You've probably heard that Facebook has made some big changes to the way that tech companies like never.no access data, a change implemented to ensure its users' content is accessed and used in the right way.
Instagram - themselves owned by Facebook - will also change how their content is accessed and phase out the old way of accessing data on December 11. This change affects the kind of content that is available and the way that content is accessed by all business/developer partners (including never.no). The change is designed to protect the privacy of users, something that never.no wholly endorses, and to prevent unlawful organisations from collecting large amounts of user data (Cambridge Analytica scandal anyone?), while also introducing new features - a great step forward.
We've had a lot of questions about how our clients, and the industry as a whole, can use Instagram content going forward. Herein we address the changes, what it means for you and how to make the most of the new functionality.
Our up and coming software release will be fully compatible with the new Instagram changes and offers a natural and smooth migration path for all our users, ensuring no loss of service.
What Is Changing?
You'll need a Facebook Login To access Instagram content, you will require a Facebook account to log in to. For our clients this means connecting your Facebook Account within our social moderation platform STORY. In addition to this, the account must be authorized to manage one or more corporate Facebook Pages.
It's time to switch to an Instagram Business Account If you haven't already, you will need to switch your corporate Instagram account to an Instagram Business Profile.
As part of that process, you will be asked to link your Instagram account with a Facebook Page. Make sure you link it to one of the Facebook Pages that are managed by you.
That's all! The next time you log into Story you will be asked to log in using your Facebook/Instagram details to authorise access to your content, it's a one-time log in.The Facebook/Instagram credentials are used to give you access to the appropriate Instagram data.
Aside from enabling never.no to access your Instagram content, you can immediately take advantage of Instagram's Business profile features such as an easier way for users to contact you, efficient ad creation and access to analytics and insights.
The Hashtag Search is changing - here's how One of the main changes Instagram originally announced was their plan to phase out access to hashtag searches. As you will no doubt be aware, this has been the backbone of how brands and broadcasters search for Instagram content. After much campaigning across the industry, Instagram have decided to reverse that decision and hashtag searches will still be available. Whilst this was done with short notice and not originally planned in the new release of our software, we have worked tirelessly to ensure this will continue to be available for our customers.
Some things that are important to note on the new hashtag search:
Up to 30 different #hashtags can be searched for per 7 days
The search results contain public posts, and are limited to the previous 24 hours
To protect users' privacy, there'll be no personally identifiable info (username, name, location)
Now the really big announcement: Comments are now available on your Instagram posts! The best part of the way we access Instagram content moving forward is introduction of Comment searches - enabling you to access Comments under your Instagram posts. This will allow you to collect all the comments (and usernames) from your audience for each of your Instagram posts.
The Comment Search will work similar to the Facebook Comments Search in STORY. It's a great way to instigate a discussion around your posts and then access all the associated comments and opinions for use as part of your campaign or broadcast.
What does this mean for never.no clients? As an official Facebook/Instagram API partner, we're always aware of the latest announcements and work hard to make the necessary integrations to our platform STORY as soon as they become available.
The above features will all be available in our next STORY release, and we'll be contacting you in the coming days to arrange a suitable time to upgrade.
If you'd like to know more get in touch with us.
Related blog: How to get Live Social Media Content On-Air
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
13/05/2026
New Adobe Premiere Color Grading Mode Accelerated on NVIDIA GPUs
Joel Pennington May 13, 2026
0 Comments
New NVIDIA RTX-accelerated features streamlin...
13/05/2026
Grass Valley announced that dB Broadcast has delivered new IP-based outside broadcast (OB) trucks for Cloudbass, featuring Grass Valley LDX 100 Series cameras a...
13/05/2026
Ikegami will exhibit the latest additions to its wide range of broadcast production cameras, control units, viewfinders and monitors on stand 5D3-1 at Broadcast...
13/05/2026
FISE, working with the founding members of the XR Sports Alliance (XRSA), Accedo, Qualcomm Technologies, Inc. and HBS, have collaborated to develop an immersive...
13/05/2026
Canon Unveils New EOS R6 V Full-Frame EOS Camera and RF20-50mm F4 L IS USM PZ Bu...
13/05/2026
Boston Conservatory at Berklee Honors Beth Morrison and Moses Pendleton at Comme...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Creative software developer Foundry today announced the latest developments on Nuke Stage. A purpose-built application for end-to-end virtual production and in-...
