Sony Pixel Power calrec Sony

Tech Focus: Production Music, Part 2 - Libraries Have More To Offer Than Ever

07/06/2023

Tech Focus: Production Music, Part 2 - Libraries Have More To Offer Than Ever Rising quality, ease of use, availability in a wide variety of formats mark the industry today By Dan Daley, Audio Editor

Wednesday, June 7, 2023 - 7:00 am

Print This Story | Subscribe

Story Highlights

Anyone seeking library and production music and cues has more choices than ever before, including a new entry this year, Alibi Music. Here is a look at some of the leaders.

Click here for Tech Focus: Production Music, Part 1 - Technology, Business Upheavals Create Challenges and Opportunities.

Founded in 2011, Alibi Music provides music and sound effects for license in advertising, trailers, promos, programming, videogames, and multimedia content. Its expertly curated catalogs are produced and structured especially for storytelling, with high-quality, searchable tracks, alternate mixes, and stems, delivering robust versatility. Among its sports-organization clients are the UFC, WWE, NBATV, and MLB. Formula 1: Drive To Survive Trailer - Netflix

Formed by the partnership of Sony Music Publishing and Universal Music Publishing, the world's two largest record labels, APM Music provides content creators with music of a quantity and quality previously unimaginable. It's available for use in productions across all media types, and the combination of radio quality, variety, and ease of use has attracted the top sports-content creators. Clients include ESPN, NFL, NHL, MLB, NWSL, and WNBA; most Power 5 schools; and growth leagues PLL, PFL, and Fan Controlled Football. Sports Instagram

Megatrax has more than 30 years of experience creating remarkable soundtracks for global sports. It specializes in capturing the essence of various competitions and amplifying the raw energy and excitement through music. A commitment to quality is evident in the music's impact, including a prestigious Super Bowl LVII placement. An advanced AI search feature on its website allows producers to easily find the perfect tracks and enhance the thrill and emotion of sports coverage. With exceptional music, high-profile placements, and innovative AI technology, Megatrax elevates the auditory experience of sports to new heights. Sports Playlists, Sports Albums

Born from original music and sound design for leading worldwide brands, The Vault Production Music Library, designed by Stephen Arnold Music, offers more than 300,000 tracks of highly curated, up-to-date, and relevant content with quarterly updates. Meeting a high standard in production music, it takes advantage of the assets that made it a leader in sonic branding. Its full-time staff of composers are regularly called on to aurally differentiate the likes of Golf Channel/NBC Sports, CNN Sports, ESPN, the UFC, Top Rank Boxing, Sony Interactive, and dozens of other brands, networks, and pro sports teams across the globe. Sports Related

Sound Ideas offers more than 1,000,000 sound effects, production elements, and royalty-free music tracks for broadcast, live events, postproduction, game developers, and multimedia facilities, providing unlimited worldwide synchronization rights with every purchase. Delivery formats include downloads, hard drives, and online memberships. All .wav files are provided with full keyword metadata for search applications. Royalty-free sports music, Sports sound effects

Emmy, Telly, Addy, and Promax Award-winning Warner Chappell Production Music (WCPM) has more than 35 years of experience and success in production and custom music. Based in Los Angeles with offices in New York City, London, Paris, Nashville, S o Paulo, and Hamburg, WCPM is owned by music publisher Warner Chappell Music, part of the Warner Music Group. WCPM represents 195,000+ unique tracks and 130 catalogs across all popular genres: hip hop, pop, rock, country, alternative, classical and orchestral, modern underscore, jazz, trailer music, sound design/SFX, world repertoire, vintage archival. WCPM also produces custom music from its studios in Nashville and Los Angeles. Recent clients include Disney+, ESPN, NBC, ABC, Fox, MLB, EA Games, and the UAE Pro League.

VideoHelper is an independent, boutique one-stop-licensing production-music library providing exclusive music for sports/entertainment broadcasters (NFL Films, ESPN, MSG, HBO, NBC Sports/USA/Golf Channel, NBA on TNT) and professional franchises. Thousands of multi-genre tracks constitute a catalog specifically designed to drive video. The company offers a very specialized breed of production music to sports programming: one that thinks like a producer and is easily editable. Its website/search engine makes it faster and easier than ever to find and license needed music. Sports
LINK: https://www.sportsvideo.org/2023/06/07/tech-focus-production-music-par...
See more stories from svg

North America Stories

07/04/2026

NAB 2026: Ikegami USA To Launch Two New Viewfinders, Refine UHD Cameras

Ikegami USA will launch a refinement to the UHK-X700 and UHK-X750 3-CMOS -in. UHD cameras in the UNICAM XE series plus two new 7-in. viewfinders at NAB 2026 in...

07/04/2026

NAB 2026: NAB Leadership Foundation to Host Technology Students Career Mixer

The NAB Leadership Foundation and NAB PILOT will host a career mixer for technology students at NAB Show 2026 on April 18, 5-6:30 p.m., North Hall, Room N225/22...

