WSB has been the beast in Atlanta for many years, but the race is tightening. Fox-owned WAGA is coming on strong with its relentless local content strategy, and the other players are shaking things up, too.
The two stations are locked in a heavyweight battle, Bill Schneider, WAGA VP and general manager, said. WAGA tacked another hour onto its morning show in the spring. The program now runs from 4:30 to 11 a.m., with The Wendy Williams Show moving to 11. Late news goes 10 p.m. to midnight.
The team from WAGAs wake-up show "Good Day" (l. to r.): Paul Milliken, Joanne Feldman, Ron Gant, Alyse Eady, Katie Beasley, Sharon Lawson and Buck Lanford.
WSB is the Cox Media Group ABC affiliate in DMA No. 10. Tegna holds NBC affiliate WXIA and MyNetworkTV station WATL. Meredith has CBS outlet WGCL and independent WPCH, known as Peachtree TV. Univision owns WUVG and Capital Media Group has Telemundo affiliate WKTB. Comcast is the primary pay TV operator in Atlanta.
WXIA redid its branding, going with Where Atlanta Speaks. We found out what's important to the community, said John Deushane, president and general manager. It's not anchors on high. It's two-way communication.
WATL has expanded its primetime news, going 8 to 11 p.m. Deushane calls it a guilty pleasure television station, with Judge Jerry and Maury.
WGCL features segments based on Meredith magazines, including Better Homes and Gardens. Lyle Banks, VP and general manager, talks about using different platforms for audience engagement including podcast CSI Atlanta, which has a local crime scene investigator talking about cold cases.
Peachtree TV has local sports and 9 p.m. news. People are really taking to an earlier newscast, Banks said, thanks in part to Atlanta being a brutal commuting market.
WSB management did not return calls.
WUVG has 6 and 11 p.m. news, and newsmag Conexion Fin de Semana on weekends. The newsroom produces four local news shorts each morning. More news may be coming, perhaps at night on UniM s, which airs on WUVG's D2, or after the midday network news. We're always looking to expand, said Eddy Elguezabal, president and general manager. There are a lot of possibilities.
WKTB has news at 5:30, 6 and 11 p.m., and Acceso Total Atlanta at 5 p.m. It's a fun entertainment show that can highlight local businesses, said general manager Ivan Shammas, with pay to play policy.
WKTB and WSB partner on news, WKTB providing Spanish-language and WSB English. Similarly, WUVG and WGCL pair up on news.
The morning race is tight. From 5 a.m. to 7 a.m., WSB and WAGA each had a 41% of share in viewers 25-54 in November, with WXIA at 14% and WGCL at 5%. WSB won 5-6 p.m. with 43% to WAGA's 35%, and again at 6. WAGA won 10-11 p.m., while WSB is tops at 11 p.m.
WAGA thrives with a diehard investigative team, a drone fleet offering intriguing visuals and a willingness to chase down stories beyond market lines. We're not afraid to travel for weather that concerns our region, said Schneider, pointing out a tornado story in Alabama and Hurricane Dorian coverage.
Georgia breaks from its Super Tuesday past and has its primary March 24. Some believe its standalone status will be good for political spending. We anticipate a lot of presidential activity, said Deushane.
Atlanta is the home of Fortune 500 companies such as Home Depot, Coca-Cola and Delta. The last Super Bowl happened at Mercedes-Benz Stadium in downtown.
There's always something fascinating happening in Atlanta, Banks said.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
18/08/2026
SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...
18/08/2026
The live, YouTube-native roundtables combine fan voices, credentialed reporters,...
18/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/08/2026
The industry legend sounds off on replacing the Heat's iconic Medusa score...
18/08/2026
William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...
18/08/2026
DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...
18/08/2026
The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...
18/08/2026
The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...
18/08/2026
Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...
18/08/2026
Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...
18/08/2026
Riedel Communications has announced that Edith Cowan University (ECU) in Perth, ...
18/08/2026
Company launch with stereo-imaging tool
Panoramic is the debut release from Panorama Labs, a new company formed by mastering engineer Nicholas Di Lorenzo. C...
18/08/2026
Control software now available for older interfaces
Focusrite have just announced the launch of an update that extends Control 2 software support their Scar...
18/08/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
18/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/08/2026
Lightware announces an integration with SpectralBot that helps system integrators and AV operators troubleshoot faster using augmented reality (AR), AI-assisted...
18/08/2026
Command Frame for After Effects
Scott Black August 18, 2026
0 Comments
Free download, demonstrations, hands-on tests, and creator resources
Want to t...
18/08/2026
At Stand 14.A57, the data company will demonstrate GreenDot and IBM Aspera together, giving media and entertainment businesses real-time visibility of what thei...
18/08/2026
New tool provides a robust audit of operational workflows, calculating the tangible value each delivers today, and informing business decisions for tomorrow.
W...
18/08/2026
Media Utilities is integrating its activities into DigiNet and will maintain a recognisable presence in the market under the name: Media Utilities, a DigiNet br...
WSB has been the beast in Atlanta for many years, but the race is tightening. Fox-owned WAGA is coming on strong with its relentless local content strategy, and the other players are shaking things up, too.
