NEW YORK For nearly 20 years broadcast engineers and IT professionals alike have used the symbol of the cloud to denote the Internet in technical and workflow diagrams. This nebulous shape referred to the often hard-to-define physical space of the Internet, where hardware could be in multiple geographic locations, and connected via a multitude of differing paths.
Today this space is home to cloud computing, where businesses around the world are using the Internets global connectivity and leveraging powerful new data centers to expand their businesses and services. Though providing fertile ground for e-commerce, not every business likes this model. Many media and entertainment organizations have been wary about moving their content out of their tightly controlled internal networks to offsite where it is under someone elses control. The concern is not over productivity software, but rather, control of assets as many media professionals are currently using cloud-based services such as Salesforce.com and Office365 in their facilities. These programs offer a new purchase model that offers cost and expense efficiencies that businesses cannot ignore.
Signiant Media Shuttle speeds
Businesses are asking for a pricing and packaging model that is OPEX, with low setup costs and scalability, said Rick Clarkson, vice president of product management for Signiant, a Burlington, Mass.-based provider of cloud-based media transfer applications. Cloud-based services typically offer subscription-based services, managed via web portals that can dramatically reduce local hardware, software and staffing costs.
These systems can be more reliable and less costly than managing all these elements in house, said Jim Martinolich, vice president of integration technologies for ChyronHego in Melville, N.Y. Both ChyronHego and Signiant have been offering products for several years that allow media professionals to access cloud-based services.
Broadcasters in particular have been wary about exposing their assets or their on-air systems to the Internet. Most have extensive firewalls and VPNs that manage any asset transfer in or out of their facilities. Availability and security are valid concerns, Martinolich said. He believes that concepts and terminology behind what cloud computing really means can be as nebulous, as well yes, a cloud. Ian Fletcher, chief technology officer of digital media and workflow at Grass Valley in Montreal agrees.
I think that there is a huge amount of confusion in this area, he said. Fletcher said he sees some companies throwing cloud buzzwords around without fully explaining what they are doing in the cloud. There are many challenges presented by entry into cloud computing for media businesses; from security and understanding the technology, to the financial pressures to pursue more efficient technologies. These all have media professionals taking cautious steps toward the cloud.
Ian Fletcher, chief technology officer of digital media and workflow at Grass Valley in Montreal
There is a huge difference between using the cloud as a way of storing files, effectively as offsite storage, and true cloud computing using the SaaS model, Fletcher said. Software as a Service is one of three cloud computing terms that those venturing into the cloud need to know. He sees many IT vendors confusing people with the migration of facility computing to data centers as more an exercise in virtualization and cost cutting than leveraging cloud computing. There are three basic components to full cloud computing, they are SaaS, Infrastructure as a Service and Platform as a Service. Here IaaS provides the hardware basis at the data centers, and PaaS is the platform or operating system for software programs to run. SaaS needs IaaS and PaaS to function and to provide the customer access to the service.
ChyronHegos Axis World Graphics system
Several well-known broadcast and media production companies have begun to offer systems that introduce cloud computing benefits, but in looking closely, there are differing approaches taken by each vendor. Martinolich said that with ChyronHegos Axis World Graphics system, Our service is completely in the cloud, with all of our servers residing in redundant data centers.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
When Canada qualified for the FIFA World Cup 2026, OneSoccer knew this wasn'...
04/07/2026
Celebrates company's 80th anniversary
Rhodes have recently revealed that they will be producing a limited run of electric pianos in celebration of their...
04/07/2026
Blackmagic Design Cameras Empower Youth Broadcasting Program
Brie Clayton July 3, 2026
0 Comments
Blackmagic Pocket Cinema Camera 6K Pro and Blackmagi...
04/07/2026
iZotope Joins Boris FX
Boris Yamnitsky July 3, 2026
0 Comments
iZotope, the team behind RX and Ozone, is joining Boris FX. A letter from founder Boris...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
New bundle & three Single Packs
Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...
03/07/2026
Venue installs new ATC-equipped control room
LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...
03/07/2026
Caden Pearson appointed new Commissioning Editor for NITV
3 July, 2026
Media releases
National Indigenous Television (NITV) has strengthened its commitment...
03/07/2026
1 February 2023
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Death Star
Andy Marken July 2, 2026
0 Comments
Look, I can't get involved. I've got work to do. It's not that I like the Empire; I hate i...
