November 28, 2014 - London, UK, November 27, 2014 Civolution, the leading provider of technology and solutions for identifying, managing and monetizing content, today announced that it hosted a breakfast briefing entitled The tectonic shift of TV and Digital: Are we finally ready for the big collision? at the Future TV Advertising Forum (December 3rd, at 8am). The briefing seminar provided insights and views into the growing symbiosis between TV and Digital advertising.
Andy Nobbs, Chief Marketing Officer, Civolution commented: The battle over advertising spend between TV and online has come to a truce. Both worlds have started to blend as measurement and programmatic tools mesh to provide greater targeting and retargeting. Our breakfast briefing aimed to address evolving trends in cross-device media advertising and provide insights into the convergence between TV and online, as personalisation and targeted reach become the norm.
The breakfast briefing workshop will feature marketing experts including:
Graham Wylie, Senior Marketing Director, AppNexus
Attila Jakab, Client Strategy Director, Infectious Media
Sebastien Robin, Director of Programmatic, Havas Media Global
Volker Ballueder, Sales Director TV Advertising Solutions, Civolution
Donald Hamilton, SVP, Blinkx (chair)
The speakers discussed the evolution of the advertising industry towards programmatic, where personalised adverts delivered in real-time on multiple screens can boost the effectiveness of both TV and Digital ad spend by creating better targeting, higher click-thru rates, and lower cost of conversion. With TV and Digital rapidly coming together, the breakfast seminar will enable attendees to discover how new adtech solutions such as Teletrax TV-Synced Ads can help harness the tectonic shift between broadcast and digital to generate a better ROAS, improve brand recognition and facilitate consumer purchase and interactions by combining the reach of TV with the targeting and measurement potential of online advertising.
To view the video of the breakfast session, please contact us.
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November 28, 2014 - London, UK, November 27, 2014 Civolution, the leading provider of technology and solutions for identifying, managing and monetizing content, today announced that it hosted a breakfast briefing entitled The tectonic shift of TV and Digital: Are we finally ready for the big collision? at the Future TV Advertising Forum (December 3rd, at 8am). The briefing seminar provided insights and views into the growing symbiosis between TV and Digital advertising.
