LIV Golf Continues To Innovate With Drones, Data-Driven Graphics, and All-Access Features in Year 4 Fan engagement is the focus for the young league's global broadcasts By Jason Dachman, Editorial Director, U.S.
Friday, February 14, 2025 - 11:30 am
Print This Story | Subscribe
Story Highlights
With more than 100,000 people expected to turn out at this week's event in Adelaide, Australia, LIV Golf is pulling out all the stops for its biggest event to date. Producing the global feed, the upstart golf league's production team aims to capture the atmosphere and excitement in Adelaide for those watching around the world.
A behind the scenes look at LIV Golf broadcast during the final round of LIV Golf Riyadh at Riyadh Golf Club on Feb. 8 in Saudi Arabia. (Photo by Montana Pritchard/LIV Golf)
Delivering a broadcast that represents the entirety of the LIV Golf experience is an exciting challenge, says James Watson, SVP, production, LIV Golf. We're simultaneously capturing 13 teams, 54 players, our shotgun start, and the incredible atmosphere that surrounds every tournament.
Besides complex coverage on the course, LIV Golf's operations team and broadcast-facilities provider NEP Group must navigate a transcontinental schedule all season long. The overall production setup remains similar to that of previous years, with LIV using flypacks at its international events and mobile units in the U.S. In addition, LIV leverages Mobii technology for cloud-based video integration at events across the globe.
We have a fantastic operations team who ensures we get from city to city and country to country, notes Watson. The flexibility NEP provides with their global facilities network allows us to operate in back-to-back weeks across multiple countries.
Doing It LIV Style: A Dronestravaganza and Up-Close-and-Personal Audio Since LIV's first broadcast, in 2022, Watson and company have pushed the boundaries of innovation. This season, they are introducing new AR drone graphics in partnership with Champion Data and have further refined its Drone Tracer technology (LIV was the first in golf to deploy the tech, in 2023).
Executive Producer Keith Hirshland at the front bench during the final round of LIV Golf Riyadh earlier this month.
LIV deploys more than 60 cameras on the course, including two live drones (in partnership with Kaze Aerials and Beverly Hills Aerials). Although specialty cameras are brought in on an event-by-event basis, LIV's philosophy has been to lean heavily into drone technology for coverage.
Given the unique nature of LIV's shotgun-start format - with both team and individual competitions running simultaneously - flexibility is key, says Watson. Our approach prioritizes the ability to move resources seamlessly between holes, rather than committing high-tech specialty cameras at specific locations each week.
On the audio side, LIV will continue to mike caddies, ensuring that fans hear the full player/caddie conversations in real time. From a production standpoint, LIV's audio team is structured unconventionally, with three dedicated A1s: one handling live mics, one managing tape sound, and Lead Audio Director Phil Hatezic overseeing the main mix.
We remain committed to prioritizing the natural sounds of the game, says Watson, making viewers feel as if they're right there on the course.
The tour's all-access philosophy goes beyond the live broadcast, with the LIV Studios team, led by SVP/Executive Producer Michael Mandt, continuing to push for unprecedented access in golf broadcasting.
Fans can expect more player ride-alongs, miked-up segments, and behind-the-scenes content that bring them closer to the personalities and stories of LIV Golf, says Watson. We're also incorporating golf-centered content creators to further expand our reach and engagement. Bringing fans closer to the players, teams, and storylines remains a core pillar of our content strategy.
LIV Gets Graphic: AR and Virtual, Data and Analytics, the Return of the Leaderboard Pylon In addition to the new AR drone graphics, LIV and tour graphics provider Champion Data are also expanding the use of AR and virtual graphics this season.
James Watson, SVP, production, during the final round of LIV Golf Riyadh earlier this month.
According to Watson, LIV will work with Champion Data and optical-tracking partner Visual Vertigo to integrate more data and analytics than in past years in an effort to enhance storytelling. New for 2025, LIV has also partnered with TrackMan to enhance its radar tracking technology.
The tour's signature leaderboard pylon has been reworked to improve the way the broadcast covers both the team and individual competitions. Another key focus this season is the use of AI-driven, predictive graphics, particularly during the final round.
The LIV production team also continues to leverage Tagboard to enhance fan engagement across not only its competition coverage but its pre/postgame shows. We take great pride in our graphics innovation, says Watson. And Champion Data has been instrumental in allowing us deliver real-time, preshot insights, creating a more immersive, lean-in' viewing experience.
Conducting this production symphony from the truck will be returning Live Executive Producer Keith Hirshland alongside returning directors Daniel Currier and Bryan Lilley. On the creative side, Will Newell continues as Creative Director, overseeing the on-air look and graphics.
Outside of the live broadcast, Michael Mandt and the LIV Studios team have developed a range of original programming that will roll out over the 2025 season. Watson says the LIV creative team is collaborating with teams to highlight community engagement initiatives, showcasing the impactful work LIV Golf players are doing off the course.
The FOX Fac
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
04/03/2026
Lega Basket Serie A (LBA), the governing body for Italy's premier basketball...
