Sony Pixel Power calrec Sony

EV Technology Goes into Hyperdrive with Mercedes-Benz EQS

16/04/2021

Mercedes-Benz is calling on its long heritage of luxury to accelerate electric vehicle technology with the new EQS sedan.

The premium automaker lifted the wraps off the long-awaited flagship EV during a digital event today. The focal point of the revolutionary vehicle is the MBUX Hyperscreen, a truly intuitive and personalized AI cockpit, powered by NVIDIA.

The EQS is the first Mercedes-Benz to feature the one bow design, resembling a high-speed bullet train to increase efficiency as well as provide a quiet, comfortable interior experience.

The cabin is further transformed by the MBUX Hyperscreen - a single, 55-inch surface extending from the cockpit to the passenger seat. It delivers both safety and convenience by displaying all necessary functions at once.

Like the MBUX system recently unveiled with the new Mercedes-Benz S-Class, this extended-screen system runs on the high-performance, energy-efficient NVIDIA DRIVE platform for instantaneous AI processing and sharp graphics.

The EQS is high tech in a true luxury shell, said Ola K llenius, chairman of the Mercedes-Benz Board of Management.

With NVIDIA's high-performance, energy-efficient compute, Mercedes-Benz was able to consolidate the varied and distributed cockpit components into one AI platform - with three separate screens under one glass surface - to simplify the architecture while creating more space to add new features.

Intelligence in Many Flavors The MBUX Hyperscreen makes it easy to focus on the road ahead, yet delivers beautiful graphics for when attention to driving isn't necessary.

Leveraging a zero layer design concept, the display features 90 percent of functions drivers and passengers need right on the surface, reducing the driver's reliance on buttons or voice commands. An augmented reality heads-up display provides clear, 3D, turn-by-turn navigation, keeping drivers focused.

The deep neural networks powering the system process datasets such as vehicle position, cabin temperature and time of day to prioritize certain features - like entertainment or points of interest recommendations - while always keeping navigation at the center of the display.

The EQS will be capable of level 3 automated driving with Mercedes-Benz DRIVE PILOT. For times when the driver's attention doesn't need to be on the road, the MBUX Hyperscreen provides crystal-clear graphics as well as an intelligent voice assistant for the utmost convenience.

The map feature allows drivers to view their route in 3D, down to the tiniest detail. It can also factor battery capacity, weather conditions and topography into route planning, suggesting charging points along the way if needed. Front-seat passengers also get a dedicated screen for entertainment and ride information that doesn't interfere with the driver's display. It also enables the front seat passenger to share content with others in the car.

The MBUX Hyperscreen surprises with intelligence in many flavors, said Sajjad Khan, executive vice president at Mercedes-Benz.

And with high-performance NVIDIA compute at MBUX Hyperscreen's core, users can seamlessly experience these flavors, toggling between features without experiencing any lag or delay.

Ahead of the Curve Equipped with the most powerful battery in the industry, providing an estimated 478 miles of range and 516 horsepower, the EQS was designed to lead its class in every metric.

The sedan's sleek design optimizes aerodynamics for lightning-quick acceleration - it can bolt from 0 to 60 mph in 4 seconds - while maintaining battery efficiency and reducing cabin noise.

Taking cues from its internal combustion engine sibling, the Mercedes-Benz S-Class, the EQS boasts the largest interior of any electric sedan on the market. The vehicle can recognize the driver either using facial recognition or fingerprint scanner, and adjust seating and climate settings to personal preferences. It also features customizable ambient lighting for whatever the mood.

The EQS is slated to arrive at U.S. dealerships this summer, ushering in a new generation of intelligent, electric luxury vehicles.
LINK: https://blogs.nvidia.com/blog/2021/04/16/mercedes-benz-eqs-hyperscreen...
See more stories from nvidia

North America Stories

30/05/2026

NAB Asks FCC to Shift Regulatory Fee Burden to Big Tech, Broadband

Share Copy link Facebook X Linkedin Bluesky Email...

30/05/2026

NAB Announces 2026 Board Election Results

Share Copy link Facebook X Linkedin Bluesky Email...