07/04/2026

Survey: AVoIP Adoption Accelerating, With Interoperability and Security as Key Drivers

Audinate Group Limited and Futuresource Consulting have published results from a...

07/04/2026

NAB 2026: Eluvio Announces Commercial Availability of Content Fabric Bucharest Release

Eluvio has announced the commercial availability of its Content Fabric Bucharest...

07/04/2026

NAB 2026: Eluvio Introduces Inline AI Video Intelligence and Updated EVIE

Eluvio has unveiled a new architecture for video AI and an updated Eluvio Video Intelligence Editor (EVIE) ahead of NAB Show 2026. Eluvio AI runs analysis and i...

07/04/2026

Professional Fighters League Partners With Sky New Zealand for Exclusive Broadcast Rights

The Professional Fighters League (PFL) has announced a deal with Sky New Zealand...

07/04/2026

NBA, Enjoy Basketball' To Produce Live Game Altcast, Enjoy the NBA Trivia Show as Part of New Multi-Platform Collab

The NBA and Enjoy Basketball, the digital media company co-founded by YouTube cr...

07/04/2026

Beyond Golf: PGA of America, Ko-Mar Productions Offer Clients a Customizable Production Studio

The 4,000-sq.-ft. space in Frisco, TX, has produced live and packaged programmin...

07/04/2026

A New POV: RefCam's Rise in the Bundesliga Signals a Potential New Era for Soccer Broadcasts

What began as a referee training tool is evolving into a powerful production ass...

07/04/2026

NAB 2026: Manifold Technologies to Join NEP Platform as Deployable Application

Manifold Technologies will announce at NAB Show 2026 (Booth C.1808) that its manifold CLOUD platform will be available as a deployable application within NEP Pl...

07/04/2026

Shaquille O'Neal and TNT Sports to Launch DUNKMAN Professional Dunk League in Summer 2026

Shaquille O'Neal, Authentic Brands Group, and TNT Sports, in partnership wit...

07/04/2026

NAB 2026: Telos Alliance Unveils Omnia XII Audio Processor

Telos Alliance will debut the Omnia XII, a new FM/HD/DAB audio processor, at NAB Show 2026 in Las Vegas. Built on a 2RU hardware platform, Omnia XII features a...

07/04/2026

NAB 2026: AWS to Showcase AI and Cloud Media Technologies

Amazon Web Services (AWS) will exhibit at NAB Show 2026 (April 18-22, Las Vegas Convention Center, Booth W1701), with demonstrations, speaking sessions, and int...

07/04/2026

NAB 2026: Synamedia to Demonstrate AI by Quortex

Synamedia will demonstrate AI by Quortex at NAB Show 2026, a framework that applies AI capabilities to video workflows on demand rather than continuously. The s...

07/04/2026

NAB 2026: TVNewsCheck Announces 2026 Women in Technology Award Honorees

TVNewsCheck will present its 15th annual Women in Technology Awards on Tuesday, April 21, at 5 p.m. PT at NAB Show, in the Media and Entertainment Theater (W146...

07/04/2026

NAB 2026: Akta to Showcase AI Video Platform

Akta will demonstrate its AI video platform at NAB Show 2026, highlighting new capabilities in media processing and vertical video formatting alongside its exis...

07/04/2026

ESPN Expands to Disney+ in Europe and Select Asia-Pacific Markets

ESPN and Disney have announced the launch of ESPN on Disney in Europe and select Asia-Pacific markets, bringing the offering to 53 countries and territories a...

07/04/2026

Announcing the 2026 Sundance Institute Native Lab Fellows

LOS ANGELES, CA, April 7, 2026 - The nonprofit Sundance Institute announced today the fellows selected for the 2026 Native Lab, the signature initiative of the ...

07/04/2026

YEP November 2025 Newsletter

The November 2025 YEP Newsletter highlights a recent YEP Coffee Chat, offering members the chance to connect with industry professionals in an informal setting ...

07/04/2026

YEP December 2025 Newsletter

The December 2025 YEP Newsletter includes a Spotlight on Emily Vail, showcasing her career journey and work in the industry, alongside Mentorship Reflections by...

07/04/2026

US Space Force Selects L3Harris to Strengthen America's Defense with Advanced Space Surveillance

Ground-Based Electro-Optical Deep Space Surveillance (GEODSS) telescope operated...

07/04/2026

Haivision Unveils Makito ONE Live Video Contribution Platform

Share Copy link Facebook X Linkedin Bluesky Email...

07/04/2026

Neutrik To Unveil TRUE1 Data Connector Series At 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

07/04/2026

Chris Welcker Deployed Full DPA Arsenal to Record Live Mu...

Catgut Sound Owner and Production Sound Mixer Chris Welcker, CAS, has built a career at the intersection of music and film. A former musician and composer, Welc...

07/04/2026

SDVI Launches Next Generation Rally Platform to Give Medi...

SDVI Corporation today announced the next generation of its Rally media supply chain management platform, introducing a redesigned orchestration engine that rep...

