05 November 2013
Sky Academy to create opportunities for one million young people to build skills and experience
David Beckham announced as Sky Academy Ambassador
Sky today set out its vision to use the power of television, creativity and sport to help young people in Britain and Ireland to build skills, experience and self-belief. As it approaches its 25th anniversary at the start of 2014, Sky is establishing Sky Academy to deliver a ground-breaking set of initiatives to support the under-25s, the generation born since Sky's launch in 1989. Its ambition is to create opportunities for up to one million young people through Sky Academy by 2020.
In a speech before an invited audience at Sky Studios in West London, chief executive Jeremy Darroch outlined the ambitious plan for Sky Academy to inspire young people and support emerging talent. Headquartered in a brand new building at the heart of Sky's campus, Sky Academy will work with schools and other organisations and build on Sky's strengths as a leading media and technology company. It will bring together established initiatives, such as the award-winning Sky Sports Living for Sport, with a range of exciting new experiences. Sky Academy's opportunities for young people will include:
- an expanded Sky Sports Living for Sport initiative, now operating in Ireland as well as reaching one third of British secondary schools
- three more Skills Studios in Livingston, Leeds and Dublin in addition to the London studio opened last year, providing an interactive, curriculum-based learning experience that uses the latest technology to build children's life skills
- scholarship schemes to provide mentoring and financial support for emerging talent in sport, arts and television
- a comprehensive range of work experience and employment opportunities at Sky for secondary school students through to graduates, which will double in size over the next three years
- a new programme giving teenagers the opportunity to spend a day at Sky for a hands-on experience of the world of work
- a major new initiative built around creativity and the arts to be announced in 2014
To help inspire young people, Sky Academy will work with role models from television, sport and the arts, as well as drawing on the passion and expertise of Sky's own employees. David Beckham, as Sky Academy Ambassador, will lead a team of top names including Jessica Ennis-Hill, Darren Campbell and Ashley Banjo to get young people from across Britain and Ireland involved.
Jeremy Darroch commented: Building skills and nurturing talent are vital not just for business success but for society as a whole. A generation has been born since Sky's launch and, as we look ahead to our 25th anniversary next year, we want to use our position as a successful company to support young people across Britain and Ireland.
Sky Academy will create exciting opportunities to inspire young people and help them build skills and experience. We'll use our strengths as a leading media and technology company and work with inspirational role models to get people involved and make a lasting impact.
David Beckham added: Mentors and role models have always been important to me. When I was young, they helped me to believe in myself and gave me the confidence to follow my dreams. That's what Sky Academy will do and I'm excited to be a part of it.
MORE ABOUT SKY ACADEMY
Sky Academy will comprise initially of four initiatives, with a fifth built around creativity and the arts following in 2014. The four initial initiatives are:
Sky Academy Skills Studios - An interactive learning experience that takes young people behind the scenes at Sky. Students build life skills by using Sky's state-of-the-art technology to make a TV news report on subjects they're studying through the curriculum. Almost 14,000 young people aged 8 to 18 have visited the first Skills Studios in West London since they opened in 2012. To provide opportunities for even more young people, Sky is going to open three more Sky Academy Skills Studios. The second will launch in Livingston, Scotland, in 2014, and will be followed by two others in Dublin and Leeds.
Sky Sports Living for Sport - A national schools-based initiative that uses sports stars and sports skills to help build young people's confidence and life skills. Delivered in partnership with Youth Sport Trust and teachers, Sky Sports Living for Sport is now in its 10th year. One third of British secondary schools participate in the initiative, which has recently launched in Ireland to extend its reach even further. In September 2012, Sky was named Corporate of the Year at the international Beyond Sport Awards in recognition of the difference that Sky Sports Living for Sport has made to young people's lives.
Sky Academy Scholarships - A bursary scheme that supports some of the most exciting emerging talent in the worlds of sport and the arts. As well as financial backing, the scholarships provide assistance and mentoring from Sky's staff and other experts. Already the support of a Sky Academy Scholarship has helped more than 30 young artists and athletes to achieve their goals. Building on this success, Sky is working with the National Film and Television School (NFTS) to create a brand new set of scholarships to support young people setting out on a career in the television industry.
Sky Academy Starting Out - A comprehensive range of work experience and employment opportunities that opens up Sky to young people, helping to raise their aspirations and prepare them for the world of work. To match the needs of young people at different stages in their journey from education to employment, Sky offers a range of work experience, placement, apprenticeship and graduate programmes. The total number of opportunities across the business
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
07/08/2025
July 8 2025, 22:30 (PDT) Tata Motors & Dolby Bring Dolby Atmos to Harrier.ev, R...
12/07/2025
As the death toll continues to mount, with at least 120 killed and more than 170 people still missing on July 10 from devastating Texas floods, a number of broa...
12/07/2025
EL SEGUNDO, Calif., and MIAMI -DirecTV and TelevisaUnivision have signed a deal that will make the ad-supported premium subscription tier of ViX, ViX Premium wi...
11/07/2025
PARK CITY, UTAH, July 11, 2025 - The nonprofit Sundance Institute announced today the 11 producers chosen for its annual Producers Labs, returning to Ucross Fou...
11/07/2025
If you've ever wondered what might be playing in Clark Kent's headphones...
11/07/2025
L3Harris Technologies President of Intelligence, Surveillance and Reconnaissance Jason Lambert and General Manager of L3Harris Waco facility Sean Ling held a ce...
11/07/2025
ARLINGTON, Va. WETA, the flagship public media station in the national capital area, has launched WETA+, a new streaming service tailored for the local Washingt...
11/07/2025
The Federal Communications Commission has emerged as one of the central players in the broadcast TV landscape in 2025, with its deregulatory policies sparking h...
