Sony Pixel Power calrec Sony

Tech Focus: Production Music, Part 2 - Libraries Have More To Offer Than Ever

07/06/2023

Tech Focus: Production Music, Part 2 - Libraries Have More To Offer Than Ever Rising quality, ease of use, availability in a wide variety of formats mark the industry today By Dan Daley, Audio Editor

Wednesday, June 7, 2023 - 7:00 am

Print This Story | Subscribe

Story Highlights

Anyone seeking library and production music and cues has more choices than ever before, including a new entry this year, Alibi Music. Here is a look at some of the leaders.

Click here for Tech Focus: Production Music, Part 1 - Technology, Business Upheavals Create Challenges and Opportunities.

Founded in 2011, Alibi Music provides music and sound effects for license in advertising, trailers, promos, programming, videogames, and multimedia content. Its expertly curated catalogs are produced and structured especially for storytelling, with high-quality, searchable tracks, alternate mixes, and stems, delivering robust versatility. Among its sports-organization clients are the UFC, WWE, NBATV, and MLB. Formula 1: Drive To Survive Trailer - Netflix

Formed by the partnership of Sony Music Publishing and Universal Music Publishing, the world's two largest record labels, APM Music provides content creators with music of a quantity and quality previously unimaginable. It's available for use in productions across all media types, and the combination of radio quality, variety, and ease of use has attracted the top sports-content creators. Clients include ESPN, NFL, NHL, MLB, NWSL, and WNBA; most Power 5 schools; and growth leagues PLL, PFL, and Fan Controlled Football. Sports Instagram

Megatrax has more than 30 years of experience creating remarkable soundtracks for global sports. It specializes in capturing the essence of various competitions and amplifying the raw energy and excitement through music. A commitment to quality is evident in the music's impact, including a prestigious Super Bowl LVII placement. An advanced AI search feature on its website allows producers to easily find the perfect tracks and enhance the thrill and emotion of sports coverage. With exceptional music, high-profile placements, and innovative AI technology, Megatrax elevates the auditory experience of sports to new heights. Sports Playlists, Sports Albums

Born from original music and sound design for leading worldwide brands, The Vault Production Music Library, designed by Stephen Arnold Music, offers more than 300,000 tracks of highly curated, up-to-date, and relevant content with quarterly updates. Meeting a high standard in production music, it takes advantage of the assets that made it a leader in sonic branding. Its full-time staff of composers are regularly called on to aurally differentiate the likes of Golf Channel/NBC Sports, CNN Sports, ESPN, the UFC, Top Rank Boxing, Sony Interactive, and dozens of other brands, networks, and pro sports teams across the globe. Sports Related

Sound Ideas offers more than 1,000,000 sound effects, production elements, and royalty-free music tracks for broadcast, live events, postproduction, game developers, and multimedia facilities, providing unlimited worldwide synchronization rights with every purchase. Delivery formats include downloads, hard drives, and online memberships. All .wav files are provided with full keyword metadata for search applications. Royalty-free sports music, Sports sound effects

Emmy, Telly, Addy, and Promax Award-winning Warner Chappell Production Music (WCPM) has more than 35 years of experience and success in production and custom music. Based in Los Angeles with offices in New York City, London, Paris, Nashville, S o Paulo, and Hamburg, WCPM is owned by music publisher Warner Chappell Music, part of the Warner Music Group. WCPM represents 195,000+ unique tracks and 130 catalogs across all popular genres: hip hop, pop, rock, country, alternative, classical and orchestral, modern underscore, jazz, trailer music, sound design/SFX, world repertoire, vintage archival. WCPM also produces custom music from its studios in Nashville and Los Angeles. Recent clients include Disney+, ESPN, NBC, ABC, Fox, MLB, EA Games, and the UAE Pro League.

VideoHelper is an independent, boutique one-stop-licensing production-music library providing exclusive music for sports/entertainment broadcasters (NFL Films, ESPN, MSG, HBO, NBC Sports/USA/Golf Channel, NBA on TNT) and professional franchises. Thousands of multi-genre tracks constitute a catalog specifically designed to drive video. The company offers a very specialized breed of production music to sports programming: one that thinks like a producer and is easily editable. Its website/search engine makes it faster and easier than ever to find and license needed music. Sports
LINK: https://www.sportsvideo.org/2023/06/07/tech-focus-production-music-par...
See more stories from svg

North America Stories

08/07/2026

FCC Probe of 'The View' Racks Up 77,611 Comments

Share Copy link Facebook X Linkedin Bluesky Email...

08/07/2026

NAB Releases New Radio and TV Station Self-Inspection Guides

Share Copy link Facebook X Linkedin Bluesky Email...

08/07/2026

Ross Production Services Standardizes on Clear-Com Intercom Systems

Share Copy link Facebook X Linkedin Bluesky Email...

