isovideo announces today that our 2013 IABM/NAB Game-Changer Award-winning Viarte server was used in the highly invigorating and inspirational concert documentary Made in America by Academy-award winning director Ron Howard (A Beautiful Mind and Apollo 13) and hip-hop mogul Jay Z. The movie was world premiered at the Toronto International Film Festival on September 7, 2013. The Exchange, Inc has acquired international sales rights to the picture, and the movie is set to debut in the US TV on Showtime, October 11th.
Made in America was shot and centered around the two-day inaugural spectacular music festival, envisioned and lead by rapper Jay Z, and joined by many other star artists including Drake, Pearl Jam, Run-DMC, Janelle Mon e, Gary Clark, Jr., Skrillex, Rick Ross, Miike Snow, Odd Future, Dirty Projectors and more, that electrified and rocked the city of Philadelphia over the 2012 Labor Day weekend. The film also featured many behind-the-scenes footage and interviews that highlight the spirit of the American dream. The film was produced by Imagine Entertainment, @radical.media and Participant Media.
isovideo encountered a rare opportunity thanks largely to the lead assistant editor of Made in America, Jerome Raim, whos initiative pursued the state-of-the-art in 29.97i to 23.976p conversion by posting a challenge on the popular CreativeCOW media forum on May 30, 2013: I was curious to know if in the past year or two there have been any breakthroughs (ha!). He then briefly described the project he was working on, and his dissatisfaction with several well-known solutions (both software and hardware).
We wrote a short reply to Jerome on June 17, inviting him to try our solution. After a few quick tests, producers and editors at @radical.media were convinced that our conversion technology was the one to use. In the end, we received and finished the whole concert footage conversion (over 40 minutes, and several hundred short clips) within 48 hours, and without a single clip redo. Our Viarte solution won them over for its superior quality and efficiency.
In the past, shooting in interlaced for conversion to film was a mistake due largely to lost resolution and artifacts introduced by inferior deinterlacers and frame-rate converters. Now using Viarte, one can convert 29.97i to beautiful 59.94p, and then on to great-looking 24p, with natural-looking simulated motion-blur. Furthermore the 59.94p is ready to repurpose to any other frame rate such as 48, 30, or 25p. Interlaced video now has a clear advantage over 24p in terms of repurposing., says Keith Slavin, CTO of isovideo.
Jerome later posted another reply: For anyone who find him/herself in my situation, I whole-heartedly recommend Keiths solution at http://www.isovideo.com. ... and For the smoothest motion, isovideos algorithm beat all the other methods (software AND hardware).
Indeed on September 7, dorkshelf.com published a review by the Toronto Independent Film Examiner Dave Voigt, who pointed out: The concert footage looks great....
About isovideo:
isovideo is an innovative start-up company in the digital media technology and servicing industry. We specialize in file-based, GPU accelerated, video processing systems and services for TV/film/media production/distribution companies. isovideo offers superior quality software tools (a pixel-accurate, motion-compensated, realtime frame-rate converter and deinterlacer, and a super-fast video scaler and lossless compressor), and 2013 IABM/NAB Game-Changer Award-winning Viarte turnkey server systems, as well as cost-effective and fast turn-around multi-format media transformation services.
###
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
IPC Expands Brazilian Presence with New Channel Partner CCATech
Industry veterans Carlos Abrah o and Bruno Lopes strengthen local support and expand IPCs prese...
20/08/2026
Zixi Enters Mauritius Market Through Strategic Deployment with MTC Jockey Club
Worlds Oldest Horse Racing Club in the Southern Hemisphere Selects Zixis Softwar...
20/08/2026
LA JOLLA, CA-Scripps Research assistant professor Tiantian Liu has received a five-year NIAID DP2 award from the National Institute of Allergy and Infectious Di...
20/08/2026
Audiences reveal appetite for multicultural Australia on-screen 20 August 2026
Dr Georgie McClean, Dr Rebecca Huntley (L-R)
By Dr Georgie McClean and Dr Rebec...
20/08/2026
How Mavis Studio Is Expanding Live Production Teaching at Sussex
Brie Clayton August 19, 2026
0 Comments
Hero image displays a student about to mix be...
20/08/2026
Vertical Unscripted Series Legal Queens Captured with Blackmagic Design
Brie Clayton August 19, 2026
0 Comments
Reality TV veteran Eric Gardner create...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
isovideo announces today that our 2013 IABM/NAB Game-Changer Award-winning Viarte server was used in the highly invigorating and inspirational concert documentary Made in America by Academy-award winning director Ron Howard (A Beautiful Mind and Apollo 13) and hip-hop mogul Jay Z. The movie was world premiered at the Toronto International Film Festival on September 7, 2013. The Exchange, Inc has acquired international sales rights to the picture, and the movie is set to debut in the US TV on Showtime, October 11th. 
