LIV Golf Continues To Innovate With Drones, Data-Driven Graphics, and All-Access Features in Year 4 Fan engagement is the focus for the young league's global broadcasts By Jason Dachman, Editorial Director, U.S.
Friday, February 14, 2025 - 11:30 am
Print This Story | Subscribe
Story Highlights
With more than 100,000 people expected to turn out at this week's event in Adelaide, Australia, LIV Golf is pulling out all the stops for its biggest event to date. Producing the global feed, the upstart golf league's production team aims to capture the atmosphere and excitement in Adelaide for those watching around the world.
A behind the scenes look at LIV Golf broadcast during the final round of LIV Golf Riyadh at Riyadh Golf Club on Feb. 8 in Saudi Arabia. (Photo by Montana Pritchard/LIV Golf)
Delivering a broadcast that represents the entirety of the LIV Golf experience is an exciting challenge, says James Watson, SVP, production, LIV Golf. We're simultaneously capturing 13 teams, 54 players, our shotgun start, and the incredible atmosphere that surrounds every tournament.
Besides complex coverage on the course, LIV Golf's operations team and broadcast-facilities provider NEP Group must navigate a transcontinental schedule all season long. The overall production setup remains similar to that of previous years, with LIV using flypacks at its international events and mobile units in the U.S. In addition, LIV leverages Mobii technology for cloud-based video integration at events across the globe.
We have a fantastic operations team who ensures we get from city to city and country to country, notes Watson. The flexibility NEP provides with their global facilities network allows us to operate in back-to-back weeks across multiple countries.
Doing It LIV Style: A Dronestravaganza and Up-Close-and-Personal Audio Since LIV's first broadcast, in 2022, Watson and company have pushed the boundaries of innovation. This season, they are introducing new AR drone graphics in partnership with Champion Data and have further refined its Drone Tracer technology (LIV was the first in golf to deploy the tech, in 2023).
Executive Producer Keith Hirshland at the front bench during the final round of LIV Golf Riyadh earlier this month.
LIV deploys more than 60 cameras on the course, including two live drones (in partnership with Kaze Aerials and Beverly Hills Aerials). Although specialty cameras are brought in on an event-by-event basis, LIV's philosophy has been to lean heavily into drone technology for coverage.
Given the unique nature of LIV's shotgun-start format - with both team and individual competitions running simultaneously - flexibility is key, says Watson. Our approach prioritizes the ability to move resources seamlessly between holes, rather than committing high-tech specialty cameras at specific locations each week.
On the audio side, LIV will continue to mike caddies, ensuring that fans hear the full player/caddie conversations in real time. From a production standpoint, LIV's audio team is structured unconventionally, with three dedicated A1s: one handling live mics, one managing tape sound, and Lead Audio Director Phil Hatezic overseeing the main mix.
We remain committed to prioritizing the natural sounds of the game, says Watson, making viewers feel as if they're right there on the course.
The tour's all-access philosophy goes beyond the live broadcast, with the LIV Studios team, led by SVP/Executive Producer Michael Mandt, continuing to push for unprecedented access in golf broadcasting.
Fans can expect more player ride-alongs, miked-up segments, and behind-the-scenes content that bring them closer to the personalities and stories of LIV Golf, says Watson. We're also incorporating golf-centered content creators to further expand our reach and engagement. Bringing fans closer to the players, teams, and storylines remains a core pillar of our content strategy.
LIV Gets Graphic: AR and Virtual, Data and Analytics, the Return of the Leaderboard Pylon In addition to the new AR drone graphics, LIV and tour graphics provider Champion Data are also expanding the use of AR and virtual graphics this season.
James Watson, SVP, production, during the final round of LIV Golf Riyadh earlier this month.
According to Watson, LIV will work with Champion Data and optical-tracking partner Visual Vertigo to integrate more data and analytics than in past years in an effort to enhance storytelling. New for 2025, LIV has also partnered with TrackMan to enhance its radar tracking technology.
The tour's signature leaderboard pylon has been reworked to improve the way the broadcast covers both the team and individual competitions. Another key focus this season is the use of AI-driven, predictive graphics, particularly during the final round.
The LIV production team also continues to leverage Tagboard to enhance fan engagement across not only its competition coverage but its pre/postgame shows. We take great pride in our graphics innovation, says Watson. And Champion Data has been instrumental in allowing us deliver real-time, preshot insights, creating a more immersive, lean-in' viewing experience.
Conducting this production symphony from the truck will be returning Live Executive Producer Keith Hirshland alongside returning directors Daniel Currier and Bryan Lilley. On the creative side, Will Newell continues as Creative Director, overseeing the on-air look and graphics.
Outside of the live broadcast, Michael Mandt and the LIV Studios team have developed a range of original programming that will roll out over the 2025 season. Watson says the LIV creative team is collaborating with teams to highlight community engagement initiatives, showcasing the impactful work LIV Golf players are doing off the course.
The FOX Fac
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
LYNX Technik, provider of modular signal processing solutions for broadcast, post, and professional AV will showcase its latest signal processing solutions at B...
19/05/2026
Media Links, a leading developer and manufacturer of IP media transport solutions, has announced the integration of its Xscend platform with Skyline Communicat...