08/07/2026

Reel FX Animation Adopts Foundrys Flix on Doctor Dolittle...

Foundry today announced that Reel FX Animation Studios has adopted Flix to standardize their pipeline and streamline processes across departments. Flix is a vis...

07/07/2026

HAND Issues Persistent Digital IDs to 50 Top 2026 MLB Draft Prospects

The Universal Talent Identifier (HAND) has issued HAND IDs to 50 top prospects ahead of the 2026 MLB Draft, including consensus top-ranked players Roch Cholowsk...

07/07/2026

Cisco and McLaren Mastercard Formula 1 Team Extend Technology Partnership

Cisco and the McLaren Mastercard Formula 1 Team have announced an extension of their partnership, expanding the scope from networking and communications to incl...

07/07/2026

LucidLink Announces Enhanced Integration with Adobe Frame.io

LucidLink has announced a workflow integration with Adobe Frame.io that gives production teams unified access to Frame.io projects alongside supporting producti...

07/07/2026

Chyron Appoints Ahmed Magd as Middle East Sales Director

Chyron has announced the appointment of Ahmed Magd as Sales Director for the Middle East. Magd joins from previous senior commercial roles at Riedel Communicati...

07/07/2026

Leader Electronics T&M Equipment Used in Live Broadcast of Pope Leo XIVs Visit to Sagrada Famlia

Leader Electronics of Europe has announced that its PHABRIX Qx rasterizer and Le...

07/07/2026

eCLUTCH Secures EMEA and MENA Broadcast Rights for Esports World Cup 2026

eCLUTCH has announced it has acquired broadcast rights to the Esports World Cup 2026 for EMEA and MENA, covering the Middle East, Africa, the Balkans, Sweden, a...

07/07/2026

Riedel and ARRI Support Cinematic Live Production at Eurovision Song Contest 2026

Riedel Communications and ARRI supported ORF's host broadcast of the Eurovis...

07/07/2026

ARRI Releases ALEXA 35 Live Xtreme With High-Frame-Rate SDI Output for Live Production

ARRI has announced the ALEXA 35 Live Xtreme, a camera that adds high frame rate ...

07/07/2026

IBC 2026: LiveU To Exhibit With LU900Q, Sony Integration, EcoSystem Expansion

LiveU will exhibit at IBC 2026 (Stand 7.C24), showcasing the LU900Q Intelligent Production Unit, expanded Sony collaboration, and additions to its open IP-video...

07/07/2026

Peacock Advances Spanish-Language World Cup Streaming With Visin de Campo, Dolby Vision, Real-Time Highlights

Telemundo's coverage is packaged with Multiview, Catch Up with Key Plays, in...

07/07/2026

Australian Rugby League Commission Secures $5.3 Billion Media Rights Deal with Foxtel, Nine, and Sky NZ

The Australian Rugby League Commission (ARLC) has announced a seven-year media r...

07/07/2026

BYUtv Partners With Big 12 for Football Media Days Production

Produced onsite at The Star in Frisco, TX, live coverage of the two-day event airs on ESPN platforms The season for Football Media Days is here, and the Big 12...

07/07/2026

Rogers To Become 100% Owner of Maple Leaf Sports & Entertainment

Rogers Communications Inc. has announced an agreement to acquire the remaining 25% ownership stake in Maple Leaf Sports and Entertainment (MLSE) from Kilmer Spo...

07/07/2026

Mobile TV Groups Nick Garvin on Success of MTVG Production Platform at New Mountain Media Center

End-to-end broadcast solution includes fleet of mobile units, Cloud Control, and...

07/07/2026

SVG Executive Perspectives 2026: Industry Leaders Discuss Biz and Tech Trends for the Year Ahead

Sports-production-tech experts sound off on the state of the industry...

07/07/2026

New Nielsen data shows Kiwis' wellbeing is shaped by fitness, finance and mental health

New Kessler 10 data now available in Nielsen CMI gives brands a deeper view of h...

07/07/2026

Vitamin brands boost ad spend by 27% as 11.8 million Australians turn to supplements

New Nielsen Ad Intel and CMV data reveals rising competition in Australia's ...

07/07/2026

DAS Disputes Wiegels 3.0 EAS Limitations

Share Copy link Facebook X Linkedin Bluesky Email...

07/07/2026

LiveU to Showcase Q Era Innovations at 2026 IBC Show

Share Copy link Facebook X Linkedin Bluesky Email...

07/07/2026

LucidLink Unifies Adobe Frame.io, Enterprise Storage

Share Copy link Facebook X Linkedin Bluesky Email...

07/07/2026

ARRI Introduces ALEXA 35 Live Xtreme Camera

Share Copy link Facebook X Linkedin Bluesky Email...

