
By Christine Bunish
Most of us strive to achieve balance in our professional and personal lives, and Ali Greer appears to have succeeded balancing her inside work as an Emmy and HPA Award-winning editor with her outside work as an urban farmer in Los Angeles.
Greer has followed paths in both visual arts and nature throughout her life. She grew up in Minnesota where her father ran an advertising agency and her mother was a photographer and everyone was taking pictures. She graduated from the University of Colorado Boulder where she studied film and skiing and worked as a ski bum for a year before moving to Portland, Oregon. There, she joined an ad agency where she directed and edited commercials, began urban farming then got a chance to work on Portlandia. She served as an assistant editor on the series for a year before becoming its editor for four years and co-directing an episode in its final season.
I've always been interested in all parts of a story, and what was special about Portlandia' was that they kind of allowed me to go wild, says Greer. I could do what I wanted to find the most fun, creative and interesting way to tell the story.
Portlandia brought Greer to Los Angeles where she fell into editing other comedy shows, racking up credits for Dream Corp LLC, Black Monday, Schmigadoon! and HBO Max's Hacks, the latter earning her 2021 Emmy and HPA nominations. Editing comedy is the most fun job you could ever imagine having, she says.
Lately, though, her work has taken a darker turn with Bill Hader's hitman-turned-actor Barry for HBO and a new Amazon limited series debuting in March. Greer won Emmy and HPA Awards last year for cutting the Barry season finale, Starting Now.
The challenge with Barry' is to really focus on the story and sometimes cut out a joke if it's not moving the story forward, she explains. It's been a very cool experience - always interesting to see where to fit in jokes in such a dramatic show.
It's also been a blast working with Hader, whom Greer watched on Saturday Night Live! when she was growing up. Bill writes, directs and produces the show. We do an editor's cut then he comes in and sits with us. We work super closely together - he'll even call on weekends with ideas. It's very fun and collaborative and really a pretty streamlined process.
Greer hopes to keep exploring creative opportunities that grow out of her editing career. She enjoyed being part of the writing process in the writers' room of Dream Corp LLC and directed some reshoots for the upcoming Amazon series. I'm able to understand a lot of different pieces of the puzzle then piece it together in the edit - that keeps things interesting, she says.
Greer edited Portlandia on Final Cut Pro and some movies and shows in Adobe Premiere but now works primarily on Avid and After Effects. Technology is always progressing and changing, so the important thing is not to be afraid of it and fight it but to keep your tools sharp. Figure out the new software updates early in the season so you know their quirks and how to work around them.
Greer values HPA's role in cultivating community and recognizing creative work. I was honored to win the Outstanding Editing award for Barry' and really appreciate that acknowledgement of my work, she says. I'm pretty community focused and think the HPA is a great way to bring everyone in this business together.
Community plays a big part in Greer's work outside the edit suite. She and her husband, Eric Tomassini, run Avenue 33 Farm in the Lincoln Heights neighborhood of LA, an example of what a production farm looks like in the city.
I've been urban farming since college, so I've been interested in growing food for 15 years now, Greer says. It's an amazing way to learn about the food system and climate and eat really well! It's currently root vegetable and leafy greens season on the farm. Though what I do sitting at the computer is entertaining and interesting, it's important to remember that nature exists far beyond our focus on media, she says.
During the pandemic Greer and Tomassini provided farm boxes for customers; now they sell wholesale and distribute produce to the neighborhood. Given climate trends, future plans call for devoting part of their farm to land that doesn't need to be irrigated. As our climate moves more from Mediterranean to desert, we're looking at how other countries adapt to that situation, she explains.
Greer's career as a visual storyteller may just merge with her career as an urban farmer someday. Urban farming would make a great narrative, she muses. I'd love to find a way to incorporate it with my inside' job. It would be a dream come true!
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
13/02/2026
Riedel Communications has officially opened a new office in Kuala Lumpur, Malaysia, marking a strategic expansion of its global Customer Success and IT software...
13/02/2026
Two of ES Broadcast Hire's longest-serving employees recently celebrated a decade working for the company.
Annie Breislin, Operations Manager, and Charles ...
13/02/2026
Disguise, the award-winning technology company powering global experiences, today unveils a new 8,000-square-foot office and Experience Center in Atlanta, creat...
13/02/2026
At BSC Expo 2026, Mavis announced full support for the Accsoon SeeMo series of iOS camera adapters across Mavis Camera and Mavis Monitor apps. This new integrat...