30/05/2026

IAB Tech Lab Releases Guidance for Managing AI Crawlers and Bots

Share Copy link Facebook X Linkedin Bluesky Email...

30/05/2026

Zero in on one that says yes (and no)

Zero in on one that says yes (and no) Andy Marken May 29, 2026 0 Comments Hero image courtesy of Deposit Photos For content creators the most difficu...

29/05/2026

InfoComm 2026: NDI Demos NDI 6.3, Hands-On Presentation About Educational Integrations

With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...

29/05/2026

Bell Media Inks New Long-Term Media Rights Deal for Broadcast, Streaming of the Canadian Football League

Reaffirming a partnership that has defined Canadian sports broadcasting since 19...

29/05/2026

Spring 2026 TV Survey: Vertical Live Matters. The Bigger Story Is Context

Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format Ring Digital's Sprin...

29/05/2026

Germanys Berliner Ensemble Bolsters Backstage Infrastructure With Riedel Stage Systems

Berliner Ensemble, one of Berlin's five major theater companies, has expande...

29/05/2026

InfoComm 2026: Solid State Logic Spotlights TCA Tour, Live V6.2 Software, New SSL Live Trade-in Program

Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...

29/05/2026

Gerald Jerry Pierce, Architect of Modern Digital Cinema, Passes Away at Age 73

Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...

29/05/2026

CBS Sports Becomes New Home of Barclays Women's Super League Thorough 2029-2030

Paramount+ will be the English-language U.S. home for Barclays Women's Super...

29/05/2026

Calrec Scales ImPulseV to Empower Broadcasters With Greater Choice in Virtualized Workflows

Further strengthening its virtualisation strategy to fully support broadcasters ...

29/05/2026

Switzerlands Canal Alpha Streamlines Playout to Delivery With Harmonic

Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...

29/05/2026

InfoComm 2026: PTZOptics Showcases Intelligent Video Ecosystem

PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...

29/05/2026

Arizona's Family Sports Debuts Direct-to-Consumer Streaming App

Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...

29/05/2026

DAZN Brings The Canadian Football Leagues Saturday Night Football to the Masses in New Media Rights Deal

Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...

29/05/2026

Comcast Business Supports Advanced Technology Infrastructure at Levi's Stadium for Fan Experience, Venue Operations

Comcast Business has detailed the advanced network infrastructure it has deploye...

29/05/2026

College Sports-Production Community Gathers in Atlanta for 2026 SVG College Summit

In two-day event, leaders from academia and industry explored solutions to chall...

29/05/2026

TBT Reaches Two-Year Extension With FOX Sports for New-Look $2 Million Tournament

The Basketball Tournament (TBT), now entering their 13th year of competition, ha...

29/05/2026

Roku Expands Premium Subscriptions Experience with FOX One

Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...

29/05/2026

CBS Sports UEFA Champions League Today Studio Show Heads Budapest for Final as Transcontinental Popularity Grows

In its sixth year, the broadcaster's coverage has become a global brand and ...

29/05/2026

Ratings Roundup: NBA, NHL Playoffs and Indy 500 Photo Finish Power a Record-Setting Week

Ratings Roundup is a rundown of recent ratings news and is derived from press re...

29/05/2026

Remembering Gerald Jerry Pierce, Architect of Modern Digital Cinema

Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, died April 12, 2026, at his home in...

29/05/2026

Roku Unveils Redesigned TV Home Screen

Share Copy link Facebook X Linkedin Bluesky Email...

29/05/2026

Sinclair and AMP Sports to Launch Style of Play' Podcast

Share Copy link Facebook X Linkedin Bluesky Email...

29/05/2026

TV Pharma Ads Are Getting Longer, VAB Says

Share Copy link Facebook X Linkedin Bluesky Email...

29/05/2026

Comparing 5 AI Video Enhancers for Restoring Old Video Quality

Comparing 5 AI Video Enhancers for Restoring Old Video Quality Kate Luvis May 29, 2026 0 Comments Digitizing VHS, MiniDV, and other legacy formats doe...