13/05/2026
A definitive portrait of one of Ireland's most influential musicians
New TV documentary airs Monday 18 May on RT One and RT Player at 9.35pm
Watch the...
13/05/2026
Agentic AI is changing the way users get work done. Following the success of OpenClaw, the community is embracing new open source agentic frameworks. The latest...
13/05/2026
Reinforcement-learning agents - AI systems that learn by trial and error - can c...
12/05/2026
Beyond the Hype: A Strategic Post-Hoc Analysis of NAB 2026 If NAB Show 2026 had an underlying theme, it was a quiet, industry-wide pivot from the high-energy sp...
12/05/2026
Guntermann and Drunck (G&D), a Panoptec Technologies Group company, and CT Square, led by Chandresh Shah, have announced a joint venture to distribute G&D and V...
12/05/2026
With 30 days until the start of the FIFA World Cup 2026, Telemundo, the exclusive Spanish-language home of the tournament in the United States, has announced th...
12/05/2026
The NHL has announced the return of Stanley Pup for its third consecutive year, a 90-minute special featuring adoptable rescue dogs competing on a miniature rin...
12/05/2026
NBCUniversal presented its 2026 Upfront to advertisers at Radio City Music Hall, detailing upcoming programming across NBC, Peacock, Bravo, and Versant properti...
12/05/2026
FOX Sports has announced funding for the Fandom and Social Connection Initiative at Harvard Kennedy School's Shorenstein Center on Media, Politics, and Publ...
12/05/2026
TNDV and Live Media, both divisions of Live Media Group, supported live broadcast coverage around NCAA Final Four weekend in Indianapolis, including the March M...
12/05/2026
The European Football Alliance (EFA) has announced a content distribution agreement with Fubo Sports Network, the free ad-supported streaming TV (FAST) channel ...
12/05/2026
For the first time, Spanish-speaking fans in the U.S. will have two separate tel...
12/05/2026
CP Communications led a comprehensive spectrum management initiative on behalf of Churchill Downs during Kentucky Derby week, coordinating RF assets across the ...
12/05/2026
LiveU has announced a strategic partnership with DRONERESPONDERS, a 501(c)3 non-...
12/05/2026
Open Broadcast Systems has announced that BMC TV, a specialist in IP transport of broadcast content, has selected the Open Broadcast Systems 5G Flyaway solution...
12/05/2026
NEP Europe, part of NEP Group, has announced it will deliver broadcast solutions...
12/05/2026
Grass Valley has announced continued collaboration with Ravensbourne University ...
12/05/2026
Stats Perform has announced the launch of Opta Pulse, an AI-assisted video creation and distribution platform for leagues, rights holders, and broadcasters. The...
12/05/2026
FOX Sports has announced a collaboration with Sesame Workshop to integrate Sesame Street characters into FOX Sports' FIFA World Cup 2026 programming. Conten...
12/05/2026
To date, NHL Productions has produced 19 broadcasts with commentary in American Sign Language
NHL in ASL (American Sign Language) may be just one show, but the...
12/05/2026
Google's Brian Albert: creators, athletes, highlights, nostalgia, second-scr...
12/05/2026
A still from Past Lives by Celine Song, an official selection of the Premieres program at the 2023 Sundance Film Festival. (Courtesy of Sundance Institute | p...
12/05/2026
Spotify is where fans and artists come together, turning discovery into somethin...
12/05/2026
Features patented Marco-MMC clocking technology
Black Lion Audio's latest release combines the company's expertise in clocking with their renowned p...
12/05/2026
New Track Panel, sequencer upgrades & more
Following their recent public beta release, Reason Studios have announced the full release of Reason 14. With the...
12/05/2026
One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pi...
12/05/2026
Rohde & Schwarz presents its advanced solutions for power electronics testing at...
12/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Tyrell Corporation, specialists in high-end live sports and entertainment broadcasts, was tasked with delivering compelling broadcast coverage of premier equest...
12/05/2026
Registration is now open for IBC2026 as the global media, entertainment and technology community prepares to converge on the RAI Amsterdam from 11 14 September ...
12/05/2026
Ross Video, a global leader in live video production technology, will present its latest innovations and integrated production workflows at BroadcastAsia 2026, ...
12/05/2026
500 selected leaders from around the world across start-ups, corporates, and venture capital. Over 50bn in assets under management among attending investors, a...
You've probably heard that Facebook has made some big changes to the way that tech companies like never.no access data, a change implemented to ensure its users' content is accessed and used in the right way.
