LIV Golf Continues To Innovate With Drones, Data-Driven Graphics, and All-Access Features in Year 4 Fan engagement is the focus for the young league's global broadcasts By Jason Dachman, Editorial Director, U.S.
Friday, February 14, 2025 - 11:30 am
Print This Story | Subscribe
Story Highlights
With more than 100,000 people expected to turn out at this week's event in Adelaide, Australia, LIV Golf is pulling out all the stops for its biggest event to date. Producing the global feed, the upstart golf league's production team aims to capture the atmosphere and excitement in Adelaide for those watching around the world.
A behind the scenes look at LIV Golf broadcast during the final round of LIV Golf Riyadh at Riyadh Golf Club on Feb. 8 in Saudi Arabia. (Photo by Montana Pritchard/LIV Golf)
Delivering a broadcast that represents the entirety of the LIV Golf experience is an exciting challenge, says James Watson, SVP, production, LIV Golf. We're simultaneously capturing 13 teams, 54 players, our shotgun start, and the incredible atmosphere that surrounds every tournament.
Besides complex coverage on the course, LIV Golf's operations team and broadcast-facilities provider NEP Group must navigate a transcontinental schedule all season long. The overall production setup remains similar to that of previous years, with LIV using flypacks at its international events and mobile units in the U.S. In addition, LIV leverages Mobii technology for cloud-based video integration at events across the globe.
We have a fantastic operations team who ensures we get from city to city and country to country, notes Watson. The flexibility NEP provides with their global facilities network allows us to operate in back-to-back weeks across multiple countries.
Doing It LIV Style: A Dronestravaganza and Up-Close-and-Personal Audio Since LIV's first broadcast, in 2022, Watson and company have pushed the boundaries of innovation. This season, they are introducing new AR drone graphics in partnership with Champion Data and have further refined its Drone Tracer technology (LIV was the first in golf to deploy the tech, in 2023).
Executive Producer Keith Hirshland at the front bench during the final round of LIV Golf Riyadh earlier this month.
LIV deploys more than 60 cameras on the course, including two live drones (in partnership with Kaze Aerials and Beverly Hills Aerials). Although specialty cameras are brought in on an event-by-event basis, LIV's philosophy has been to lean heavily into drone technology for coverage.
Given the unique nature of LIV's shotgun-start format - with both team and individual competitions running simultaneously - flexibility is key, says Watson. Our approach prioritizes the ability to move resources seamlessly between holes, rather than committing high-tech specialty cameras at specific locations each week.
On the audio side, LIV will continue to mike caddies, ensuring that fans hear the full player/caddie conversations in real time. From a production standpoint, LIV's audio team is structured unconventionally, with three dedicated A1s: one handling live mics, one managing tape sound, and Lead Audio Director Phil Hatezic overseeing the main mix.
We remain committed to prioritizing the natural sounds of the game, says Watson, making viewers feel as if they're right there on the course.
The tour's all-access philosophy goes beyond the live broadcast, with the LIV Studios team, led by SVP/Executive Producer Michael Mandt, continuing to push for unprecedented access in golf broadcasting.
Fans can expect more player ride-alongs, miked-up segments, and behind-the-scenes content that bring them closer to the personalities and stories of LIV Golf, says Watson. We're also incorporating golf-centered content creators to further expand our reach and engagement. Bringing fans closer to the players, teams, and storylines remains a core pillar of our content strategy.
LIV Gets Graphic: AR and Virtual, Data and Analytics, the Return of the Leaderboard Pylon In addition to the new AR drone graphics, LIV and tour graphics provider Champion Data are also expanding the use of AR and virtual graphics this season.
James Watson, SVP, production, during the final round of LIV Golf Riyadh earlier this month.
According to Watson, LIV will work with Champion Data and optical-tracking partner Visual Vertigo to integrate more data and analytics than in past years in an effort to enhance storytelling. New for 2025, LIV has also partnered with TrackMan to enhance its radar tracking technology.
The tour's signature leaderboard pylon has been reworked to improve the way the broadcast covers both the team and individual competitions. Another key focus this season is the use of AI-driven, predictive graphics, particularly during the final round.
The LIV production team also continues to leverage Tagboard to enhance fan engagement across not only its competition coverage but its pre/postgame shows. We take great pride in our graphics innovation, says Watson. And Champion Data has been instrumental in allowing us deliver real-time, preshot insights, creating a more immersive, lean-in' viewing experience.
Conducting this production symphony from the truck will be returning Live Executive Producer Keith Hirshland alongside returning directors Daniel Currier and Bryan Lilley. On the creative side, Will Newell continues as Creative Director, overseeing the on-air look and graphics.
Outside of the live broadcast, Michael Mandt and the LIV Studios team have developed a range of original programming that will roll out over the 2025 season. Watson says the LIV creative team is collaborating with teams to highlight community engagement initiatives, showcasing the impactful work LIV Golf players are doing off the course.
The FOX Fac
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
20/08/2026
Multiview available via SaaS for streaming platforms and operators through broadpeak.io, with live demonstrations at IBC2026
Broadpeak , a leader in streaming ...
20/08/2026
Techex, a leading provider of live broadcast infrastructure solutions, has appointed Stuart Almond as Chief Revenue Officer, further strengthening its executive...
20/08/2026
Avid today announced that MediaCity Studios has upgraded its production infrastructure with an enhanced end-to-end Avid production ecosystem, including the dep...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
IPC Expands Brazilian Presence with New Channel Partner CCATech
Industry veterans Carlos Abrah o and Bruno Lopes strengthen local support and expand IPCs prese...
20/08/2026
Zixi Enters Mauritius Market Through Strategic Deployment with MTC Jockey Club
Worlds Oldest Horse Racing Club in the Southern Hemisphere Selects Zixis Softwar...
20/08/2026
LA JOLLA, CA-Scripps Research assistant professor Tiantian Liu has received a five-year NIAID DP2 award from the National Institute of Allergy and Infectious Di...
20/08/2026
Audiences reveal appetite for multicultural Australia on-screen 20 August 2026
Dr Georgie McClean, Dr Rebecca Huntley (L-R)
By Dr Georgie McClean and Dr Rebec...
20/08/2026
How Mavis Studio Is Expanding Live Production Teaching at Sussex
Brie Clayton August 19, 2026
0 Comments
Hero image displays a student about to mix be...
20/08/2026
Vertical Unscripted Series Legal Queens Captured with Blackmagic Design
Brie Clayton August 19, 2026
0 Comments
Reality TV veteran Eric Gardner create...
20/08/2026
It's a new way into the cloud.
GeForce NOW welcomes Firefox support to the cloud, opening up another way to jump into high-performance PC gaming straight ...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
LIV Golf Continues To Innovate With Drones, Data-Driven Graphics, and All-Access Features in Year 4 Fan engagement is the focus for the young league's global broadcasts By Jason Dachman, Editorial Director, U.S. 
