LIV Golf Continues To Innovate With Drones, Data-Driven Graphics, and All-Access Features in Year 4 Fan engagement is the focus for the young league's global broadcasts By Jason Dachman, Editorial Director, U.S.
Friday, February 14, 2025 - 11:30 am
Print This Story | Subscribe
Story Highlights
With more than 100,000 people expected to turn out at this week's event in Adelaide, Australia, LIV Golf is pulling out all the stops for its biggest event to date. Producing the global feed, the upstart golf league's production team aims to capture the atmosphere and excitement in Adelaide for those watching around the world.
A behind the scenes look at LIV Golf broadcast during the final round of LIV Golf Riyadh at Riyadh Golf Club on Feb. 8 in Saudi Arabia. (Photo by Montana Pritchard/LIV Golf)
Delivering a broadcast that represents the entirety of the LIV Golf experience is an exciting challenge, says James Watson, SVP, production, LIV Golf. We're simultaneously capturing 13 teams, 54 players, our shotgun start, and the incredible atmosphere that surrounds every tournament.
Besides complex coverage on the course, LIV Golf's operations team and broadcast-facilities provider NEP Group must navigate a transcontinental schedule all season long. The overall production setup remains similar to that of previous years, with LIV using flypacks at its international events and mobile units in the U.S. In addition, LIV leverages Mobii technology for cloud-based video integration at events across the globe.
We have a fantastic operations team who ensures we get from city to city and country to country, notes Watson. The flexibility NEP provides with their global facilities network allows us to operate in back-to-back weeks across multiple countries.
Doing It LIV Style: A Dronestravaganza and Up-Close-and-Personal Audio Since LIV's first broadcast, in 2022, Watson and company have pushed the boundaries of innovation. This season, they are introducing new AR drone graphics in partnership with Champion Data and have further refined its Drone Tracer technology (LIV was the first in golf to deploy the tech, in 2023).
Executive Producer Keith Hirshland at the front bench during the final round of LIV Golf Riyadh earlier this month.
LIV deploys more than 60 cameras on the course, including two live drones (in partnership with Kaze Aerials and Beverly Hills Aerials). Although specialty cameras are brought in on an event-by-event basis, LIV's philosophy has been to lean heavily into drone technology for coverage.
Given the unique nature of LIV's shotgun-start format - with both team and individual competitions running simultaneously - flexibility is key, says Watson. Our approach prioritizes the ability to move resources seamlessly between holes, rather than committing high-tech specialty cameras at specific locations each week.
On the audio side, LIV will continue to mike caddies, ensuring that fans hear the full player/caddie conversations in real time. From a production standpoint, LIV's audio team is structured unconventionally, with three dedicated A1s: one handling live mics, one managing tape sound, and Lead Audio Director Phil Hatezic overseeing the main mix.
We remain committed to prioritizing the natural sounds of the game, says Watson, making viewers feel as if they're right there on the course.
The tour's all-access philosophy goes beyond the live broadcast, with the LIV Studios team, led by SVP/Executive Producer Michael Mandt, continuing to push for unprecedented access in golf broadcasting.
Fans can expect more player ride-alongs, miked-up segments, and behind-the-scenes content that bring them closer to the personalities and stories of LIV Golf, says Watson. We're also incorporating golf-centered content creators to further expand our reach and engagement. Bringing fans closer to the players, teams, and storylines remains a core pillar of our content strategy.
LIV Gets Graphic: AR and Virtual, Data and Analytics, the Return of the Leaderboard Pylon In addition to the new AR drone graphics, LIV and tour graphics provider Champion Data are also expanding the use of AR and virtual graphics this season.
James Watson, SVP, production, during the final round of LIV Golf Riyadh earlier this month.
According to Watson, LIV will work with Champion Data and optical-tracking partner Visual Vertigo to integrate more data and analytics than in past years in an effort to enhance storytelling. New for 2025, LIV has also partnered with TrackMan to enhance its radar tracking technology.
The tour's signature leaderboard pylon has been reworked to improve the way the broadcast covers both the team and individual competitions. Another key focus this season is the use of AI-driven, predictive graphics, particularly during the final round.
The LIV production team also continues to leverage Tagboard to enhance fan engagement across not only its competition coverage but its pre/postgame shows. We take great pride in our graphics innovation, says Watson. And Champion Data has been instrumental in allowing us deliver real-time, preshot insights, creating a more immersive, lean-in' viewing experience.
Conducting this production symphony from the truck will be returning Live Executive Producer Keith Hirshland alongside returning directors Daniel Currier and Bryan Lilley. On the creative side, Will Newell continues as Creative Director, overseeing the on-air look and graphics.
Outside of the live broadcast, Michael Mandt and the LIV Studios team have developed a range of original programming that will roll out over the 2025 season. Watson says the LIV creative team is collaborating with teams to highlight community engagement initiatives, showcasing the impactful work LIV Golf players are doing off the course.
The FOX Fac
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
08/05/2026
For the second straight year, Miri Technologies Inc. has been honored with a pair of coveted awards at the broadcast, media and entertainment industry's pre...
08/05/2026
Nine Alumni Nominated for Tony Awards More than 20 alumni contributed to this year's Tony-nominated productions.