13/02/2026
Executing technically ambitious live streams, virtual productions, and immersive media today requires talent, creativity, and the right supporting technology. L...
13/02/2026
Michal Miskin-Amir, Jonathan Stanton and Bobby Bond to lead technical advances amid surge in demand for LTN's IP video transport services as satellite capac...
13/02/2026
Grass Valley, the pioneering media and entertainment technology innovator, has won a competitive NATO-wide tender to provide the new camera system for NATO'...
13/02/2026
Wireless IP intercom underpins agile, multi-location live production workflows
Digital Azul, the independent production powerhouse specialising in complex liv...
13/02/2026
Actus Digital, a LiveU company, will unveil major new enhancements to its Actus X Intelligent Monitoring Platform at NAB Show (LiveU booth N1740), reinforcing i...
13/02/2026
Globecast, a worldwide leader in broadcast services, and leading video software provider, Synamedia, today announced that Pitch International (Pitch), the leadi...
13/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/02/2026
New RT series tells stranger-than-fiction stories of Irish con artists
Swindlers airs Wednesday 18 February, 9.35pm on RT One and RT Player
Swindlers, a...
12/02/2026
Chyron unveils PRIME 5.3, the latest software release of the company's powerful engine for live production graphics. PRIME 5.3 delivers the first official i...
12/02/2026
The vendor's VP of Product Management explains how quality assurance, monito...
12/02/2026
LTN announces the appointment of three experienced executives to lead its new Technology organization: Michal Miskin-Amir as EVP and Head of Technology, Jonatha...
12/02/2026
Riedel Communications has officially opened a new office in Kuala Lumpur, Malays...
12/02/2026
Grass Valley has won a competitive NATO-wide tender to provide the new camera system for NATO's main broadcast studio at its Brussels headquarters. The proj...
12/02/2026
Canon U.S.A announces that the vast majority of broadcast lenses utilized on the NBC live broadcast for the Big Game between New England and Seattle on Sunday w...
12/02/2026
The National Basketball Association (NBA) and NBC Sports announce the entertainm...
12/02/2026
The International Olympic Committee (IOC) announces that beIN MEDIA GROUP ( beIN ), the leading global sports, entertainment and media organisation, has secured...
12/02/2026
The Big 12 Conference and ASB GlassFloor introduces a full LED video sports floor that will debut at the 2026 Phillips 66 Big 12 Men's and Women's Baske...
12/02/2026
ESPN announces Year of the Super Bowl, a sweeping 12-month, multi-platform cel...
12/02/2026
Continuing its commitment to serving the faith-based broadcast and live event community, mobile production company TNDV, a division of Live Media Group, will hi...
12/02/2026
The production team of the long-running German investigative series Achtung Abz...
12/02/2026
Vizrt announces the launch of four Campus Stadium Production Bundles, designed t...
12/02/2026
At NAB Show, LiveU will showcase its broadest IP-video EcoSystem to date, design...
12/02/2026
Welcome to the Sports Video Group's new interview series, Follow the Money, ...
12/02/2026
400 Gbps of bandwidth, layered redundancy, and mobile-first connectivity powered...
12/02/2026
Valentine's Day often comes with a soundtrack. In fact, Spotify data shows that more people used Blend, our shared playlist feature, on February 14, 2025, t...
12/02/2026
Some days you want your music to reflect a specific feeling, memory, or vibe that goes beyond a single artist or genre. You want to do more than listen. You wan...
12/02/2026
Our Medicine S2: Frontline Medicine Through A Blak Lens
12 February, 2026
Media releases
A Bigger, Bolder Second Series showcasing First Nations Frontline ...
12/02/2026
L3Harris' VAMPIRE system fires Thales Belgian-made 70 MM rocket from an FZ60...
12/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/02/2026
The production team of the long-running German investigative series Achtung Abzocke recently upgraded its cameras for the show's 12th season. The objectiv...
12/02/2026
Leading provider of video streaming solutions, Bitmovin, has appointed Ian Baglow as Co-CEO alongside existing CEO and Co-Founder Stefan Lederer. Under this str...
12/02/2026
Vizrt, a leading viewer engagement platform and a trusted expert in live production technologies, today announces the launch of four Campus Stadium Production B...
12/02/2026
Strategic agreement to deliver S3 cloud storage in Switzerland with full data sovereignty and local control including at the level of individual cantons plu...