29/05/2026

Studio Hamburg Builds New Post Pipeline with DaVinci Resolve Studio

Studio Hamburg Builds New Post Pipeline with DaVinci Resolve Studio Brie Clayton May 29, 2026 0 Comments Workflow replaces a patchwork of legacy tools...

29/05/2026

FCC Reminds Broadcasters of Their Public Interest Obligations

Share Copy link Facebook X Linkedin Bluesky Email...

29/05/2026

Roku Unveils New TV Home Screen

Share Copy link Facebook X Linkedin Bluesky Email...

29/05/2026

Sinclair and AMP Sports Announce New 'Style of Play' Podcast

Share Copy link Facebook X Linkedin Bluesky Email...

29/05/2026

Study: YouTube Leads Global Streaming Ad Growth

Share Copy link Facebook X Linkedin Bluesky Email...

29/05/2026

TV Pharma Ads Are Getting Longer, According to VAB

Share Copy link Facebook X Linkedin Bluesky Email...

29/05/2026

At the Intersection of Music and Dance, an Epic Collaboration

At the Intersection of Music and Dance, an Epic Collaboration Boston Conservatory musicians and dancers found creative parallels in their recent performance o...

29/05/2026

Audiences Are Everywhere. Your Ad Strategy Should Be Too.

Something fundamental has shifted in how people consume media. Audiences aren't abandoning television or radio content; they're just expanding how, wher...

29/05/2026

The Official Trailer of 'Physical 100' Italy, on Netflix From September 11

Back to All News The Official Trailer of Physical 100 Italy, on Netflix From Se...

29/05/2026

May 28, 2026

Experimental HIV vaccine achieves a long-sought goal In a first for the field, all non-human primates given a new series of vaccines generated antibodies capabl...

28/05/2026

Matt Gangl and Pete Macheska on FOX MLB's Huge Night and Unforgettable Postseason Run

FOX Sports' MLB coverage dominated the night at the 47th Annual Sports Emmy ...

28/05/2026

FOX's Mike Davies and Team on Win as Outstanding Technical Team for 2025 World Series

One of the most memorable postseasons in baseball history would have had no memo...

28/05/2026

NBC Sports' Rob Hyland Reflects on an Unforgettable Sunday Night Football Season

NBC's Sunday Night Football is among the most-decorated and most-watched pro...

28/05/2026

Prime Video's John Ward and Mike Francis on Groundbreaking NBA on Prime Video Studio

The 2026 Sports Emmys marked a watershed moment for Prime Video Sports. After bu...

28/05/2026

18th-Annual SVG College Sports Media Awards Crown Years Best Work in Atlanta

Hosted by ESPN Senior Writer Ryan McGee, the ceremony honored winners from athletic departments, conference offices, professional networks, production companies...

28/05/2026

Networks Unveil 2026 College Football Broadcast Schedules

Major rights-holders rolled out their 2026 college football slates today, offering a first look at marquee windows, kickoff partners, and conference distributio...

28/05/2026

NHL's Steve Mayer on the Behind-the-Scenes Access of 4 Nations Face-Off: Unveiled

The 4 Nations Face-Off, an international competition that launched in February 2...

28/05/2026

ESPN's Manny de la Fe on the Gratifying Conclusion to Inaugural Season in Spanish

Soccer is a truly global sport, and, to match the U.S. viewing audience's in...

28/05/2026

CBS Sports' Graphics Team on the Vision of The NFL Today's Virtual Time Machine

The NFL Today, CBS Sports' top-of-the-line NFL studio show, has a storied hi...

28/05/2026

Prime Video's Mike Muriano on the Immediate Success of Fan Optionality Feature

Prime Video is no stranger to innovation, and, within the realm of live streamin...

28/05/2026

FOX Sports' Jamie McCombs on Showcasing MLB Atmosphere With Immersive Audio

The crack of the bat, the pop of the glove, and the cheer of the crowd: those are three prime examples of the glorious sounds fans hear on televised baseball ga...

28/05/2026

CBS Sports' Harold Bryant on Capturing the Essence of March Madness in the Studio

Every year, March Madness captivates the entire sports world. Nonstop action, un...