WSB has been the beast in Atlanta for many years, but the race is tightening. Fox-owned WAGA is coming on strong with its relentless local content strategy, and the other players are shaking things up, too.
The two stations are locked in a heavyweight battle, Bill Schneider, WAGA VP and general manager, said. WAGA tacked another hour onto its morning show in the spring. The program now runs from 4:30 to 11 a.m., with The Wendy Williams Show moving to 11. Late news goes 10 p.m. to midnight.
The team from WAGAs wake-up show "Good Day" (l. to r.): Paul Milliken, Joanne Feldman, Ron Gant, Alyse Eady, Katie Beasley, Sharon Lawson and Buck Lanford.
WSB is the Cox Media Group ABC affiliate in DMA No. 10. Tegna holds NBC affiliate WXIA and MyNetworkTV station WATL. Meredith has CBS outlet WGCL and independent WPCH, known as Peachtree TV. Univision owns WUVG and Capital Media Group has Telemundo affiliate WKTB. Comcast is the primary pay TV operator in Atlanta.
WXIA redid its branding, going with Where Atlanta Speaks. We found out what's important to the community, said John Deushane, president and general manager. It's not anchors on high. It's two-way communication.
WATL has expanded its primetime news, going 8 to 11 p.m. Deushane calls it a guilty pleasure television station, with Judge Jerry and Maury.
WGCL features segments based on Meredith magazines, including Better Homes and Gardens. Lyle Banks, VP and general manager, talks about using different platforms for audience engagement including podcast CSI Atlanta, which has a local crime scene investigator talking about cold cases.
Peachtree TV has local sports and 9 p.m. news. People are really taking to an earlier newscast, Banks said, thanks in part to Atlanta being a brutal commuting market.
WSB management did not return calls.
WUVG has 6 and 11 p.m. news, and newsmag Conexion Fin de Semana on weekends. The newsroom produces four local news shorts each morning. More news may be coming, perhaps at night on UniM s, which airs on WUVG's D2, or after the midday network news. We're always looking to expand, said Eddy Elguezabal, president and general manager. There are a lot of possibilities.
WKTB has news at 5:30, 6 and 11 p.m., and Acceso Total Atlanta at 5 p.m. It's a fun entertainment show that can highlight local businesses, said general manager Ivan Shammas, with pay to play policy.
WKTB and WSB partner on news, WKTB providing Spanish-language and WSB English. Similarly, WUVG and WGCL pair up on news.
The morning race is tight. From 5 a.m. to 7 a.m., WSB and WAGA each had a 41% of share in viewers 25-54 in November, with WXIA at 14% and WGCL at 5%. WSB won 5-6 p.m. with 43% to WAGA's 35%, and again at 6. WAGA won 10-11 p.m., while WSB is tops at 11 p.m.
WAGA thrives with a diehard investigative team, a drone fleet offering intriguing visuals and a willingness to chase down stories beyond market lines. We're not afraid to travel for weather that concerns our region, said Schneider, pointing out a tornado story in Alabama and Hurricane Dorian coverage.
Georgia breaks from its Super Tuesday past and has its primary March 24. Some believe its standalone status will be good for political spending. We anticipate a lot of presidential activity, said Deushane.
Atlanta is the home of Fortune 500 companies such as Home Depot, Coca-Cola and Delta. The last Super Bowl happened at Mercedes-Benz Stadium in downtown.
There's always something fascinating happening in Atlanta, Banks said.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
13/05/2026
Grass Valley announced that dB Broadcast has delivered new IP-based outside broadcast (OB) trucks for Cloudbass, featuring Grass Valley LDX 100 Series cameras a...
13/05/2026
Ikegami will exhibit the latest additions to its wide range of broadcast production cameras, control units, viewfinders and monitors on stand 5D3-1 at Broadcast...
13/05/2026
FISE, working with the founding members of the XR Sports Alliance (XRSA), Accedo, Qualcomm Technologies, Inc. and HBS, have collaborated to develop an immersive...
13/05/2026
Canon Unveils New EOS R6 V Full-Frame EOS Camera and RF20-50mm F4 L IS USM PZ Bu...
13/05/2026
Boston Conservatory at Berklee Honors Beth Morrison and Moses Pendleton at Comme...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Creative software developer Foundry today announced the latest developments on Nuke Stage. A purpose-built application for end-to-end virtual production and in-...
13/05/2026
A definitive portrait of one of Ireland's most influential musicians
New TV documentary airs Monday 18 May on RT One and RT Player at 9.35pm
Watch the...
