NBA Unveils Eye-Popping LED-Video Court for All-Star 2024 Events

NBA Unveils Eye-Popping LED-Video Court for All-Star 2024 Events Court will feature live replays, real-time stats, player-tracking graphics, and animations By Jason Dachman, Editorial Director, U.S.

Tuesday, February 6, 2024 - 10:02 am

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What would it be like to play an NBA game on top of the videoboard? Players and fans are about to find out.

The NBA has unveiled the state-of-the-art full-video LED court, developed by ASB GlassFloor, that will be used for NBA All-Star 2024 events taking place at Lucas Oil Stadium. They include the Ruffles NBA All-Star Celebrity Game (Feb. 16) and State Farm All-Star Saturday Night (Feb. 17), which comprises the Kia Skills Challenge; the STARRY 3-Point Contest; Stephen vs. Sabrina, the first-ever NBA vs. WNBA 3-Point Challenge; and AT&T Slam Dunk.

Germany-based ASB GlassFloor supplied the same surface for last summer's FIBA U19 Women's World Cup. The high-performance, immersive sports floor is designed to enhance the fan experience in-arena and on broadcast through interactive displays. During each event, visual effects displayed on the court will include design and color changes, live replays and other video content, real-time game stats, location-based player-tracking animations, interactive games for fans during timeouts, and immersive animations following key plays and moments.

According to CBS Sports, information typically displayed on the centerhung videoboard - stats, interactive graphics - will appear on the floor alongside the live action for All-Star Saturday Night events: Skills Challenge, 3-Point Contest, Dunk Contest, and the shootout between Stephen Curry and Sabrina Ionescu.

During the 3-point competition, for instance, when a player is shooting on one side of the court, on the other side of the court, we'll have interactive graphics, stats, and whatnot, Carlton Myers, head of live production and entertainment, NBA, told CBS Sports. The league will have more freedom to utilize the court during Friday's Celebrity Game, he added, with more interactive graphics, reactionary graphics that happen on the floor, changing the floor design, changing the colors, reacting to the play that happens on the court. In addition, some players in the Celebrity Game will wear a Kinexon tracking device that will allow them to interact with the court.

Myers also told SBJ that the league made sure to keep its broadcast partners - ESPN for the celebrity game, TNT for the Saturday-night slate - in the loop, including a demo of the court. He said that ESPN and TNT are in lockstep with [the NBA's] approach, where we're only going to enhance moments that happen on the court and not constantly do things that would distract you from the play.

Additional previews of the LED court will be shared across the league's social channels in the coming weeks ahead of NBA All-Star 2024. Lucas Oil Stadium will be home to the Ruffles NBA All-Star Celebrity Game on Friday, Feb. 16, airing at 7 p.m. ET on ESPN, and State Farm All-Star Saturday Night on Saturday, Feb. 17, airing at 8 p.m. on TNT in the U.S. and reaching fans in more than 200 countries and territories in more than 50 languages.

Stay tuned to SVG more coverage of this story as NBA All-Star Weekend approaches.

LINK:	https://www.sportsvideo.org/2024/02/06/nba-unveils-state-of-the-art-le...
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