
By Christine Bunish
Most of us strive to achieve balance in our professional and personal lives, and Ali Greer appears to have succeeded balancing her inside work as an Emmy and HPA Award-winning editor with her outside work as an urban farmer in Los Angeles.
Greer has followed paths in both visual arts and nature throughout her life. She grew up in Minnesota where her father ran an advertising agency and her mother was a photographer and everyone was taking pictures. She graduated from the University of Colorado Boulder where she studied film and skiing and worked as a ski bum for a year before moving to Portland, Oregon. There, she joined an ad agency where she directed and edited commercials, began urban farming then got a chance to work on Portlandia. She served as an assistant editor on the series for a year before becoming its editor for four years and co-directing an episode in its final season.
I've always been interested in all parts of a story, and what was special about Portlandia' was that they kind of allowed me to go wild, says Greer. I could do what I wanted to find the most fun, creative and interesting way to tell the story.
Portlandia brought Greer to Los Angeles where she fell into editing other comedy shows, racking up credits for Dream Corp LLC, Black Monday, Schmigadoon! and HBO Max's Hacks, the latter earning her 2021 Emmy and HPA nominations. Editing comedy is the most fun job you could ever imagine having, she says.
Lately, though, her work has taken a darker turn with Bill Hader's hitman-turned-actor Barry for HBO and a new Amazon limited series debuting in March. Greer won Emmy and HPA Awards last year for cutting the Barry season finale, Starting Now.
The challenge with Barry' is to really focus on the story and sometimes cut out a joke if it's not moving the story forward, she explains. It's been a very cool experience - always interesting to see where to fit in jokes in such a dramatic show.
It's also been a blast working with Hader, whom Greer watched on Saturday Night Live! when she was growing up. Bill writes, directs and produces the show. We do an editor's cut then he comes in and sits with us. We work super closely together - he'll even call on weekends with ideas. It's very fun and collaborative and really a pretty streamlined process.
Greer hopes to keep exploring creative opportunities that grow out of her editing career. She enjoyed being part of the writing process in the writers' room of Dream Corp LLC and directed some reshoots for the upcoming Amazon series. I'm able to understand a lot of different pieces of the puzzle then piece it together in the edit - that keeps things interesting, she says.
Greer edited Portlandia on Final Cut Pro and some movies and shows in Adobe Premiere but now works primarily on Avid and After Effects. Technology is always progressing and changing, so the important thing is not to be afraid of it and fight it but to keep your tools sharp. Figure out the new software updates early in the season so you know their quirks and how to work around them.
Greer values HPA's role in cultivating community and recognizing creative work. I was honored to win the Outstanding Editing award for Barry' and really appreciate that acknowledgement of my work, she says. I'm pretty community focused and think the HPA is a great way to bring everyone in this business together.
Community plays a big part in Greer's work outside the edit suite. She and her husband, Eric Tomassini, run Avenue 33 Farm in the Lincoln Heights neighborhood of LA, an example of what a production farm looks like in the city.
I've been urban farming since college, so I've been interested in growing food for 15 years now, Greer says. It's an amazing way to learn about the food system and climate and eat really well! It's currently root vegetable and leafy greens season on the farm. Though what I do sitting at the computer is entertaining and interesting, it's important to remember that nature exists far beyond our focus on media, she says.
During the pandemic Greer and Tomassini provided farm boxes for customers; now they sell wholesale and distribute produce to the neighborhood. Given climate trends, future plans call for devoting part of their farm to land that doesn't need to be irrigated. As our climate moves more from Mediterranean to desert, we're looking at how other countries adapt to that situation, she explains.
Greer's career as a visual storyteller may just merge with her career as an urban farmer someday. Urban farming would make a great narrative, she muses. I'd love to find a way to incorporate it with my inside' job. It would be a dream come true!
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
10/12/2025
Sound-Alike Commercials Are Part of Sports' Soundtrack Johnny Cash for Coca-Cola is the latest in a long litany of sonic approximationsBy Dan Daley, Audio ...
10/12/2025
Immersive Sound Is Logical Next Step for Sports VenuesSound-systems suppliers are sanguine, but the market has its challengesBy Dan Daley, Audio Editor
Wednes...
10/12/2025
The Romans Built Arenas for Immersive Sound 2,000 Years AgoThe historic Arena of Nimes in France is still in use todayBy Dan Daley, Audio Editor
Wednesday, De...
10/12/2025
SVG Summit 2025 Preview: Audio Workshop Hits on Immersive, Virtualized, and Next...
10/12/2025
SVG Summit 2025 Technology Exhibits Preview: Audio SpotlightBy SVG Staff
Wednesday, December 10, 2025 - 8:21 am
Print This Story | Subscribe
Story Highlig...
10/12/2025
SVG Europe Audio: Listening to the sounds of powder and ice at Milano Cortina wi...
10/12/2025
Advancements in audio technology: Capturing the atmosphere of live sports By David Davies
Tuesday, November 25, 2025 - 09:27
Print This Story
Although wor...
10/12/2025
Everything smelled of popcorn: The art of bringing the complex sound of esports ...
10/12/2025
Top L-R: Ha-Chan, Shake Your Booty!, Hanging by a Wire, Broken English, Buddy
C...
10/12/2025
For the first time, Spotify is giving users the power to steer the algorithm. Gustav S derstr m, Spotify's Co-President, CPO, and CTO, shares the vision beh...