13/05/2026
Agentic AI is changing the way users get work done. Following the success of OpenClaw, the community is embracing new open source agentic frameworks. The latest...
13/05/2026
Reinforcement-learning agents - AI systems that learn by trial and error - can c...
12/05/2026
Beyond the Hype: A Strategic Post-Hoc Analysis of NAB 2026 If NAB Show 2026 had an underlying theme, it was a quiet, industry-wide pivot from the high-energy sp...
12/05/2026
Guntermann and Drunck (G&D), a Panoptec Technologies Group company, and CT Square, led by Chandresh Shah, have announced a joint venture to distribute G&D and V...
12/05/2026
With 30 days until the start of the FIFA World Cup 2026, Telemundo, the exclusive Spanish-language home of the tournament in the United States, has announced th...
12/05/2026
The NHL has announced the return of Stanley Pup for its third consecutive year, a 90-minute special featuring adoptable rescue dogs competing on a miniature rin...
12/05/2026
NBCUniversal presented its 2026 Upfront to advertisers at Radio City Music Hall, detailing upcoming programming across NBC, Peacock, Bravo, and Versant properti...
12/05/2026
FOX Sports has announced funding for the Fandom and Social Connection Initiative at Harvard Kennedy School's Shorenstein Center on Media, Politics, and Publ...
12/05/2026
TNDV and Live Media, both divisions of Live Media Group, supported live broadcast coverage around NCAA Final Four weekend in Indianapolis, including the March M...
12/05/2026
The European Football Alliance (EFA) has announced a content distribution agreement with Fubo Sports Network, the free ad-supported streaming TV (FAST) channel ...
12/05/2026
For the first time, Spanish-speaking fans in the U.S. will have two separate tel...
12/05/2026
CP Communications led a comprehensive spectrum management initiative on behalf of Churchill Downs during Kentucky Derby week, coordinating RF assets across the ...
12/05/2026
LiveU has announced a strategic partnership with DRONERESPONDERS, a 501(c)3 non-...
12/05/2026
Open Broadcast Systems has announced that BMC TV, a specialist in IP transport of broadcast content, has selected the Open Broadcast Systems 5G Flyaway solution...
12/05/2026
NEP Europe, part of NEP Group, has announced it will deliver broadcast solutions...
12/05/2026
Grass Valley has announced continued collaboration with Ravensbourne University ...
12/05/2026
Stats Perform has announced the launch of Opta Pulse, an AI-assisted video creation and distribution platform for leagues, rights holders, and broadcasters. The...
12/05/2026
FOX Sports has announced a collaboration with Sesame Workshop to integrate Sesame Street characters into FOX Sports' FIFA World Cup 2026 programming. Conten...
12/05/2026
To date, NHL Productions has produced 19 broadcasts with commentary in American Sign Language
NHL in ASL (American Sign Language) may be just one show, but the...
12/05/2026
Google's Brian Albert: creators, athletes, highlights, nostalgia, second-scr...
12/05/2026
A still from Past Lives by Celine Song, an official selection of the Premieres program at the 2023 Sundance Film Festival. (Courtesy of Sundance Institute | p...
12/05/2026
Spotify is where fans and artists come together, turning discovery into somethin...
12/05/2026
Features patented Marco-MMC clocking technology
Black Lion Audio's latest release combines the company's expertise in clocking with their renowned p...
12/05/2026
New Track Panel, sequencer upgrades & more
Following their recent public beta release, Reason Studios have announced the full release of Reason 14. With the...
12/05/2026
One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pi...
12/05/2026
Rohde & Schwarz presents its advanced solutions for power electronics testing at...
12/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Tyrell Corporation, specialists in high-end live sports and entertainment broadcasts, was tasked with delivering compelling broadcast coverage of premier equest...
12/05/2026
Registration is now open for IBC2026 as the global media, entertainment and technology community prepares to converge on the RAI Amsterdam from 11 14 September ...
12/05/2026
Ross Video, a global leader in live video production technology, will present its latest innovations and integrated production workflows at BroadcastAsia 2026, ...
12/05/2026
500 selected leaders from around the world across start-ups, corporates, and venture capital. Over 50bn in assets under management among attending investors, a...
12/05/2026
CVP, one of Europe's leading suppliers of professional video and broadcast solutions, has appointed Randy Koeman as Sales Manager, Netherlands, marking anot...
WSB has been the beast in Atlanta for many years, but the race is tightening. Fox-owned WAGA is coming on strong with its relentless local content strategy, and the other players are shaking things up, too.