May 7, 2026
By
Tori Donahue
Boston Co...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Liberty University on why broadcast technology isn't just a technical invest...
08/05/2026
COW Jobs: UGC, On-Camera Video Content
Brie Clayton May 7, 2026
0 Comments
UGC, On-Camera Video Content
April 17, 2026Documentary Editor - US,......
07/05/2026
Journalists reporting on Sudan are working in one of the most complex and fast-m...
07/05/2026
Multi-year partnership positions Victory+ as a free home for Dallas Cowboys orig...
07/05/2026
From sideline reporting to directing and producing, the talented sophomore is building a well-rounded foundation for a career in live sports production
In the ...
07/05/2026
Cobalt Digital has received two Future Best of Show awards at NAB Show 2026. The COBALT blueCORE platform was recognized by TV Tech, and the COBALT PACIFIC ULL-...
07/05/2026
ESPN analyst Mina Kimes will host the televised semifinals and finals of the 202...
07/05/2026
Bitmovin has announced that MUBI, the global film streaming platform, has selected Bitmovin as its cloud VOD encoding partner. Bitmovin's encoding infrastru...
07/05/2026
NBCUniversal Telemundo Enterprises and the U.S. Soccer Federation have announced...
07/05/2026
Angel City Football Club (ACFC) and Victory have announced a regional broadcast partnership bringing live match coverage to fans across the greater Los Angeles...
07/05/2026
Spiideo has announced the launch of AI Highlights inside Spiideo Play, its automated sports production platform. AI Highlights combines video, event data, audio...
07/05/2026
Leostream Corporation has announced a unified remote access ecosystem for high-p...
07/05/2026
The Atlanta Dream has partnered with Victory to stream all locally broadcast Dream games for free, expanding the team's digital distribution strategy and g...
07/05/2026
Riedel Communications has announced the appointment of Marc Engroff as Chief Fin...
07/05/2026
SES and ARD, Germany's largest public broadcasting network, have announced a long-term extension of their satellite distribution partnership through 2039. U...
07/05/2026
UpLight Technologies delivers a flexible video and lighting system for a new televised sportLaunching the Pro Cheer League required more than creating a compell...
07/05/2026
Full Day Productions and GSE Worldwide have announced Spikes Under the Lights, a...
07/05/2026
Seit dem Start im Jahr 2023 hat DJ (Beta) das personalisierte H rerlebnis von 94...
07/05/2026
Da quando stata presentata nel 2023, DJ (beta) ha aiutato a definire un'esperienza d'ascolto pi personalizzata per 94 milioni di utenti Spotify Premi...
07/05/2026
Since launching in 2023, DJ (beta) has helped shape a more personalized listenin...
07/05/2026
Desde o lan amento em 2023, o DJ (beta) j ajudou a deixar a experi ncia de ouvi...
07/05/2026
From our earliest days, Spotify has been built on a simple principle: Great audio should be easy to reach. It's what's driven us to expand from music to...
07/05/2026
Asian and Pacific Islander artists continue to shape the global soundscape, pushing creative boundaries and connecting with fans worldwide. This Asian & Pacific...
07/05/2026
Company announce long-requested choir instrument
In the latest expansion of their Symphonic Elements series, UJAM have introduced an all-new vocal instrumen...
07/05/2026
Modular-inspired sound generation with digital control
Buchla have introduced Ziggy, a new compact synthesizer built around the company's complex oscill...
07/05/2026
Combines analogue voices with digital synthesis and sequencing
Polyend have announced Drums, a new hybrid analogue and digital drum machine that combines sy...
07/05/2026
Control surface now officially supports four DAWs
When Nektar launched the Panorama CS12 control surface, it worked exclusively with Apple's Logic Pro, ...
07/05/2026
In the first quarter 2026, SGL Carbon generated consolidated sales of 184.5 million, which was 49.8 million, or 21.3%, lower than in the prior year (Q1 2025: ...
07/05/2026
Rohde & Schwarz and Greenerwave achieve precise and fast ESA antenna characteriz...
07/05/2026
Two multi-role L3Harris products - the Red Wolf launched effects vehicle and SK...
07/05/2026
L3Harris will be developing key features of a secure and resilient digital infra...
07/05/2026
Alysa Liu and Shohei Ohtani Help Drive Viewership as 91 of the Top 100 Broadcast...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
Cobalt Digital Wins Two Future Best of Show Awards at 2026 NAB Show
Manufacturer Recognized by TV Tech and TVBEurope for Innovation in signal processing
Cobal...
07/05/2026
Software and hardware platforms, AI power and user-friendliness on show...
07/05/2026
Intinor will demonstrate its latest technical enhancements for the Direkt series at BroadcastAsia 2026. With a continued focus on reliable contribution and remo...
07/05/2026
Bitmovin has announced that MUBI has chosen Bitmovin as its cloud VOD encoding partner, replacing MUBI's legacy on premises encoding setup to improve scalab...
07/05/2026
Meet Graduates from Berklees Class of 2026 Members of this years graduating class reflect on their proudest moments at Berklee and look ahead to whats next.
...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
LIV Golf Continues To Innovate With Drones, Data-Driven Graphics, and All-Access Features in Year 4 Fan engagement is the focus for the young league's global broadcasts By Jason Dachman, Editorial Director, U.S. 
