NBA Digital s Comprehensive NBA All-Star Coverage to Include Exclusive One-on-One Interview with Kobe Bryant

NBA Digital's Comprehensive NBA All-Star Coverage to Include Exclusive One-on-One Interview with Kobe Bryant February 5, 2015

Bryant Says, I Should Have Seven, Championships During Interview Conducted by Ahmad Rashad

Interview Part of NBA TV's All-Star Monday Primetime Lineup, Feb. 16;

More Than 140 Hours of NBA All-Star Content Across NBA TV, NBA.com and NBA Mobile

The City Game, Hosted by Kenny Smith, to Highlight New York City's Most Memorable Players and

Rich Basketball Tradition on Wednesday, Feb. 11, at 6 p.m.

NBA Digital, co-managed by Turner Sports and the NBA, will be home to the most expansive coverage of the NBA All-Star 2015 events in New York City with content spanning across a wide array of multimedia platforms. NBA TV, NBA.com and NBA Mobile will combine to deliver an immersive experience, reaching fans any way they choose to enjoy All-Star content.

Comprehensive coverage of NBA All-Star 2015 - available across multiple devices via NBA TV, NBA.com and NBA Mobile - will feature inside access to practices, interviews with players and coaches, and highlights, news and information from all of the weekend's signature events.

NBA All-Star is one of the league's tent pole events and our goal is to utilize every platform in our portfolio to provide the most compelling experiences for our fans, said Albert Scooter Vertino, general manager of NBA Digital and SVP of programming, Turner Sports. With extensive coverage of all the events, a deep commentator lineup, full slate of original programming and the breadth of our digital and social content, we're looking forward to capturing all the festivities from New York.

NBA Digital's more than 140 hours of All-Star programming will be highlighted by NBA TV's exclusive one-on-one interview with Kobe Bryant, a 17-time NBA All-Star, on Monday, Feb. 16, at 9 p.m. Kobe: The Interview, conducted by Ahmad Rashad, covers a wide variety of topics including his thoughts on how he should have won a total of seven NBA championships - with a pair of missed opportunities against the Boston Celtics and Detroit Pistons - and how he's transformed his game through the years, his motivation, and reflections on his former teammates and coaches.

Bryant on the goals he set when he started his career: It was really simple for me, at the time, which is win as many championships as possible. That was it. You know, I watched Michael win six. I watched Magic win five. You know [Bill] Russell growing up, I understood that to be the standard.

Bryant on players he's admired that he's lined up against: That is a really long list...I played against the golden greats...Michael [Jordan], [John] Stockton, [Gary] Payton, [Clyde] Drexler...All the way up to this generation of players - LeBron [James], D-Wade [Dwyane Wade] and KD [Kevin Durant] - to now the younger generation [Stephen] Curry, James Harden, all these players...Klay Thompson, I admire all of them because they all bring something different to the game and they all have their strengths that you can learn from.

Bryant on whether he's at the end: I can't say it is the end. I thought the Spurs were done 20 years ago. Those guys are still winning. So, to answer the question, I can't say this is the end of my era because I thought their [era] was done and they're still there. So I'm hoping I can have the same rebirth.

The network's NBA All-Star Monday primetime lineup on Feb. 16 will also feature Countdown to Kobe: The Interview at 8:30 p.m., hosted by Vince Cellini, a 30-minute show looking back at Bryant's standout career and legacy, featuring interviews from current and former Lakers teammates, along with guests. Bryant's former teammate and current NBA TV analyst Rick Fox will also join the show live from New York. The night will conclude with a special New York themed edition of NBA TV's critically acclaimed Open Court at 10 p.m., with a cast of basketball greats talking about the influence of basketball in the city.

The Open Court panel discussion, hosted by Sports Emmy Award winner Ernie Johnson, will feature a collection of TNT and NBA TV analysts including Kenny Smith, Shaquille O'Neal, Grant Hill and Steve Smith, along with former New York Knicks guard John Starks as a guest on the show.

NBA TV original programming will also include All-Star episodes of NBA Inside Stuff presented by Samsung GALAXY, The Starters, NBA GameTime, The Beat presented by The All-New Chrysler 200 and a 30-minute look at basketball and New York City, The City Game, hosted by Kenny Smith.

NBA TV and NBA.com live streaming daily content highlights for NBA All-Star 2015:

Wednesday, February 12

NBA TV's The City Game, hosted by Kenny Smith, highlights the rich basketball history of New York City's five boroughs, including interviews with Manhattan's Kareem Abdul-Jabbar, Brooklyn's Bernard King and Chris Mullin, the Bronx's Nate Tiny Archibald, Queens' Smith and a look at Staten Island's memorable 1983 St. Peter's championship team. The 30-minute episode, which will also focus on the city's tradition of talented point guards and celebrated playground basketball, premieres at 6 p.m.

Thursday, February 13

NBA TV will televise a Dunk-A-Thon on Thursday, Feb. 13, from 10 a.m. to 5 p.m. and 7 p.m. to 2:30 a.m. The slate of events will include every Slam Dunk competition, including the first Slam Dunk contest ever held (during the 1976 ABA All-Star Game).

NBA TV's live coverage of the BBVA Compass Rising Stars Challenge Practice from Long Island University in Brooklyn will start at 5 p.m., with the two-hour telecast including All-Star previews and analysis from NBA TV's Rick Fox and Isiah Thomas. (Live streamed via NBA.com)

Friday, February 14

NBA GameTime presented by State

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