03/07/2026
Berklee's New Visual Identity: Honoring Our History, Building for What's...
03/07/2026
Scripps Research scientists awarded $2M to advance global disease surveillance Two Gates Foundation grants will expand wastewater surveillance and AI-driven dis...
03/07/2026
Joan Pulupa joins Scripps Research faculty to study the organization of DNA in brain cells and its links to neurodegeneration Using smell-sensing neurons and ad...
02/07/2026
Entering her senior year, this hometown girl is paving a career in live sports production gaining experience in replay and audio and as a TD
In the live-sports...
02/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...
02/07/2026
BLAST, a competitive entertainment company focused on esports, has announced more than $133 million in revenue for 2025, representing more than 40% year-over-ye...
02/07/2026
Riedel Communications has announced official SKAARHOJ panel support for SimplyLive production workflows, enabled through the SimplyLive 2.1 release. The integra...
02/07/2026
The Fire Rescue Service of the Czech Republic has deployed LiveU video-over-bond...
02/07/2026
Gravity Media USA has announced the appointment of Brittney Boston as Head of Business Development, effective July 1, 2026. Based in Nashville, Tennessee, Bosto...
02/07/2026
TwelveLabs, a video intelligence company, has announced $100 million in Series B funding co-led by NEA and NAVER Ventures, with participation from Amazon, Radic...
02/07/2026
The Pro Padel League (PPL) has announced a broadcast partnership with USA Sports that will air five PPL championship matches on CNBC during the 2026 season, the...
02/07/2026
LiveLike, a digital fan engagement platform, has announced eight confirmed FIFA ...
02/07/2026
Cobalt Digital has received Future's Best of Show Award, presented by AV Technology at InfoComm 2026, for its blueCORE family of standalone signal processor...
02/07/2026
Synamedia has announced the appointment of Dr. Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transition...
02/07/2026
The Esports Foundation (EF) and Sony Group Corporation have announced an expanded collaboration for the Esports World Cup 2026 (EWC), taking place in Paris, Fra...
02/07/2026
Zee Entertainment Enterprises Ltd. ( Z') has announced exclusive broadcast and digital rights for the Bundesliga in India for five years, beginning with the...
02/07/2026
An effort uniting News, Sports, Local, and Telemundo, the 50+-camera live produc...
02/07/2026
Zoey Deutch, John Slattery, Ken Marino, Miles Gutierrez-Riley, and Ben Wang appe...
02/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
02/07/2026
A new era in unmixing and spectral editing
The latest version of Steinberg's spectral audio-editing software has just arrived, building on the strength...
02/07/2026
Aims to simplify additive synthesis
Sine Machine is the debut launch from Melatonin, a Vienna-based developer who have spent the past six years creating wha...
02/07/2026
Products to remain fully active & supported
Following the news of Native Instruments joining the inMusic brand line-up, Academy and Emmy Award-winning visua...
02/07/2026
What you missed!
Last weekend, Saturday 27 June 2026, saw the debut of Sound On Sounds new GearExpo UK event, the largest dedicated pro-audio event to take ...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Following the successful launch of its inaugural APAC Mentoring Programme last month, the Rise AV APAC Regional Council will bring the conversation around mento...
02/07/2026
Blackmagic PYXIS 6K Used to Shoot Director Takahisa Zeze's Cry Out
Brie Clayton July 2, 2026
0 Comments
Highly mobile camera supports tense and de...
02/07/2026
Broadcast Solutions acquires BFE, expanding its lead in European broadcast, medi...
02/07/2026
Berklee Alum and Faculty Perform at Boston Public Library's 250th Anniversar...
02/07/2026
Broadcast Solutions GmbH, a leading systems integrator and provider of innovative solutions for the broadcast media industry, is acquiring BFE Studio und Medien...
02/07/2026
Cinegy GmbH, the premier provider of software-defined television technology, has extended the ingest facility at leading Brazilian sports company LiveMode, work...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Standalone processors acknowledged for the innovation and value they bring to Pro AV
Cobalt Digital, a leading designer and manufacturer of signal processing ...
02/07/2026
Synamedia announced today the appointment of Dr Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transitio...
NEW YORK For nearly 20 years broadcast engineers and IT professionals alike have used the symbol of the cloud to denote the Internet in technical and workflow diagrams. This nebulous shape referred to the often hard-to-define physical space of the Internet, where hardware could be in multiple geographic locations, and connected via a multitude of differing paths.