19/05/2026
Collaboration expands regional partner ecosystem as Media Links showcases IP media transport solutions on stand 4M4-4 and alongside Clearcast Asia on stand
Me...
19/05/2026
Company Highlights Labor-Saving Control and Custom Branding Opportunities Designed to Increase Integrator Profitability
LynTec, a leading manufacturer of ele...
19/05/2026
Mago Studio Moves AI Video Beyond Prompts with New Production-Focused Tools
Brie Clayton May 18, 2026
0 Comments
New Capabilities Bring Controllable, ...
19/05/2026
It May be Time to Stop and Take an AI Breather
Brie Clayton May 19, 2026
0 Comments
If the rock you stay on starts to roll, jump clean. Or you'll...
18/05/2026
Despite a bumpy start to the year, the provider of event-production support and ...
18/05/2026
Daktronics has partnered with the University of North Carolina to manufacture and install 11 LED displays totaling more than 10,000 square feet and more than 14...
18/05/2026
CBS LA has announced a multi-year partnership with the Los Angeles Rams, covering exclusive local broadcasts of Rams preseason games, weekly year-round programm...
18/05/2026
Skyline Communications has announced an integration between its DataMiner xOps p...
18/05/2026
eCLUTCH, the hybrid esports platform powered by iKOMG, has announced an expansion of its distribution across Europe, MENA, Africa, and Asia, along with new cont...
18/05/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/05/2026
With 22 games this season, the production team looks forward to tweaking and enhancing the coverage
After 8,660 days off the air, the WNBA returned to NBC yest...
18/05/2026
(L-R) Midori Francis and Natalie Erika James attend the Saccharine premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 22, 2026, in ...
18/05/2026
Last night, the Spotify Podcast Awards in Mexico returned to the country's capital. Now in its second year, the evening honors creators whose voices are hel...
18/05/2026
ZEN-Core synth goes mobile
Roland's powerful ZEN-Core software synthesizer has just been introduced to the iPad, offering a convenient entry point into ...
18/05/2026
Versatile new limiter plug-in announced
Based in Sheffield, UK, fedDSP offer a range of plug-ins that span the music production, live sound and high-end med...
18/05/2026
A new use for convolution?
Viiri Audio's debut plug-in aims to do something a little different with convolution processing, allowing users to adjust all...
18/05/2026
Delta Goodrem shines for SBS as more than 3.27 million Australians tune in for E...
18/05/2026
The Australian Defence Force uses L3Harris T4 and T7 robots for explosive ordnan...
18/05/2026
Continued investment across Europe and Germany is expanding local teams and improving access to stock, regional expertise, and specialist broadcast support.
CV...
18/05/2026
Agentic AI inference at one-tenth the cost per token with NVIDIA Vera Rubin NVL7...
18/05/2026
18 May 2026
Dubai and New York, May 18, 2026 - VEON Ltd. (NASDAQ: VEON), a glob...
18/05/2026
Monday 18 May 2026
Sky News offers ad-free podcasts and bonus episodes for just...
18/05/2026
Comscore March 2026 Consumer AI Chatbot Usage Rankings Show Claude Gaining Share OpenAI's ChatGPT maintains lead while Anthropic's Claude continues to c...
17/05/2026
Delta Goodrem's Eurovision Eclipse marks end of a stellar run
17 May, 2026
Media releases
Bulgaria wins Eurovision 2026
Relive every spellbinding mome...
17/05/2026
Back to All News
Oasis Premieres on Netflix June 19
Entertainment
17 May 2026
GlobalSpain
Link copied to clipboard
Summer, sunshine, the beach, parties. T...
16/05/2026
Helps to deliver a clean, balanced midrange
Developed alongside Newfangled Audio, the latest plug-in in Eventide's software collection has been designed...
16/05/2026
Brings onboard stem rendering to RANE System One
Engine DJ have just released Engine DJ 5.0, a free update for their Engine DJ OS embedded hardware and Engi...
16/05/2026
Boris FX Continuum Pairs AI Precision and Advanced Creative Controls
Jessie Electa Petrov May 16, 2026
0 Comments
The 2026.5 release adds automatic de...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Seattle Sounders FC and Seattle Reign FC, in partnership with RAVE Foundation an...
15/05/2026
Dan Brumm has served as sound designer on Bluey, the Australian children's t...
15/05/2026
The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated are accepting applications for the 6th annual Mark Brunner Professional Audio Schola...
15/05/2026
Netflix has announced an expanded NFL schedule for 2026 and beyond under a four-year partnership extension with the NFL through the 2029-30 season. Each season,...
15/05/2026
Ateme is supporting TVRI (Televisi Republik Indonesia) with a contribution and d...
15/05/2026
Concacaf has announced the launch of a new website and mobile app built on Deltatre's FORGE platform. Concacaf.com and the mobile app, available on iOS and ...
15/05/2026
Eutelsat has announced the launch of QBC Business Economic Channel by Qatar Media Corporation, broadcasting in 4K/UHD via Eutelsat's 7/8 West video neighbo...
LIV Golf Continues To Innovate With Drones, Data-Driven Graphics, and All-Access Features in Year 4 Fan engagement is the focus for the young league's global broadcasts By Jason Dachman, Editorial Director, U.S. 