10/12/2025
L3Harris' new contract for Guided Multiple Launch Rocket System Insensitive ...
10/12/2025
L3Harris Meadowlands system has been designed with an open architecture software system that allows for more flexible and efficient software updates. This capab...
10/12/2025
During this interval, streaming comprised the majority of ad supported TV (46.4%...
10/12/2025
NEWPORT BEACH, Calif. Bitcentral, a provider of production, asset management, playout and streaming workflow solutions, has named technology veteran Rick Arnold...
10/12/2025
TV Tech is delighted to reveal the winners of the 2025 Media & Entertainment: Best in Market Awards....
10/12/2025
BOTHELL, Wash. The Alliance for IP Media Solutions (AIMS), the Video Services Forum (VSF), the Advanced Media Workflow Association (AMWA) and the European Broad...
10/12/2025
In a notable example of how pay TV operators are integrating streaming services into their lineup and using those services to retain or attract subscribers, Dir...
10/12/2025
Today, Chaos builds instant feedback into the viewport, connecting Maya and Houdini to Chaos Vantage's real-time path tracer. Artists can now assess 3D asse...
10/12/2025
Smeup, a key partner for companies engaged in digital transformation, today announced the expansion of its adoption of Cubbit, the first geo-distributed cloud s...
10/12/2025
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced two significant milestones...
10/12/2025
BEAVERTON, Ore. HDR10+ Technologies, LLC has announced that they will soon begin the licensing and certification of devices, content, and services that support ...
10/12/2025
SMPTE has joined forces with the European Broadcasting Union (EBU) and Entertainment Technology Center (ETC) to publish an updated report on AI and its impact o...
10/12/2025
Clear-Com is pleased to announce the appointment of Kris Koch as Director of Sales - North & South America. In this expanded leadership role, Kris will oversee...
10/12/2025
Mavis today announced the latest version of Mavis Camera (v7.4), a major update to its professional iOS camera app, headlined by the launch of Film Kit - an opt...
10/12/2025
Creamsource, renowned for its Vortex series of cinematic lighting, is laying the groundwork for its next phase of growth with the addition of Markus Zeiler as G...
10/12/2025
Digital Alert Systems, a global leader in emergency communications solutions for media providers, today announced that the DAS3-DC-PS, a new DC power supply opt...
10/12/2025
Riedel Communications today announced it has formed a strategic partnership with Racing Electronics, a premier provider of motorsport communication equipment in...
10/12/2025
#GALSNGEAR is launching two signature leadership retreats in early 2026, designed to equip women in media, entertainment, and technology with the tools to lead...
10/12/2025
Providing worldwide customers with total confidence through transparent, all-inclusive pricing
CVP, one of Europe's leading suppliers of professional video...
10/12/2025
With the Federal Communications Commission working on new rules for the deployment of NextGen TV, next year promises to be an important one for both the future ...
10/12/2025
DENVER Tom Rutledge, director emeritus and former president and CEO of Charter Communications, will be honored with the 2026 Bresnan Ethics in Business Award by...
10/12/2025
NEW YORK Novocap's Cadent has acquired VuePlanner, a YouTube video ad planning, optimization, and measurement company in a deal that will help Cadent expand...
10/12/2025
In preparation for the madness of March, here are some important reminders for scheduling back-to-back Special Playlists.
The first Special Playlist MUST end b...
10/12/2025
10 Dec 2025
VEON's Rising Capital Markets Profile Strengthened by Inclusion...
10/12/2025
10 Dec 2025
VEON Recognized for JazzCash, Kyivstar and Jazz at the World Commun...
10/12/2025
December 10th, 2025
TRIBECA FILMS TO RELEASE THE INDEPENDENT DOCUMENTARY FILM...
10/12/2025
Wednesday 10 December 2025
Sky extends partnership with the Ladies European Tour for a landmark 30th year
Sky and the Ladies European Tour (LET) have announce...
10/12/2025
Wednesday 10 December 2025
Walk-on if you love the darts: James Maddison, Luke ...
10/12/2025
Rohde & Schwarz presents world's first RF power sensor with 0.80 mm RF conne...
10/12/2025
Back to All News
2026 Starts With a Swoon: Kim Seon-ho and Go Youn-jung Lead C...
10/12/2025
Back to All News
Berlin and the Lady with an Ermine Arrives to Netflix on May 15
Entertainment
10 December 2025
GlobalSpain
Link copied to clipboard
THE N...
10/12/2025
It's out of the frying pan and into the sequins for comedian and actor Micha...
10/12/2025
Born That Way airs Thursday 18 December on RT One and RT Player
Born That ...
09/12/2025
2025 Sports Broadcasting Hall of Fame: Pam Oliver, Sideline Icon Who Redefined t...
09/12/2025
SVG Summit 2025 Technology Exhibits Preview, Part 2By Jason Dachman, Editorial Director, U.S.
Tuesday, December 9, 2025 - 7:17 am
Print This Story | Subscr...
09/12/2025
SVG Summit 2025 Preview: Cloud Production Workshop Spotlights Live and Non-Live ...
09/12/2025
Next-generation content protection: Multi-technology security is integral to com...
09/12/2025
CBS Sports Provides One-of-a-Kind Production' for UEFA Champions League Cro...
09/12/2025
Spanish Professional Basketball League Relies on NETGEAR AV, MAM Tech for Seamle...