Antena Telecinco snatches the lead in audience

03/01/2017

Antena 3 Telecinco snatches the lead in audience After 27 months Telecinco head in December reached 12.8%, two tenths below Antena 3. Antena 3 with an audience share of 13.3% managed to gain leadership in December ousting Telecinco (12.8%) who remained unbeaten for the last 27 months. The chain of Mediaset Spain down 1.6 points, which is its lowest result since August 2013.

La1 of TVE recorded 12.8% (up four tenths and achieves its best monthly figure since April 2014) while the regional averaged 7.6%. In the ranking are then thematic payment (7.2%), LaSexta (6.4%), four (6.1%), FDF (3.5%), La2 (2.6%) and Neox (2.5%).

as highlighted Barlovento Communication based on data from Kantar Media, the three major networks (La1, Telecinco and Antena 3), recorded in December 37.0% share (1.2 points less than last month).

Leadership by business groups is to Mediaset Spain with 28.6% (-1.2 points the previous month), while 27.0% earned Atresmedia (-1 points) and TVE sum 16.8% ( 0.6 points). Vocento Group achieved 3.2% ( 0.4 points) and Editorial Unit 2.6% ( 0.3 points).

This month the average consumption is 241 minutes per day (linear deferred) five minutes less than the previous month and 4 minutes less than in the same month last year. 74.4% of Spanish daily contacted this with the television medium (11,416,000 individuals do not watch television daily average).

In the monthly accumulated 98.2% of the population of 4 years old and has seen at least one minute television in the last month. Of the 44.5 million potential viewers as consumer universe, 784,000 people have not tuned for even one minute with television in the last month.

The most watched of the month corresponded to the retransmission of Chimes Years Eve in La1 with 4,659,000 viewers on average 35.8% audience and audience share.

LINK:	http://www.panoramaaudiovisual.com/en/2017/01/02/Antena-3-Telecinco-sn...
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