HP Supports RAI Migration from Broadcast to Modern Digital Media Company

HP Supports RAI Migration from Broadcast to Modern Digital Media CompanyItalys national public broadcasting company transitions to full digital TV supply chain with HP

PALO ALTO, Calif., April 13, 2015 HP today announced that it has helped Italys national public broadcasting company RAI lay the foundations for success as a modern digital media company by transitioning from tape to a full digital TV supply chain.

As part of RAI's multi-year program to modernize its production, editorial and commercial processes through the adoption of digital technologies, HP implemented the Transition-To-Tapeless (T3 or T-Cube) project. The project followed a public tender to give RAI a fully customized file-based TV production system. Instead of transferring tapes from and to a central archive, multiple users can now search, browse and edit potentially up to 100 million audio and video assets with just a few clicks, saving time, boosting productivity and increasing business efficiency.

With more than 10,000 employees, RAI is Italy's largest broadcaster, operating 14 television channels for digital terrestrial transmission and seven radio channels as well as several satellite and IP based platforms.

As one of the largest media corporations worldwide, we wanted to digitalize, centralize and integrate our business processes, and ensure that everything worked together, said Roberto Cecatto, Director TV Production Department, RAI. HP demonstrated the ability to support our T3 transformation program through the implementation of an enterprise-wide workflow and orchestration system backed by a high performance asset repository.

Under the multi-year deal, HP created a media cloud using HP servers, storage, and services in which workflows and media frameworks can evolve with little to no disruption of the whole system. HP implemented an assets repository and created an enterprise-wide workflow and orchestration system embedding media asset management and audio video elaboration subsystems. Extensive virtualization of computing and storage also secured TCO optimization.

Combining products from independent software vendors with HP's open standards-based servers and storage, HP's service-oriented architecture bridges RAIs TV production subsystems with IT platforms. As well as making file exchange easier and more cost-effective, the new platform supports 16 end-to-end TV production workflows, connects several departments and functions including post production, archive, schedule, playout and advertising, while running tens of thousands concurrent processes. It also frees up resources previously dedicated to legacy processes such as tape recording, media handling and ingest process for automated playout and editing, thereby increasing operational efficiency.

Today's media companies need to digitalize their assets and processes in order to remain competitive, said David Sliter, vice president and general manager, Communications and Media Solutions, HP Enterprise Services. By supporting RAI in its transformation journey from legacy video workflows to an integrated digital supply chain,HP has established a reliable platform to support RAI's future business success.

2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

This press release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of HP for future operations, including the separation transaction; the future performance of Hewlett-Packard Enterprise and HP Inc. if the separation is completed; any statements concerning expected development, performance, market share or competitive performance relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the need to address the many challenges facing HP's businesses; the competitive pressures faced by HP's businesses; risks associated with executing HP's strategy, including the planned separation transaction, and plans for future operations and investments; the impact of macroeconomic and geopolitical trends and events; the need to manage third-party suppliers and the distribution of HP's products and services effectively; the protection of HP's intellectual property assets, including intellectual property licensed from third parties; risks associated with HP's international operations; the development and transition of new products and services and the enhancement of existing products and services to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its suppliers, customers, clients and partners; the hiring and retention of key employees; integration and other risks associated with business combination and investment transactions; the execution, timing and results of restructuring plans, including estimates and assumptions related to the cost and the anticipate

LINK:	http://www8.hp.com/us/en/hp-news/press-release.html?id=1958176...
	See more stories from hp

Most recent headlines