Sony debuts first full-frame E-mount lenses

SEL35F28Z: Carl Zeiss Sonnar T* FE 35mm F2.8 ZA

SEL55F18Z: Carl Zeiss Sonnar T* FE 55mm F1.8 ZA

SEL2470Z: Carl Zeiss Vario-Tessar T* FE 24-70mm F4 ZA OSS

SEL2870: FE 28-70mm F3.5-5.6 OSS

SEL70200G: FE 70-200mm F4 G OSS

SAL70200G2: 70-200mm F2.8 G SSM II (A-mount)

LA-EA4: 35mm full-frame mount adaptor with translucent mirror technology and AF motor

LA-EA3: Mount Adaptor 35mm full-frame mount adaptor

Once you've stepped up to the clarity, colour, contrast and depth of field offered by full-frame imaging there's no turning back. There's now a choice of E-mount lenses to get the very best out of the extraordinary 7 and 7R full-frame interchangeable lens digital cameras.

Offering superb image quality plus dust/moisture resistance in a compact body, the FE range of E-mount full-frame lenses comprises two versatile mid-range zooms, two bright Sonnar T* primes and a premium-quality G lens telephoto zoom. Perfect partners for the 7 and 7R from Sony, the lenses can also be used with all other E-mount cameras and camcorders, including the highly acclaimed NEX-6 and NEX-7.

The lens line-up is joined by a new-generation mount adaptor, giving photographers extra freedom to re-use their precious collection of full-frame A-mount optics with the 7 and 7R. Meanwhile, the A-mount lens family is augmented by a Mark 2' version of Sony's acclaimed 70-200mm F2.8 G Lens.

SEL35F28Z Sonnar T* FE 35mm F2.8 ZA

Legendary quality and dependability mark out this full-frame fixed focal lens that carries the prestigious Carl Zeiss name. With a popular 35mm focal length, the SEL35F28Z is a wide-angle prime that offers unparalleled clarity and creative expression for photographers specialising in street scenes and landscapes.

Weighing just 120g, its compact dimensions complement the small, light body of Sony's 7 and 7R full-frame cameras. Dust/moisture resistant seals broaden the appeal of this versatile lens for outdoor shooting. In keeping with the original Sonnar concept, a bright maximum F2.8 aperture makes the SEL35F28Z ideal for interiors and atmospheric low-light shots

SEL55F18Z Sonnar T* FE 55mm F1.8 ZA

Delivering beautiful rendering as well as exceptional sharpness, this prime lens is an obvious choice for portraiture, low-light and everyday photographic assignments. Its extra-bright F1.8 maximum aperture allows exceptional bokeh' background defocus, aided by the 9-blade circular aperture. Like all E-mount full-frame lenses, dust and moisture resistance makes the SEL55F18Z a dependable outdoor partner.

The unique T* surface coating works with Carl Zeiss' advanced optical design, suppressing internal reflections within the lens body. This guarantees sublime contrast with sparkling highlights and deep blacks - a signature of this premium lens-maker.

SEL2470Z: Vario-Tessar T* FE 24-70mm F4 ZA OSS

The first ever full-frame E-mount Carl Zeiss zoom lens opens up a rich world of creative possibilities for advanced photographers and enthusiasts.

Ideal for portraits, landscapes and everyday shooting, the SEL2470Z combines a versatile 24-70mm zoom range with a useful F4 maximum aperture at all focal lengths. Optical SteadyShot keeps shots crisp and clear, allowing the use of slower shutter speeds - even at longer focal lengths where hand-shake spoils many pictures.

The lens design features five aspherical elements with one ED glass element for pristine, beautifully-rendered images. Unique to Carl Zeiss, T* coating on optical surfaces cuts glare and internal reflections to boost contrast.

Its compact dimensions and dust/moisture resistance make the SEL2470Z ideal for daily use indoors or outside.

SEL2870: FE 28-70mm F3.5-5.6 OSS

From family portraits to everyday snapshots: the SEL2870 by Sony provides an outstanding introduction to full-frame imaging that's light, compact and temptingly priced.

This versatile mid-range zoom boasts Optical SteadyShot, cutting the effects of hand-shake for crisper, blur-free shooting at all zoom settings. Sony's advanced optical design employs three aspherical elements and one ED glass element. This contributes to the lens' beautiful rendering and minimum aberration, as well as keeping size and weight down for easier portability. The travel-friendly design is enhanced further by dust/moisture resistant seals.

SEL70200G: FE 70-200mm F4 G OSS

This premium telephoto zoom is Sony's first E-mount G Lens that's specifically optimised for full-frame imaging with the 7 and 7R. Ideal for sports and wildlife subjects, it offers a wide F4 maximum aperture at all focal lengths. This light, compact telezoom shares the peerless imaging quality, handling and ergonomics that are hallmarks of the G Lens range.

The optically advanced design features AA (advanced aspherical) elements, Super ED and ED glass elements, while Sony's own Nano AR Coating reduces flare and ghosting for exceptionally high-contrast images. Demanding photographers will also value practical refinements like the barrel-mounted focus hold button, focus range limiter and panning mode switch. Optical SteadyShot and dust/moisture resistance add further to the all-round appeal of this beautifully crafted, highly practical telephoto zoom.

SAL70200G2: 70-200mm F2.8 G SSM II (A-mount)

The newest addition to Sony's A-mount family, this evolved Mark 2' version of the coveted 70-200mm F2.8 G Lens is an ideal choice for portraiture as well as sports and wildlife.

This premier-quality telephoto zoom offers an extremely bright F2.8 maximum aperture for excellent light-gathering at all focal lengths. Now approx. 4x faster than the preceding model, super-quiet autofocus now offers improved AF tracking of moving subjects compared with its predecessor. Optical performance is further enhanced with addition of Sony's proprietary Nano AR Coating that

LINK:	http://presscentre.sony.eu/content/detail.aspx?ReleaseID=9189&NewsArea...
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