WSB has been the beast in Atlanta for many years, but the race is tightening. Fox-owned WAGA is coming on strong with its relentless local content strategy, and the other players are shaking things up, too.
The two stations are locked in a heavyweight battle, Bill Schneider, WAGA VP and general manager, said. WAGA tacked another hour onto its morning show in the spring. The program now runs from 4:30 to 11 a.m., with The Wendy Williams Show moving to 11. Late news goes 10 p.m. to midnight.
The team from WAGAs wake-up show "Good Day" (l. to r.): Paul Milliken, Joanne Feldman, Ron Gant, Alyse Eady, Katie Beasley, Sharon Lawson and Buck Lanford.
WSB is the Cox Media Group ABC affiliate in DMA No. 10. Tegna holds NBC affiliate WXIA and MyNetworkTV station WATL. Meredith has CBS outlet WGCL and independent WPCH, known as Peachtree TV. Univision owns WUVG and Capital Media Group has Telemundo affiliate WKTB. Comcast is the primary pay TV operator in Atlanta.
WXIA redid its branding, going with Where Atlanta Speaks. We found out what's important to the community, said John Deushane, president and general manager. It's not anchors on high. It's two-way communication.
WATL has expanded its primetime news, going 8 to 11 p.m. Deushane calls it a guilty pleasure television station, with Judge Jerry and Maury.
WGCL features segments based on Meredith magazines, including Better Homes and Gardens. Lyle Banks, VP and general manager, talks about using different platforms for audience engagement including podcast CSI Atlanta, which has a local crime scene investigator talking about cold cases.
Peachtree TV has local sports and 9 p.m. news. People are really taking to an earlier newscast, Banks said, thanks in part to Atlanta being a brutal commuting market.
WSB management did not return calls.
WUVG has 6 and 11 p.m. news, and newsmag Conexion Fin de Semana on weekends. The newsroom produces four local news shorts each morning. More news may be coming, perhaps at night on UniM s, which airs on WUVG's D2, or after the midday network news. We're always looking to expand, said Eddy Elguezabal, president and general manager. There are a lot of possibilities.
WKTB has news at 5:30, 6 and 11 p.m., and Acceso Total Atlanta at 5 p.m. It's a fun entertainment show that can highlight local businesses, said general manager Ivan Shammas, with pay to play policy.
WKTB and WSB partner on news, WKTB providing Spanish-language and WSB English. Similarly, WUVG and WGCL pair up on news.
The morning race is tight. From 5 a.m. to 7 a.m., WSB and WAGA each had a 41% of share in viewers 25-54 in November, with WXIA at 14% and WGCL at 5%. WSB won 5-6 p.m. with 43% to WAGA's 35%, and again at 6. WAGA won 10-11 p.m., while WSB is tops at 11 p.m.
WAGA thrives with a diehard investigative team, a drone fleet offering intriguing visuals and a willingness to chase down stories beyond market lines. We're not afraid to travel for weather that concerns our region, said Schneider, pointing out a tornado story in Alabama and Hurricane Dorian coverage.
Georgia breaks from its Super Tuesday past and has its primary March 24. Some believe its standalone status will be good for political spending. We anticipate a lot of presidential activity, said Deushane.
Atlanta is the home of Fortune 500 companies such as Home Depot, Coca-Cola and Delta. The last Super Bowl happened at Mercedes-Benz Stadium in downtown.
There's always something fascinating happening in Atlanta, Banks said.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
20/11/2025
Berklee Presents Holiday Extravaganza: Duke Ellingtons The Nutcracker Suite and ...
19/11/2025
Sphere Sound Kicks Up Its Heels at Radio City Music HallUltra-immersive system from the singular Las Vegas venue is also ready for sportsBy Dan Daley, Audio Edi...
19/11/2025
The Future of Stadium and Arena Video Control Rooms: Tech Leaders Talk 4K, IP, a...
19/11/2025
One Year at Intuit Dome: Walking Through the Stunning Arena's Advanced Video...
19/11/2025
SVG Sit-Down: IMG's Francois Westcombe Goes Inside IMG's Annual Digital ...
19/11/2025
Inside Brighton & Hove Albion's fan-first media machine By George Bevir
Tuesday, November 18, 2025 - 10:10
Print This Story
Brighton & Hove Albion'...
19/11/2025
Rock Chalk Rebuild, Part 1: Kansas Athletics Brings New Production Power to Rebu...
19/11/2025
Rock Chalk Rebuild, Part 2: A Pro's Guide to Kansas Athletics' New Video...
19/11/2025
MLB Media Rights Shakeup: NBC Inks Three-Year Deal for Sunday Night Baseball, Pe...
19/11/2025
Rohan Parashuram Kanawade attends the premiere of Sabar Bonda (Cactus Pears) at the 2025 Sundance Film Festival at Egyptian Theatre on January 26, 2025, in Pa...
19/11/2025
Awards season is heating up, and the International Documentary Association just ...
19/11/2025
Aerojet Rocketdyne President Ken Bedingfield and Arkansas Gov. Sarah Huckabee Sanders were joined by state and local officials to celebrate the groundbreaking o...
19/11/2025
L3Harris and PentenAmio formalise their teaming agreement at MilCIS 2025, streng...
