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Ross Launches LUCID - Virtual Solutions Control Made Clearer


Ottawa, Canada, October 29th 2020 - As part of the Ross Live Season 2 program, Ross is today pleased to announce the launch of a significant new solution that changes the way virtual solutions are configured and control.

The LUCID platform replaces the previous UX solution from Ross as the primary configuration and control interface for all Ross virtual studio and augmented reality applications. Customers will immediately be struck by the brand-new user interface, and LUCID is the first Ross product to feature the new Aura' visual language that will be a key aspect of many future solutions from Ross. Highly dynamic and offering impressive new levels of flexibility, this new interface enables operators to design their own customized layouts, as well as save and recall layouts based on personal preference or production stage.

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This is a big step forward for Ross - we're taking direct market feedback and ensuring that the increased sophistication of our virtual solutions doesn't translate into increased complexity for operators, notes Gideon Ferber, Director or Ross Virtual Solutions. We have an impressive roadmap planned for virtual solutions, but every future development has to be underpinned by ease of use, speed of operation and flexibility. Making the move to this new LUCID platform now provides us with a more solid bedrock that we can develop on, and I know customers are going to find our Aura' look and feel highly dynamic and intuitive. We have already beta tested LUCID with a variety of different customers, and everyone has loved what they've seen. This is going to make our customers' lives much easier and open up a great deal of creative potential.

Ross Video - High Impact, High Efficiency Production Solutions

Ross powers video productions for billions of global viewers daily with the industry's widest range of high impact, high efficiency production solutions. Ross makes it easy to create compelling news, weather and and sports broadcasts, engaging material for sports stadium screens, entertainment shows and rock concerts, educational institutions, legislative assemblies, corporate applications and inspiring content for houses of worship.

Ross solutions have impressed the audiences and marketing partners of Eurosport, BBC World, Google YouTube Space London, and the esports powerhouse ESL. Ross provides an unrivalled range of products and services that includes cameras, real-time motion graphics, production switchers, robotic camera systems, augmented reality/virtual studios, video servers, infrastructure and routers, social media management, newsroom systems and live event production services.

Ross Video Media Contact:

Stuart G. Russell

Senior Communications Manager

Tel: +44 7827 019494


Twitter: @ross_video
See more stories from rossvideo

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