07/04/2026

Avid to Debut Avid Content Core on AWS at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

07/04/2026

Frequency Launches Smarter Ways to Operate Streaming Chan...

Frequency, the engine behind many of the world's leading streaming television channels, at NAB 2026 will be launching new Studio services to help content ow...

07/04/2026

Ikegami to Introduce Expanded Range of Broadcast Producti...

Ikegami USA has chosen NAB 2026 in Las Vegas as the launch platform for new additions to its range of broadcast-quality television production equipment. These w...

07/04/2026

Kiloview Advancing Broadcast IP Workflows with a Smarter...

April 19, 2026, Las Vegas Kiloview, an innovative provider of AV-over-IP technologies, will showcase its latest broadcast IP solutions at NAB 2026, presenting...

07/04/2026

Bitmovin Adds Support for SGAI in its Playback Products t...

Bitmovin has announced support for Server-Guided Ad Insertion (SGAI) across its playback products using HLS interstitials, enabling more advanced ad-supported s...

07/04/2026

Synamedia unveils AI by Quortex - a just-in-time AI-plugi...

Synamedia is unveiling AI by Quortex at The NAB show, a just-in-time AI plugin framework that applies intelligence only when needed across video processing, dis...

07/04/2026

Cuez Brings Four New Innovations to NAB 2026 From Story-C...

Cuez will showcase four additions to its cloud-based newsroom, rundown and automation platform at NAB Show 2026 (April 18 22, Las Vegas, Booth N1867): Cuez ...

07/04/2026

Barix Extends Transport Options for Multi-Engine IP Encoder

Barix Extends Transport Options for Multi-Engine IP Encoder Brie Clayton April 7, 2026 0 Comments New for NAB, Barix adds SRT and RIST support to Mult...

07/04/2026

Elite Media Technologies Selects Interra Systems' BATON File-Based QC Solution

Elite Media Technologies Selects Interra Systems' BATON File-Based QC Soluti...

07/04/2026

Tightrope Media Systems to Debut Cablecast LiveBridge for Simultaneous Streaming at NAB 2026

Tightrope Media Systems to Debut Cablecast LiveBridge for Simultaneous Streaming...

07/04/2026

Cuez Brings Four New Innovations to NAB 2026: From Story-Centric Newsroom to Open AI Agent Framework

Cuez Brings Four New Innovations to NAB 2026: From Story-Centric Newsroom to Ope...

07/04/2026

ASG Names Andrea Cummis VP of Systems Engineering

Share Copy link Facebook X Linkedin Bluesky Email...

07/04/2026

KTVJ Completes Major Signal Upgrade

Share Copy link Facebook X Linkedin Bluesky Email...

07/04/2026

Hearst's WDSU to Air Million Dollar Rodeo Competition

Share Copy link Facebook X Linkedin Bluesky Email...

07/04/2026

Grass Valley Launches Future Playmakers Program

Share Copy link Facebook X Linkedin Bluesky Email...

07/04/2026

Saranyu Technologies Launches MATCH - Multi-View Sports S...

Designed for synchronized multi-stream playback, low-latency delivery, and real-time analytics, MATCH introduces a unified viewing experience for sports broadca...

07/04/2026

Berklee Students to Honor George Martin with Performance of Original Scores

Berklee Students to Honor George Martin with Performance of Original Scores The orchestra, led by associate professor Xander Rovang, will perform several work...

07/04/2026

Telos Alliance Debuts New Omnia XII Processor at 2026 NAB Show

Telos Alliance Debuts New Omnia XII Processor at 2026 NAB Show Search Cleveland, Ohio (April 7, 2026) - Telos Alliance , trusted global leader in broadc...

07/04/2026

Netflix Reveals 'ONE PIECE' Expansion With New Original Titles and Extensions Delivering More Adventures for the Straw Hat Crew

Back to All News Netflix Reveals ONE PIECE Expansion With New Original Titles a...

06/04/2026

Fab Five' Reunion Drives TNT and CBS's Experimental Final Four Altcast Built on REMI Workflow

Michigan legends bring a new voice to the broadcast as TNT Sports and CBS Sports...

06/04/2026

SVG New Sponsor Spotlight: Optikka CEO Daniel Evans on Scaling Sports Content with Programmatic Graphics

From high school sports all the way up to the major leagues, building high-quali...

06/04/2026

Quickplay and TwelveLabs Join AWS Business Outcomes Xcelerator Program

Quickplay, an AI company for the media and entertainment industry, has been accepted into the Advanced tier of the TwelveLabs Ecosystem Partner Program. Quickpl...

06/04/2026

Grass Valley Launches Future Playmakers Program for Students in Sports Production and Media Technology

Grass Valley has announced the Future Playmakers Program, a global initiative to...

06/04/2026

SVG All-Stars: Raasean Robinson, Gerente de Posproduccin y Operaciones de Estudio, FOX Deportes

El l der de operaciones impulsa la producci n en estudio mientras encuentra insp...