
By Christine Bunish
Most of us strive to achieve balance in our professional and personal lives, and Ali Greer appears to have succeeded balancing her inside work as an Emmy and HPA Award-winning editor with her outside work as an urban farmer in Los Angeles.
Greer has followed paths in both visual arts and nature throughout her life. She grew up in Minnesota where her father ran an advertising agency and her mother was a photographer and everyone was taking pictures. She graduated from the University of Colorado Boulder where she studied film and skiing and worked as a ski bum for a year before moving to Portland, Oregon. There, she joined an ad agency where she directed and edited commercials, began urban farming then got a chance to work on Portlandia. She served as an assistant editor on the series for a year before becoming its editor for four years and co-directing an episode in its final season.
I've always been interested in all parts of a story, and what was special about Portlandia' was that they kind of allowed me to go wild, says Greer. I could do what I wanted to find the most fun, creative and interesting way to tell the story.
Portlandia brought Greer to Los Angeles where she fell into editing other comedy shows, racking up credits for Dream Corp LLC, Black Monday, Schmigadoon! and HBO Max's Hacks, the latter earning her 2021 Emmy and HPA nominations. Editing comedy is the most fun job you could ever imagine having, she says.
Lately, though, her work has taken a darker turn with Bill Hader's hitman-turned-actor Barry for HBO and a new Amazon limited series debuting in March. Greer won Emmy and HPA Awards last year for cutting the Barry season finale, Starting Now.
The challenge with Barry' is to really focus on the story and sometimes cut out a joke if it's not moving the story forward, she explains. It's been a very cool experience - always interesting to see where to fit in jokes in such a dramatic show.
It's also been a blast working with Hader, whom Greer watched on Saturday Night Live! when she was growing up. Bill writes, directs and produces the show. We do an editor's cut then he comes in and sits with us. We work super closely together - he'll even call on weekends with ideas. It's very fun and collaborative and really a pretty streamlined process.
Greer hopes to keep exploring creative opportunities that grow out of her editing career. She enjoyed being part of the writing process in the writers' room of Dream Corp LLC and directed some reshoots for the upcoming Amazon series. I'm able to understand a lot of different pieces of the puzzle then piece it together in the edit - that keeps things interesting, she says.
Greer edited Portlandia on Final Cut Pro and some movies and shows in Adobe Premiere but now works primarily on Avid and After Effects. Technology is always progressing and changing, so the important thing is not to be afraid of it and fight it but to keep your tools sharp. Figure out the new software updates early in the season so you know their quirks and how to work around them.
Greer values HPA's role in cultivating community and recognizing creative work. I was honored to win the Outstanding Editing award for Barry' and really appreciate that acknowledgement of my work, she says. I'm pretty community focused and think the HPA is a great way to bring everyone in this business together.
Community plays a big part in Greer's work outside the edit suite. She and her husband, Eric Tomassini, run Avenue 33 Farm in the Lincoln Heights neighborhood of LA, an example of what a production farm looks like in the city.
I've been urban farming since college, so I've been interested in growing food for 15 years now, Greer says. It's an amazing way to learn about the food system and climate and eat really well! It's currently root vegetable and leafy greens season on the farm. Though what I do sitting at the computer is entertaining and interesting, it's important to remember that nature exists far beyond our focus on media, she says.
During the pandemic Greer and Tomassini provided farm boxes for customers; now they sell wholesale and distribute produce to the neighborhood. Given climate trends, future plans call for devoting part of their farm to land that doesn't need to be irrigated. As our climate moves more from Mediterranean to desert, we're looking at how other countries adapt to that situation, she explains.
Greer's career as a visual storyteller may just merge with her career as an urban farmer someday. Urban farming would make a great narrative, she muses. I'd love to find a way to incorporate it with my inside' job. It would be a dream come true!
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
15/03/2026
Visit ToolsOnAir at NAB Las Vegas 2026
More Details:From April 19-22, join us at NAB Show Las Vegas in the North Hall, Booth N1258, for an exclusive preview of...
15/03/2026
Latest dark drama, thrillers & tension library announced
The Very Loud Indeed Co.'s latest Kontakt library has just arrived, delivering a third instalme...
15/03/2026
Johannesburg, 14 March 2026 - On 13 and 14 March 2026, the 19th Annual South Afr...
15/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/03/2026
Combines mic, USB interface & wireless IEMs
Following a successful Kickstarter campaign, HISONG have announced that their innovative AirStudio S1 device is ...
14/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/03/2026
Yospace, the trusted leader in Dynamic Ad Insertion (DAI), stitched 5.4 billion one-to-one addressable OTT advertisements across the 17 days of Milano Cortina 2...
14/03/2026
Telestream Advances Production-Ready AI Across Its Product Portfolio
Brie Clayton March 13, 2026
0 Comments
New AI capabilities drive smarter automati...
