
--
Blackmagic Design announced today that Los Angeles based production company Genius Produced utilizes a Blackmagic workflow to produce immersive educational and instructional design content for elearning. The productions use Blackmagic Studio Camera 4K and Studio Cameras, along with ATEM Television Studio Pro HD and DaVinci Resolve for a complete Blackmagic Design production to post workflow.
Filmmaker K. Rocco Shields founded Genius Produced in 2012 off of the success of her award winning short Love Is All You Need, which focused on the harmful effects of bullying, homophobia and prejudice. The film became an inspiration and model for how the company would operate moving forward. Genius Produced quickly staked a claim as an industry leader in producing content for top universities and organizations around the world.
The company has a base of operations in a 15,000 square foot facility in Culver City, California that encompasses the full workflow of filmmaking, from development and pre-production through post. Shields was drawn to the Blackmagic workflow early in the company's growth. We used to use DSLRs for everything, but it was a terrible crunch for our post production process, said Shields. Filming was difficult with the Frankenstein' component of these other cameras.
With the release of the original Blackmagic Cinema Camera 4K, the company's entire workflow was revolutionized.
Today, the company still utilizes the original Cinema Cameras, which Shields notes, have certainly lasted the test of time , and now augment them with Blackmagic Studio Cameras and Micro Studio Cameras 4K. In post, the company relies on DaVinci Resolve Studio for color and finishing, appreciating the ability to shoot in Film mode for maximum dynamic range.
Beyond scripted content, Genius Produced also works heavily in the area of live production, with projects that cover live performances, presentations, lectures and more. The company also uses all of their Blackmagic cameras in conjunction with their ATEM Television Studio Pro HD switcher, giving their directors the same high image quality but in a live format. The studio moves quickly, with projects moving from set to set, and the compact size allows the team to move equally fast. We feel this combination of high quality, but compact size is a life saver, said Shields. It's the only way to maintain efficiency and integrity of process during our live productions.
Along with steadily producing quality educational content, commercials, documentaries, and other high concept projects, Genius Produced has gained a reputation for creating transcendent, socially conscious feature films, including the previously completed feature length adaptation of the viral-sensation Love Is All You Need , as well as an upcoming historical biopic about legendary aviator and Hollywood stunt pilot Pancho Barnes. These projects, and the remaining films in Genius' slate of original content have proven that the Genius Produced style of filmmaking can be powerful and effective regardless of the medium. At our core is a focus of inclusiveness, support and acceptance, which pervades every level of the company. We couldn't justify supporting a strong message of acceptance and inclusion in our work and not do the same in our business.
Shields has already begun an upgrade of systems, starting with the URSA Mini Pro G2 and Blackmagic Pocket Cinema Camera 6K, but is pleased that even her oldest gear is still so reliable, after all these years. With Blackmagic products we are able to attain the quality and look of traditional formats without compromising or disrupting our workflow and processes. Our entire business model is reliant on flexibility on-set and during post-production, said Shields. No matter how much planning goes into a shoot, we are always going to want to test the waters in another direction. With Blackmagic, the possibilities are endless.
About Blackmagic Design
Blackmagic Design creates the world's highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design's DeckLink capture cards launched a revolution in quality and affordability in post production, while the company's Emmy award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com.
###
North America Stories
11/07/2025
PARK CITY, UTAH, July 11, 2025 - The nonprofit Sundance Institute announced today the 11 producers chosen for its annual Producers Labs, returning to Ucross Fou...
11/07/2025
L3Harris Technologies President of Intelligence, Surveillance and Reconnaissance Jason Lambert and General Manager of L3Harris Waco facility Sean Ling held a ce...
11/07/2025
ARLINGTON, Va. WETA, the flagship public media station in the national capital area, has launched WETA+, a new streaming service tailored for the local Washingt...
11/07/2025
The Federal Communications Commission has emerged as one of the central players in the broadcast TV landscape in 2025, with its deregulatory policies sparking h...
11/07/2025
Calrec will introduce usability, customization and system enhancements across its entire range of Argo consoles during IBC2025, Sept. 12-15, at the RAI Amsterda...
11/07/2025
LONDON Encompass Digital Media said it will support live and on-demand viewing of the 2025 FIFA Club World Cup across multiple global regions for sports enterta...
11/07/2025
Two-thirds of broadcast engineers reaped the benefits of a pay raise within the last year....
11/07/2025
CARY, N.C. SmallHD has launched the Quantum 27, a new 26.5-inch Quantum-Dot OLED monitor designed to deliver postproduction image quality in a compact, set-frie...
11/07/2025
The Federal Communications Commission's Enforcement Bureau and Tegna have entered into a consent decree that will settle an investigation into the accidenta...
11/07/2025
WASHINGTON Following news in early July that Paramount had settled President Donald Trump's lawsuit, Sens. Edward J. Markey (D-Mass.) and Ben Ray Luj n (D-N...
11/07/2025
Model/Actriz Performs Lead Single Cinderella on The Late Show with Stephen Colbe...
11/07/2025
Behind the Mic: Amazon Prime Preps for First Season of NBA Action; MSG Networks ...
11/07/2025
SVG New Sponsor Spotlight: Suite Studios' Craig Hering on Adapting to Client...
