
With a Christmas release solidified, The Wolf of Wall Street now has a second trailer, this one with more of a Southern-rock flair. Extra points for using a song that every other trailer isnt using right now.
Theres always so much to unpack about a movie trailer: the stars, the plot, how much of the plot is being totally given away. But in many cases, the part of the trailer that sticks with you the longest is the music. Be it a pop song or a piece or orchestral score, its the music that most often makes a trailer.
This Weeks Trailer: The Wolf of Wall Street, with the second trailer for Martin Scorseses financial-tyrants epic, which had seemed ready to push its release date to 2014 before announcing a Christmastime release and girding itself for an awards push.
This Weeks Tune(s): "Hang You From the Heavens," by the contemporary Southern rock act The Dead Weather.
How Literal Is It? Not at all, really. The only words from the song that are heard in the trailer is the title, and that doesnt seem to have anything to do with the excesses of money, drugs, and women on display in Scorseses orgy of capitalism. This clip gives a lot more detail on the relationship between DiCaprio and Jonah Hills characters, which now looks like the central relationship of the film, a la Robert De Niro and Ray Liotta in Goodfellas.
How Emotional Is It? While the use of Kanye Wests "Black Skinhead" in the first Wolf trailer had an edge of political commentary to it, the more generic rock strains in the Dead Weather song are selling just a straightforward good time. This is a movie about audacious men doing audacious things and trying to hang on to as much money as they can manage. Let the guitars crescendo!
How Definitive Is It? Point for not using a song every other trailer is using, for sure.
Overall Trailer Tune Effectiveness: After the original trailer featured a lot of the more outre aspects of the film (little-people-darts and whatnot), this second clip looks to be playing things a lot safer, perhaps actively trying to sell the film as a not-too-complicated tale of antiheroes. Theres nothing about the songs in use that promises anything close to the dissonance that the Kanye song did in the first trailer, thats for sure.
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