14/03/2026
Kraken Graded in DaVinci Resolve Studio
Brie Clayton March 13, 2026
0 Comments
Senior Colorist Dylan Hopkin delivers the first Scandinavian feature in...
14/03/2026
Tedial Powers the Future of Media Operations at NAB Show 2026
Brie Clayton March 13, 2026
0 Comments
Transforming Media Through Intelligence, Flexibil...
13/03/2026
Recently named CEO Andreas Eriksson has taken the helm at Net Insight at a pivot...
13/03/2026
Scripps Sports and Ally Financial are partnering with the Professional Women's Hockey League (PWHL) to broadcast its first game on national linear televisio...
13/03/2026
Disney+ has launched Verts, a vertical video feed on its U.S. mobile app, markin...
13/03/2026
LTN, a managed IP video transport company, and Appear, a live production technol...
13/03/2026
The Professional Fighters League (PFL) has announced an agreement with Sportradar for global betting data and streaming rights. Under the deal, Sportradar becom...
13/03/2026
In-venue and creative video staffers at the professional and collegiate level ha...
13/03/2026
The streamer will be the first entertainment platform to offer AI-enabled vertical video for live games, starting with the NBA...
13/03/2026
Ease Live, an Evertz company specializing in interactive graphical overlays, has deployed its platform on Red Bull TV for Premier Padel coverage. The deployment...
13/03/2026
Monday Night Football, ESPN's premiere NFL property, has continued to be improved and upgraded from a production perspective. Alternative broadcasts are aug...
13/03/2026
At NAB Show 2026, Net Insight (booth W1653) is introducing the Nimbra 520, a high-density media processing node for live contribution and distribution across ma...
13/03/2026
Harmonic (booth W2831) has announced Spectrum X Plus, the newest generation of its Spectrum X media server, offering double the channel density of previous gene...
13/03/2026
Riedel Communications has announced the expansion of its Managed Technology Divi...
13/03/2026
Telestream (booth W1503) has announced the expansion of Telestream Cloud Services with the introduction of UP, a cloud-native solution for ingest, orchestration...
13/03/2026
From awards ceremonies and sports honors shows to festivals and fan conventions,...
13/03/2026
Overtime has announced a partnership with Metro by T-Mobile, naming Metro the Of...
13/03/2026
At NAB 2026, Calrec (booth C6907) will IP Ecosystem powered by True Control 2.0, integrating the company's IP-native Argo consoles - including the U.S. debu...
13/03/2026
Ratings Roundup is a rundown of recent ratings news derived from press releases ...
13/03/2026
Spotify has always been built around your taste. More than 80% of listeners say personalization is what they love most about us. Now we're taking that even ...
13/03/2026
The new Spotify Legends Club has opened its doors. Its members: select German-sp...
13/03/2026
Pushing drum sampler technology into new territories
The latest version of Klevgrand's software drum sampler has just arrived, boasting a newly designe...
13/03/2026
Expanded headphone support & engine improvements
IK Multimedia's recently introduced ARC On-Ear system brings the power of their monitoring-correction s...
13/03/2026
Extra sound collections, more presets & new Keys category
UVI's rhythm and pattern instrument has just received a major update that introduces four new ...
13/03/2026
Over a year ago, L3Harris delivered the first missionized Bombardier Global 6500 aircraft for U.S. Indo-Pacific Command. Two ATHENA-R platforms now average 400+...
13/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/03/2026
Harmonic (NASDAQ: HLIT) today announced Spectrum X Plus, the newest generation of its Spectrum X media server, offering double the channel density of previous ...
13/03/2026
When Ewing Covenant Church made the decision to return to its original, historic building, affectionately called 1867 Sanctuary for weekly worship, the congre...
13/03/2026
Marshall Electronics introduces its first all-IP 4K POV camera, the CV574-WP, at NAB 2026 (Booth C8339). The CV574-WP supports NDI |HX, providing ultra-efficien...
13/03/2026
At NAB Show 2026, Net Insight introduces Nimbra 520, a high-density media processing node designed to simplify live contribution and distribution across both ma...
13/03/2026
Abandon Editorial Signs With Micha l Dimitri for West Coast Representation
Brie Clayton March 12, 2026
0 Comments
Abandon Editorial is excited to part...
13/03/2026
Documentary The Bulldogs Shot and Edited with Blackmagic Design
Brie Clayton March 12, 2026
0 Comments
Editorial tools helped shape film in real time,...
13/03/2026
AE Captions as Fast as CapCut - No Plugins
Graham Quince March 12, 2026
0 Comments
Stop wasting hours clicking through nested compositions and manuall...
13/03/2026
New Music USA and Berklee Institute of Jazz and Gender Justice Announce 2026 Nex...
13/03/2026
What We're Doing to Support Authentic Content and Conversations on LinkedIn Published on Mar 13, 2026 Categories: Product News
LinkedIn Corporate Commu...
13/03/2026
13 Mar 2026
VEON Delivers Record Digital Growth: 4Q25 Digital Revenues Grow 84%...