that makes FloSports the exclusive global streaming home of the NLL....

16/10/2026

PBR's Jason Jacquette on Producing the Team Series at UBS Arena

At PBR Teams Series: Maverick Days at UBS Arena in Belmont Park, NY, PBR Executive Producer Jason Jacquette took a few minutes with SVG to discuss how his team ...

16/10/2026

In Brilliant Color, Frida Breathes New Life, Love, and Expression Into Mexican Artist Frida Kahlo

(Suzanne Cordeiro/Shutterstock for Sundance Film Festival) By Patty Consolazio ...

16/10/2026

IK Multimedia unveil the ARC Studio+

Standalone calibration, automatic bass management & digital I/O The ARC Studio was a significant release for IK Multimedia, and was praised for offering a c...

16/10/2026

SSL launch the Bus Comp Classic

Classic compressor returns in 1U form There are few pieces of gear that have achieved the status held by the SSL Bus Compressor, and it's now officially...

16/10/2026

Zero-G introduce Elements Silentium

Latest cinematic instrument unveiled Zero-G say that their latest creation isn't your typical sample library or collection of instruments, but rather a ...

16/10/2026

Forma Labs Audio release Filament 1.2

Real-time MIDI orchestrator updated Forma Labs Audio have recently launched a significant update that brings some powerful new features to their real-time M...

16/10/2026

The Gauge: Poland | September 2026

The launch of the autumn programming schedules on traditional TV channels translated into a noticeable increase in total video viewership. Poles spent an averag...

16/10/2026

Netflix Announces Departure of Chief Content Officer

Share Copy link Facebook X Linkedin Bluesky Email...

16/10/2026

Public Media Receives $10M from Knight Foundation

Share Copy link Facebook X Linkedin Bluesky Email...

16/10/2026

Globecast Demonstrates Content Exchange Latest Capabiliti...

Globecast, a leading provider of media integration and managed services for the sports broadcast industry, will showcase the latest developments in Content Exch...

16/10/2026

Boston Conservatory Wind Ensemble Presents America at 250

Boston Conservatory Wind Ensemble Presents America at 250 The free event, taking place at Samuel Adams Park at Faneuil Hall, features a program of inspiring A...

16/10/2026

BMG Unveils Cloud-Based Media Command

Share Copy link Facebook X Linkedin Bluesky Email...

16/10/2026

Comcast Found Liable for $213M in Patent Infringement Suit

Share Copy link Facebook X Linkedin Bluesky Email...

16/10/2026

BBC News Channel Launches on YouTube in U.K. and U.S.

Share Copy link Facebook X Linkedin Bluesky Email...

16/10/2026

ON completes AV integration for Nubank Arte Lab - the lar...

ON Creative Visual Tech Provider has completed the audiovisual design and integration for Nubank Arte Lab, Brazil's largest permanent immersive art space. T...

16/10/2026

Beam Dynamics Appoints Brian Mauger as Regional Sales Man...

Beam Dynamics has appointed Brian Mauger as Regional Sales Manager, North America, strengthening its commercial team as the company expands across media, broadc...

16/10/2026

Secret Weapon Post Uses DaVinci Resolve Studio for Gregg Araki Films

Secret Weapon Post Uses DaVinci Resolve Studio for Gregg Araki Films Brie Clayton October 15, 2026 0 Comments Remote post house delivers I Want Your ...

16/10/2026

MultiDyne Introduces Complete SilverBack Fiber Camera Kits for Live Cinema Production

Share Copy link Facebook X Linkedin Bluesky Email...

16/10/2026

SMPTE Heads to South Africa in Expansion Push

Share Copy link Facebook X Linkedin Bluesky Email...

16/10/2026

ENCO Highlights AI Tools for Newsrooms, Local Ads at NAB Show New York

Share Copy link Facebook X Linkedin Bluesky Email...

16/10/2026

BMG Unveils Media Command

Share Copy link Facebook X Linkedin Bluesky Email...

16/10/2026

Adobe, NVIDIA Expand Their AI Partnership

Share Copy link Facebook X Linkedin Bluesky Email...

16/10/2026

Rick Kaplan Will Depart NAB

Share Copy link Facebook X Linkedin Bluesky Email...