04/03/2026
Wrexham AFC co-chairmen Rob Mac and Ryan Reynolds will host a first-of-its-kind ...
04/03/2026
The countdown is underway and with just 100 days to go until the world's greatest sporting event begins on Thurs., June 11, FOX Sports, America's Englis...
04/03/2026
No matter where they are in the world, service members and veterans can stream N...
04/03/2026
Telemundo officially releases Somos M s, the anthem for the network's cove...
04/03/2026
The Hollywood Professional Association (HPA) concluded the 2026 HPA Tech Retreat, convening more than 800 industry leaders, technologists, creatives, and execut...
04/03/2026
Smith Entertainment Group transformed how local sports are consumed by creating ...
04/03/2026
The production method, which spans a distance of 36.2 miles, was designed and im...
04/03/2026
Haivision, a global provider of mission-critical, real-time video networking and...
04/03/2026
When Hugues Meyrath came out of retirement to take the helm as CEO of Quantum, i...
04/03/2026
Last week's launch of Banana Ball Championship League has spurred a significant upgrade of production facilities
The Savannah Bananas, arguably the hottest...
04/03/2026
sldkfjsdlfkjsldkfjsldkjfslkdjfslkdjfsl
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus...
04/03/2026
For many fans, a song's backstory can be just as compelling as the final pro...
04/03/2026
In 2006, Spotify was founded on the belief that technology could bring artists a...
04/03/2026
Spotify is back on the ground for the Houston Livestock Show and Rodeo, and we&#...
04/03/2026
Spotify had an energizing week in Sydney, Australia, filled with powerful conver...
04/03/2026
Earlier this year, we launched Directed By, a documentary-style series that pull...
04/03/2026
100 Days to Go: SBS Unveils World Class Team for The Greatest Show on Earth -The...
04/03/2026
KT and Rohde & Schwarz to showcase AI-enhanced radio transmission performance In a joint 6G AI proof-of-concept demonstration, the CMX500 one-box tester from ...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Luxembourg, 3 March 2026 - SES S.A. has today published its 2025 Annual Report, following the announcement of the company's full year financial results for ...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Luxembourg, March 3, 2026 - SES, a leading space solutions company, along with I...
04/03/2026
04 Mar 2026
VEON Partners with GSMA Innovation Fund to Accelerate Digital Innov...
04/03/2026
04 Mar 2026
VEON's Beeline Uzbekistan and Rakuten Symphony Partner for Open...
04/03/2026
Wednesday 4 March 2026
Sky Sports unveils plans for 2026 Formula 1 coverage
Sky Sports is preparing for one of the most highly anticipated F1 seasons in recen...
04/03/2026
Back to All News
Bloodhounds' Season 2 Gears Up for April 3 Premiere with ...
04/03/2026
Back to All News
Netflix Ads Suite Expands Capabilities
Business
04 March 2026
GlobalUnited States
Link copied to clipboard
After launching the Netflix Ad...
04/03/2026
Scripps Research welcomes healthcare innovator Joe Kiani to the Board of Directors Kiani brings decades of experience in patient safety and public service.
Mar...
04/03/2026
Nanoparticle vaccine approach takes on a new target: Hepatitis C virus Scripps Research scientists reengineer critical proteins on the surface of HCV, paving th...
03/03/2026
Beyond Sports, a Sony group company, and LIV Golf, the world's golf league, ...
03/03/2026
Ilitch Sports + Entertainment announces the launch of Detroit SportsNet (DSN), a year-round broadcast home for two of Detroit's franchises. With flexible op...
03/03/2026
Advanced Systems Group, LLC (ASG), a technology and services provider for media ...
03/03/2026
The PGA of America, NBC Sports and USA Sports extend their media rights agreemen...
03/03/2026
AI device ecosystem company HONOR enters into a strategic technical collaboratio...
03/03/2026
Cleveland's Telos Alliance, pioneers in broadcast technology for 30 years, l...
03/03/2026
The MD 9235 microphone head for wireless handhelds has been a firm favorite with many engineers and artists for its ability to cut through high on-stage levels ...
03/03/2026
Haivision Systems Inc. (Haivision), a global provider of mission-critical, real-...
03/03/2026
Broadcast Management Group (BMG) announces the expansion of its 62,000-square-fo...
03/03/2026
Maroon 5's musical tour in 2025 marked a leap forward in live audio as Monitor Engineer Dave Rupsch utilized Sennheiser's all-digital Spectera wireless ...
03/03/2026
Designed specifically for pro basketball, the renovated space at Gainbridge Fiel...
03/03/2026
As part of the move, former CEO Phillipp Lawo joins the broadcast-tech provider's Supervisory Board
Lawo has announced appointment of Jamie Dunn as chief e...
03/03/2026
A team of legendary announcers and analysts and a classic graphics look will bring the past to life
NBC Sports and Peacock will return to yesteryear for tonigh...
LIV Golf Continues To Innovate With Drones, Data-Driven Graphics, and All-Access Features in Year 4 Fan engagement is the focus for the young league's global broadcasts By Jason Dachman, Editorial Director, U.S. 