11/07/2025
2025 SVG Content Management Forum Breaks Down AI's Impact, Continued Transit...
11/07/2025
A Journey HOME: University of Nebraska's HuskerVision Goes IP Leaders from the HuskerVision and Lawo share their IP learnings By SVG Staff
Friday, July 1...
11/07/2025
CMSI, Remote Picture Labs, Ace ESPN's Cloud-Based Editing Efforts for Wimble...
11/07/2025
Netflix Enters the Live-Boxing-Production Ring for Round 2 With Historic Taylor-...
11/07/2025
Back to All News
Too Hot to Handle: Italy Is Coming on July 18 Only on Netflix
Entertainment
11 July 2025
GlobalItaly
Link copied to clipboard
July 11, 20...
11/07/2025
Back to All News
Netflix Will Release Death Inc. Seasons 1, 2 and 3
Entertainment
11 July 2025
GlobalSpain
Link copied to clipboard
Season 1
Season 2
Se...
11/07/2025
Ceramics - the humble mix of earth, fire and artistry - have been part of a global conversation for millennia.
From Tang Dynasty trade routes to Renaissance pa...
10/07/2025
NEW YORK - July 10, 2025 - Nielsen, the global leader in audience measurement, data and analytics, today announced that it appointed Richard Pacheco as head of ...
10/07/2025
Local newscasts don't exist in a vacuum. News directors and station management constantly evaluate what's working, what isn't and perhaps most impor...
10/07/2025
Lawo has announced that Stuttgart Media University (Hochschule der Medien, HdM) has comprehensively modernized its central recording studio after selecting an I...
10/07/2025
The Society of Motion Picture and Television Engineers (SMPTE) has opened early-bird registration for the Media Technology Summit, which will take place in a ne...
10/07/2025
NASHVILLE, Tenn. TNDV Television has launched Aspiration 35, a new version of its 40-foot Aspiration truck reimagined for cinematic multicamera productions....
10/07/2025
BURBANK, Calif. Key Code Education, a provider of instructor-led postproduction training, is growing its curriculum with new programs for beginner and intermedi...
10/07/2025
HACKENSACK, N.J. Actus Digital will demonstrate how broadcasters can transform compliance monitoring from a necessary expense into a strategic revenue driver at...
10/07/2025
The Federal Register has published a summary of the Federal Communications Commission's Public Notice seeking comments on its ownership rules that lists a d...
10/07/2025
Back to All News
Netflix Presents the Official Trailer for SuperestarPlay Video
Play Video
Entertainment
10 July 2025
GlobalSpain
Link copied to clipboard...
10/07/2025
In the race to understand our planet's changing climate, speed and accuracy are everything. But today's most widely used climate simulators often strugg...
10/07/2025
As one of the world's largest emerging markets, Indonesia is making strides toward its Golden 2045 Vision - an initiative tapping digital technologies and...
10/07/2025
5G for all? What the DFL's use of Easy5G and RefCam could mean for events in...
10/07/2025
Save the Date: PGA TOUR Studios Welcomes SVG Remote Production Summit on Oct 14-...
10/07/2025
Cloud on the Road: How Remote-Production-Service Providers Are Adapting to a New...
10/07/2025
Seattle Kraken's Ryan Schaber on the NHL Team Taking Live Game Productions I...
10/07/2025
FOX Sports Reboots Small Control Room in Los Angeles as Hub for Vertical-First P...
10/07/2025
SVG Sit-Down: MSE's Zach Leonsis, ViewLift's Rick Allen Go Deep on Joint...
10/07/2025
Back to All News
Bringing Culture Into Focus on My Brilliant Career': Firs...
10/07/2025
Strategic Alliance Combines Daktronics' LED Display and Content Management S...
10/07/2025
Grab a friend and climb toward the clouds - PEAK is now available on GeForce NOW, enabling members to try the hugely popular indie hit on virtually any device.
...
10/07/2025
Coding assistants or copilots - AI-powered assistants that can suggest, explain and debug code - are fundamentally changing how software is developed for both e...
09/07/2025
By Bailey Pennick
There's something arresting about the way Jomo Fray captures the world. The cinematographer, now best known for his unparalleled work on ...
09/07/2025
Key Highlights
Centralized management interface for full control, monitoring, and diagnostics
Scalable, multi-site OTT decryption and distribution
Secure int...
09/07/2025
MELBOURNE, Fla., July 9, 2025 - L3Harris Technologies (NYSE: LHX) has appointed Rob Mitrevski as President, Golden Dome Strategy and Integration, a new role cre...
09/07/2025
Collaboration will result in improved data quality and understanding of genre-le...
09/07/2025
The National Association of Broadcasters is hitting back at critics who oppose its proposal to phase out the current ATSC 1.0 DTV over-the-air standard and tran...
09/07/2025
Zeam Media's hyperlocal streaming platform Zeam has announced a new distribution deal with LG that will bring the streaming service to LG smart TVs and devi...
09/07/2025
MetaBroadcast, the UK's leading metadata management specialist, announced today that it was awarded a three-year contract from TAM Ireland (Television Audie...
09/07/2025
More than 700 professional devices and applications already integrated through open software
Bitfocus, the specialist in media control and monitoring, is show...
09/07/2025
Actus Digital, a LiveU company, will demonstrate how broadcasters can transform compliance monitoring from a necessary expense into a strategic revenue driver a...