NEW YORK For nearly 20 years broadcast engineers and IT professionals alike have used the symbol of the cloud to denote the Internet in technical and workflow diagrams. This nebulous shape referred to the often hard-to-define physical space of the Internet, where hardware could be in multiple geographic locations, and connected via a multitude of differing paths.
Today this space is home to cloud computing, where businesses around the world are using the Internets global connectivity and leveraging powerful new data centers to expand their businesses and services. Though providing fertile ground for e-commerce, not every business likes this model. Many media and entertainment organizations have been wary about moving their content out of their tightly controlled internal networks to offsite where it is under someone elses control. The concern is not over productivity software, but rather, control of assets as many media professionals are currently using cloud-based services such as Salesforce.com and Office365 in their facilities. These programs offer a new purchase model that offers cost and expense efficiencies that businesses cannot ignore.
Signiant Media Shuttle speeds
Businesses are asking for a pricing and packaging model that is OPEX, with low setup costs and scalability, said Rick Clarkson, vice president of product management for Signiant, a Burlington, Mass.-based provider of cloud-based media transfer applications. Cloud-based services typically offer subscription-based services, managed via web portals that can dramatically reduce local hardware, software and staffing costs.
These systems can be more reliable and less costly than managing all these elements in house, said Jim Martinolich, vice president of integration technologies for ChyronHego in Melville, N.Y. Both ChyronHego and Signiant have been offering products for several years that allow media professionals to access cloud-based services.
Broadcasters in particular have been wary about exposing their assets or their on-air systems to the Internet. Most have extensive firewalls and VPNs that manage any asset transfer in or out of their facilities. Availability and security are valid concerns, Martinolich said. He believes that concepts and terminology behind what cloud computing really means can be as nebulous, as well yes, a cloud. Ian Fletcher, chief technology officer of digital media and workflow at Grass Valley in Montreal agrees.
I think that there is a huge amount of confusion in this area, he said. Fletcher said he sees some companies throwing cloud buzzwords around without fully explaining what they are doing in the cloud. There are many challenges presented by entry into cloud computing for media businesses; from security and understanding the technology, to the financial pressures to pursue more efficient technologies. These all have media professionals taking cautious steps toward the cloud.
Ian Fletcher, chief technology officer of digital media and workflow at Grass Valley in Montreal
There is a huge difference between using the cloud as a way of storing files, effectively as offsite storage, and true cloud computing using the SaaS model, Fletcher said. Software as a Service is one of three cloud computing terms that those venturing into the cloud need to know. He sees many IT vendors confusing people with the migration of facility computing to data centers as more an exercise in virtualization and cost cutting than leveraging cloud computing. There are three basic components to full cloud computing, they are SaaS, Infrastructure as a Service and Platform as a Service. Here IaaS provides the hardware basis at the data centers, and PaaS is the platform or operating system for software programs to run. SaaS needs IaaS and PaaS to function and to provide the customer access to the service.
ChyronHegos Axis World Graphics system
Several well-known broadcast and media production companies have begun to offer systems that introduce cloud computing benefits, but in looking closely, there are differing approaches taken by each vendor. Martinolich said that with ChyronHegos Axis World Graphics system, Our service is completely in the cloud, with all of our servers residing in redundant data centers.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
08/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
08/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
08/01/2026
Maxon's new release of Cinebench features performance enhancements and adds support for the latest Nvidia and AMD GPUs as well as Apple Silicon.
Maxon is t...
08/01/2026
Zixi, the industry leader in IP-based video transport and orchestration, today announced the appointment of Heather Mellish as Vice President, Global Sales.
In...
08/01/2026
Pebble, the leading automation, content management and integrated channel specialist, has provided a complete update of its installation at Canal Sur in Spain. ...
08/01/2026
iWedia, a global leader in software solutions for connected TV devices, proudly announces the success of its collaboration with Panasonic on the Z95B OLED TV, o...
08/01/2026
Secuoya Chile, a leading provider of television content creation and supporting services, has invested in Ikegami UHK-X600 and UHL-X40 broadcast cameras as the ...
08/01/2026
Kiloview, a global leader in AV-over-IP solutions, will showcase its latest innovations at ISE 2026, highlighting the continued evolution of its complete, light...
08/01/2026
iWedia, a global leader in software solutions for connected TV devices, and Realtek, a leading global SoC design house, today announced the next phase of their ...
08/01/2026
CJP Broadcast has completed a new pitch-side media installation for Cinderford RFC, creating a flexible production setup that supports match coverage, coaching ...
08/01/2026
PlayBox Neo further drives momentum in Playout, Streaming, Media Management and Delivery
"With a brand new year at PlayBox Neo already off to a flying start, I...
08/01/2026
Boston Conservatory at Berklee Presents Second Annual Commercial Dance BFA Conce...
07/01/2026
SVG Summit 2025: All General Sessions Now Available to Watch on SVG PLAYThe SVG Summit celebrated its 20th edition with a loaded agendaBy Brandon Costa, Directo...
07/01/2026
NBCU's Brings Rinkside Live' and Courtside Live' Features to Peaco...
07/01/2026
Spotify is launching a week-long celebration spotlighting creators at the center...
07/01/2026
We know people use Spotify not just to listen, but to share the songs, podcasts, and audiobooks they love with their friends and family. When we launched Messag...
07/01/2026
This week, all eyes are on the podcast industry as the Golden Globes recognizes ...
07/01/2026
Podcasts are stepping onto a new stage this week as the Golden Globes recognize the medium for the first time. To mark this milestone moment, we're hosting ...
07/01/2026
The National Film and Video Foundation (NFVF), in collaboration with a distributor, is commissioning new micro-budget fiction feature films and invites eligible...
07/01/2026
NASA's Space Launch System rocket carrying the Orion spacecraft launches on the Artemis I flight test, Wednesday, Nov. 16, 2022, from Launch Complex 39B at ...
07/01/2026
For the first time ever, new C' variants allow international users to interoperate with U.S. personnel via NSA-certified cryptography....
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Abu Dhabi, UAE 7, January 2026 - Abu Dhabi Police and Space42 (ADX: SPACE42), ...
07/01/2026
Back to All News
The Trailer of Paparazzi King: The 5-Episode Docuseries Coming...
07/01/2026
Back to All News
Netflix Supports Warner Bros. Discovery Board's Commitment...
07/01/2026
Back to All News
What Next? Netflix Reveals Series, Films and Games Coming in 2026
Entertainment
07 January 2026
Global
Link copied to clipboard
Download ...
07/01/2026
AI has transformed retail and consumer packaged goods (CPG) operations, enhancin...
06/01/2026
Peacock Bringing Dolby Vision and Dolby Atmos to Live Sports ContentPeacock is the first streamer to embrace Dolbys full suite of advanced picture/sound innovat...
06/01/2026
SVG Europe Audio: Listening to the sounds of powder and ice at Milano Cortina wi...
06/01/2026
Quintar Meta Spatial SDK Integration Promises Next-Level XR ExperiencesBy Ken Kerschbaumer, Editorial Director
Tuesday, January 6, 2026 - 9:41 am
Print This...
NEW YORK For nearly 20 years broadcast engineers and IT professionals alike have used the symbol of the cloud to denote the Internet in technical and workflow diagrams. This nebulous shape referred to the often hard-to-define physical space of the Internet, where hardware could be in multiple geographic locations, and connected via a multitude of differing paths.