19/11/2025
Calrec gives Phoenix Broadcast Solutions its full support in strategic multi-year enterprise partnership New Singapore OB company invests in Calrec technology f...
19/11/2025
October brings a larger audience in front of TV screens. The cooler autumn weather and the continuation of new programming schedules brought increases in both t...
19/11/2025
IRVING, Texas Nexstar Media Group and Tegna filed applications on Nov. 18 with the Federal Communications Commission (FCC) seeking its consent to transfer broad...
19/11/2025
Vitec has acquired Datapath, a developer of real-time video processing for large-scale video walls, AVoIP content distribution and KVM control in mission-critic...
19/11/2025
NEVADA CITY, Calif. Telestream has introduced ARGUS Version 2.3, which introduces Live Look, a feature that lets operators inspect live and on-demand streams vi...
19/11/2025
STAMFORD, Conn. and NEW YORK Charter Communications, Inc. has announced a major deal with Amazon Web Services (AWS) that establishes AWS as one of Charters stra...
19/11/2025
TOKYO Atomos has announced a major firmware update that brings integrated camera control to the Ninja TX GO and Ninja TX its new CFexpress-based monitor-recor...
19/11/2025
Berklee's Signature Series Reimagines the Musical and Visual Artistry of Col...
19/11/2025
PlayBox Neo departed the NAB Show New York 2025 on a high note. The company's all-new PlayBox Neo Suite made a splash on the show floor, drawing strong inte...
19/11/2025
AAVBR (American Audio Visual Baton Rouge), a leading full-service event production company serving Louisiana and the Gulf Coast region, has enhanced its product...
19/11/2025
In its mission to deliver live event services combining advanced engineering with a creative approach to captivating live sports and entertainment experiences, ...
19/11/2025
NEW YORK Short-form vertical video has exploded across platforms like TikTok, Instagram and YouTube, but a new survey commissioned by Media.net, a provider of c...
19/11/2025
NEW YORK YES Network, the regional sports network home of the New York Yankees and Brooklyn Nets, and CAMB.AI have struck a partnership they said will leverage ...
19/11/2025
WASHINGTON The Federal Communications Commission has issued detailed guidance on filings that were disrupted by the government shutdown. While many of those fil...
19/11/2025
NEW YORK The popularity of NFL games is largely responsible for continued seasonal momentum in TV viewership into October (measured Sept. 29-Oct. 26), according...
19/11/2025
DirecTV has announced that its MyFree DirecTV streaming service has added seven new channels. Those include four sports services, NBA FAST, Red Bull TV, DAZN Ri...
19/11/2025
SURREY, U.K. Mark Roberts Motion Control (MRMC) has launched Flair Bridge, a compact device that transforms how operators control the company's motion-contr...
19/11/2025
WASHINGTON The Federal Communications Commission, which is continuing to rapidly ramp up its operations after the end of the federal government shutdown, has se...
19/11/2025
IRVING, Texas Nexstar Media Group and Tegna filed applications on Nov. 18 with the Federal Communications Commission (FCC) seeking its consent to transfer broad...
19/11/2025
Martin Freeman, Jessie Buckley, Wu-Tang Clan's Raekwon, Eddie the Eagle and ...
19/11/2025
Rohde & Schwarz collaborates with Broadcom to enable testing and validation of n...
19/11/2025
Back to All News
Innato, starring Imanol Arias and Elena Anaya, arrives on Netf...
19/11/2025
Back to All News
Guillermo del Toro Sits Down With Troll 2 Director Roar Uthaug...
19/11/2025
Some projects feel monumental from the moment the first phone call comes in. When BCE, the host broadcaster appointed to coordinate the national coverage, asked...
19/11/2025
November 19 2025, 08:00 (PST) BAY AREA HOST COMMITTEE AND DOLBY PARTNER TO DELIVER IMMERSIVE FAN EXPERIENCES
During the Week of Football's Biggest Game...
19/11/2025
Michael D. Higgins: Ireland's Ninth President features RT Archives footage and interviews across seven decades
Watch Wednesday 19 November at 9:35pm on RT...
19/11/2025
Scripps Research scientists receive $1.1 million to advance AI modeling for HIV vaccine development New AI system helps scientists rapidly pinpoint the most pro...
18/11/2025
Independent media across Central America are operating under intensifying financial pressure, yet there is a clear appetite for models that can sustain both ind...
18/11/2025
NBA Debuts New Comms Infrastructure and Systems for RefereesTwo-phase rollout is intended to improve game flow, enhance officiating accuracyBy Dan Daley, Audio ...
18/11/2025
Platinum White Paper: How Aggreko Delivers Certainty For Broadcasters On The Wor...
18/11/2025
Kiswe Extends DTC Products With Kiswe Core Cloud-Based Tool for Distributing Con...
18/11/2025
Spanish Basketball Federation partners with ScorePlay to power digital transform...
18/11/2025
HBS selects BBright encoders and decoders to connect ST 2110 live production wor...
18/11/2025
Ashes to Ashes: Inside TNT Sports' hybrid and maverick' production plan...
18/11/2025
SVG All-Stars: Mimi Fotopoulos, Director, Talent and Production Operations, Tenn...
WSB has been the beast in Atlanta for many years, but the race is tightening. Fox-owned WAGA is coming on strong with its relentless local content strategy, and the other players are shaking things up, too.