07/07/2026

Riedel and ARRI Bring Cinematic Live Production to the Eu...

Riedel Communications and ARRI played a key role in one of the most technically ambitious Eurovision Song Contest productions to date. For the first time in the...

07/07/2026

Berklee Valencia Honors Eric Whitacre at the 2026 Commencement Ceremony

Berklee Valencia Honors Eric Whitacre at the 2026 Commencement Ceremony The Grammy-winning composer was celebrated alongside this years cohort of masters degr...

07/07/2026

Disagreements Abound Over the Adequacy of C-Band Replacements

Share Copy link Facebook X Linkedin Bluesky Email...

07/07/2026

Cameras Become More Connected to Production Workflows

Share Copy link Facebook X Linkedin Bluesky Email...

07/07/2026

NFL on TV: Time to Move the Regulatory Goal Posts?

Share Copy link Facebook X Linkedin Bluesky Email...

07/07/2026

Building a Future-Ready Facility for Tomorrow's Broadcasters

Share Copy link Facebook X Linkedin Bluesky Email...

07/07/2026

Rewriting the Control Room: How Broadcasters Are Going Remote

Share Copy link Facebook X Linkedin Bluesky Email...

07/07/2026

Fincons Group appoints Andrea Fravega as Global BU Media...

The appointment will drive growth and innovation across the Media Business Unit Fincons Group, a leading IT business consultancy and systems integrator company...

07/07/2026

Big Blue Marble debuts next-gen ultra low latency MoQ str...

International broadcast and streaming expert Big Blue Marble has announced a multi-month Proof of Concept (PoC) for Media over QUIC (MoQ) during a major interna...

07/07/2026

Leader provides Test and Measurement for global broadcast...

Test & measurement innovator, Leader Electronics of Europe, is proud to announce that two of its leading products, the PHABRIX Qx rasterizer and LeaderPhabrix L...

07/07/2026

Clear-Com Powers Ross Production Services Mobile Producti...

Clear-Com announced that Ross Production Services (RPS), a leading provider of mobile production solutions for live events and broadcasts, has standardized on ...

07/07/2026

Q Era Innovations Take Center Stage for LiveU at IBC2026

LiveU redefined live newsgathering with the invention of cellular bonding. At IBC2026, Stand 7.C24, the company will show how that foundation is evolving into t...

07/07/2026

Camera to Cloud Meets Camera to Timeline LucidLink Unifi...

LucidLink, a leader in cloud-based file services for content creators, today announced an enhanced workflow integration between LucidLink and Adobe Frame.io tha...

07/07/2026

Comcast's Sky to Acquire ITV Media and Entertainment

Share Copy link Facebook X Linkedin Bluesky Email...

07/07/2026

Digital Alert Systems Details ATSC 3.0 EAS Capabilities to FCC

Share Copy link Facebook X Linkedin Bluesky Email...

07/07/2026

Seven paradoxes shaping the next era of media production - Episode 2

How MXL Connects More Than Media In this series, we explore the technologies, architectures and operational realities shaping modern media operations. Along the...

07/07/2026

AI Innovators Adopt NVIDIA Vera - Why Max Single-Threaded CPU at Scale Matters

Max single-threaded CPUs at scale are a new category of CPUs built for the agentic AI era. Across the creation and deployment of an agentic system, the CPU is...

07/07/2026

July 06, 2026

Scripps Research scientists train the immune system to make antibodies against numerous HIV strains Preclinical findings mark progress toward a long-sought vacc...

06/07/2026

Inside OneSoccer's FIFA World Cup Ops: Canada's Soccer Network Goes Behind the Scenes for CanMNT's Historic Moment

Long-developed relationships and informal access, three production models, and c...

06/07/2026

Lumine Group Acquires Imagine Communications, Continues To Build Portfolio of Media Businesses

The deal follows Lumine's recent acquisition of Synamedia's video-networ...

06/07/2026

SVG All-Stars: Stuart Mitchell, Senior Coordinating Producer, Spectrum SportsNet LA

This former SportsCenter producer is shaping local-team studio coverage to surro...

06/07/2026

Case Study: How IMS Productions and FOX Sports Scaled Coverage of the 109th Indianapolis 500

IMS Productions and FOX Sports deployed more than 100 cameras, 32 onboard feeds,...

06/07/2026

Lumine Group Completes Acquisition of Synamedias Video Network Business

Lumine Group Inc. has announced the completion of its acquisition of the Video Network Business from Synamedia. The business will operate as a standalone compan...

06/07/2026

NASCAR and Motorsport Network Announce Content and Commercial Partnership

NASCAR has announced a content and commercial partnership with Motorsport Network, a motorsports and automotive media platform, to distribute NASCAR original co...