Gone are the days when a mobile phone was simply that - a device to phone people with. The advancements in mobile technology have changed the way we interact with mobile devices, with so much functionality built into very small devices. Video is an excellent example of that: who would have thought twenty years ago that we would be watching video and linear TV on screens as small as a mobile screen yet getting better resolution than we could from a TV back then?
Connectivity is also getting better very fast, despite still lacking in some parts of the world. This is mainly due to a whole host of initiatives, both public and private, aimed at expanding connectivity. In some cases that means 3G and 4G networks, but we are also seeing high speed Wi-Fi connectivity in trains, buses, restaurants, and even across hotspots in cities.
Let me give you an example. In collaboration with Telef nica, the Spanish Government has announced plans for WI-FI connections to be offered on trains and stations across the whole country. Apart from being able to navigate their way around, Telefonica will provide films TV Series, TV channels, books, newspapers, sports, games, etc. to all passengers.
Consumers are already getting used to accessing their over-the-top (OTT) services via mobile devices at home. We are seeing a definite trend, where people within a family will be watching different pieces of content on different devices at the same time. Children and millennials are the next big target for the OTT providers, with a number of services being launched, aimed specifically at them. With nine out of ten children in the US and UK now reportedly using mobile devices1, much of that OTT content is likely to be viewed on mobile devices, rather than the television screen.
A second real example is the recently announced by NBCU, hayu . Hayu will be the first all-reality sVOD OTT service incorporating curated content and strong social media integration. To be launched soon in UK; Ireland and Australia, there will be no ongoing contract and will cost around 4,99 Eur per month. NBCU is targeting an audience of 18-39-year-old females.
An attractive an innovative video and social on-the-go experience to this audience.
This trend for mobile TV will develop over the coming months, with more and more people viewing content on mobile devices. What will be even more striking will be the rise in true on-the-go viewing. The increased availability of Wi-Fi as discussed above and improved mobile coverage in many areas, means that TV and Video viewing no longer has to be limited to the house. OTT services will act as the main platform, as they are easy to access and navigate from your mobile device. Many of them also allow you to continue watching a piece of content where you left of, meaning you can start at home, but then when you need to head out, you can carry on watching en route (assuming you are taking public transport of course).
This rise in on-the-go OTT experiences will seriously impact how we watch TV, which will in turn impact how content creators will create new content formats. They will more and more need to ensure they are created and adapted for mobile on-the-go viewing. It will also impact how PayTV providers will package the TV offering, as consumers will demand true multiscreen services, giving them access to the same content across any number of devices with strong on-the-go capabilities as more and more TV and Video consumption will happen out of the living room.
1http://www.dnaindia.com/scitech/report-nine-out-of-ten-children-now-using-mobile-devices-2175944
This article originally appeared in The Fast Mode
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
Gone are the days when a mobile phone was simply that - a device to phone people with. The advancements in mobile technology have changed the way we interact with mobile devices, with so much functionality built into very small devices. Video is an excellent example of that: who would have thought twenty years ago that we would be watching video and linear TV on screens as small as a mobile screen yet getting better resolution than we could from a TV back then?