11/07/2025
Calrec will introduce usability, customization and system enhancements across its entire range of Argo consoles during IBC2025, Sept. 12-15, at the RAI Amsterda...
11/07/2025
LONDON Encompass Digital Media said it will support live and on-demand viewing of the 2025 FIFA Club World Cup across multiple global regions for sports enterta...
11/07/2025
Two-thirds of broadcast engineers reaped the benefits of a pay raise within the last year....
11/07/2025
CARY, N.C. SmallHD has launched the Quantum 27, a new 26.5-inch Quantum-Dot OLED monitor designed to deliver postproduction image quality in a compact, set-frie...
11/07/2025
The Federal Communications Commission's Enforcement Bureau and Tegna have entered into a consent decree that will settle an investigation into the accidenta...
11/07/2025
WASHINGTON Following news in early July that Paramount had settled President Donald Trump's lawsuit, Sens. Edward J. Markey (D-Mass.) and Ben Ray Luj n (D-N...
11/07/2025
Model/Actriz Performs Lead Single Cinderella on The Late Show with Stephen Colbe...
11/07/2025
Behind the Mic: Amazon Prime Preps for First Season of NBA Action; MSG Networks ...
11/07/2025
SVG New Sponsor Spotlight: Suite Studios' Craig Hering on Adapting to Client...
11/07/2025
2025 SVG Content Management Forum Breaks Down AI's Impact, Continued Transit...
11/07/2025
A Journey HOME: University of Nebraska's HuskerVision Goes IP Leaders from the HuskerVision and Lawo share their IP learnings By SVG Staff
Friday, July 1...
11/07/2025
CMSI, Remote Picture Labs, Ace ESPN's Cloud-Based Editing Efforts for Wimble...
11/07/2025
Netflix Enters the Live-Boxing-Production Ring for Round 2 With Historic Taylor-...
11/07/2025
Back to All News
Too Hot to Handle: Italy Is Coming on July 18 Only on Netflix
Entertainment
11 July 2025
GlobalItaly
Link copied to clipboard
July 11, 20...
11/07/2025
Back to All News
Netflix Will Release Death Inc. Seasons 1, 2 and 3
Entertainment
11 July 2025
GlobalSpain
Link copied to clipboard
Season 1
Season 2
Se...
11/07/2025
AI and Multimedia Authenticity Standards Collaboration launches two papers to guide the future of AI integration, today at the AI for Good Global Summit
The...
11/07/2025
Ceramics - the humble mix of earth, fire and artistry - have been part of a global conversation for millennia.
From Tang Dynasty trade routes to Renaissance pa...
10/07/2025
The current holder of the prestigious Thomson Foundation Young Journalist of the Year Award has been forced to stop reporting over fears for her safety in Afgha...
10/07/2025
Spotify is turning up the volume on Australian music with a multipronged initiative designed to highlight the dominance of Australian artists on the global stag...
10/07/2025
This is not a drill: Oasis is back on the road-marking its first live performanc...
10/07/2025
The music industry depends on fresh ideas, bold voices, and emerging talent. Yet across the U.K., too many young musicians lack the space to develop their craft...
10/07/2025
NEW YORK - July 10, 2025 - Nielsen, the global leader in audience measurement, data and analytics, today announced that it appointed Richard Pacheco as head of ...
10/07/2025
Local newscasts don't exist in a vacuum. News directors and station management constantly evaluate what's working, what isn't and perhaps most impor...
10/07/2025
Lawo has announced that Stuttgart Media University (Hochschule der Medien, HdM) has comprehensively modernized its central recording studio after selecting an I...
10/07/2025
The Society of Motion Picture and Television Engineers (SMPTE) has opened early-bird registration for the Media Technology Summit, which will take place in a ne...
10/07/2025
NASHVILLE, Tenn. TNDV Television has launched Aspiration 35, a new version of its 40-foot Aspiration truck reimagined for cinematic multicamera productions....
10/07/2025
BURBANK, Calif. Key Code Education, a provider of instructor-led postproduction training, is growing its curriculum with new programs for beginner and intermedi...
10/07/2025
HACKENSACK, N.J. Actus Digital will demonstrate how broadcasters can transform compliance monitoring from a necessary expense into a strategic revenue driver at...
10/07/2025
The Federal Register has published a summary of the Federal Communications Commission's Public Notice seeking comments on its ownership rules that lists a d...
10/07/2025
Back to All News
Netflix Presents the Official Trailer for SuperestarPlay Video
Play Video
Entertainment
10 July 2025
GlobalSpain
Link copied to clipboard...
10/07/2025
In the race to understand our planet's changing climate, speed and accuracy are everything. But today's most widely used climate simulators often strugg...
10/07/2025
As one of the world's largest emerging markets, Indonesia is making strides toward its Golden 2045 Vision - an initiative tapping digital technologies and...
10/07/2025
10 Jul 2025
VEON and Cohen Circle Secure Investor Commitments for Kyivstar Listing Kyiv, New York, Dubai, and Philadelphia - July 10, 2025 - VEON Ltd. (Nasdaq:...
10/07/2025
5G for all? What the DFL's use of Easy5G and RefCam could mean for events in...
10/07/2025
Save the Date: PGA TOUR Studios Welcomes SVG Remote Production Summit on Oct 14-...
10/07/2025
Cloud on the Road: How Remote-Production-Service Providers Are Adapting to a New...
10/07/2025
Seattle Kraken's Ryan Schaber on the NHL Team Taking Live Game Productions I...
10/07/2025
FOX Sports Reboots Small Control Room in Los Angeles as Hub for Vertical-First P...
10/07/2025
SVG Sit-Down: MSE's Zach Leonsis, ViewLift's Rick Allen Go Deep on Joint...
05 November 2013
