Afrinolly launches app to combat Africas film piracy problem

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Afrinolly launches app to combat Africas film piracy problem --

Tue, 08 Dec 2015 13:15

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Afrinolly Limited has launched Afrinolly MarketPlace; a pay per view, secured mobile platform for the distribution of Nollywood and African movies, short films, series and more. The app is developed by the Afrinolly team that won the Sub- Saharan Africa Google Android Developers Challenge in 2011.

The US$5billion Nigerian film industry has been plagued with the issue of piracy and access for a long time. With Afrinolly MarketPlace, producers in Africa will be able to offer their content via mobile phones and get paid for it without fear of piracy.

Afrinolly s Core Offering

This is an exciting moment for Nollywood and the African film industry as we launch the Afrinolly MarketPlace; an African solution to the challenge of piracy. A challenge largely ignored by established video streaming platforms such as Netflix, Amazon Videos, YouTube Red and others. At Afrinolly, we believe African producers should be able to earn more from their contents and African entertainment enthusiasts should have access to these contents without the risk of piracy. said Chike Maduegbuna, CEO of Afrinolly Limited.

Users can stream content both via Afrinolly s mobile site and via the app as efforts have been made to keep video viewing experience consistent regardless of device or platform used. Content protection and a convenient payment system are two key elements of Afrinolly MarketPlace s unique mobile distribution platform.

We implemented multi-platform DRM technology and video optimisation solutions using industry standards so contents are protected on the Afrinolly platform and we introduced carrier billing (Recharge Pay) so users can pay for content using airtime via their mobile network. said Tope Omotunde, CTO of Afrinolly Limited.

For N100, users in Nigeria will be able to watch a movie while a short film is N50. GSM subscribers on MTN Nigeria network can pay for content via their airtime, while Airtel network subscribers will also be able to pay conveniently with their airtime in a few weeks. Users in other parts of the world would pay 99 for a movie via in-app payment systems.

Afrinolly is powered by our Dynamic Transcoding Technology, which helps in identifying data speed of our users so as to be able to deliver smooth video viewing experience regardless of network or device type. Our App is backed by our Intelligent Prediction Technology that recognises a user s video content preference based on their region, past contents watched, search they have conducted and device used, Omotunde says.

For more information, visit the Afrinolly website.

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