WSB has been the beast in Atlanta for many years, but the race is tightening. Fox-owned WAGA is coming on strong with its relentless local content strategy, and the other players are shaking things up, too.
The two stations are locked in a heavyweight battle, Bill Schneider, WAGA VP and general manager, said. WAGA tacked another hour onto its morning show in the spring. The program now runs from 4:30 to 11 a.m., with The Wendy Williams Show moving to 11. Late news goes 10 p.m. to midnight.
The team from WAGAs wake-up show "Good Day" (l. to r.): Paul Milliken, Joanne Feldman, Ron Gant, Alyse Eady, Katie Beasley, Sharon Lawson and Buck Lanford.
WSB is the Cox Media Group ABC affiliate in DMA No. 10. Tegna holds NBC affiliate WXIA and MyNetworkTV station WATL. Meredith has CBS outlet WGCL and independent WPCH, known as Peachtree TV. Univision owns WUVG and Capital Media Group has Telemundo affiliate WKTB. Comcast is the primary pay TV operator in Atlanta.
WXIA redid its branding, going with Where Atlanta Speaks. We found out what's important to the community, said John Deushane, president and general manager. It's not anchors on high. It's two-way communication.
WATL has expanded its primetime news, going 8 to 11 p.m. Deushane calls it a guilty pleasure television station, with Judge Jerry and Maury.
WGCL features segments based on Meredith magazines, including Better Homes and Gardens. Lyle Banks, VP and general manager, talks about using different platforms for audience engagement including podcast CSI Atlanta, which has a local crime scene investigator talking about cold cases.
Peachtree TV has local sports and 9 p.m. news. People are really taking to an earlier newscast, Banks said, thanks in part to Atlanta being a brutal commuting market.
WSB management did not return calls.
WUVG has 6 and 11 p.m. news, and newsmag Conexion Fin de Semana on weekends. The newsroom produces four local news shorts each morning. More news may be coming, perhaps at night on UniM s, which airs on WUVG's D2, or after the midday network news. We're always looking to expand, said Eddy Elguezabal, president and general manager. There are a lot of possibilities.
WKTB has news at 5:30, 6 and 11 p.m., and Acceso Total Atlanta at 5 p.m. It's a fun entertainment show that can highlight local businesses, said general manager Ivan Shammas, with pay to play policy.
WKTB and WSB partner on news, WKTB providing Spanish-language and WSB English. Similarly, WUVG and WGCL pair up on news.
The morning race is tight. From 5 a.m. to 7 a.m., WSB and WAGA each had a 41% of share in viewers 25-54 in November, with WXIA at 14% and WGCL at 5%. WSB won 5-6 p.m. with 43% to WAGA's 35%, and again at 6. WAGA won 10-11 p.m., while WSB is tops at 11 p.m.
WAGA thrives with a diehard investigative team, a drone fleet offering intriguing visuals and a willingness to chase down stories beyond market lines. We're not afraid to travel for weather that concerns our region, said Schneider, pointing out a tornado story in Alabama and Hurricane Dorian coverage.
Georgia breaks from its Super Tuesday past and has its primary March 24. Some believe its standalone status will be good for political spending. We anticipate a lot of presidential activity, said Deushane.
Atlanta is the home of Fortune 500 companies such as Home Depot, Coca-Cola and Delta. The last Super Bowl happened at Mercedes-Benz Stadium in downtown.
There's always something fascinating happening in Atlanta, Banks said.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
29/05/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
29/05/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
29/05/2026
The days are getting longer, the temperatures are rising, and playlists are filling up for the season. With summer around the corner, Spotify's global edito...
29/05/2026
New retro-inspired MPC announced
There are few devices that have gained the status held by Akai Pro's MPC range, and in recent years, the company have s...
29/05/2026
Save up to 30 on acclaimed titles
Following a successful launch at Superbooth 2026, Bjooks have revealed that they will be continuing the Kickstarter campa...
29/05/2026
Binaural monitoring application improved
Genelec have just released an update that brings some powerful new features to their HRTF-based binaural headphone ...
29/05/2026
6 June 2026 at SAE Institute, London, UK
IMSTA FESTA 2026 is almost upon us, with some of the biggest names in pro-audio set to descend upon SAE Institute i...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, died April 12, 2026, at his home in...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Comparing 5 AI Video Enhancers for Restoring Old Video Quality
Kate Luvis May 29, 2026
0 Comments
Digitizing VHS, MiniDV, and other legacy formats doe...
29/05/2026
Studio Hamburg Builds New Post Pipeline with DaVinci Resolve Studio
Brie Clayton May 29, 2026
0 Comments
Workflow replaces a patchwork of legacy tools...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
At the Intersection of Music and Dance, an Epic Collaboration Boston Conservatory musicians and dancers found creative parallels in their recent performance o...
29/05/2026
Back to All News
The Official Trailer of Physical 100 Italy, on Netflix From Se...
29/05/2026
At just 20 years old, Sean Melia from Summerhill Co. Meath has been revealed as the winner of Super Garden 2026. Sean is the youngest ever contestant and winner...
29/05/2026
Experimental HIV vaccine achieves a long-sought goal In a first for the field, all non-human primates given a new series of vaccines generated antibodies capabl...
28/05/2026
Thomsons Climate Crisis Toolkit is already being put to work, helping journalist...
28/05/2026
FOX Sports' MLB coverage dominated the night at the 47th Annual Sports Emmy ...
28/05/2026
One of the most memorable postseasons in baseball history would have had no memo...
28/05/2026
NBC's Sunday Night Football is among the most-decorated and most-watched pro...
28/05/2026
The 2026 Sports Emmys marked a watershed moment for Prime Video Sports. After bu...
28/05/2026
Hosted by ESPN Senior Writer Ryan McGee, the ceremony honored winners from athletic departments, conference offices, professional networks, production companies...
28/05/2026
Major rights-holders rolled out their 2026 college football slates today, offering a first look at marquee windows, kickoff partners, and conference distributio...
WSB has been the beast in Atlanta for many years, but the race is tightening. Fox-owned WAGA is coming on strong with its relentless local content strategy, and the other players are shaking things up, too.
