
Mercedes-Benz is calling on its long heritage of luxury to accelerate electric vehicle technology with the new EQS sedan.
The premium automaker lifted the wraps off the long-awaited flagship EV during a digital event today. The focal point of the revolutionary vehicle is the MBUX Hyperscreen, a truly intuitive and personalized AI cockpit, powered by NVIDIA.
The EQS is the first Mercedes-Benz to feature the one bow design, resembling a high-speed bullet train to increase efficiency as well as provide a quiet, comfortable interior experience.
The cabin is further transformed by the MBUX Hyperscreen - a single, 55-inch surface extending from the cockpit to the passenger seat. It delivers both safety and convenience by displaying all necessary functions at once.
Like the MBUX system recently unveiled with the new Mercedes-Benz S-Class, this extended-screen system runs on the high-performance, energy-efficient NVIDIA DRIVE platform for instantaneous AI processing and sharp graphics.
The EQS is high tech in a true luxury shell, said Ola K llenius, chairman of the Mercedes-Benz Board of Management.
With NVIDIA's high-performance, energy-efficient compute, Mercedes-Benz was able to consolidate the varied and distributed cockpit components into one AI platform - with three separate screens under one glass surface - to simplify the architecture while creating more space to add new features.
Intelligence in Many Flavors The MBUX Hyperscreen makes it easy to focus on the road ahead, yet delivers beautiful graphics for when attention to driving isn't necessary.
Leveraging a zero layer design concept, the display features 90 percent of functions drivers and passengers need right on the surface, reducing the driver's reliance on buttons or voice commands. An augmented reality heads-up display provides clear, 3D, turn-by-turn navigation, keeping drivers focused.
The deep neural networks powering the system process datasets such as vehicle position, cabin temperature and time of day to prioritize certain features - like entertainment or points of interest recommendations - while always keeping navigation at the center of the display.
The EQS will be capable of level 3 automated driving with Mercedes-Benz DRIVE PILOT. For times when the driver's attention doesn't need to be on the road, the MBUX Hyperscreen provides crystal-clear graphics as well as an intelligent voice assistant for the utmost convenience.
The map feature allows drivers to view their route in 3D, down to the tiniest detail. It can also factor battery capacity, weather conditions and topography into route planning, suggesting charging points along the way if needed. Front-seat passengers also get a dedicated screen for entertainment and ride information that doesn't interfere with the driver's display. It also enables the front seat passenger to share content with others in the car.
The MBUX Hyperscreen surprises with intelligence in many flavors, said Sajjad Khan, executive vice president at Mercedes-Benz.
And with high-performance NVIDIA compute at MBUX Hyperscreen's core, users can seamlessly experience these flavors, toggling between features without experiencing any lag or delay.
Ahead of the Curve Equipped with the most powerful battery in the industry, providing an estimated 478 miles of range and 516 horsepower, the EQS was designed to lead its class in every metric.
The sedan's sleek design optimizes aerodynamics for lightning-quick acceleration - it can bolt from 0 to 60 mph in 4 seconds - while maintaining battery efficiency and reducing cabin noise.
Taking cues from its internal combustion engine sibling, the Mercedes-Benz S-Class, the EQS boasts the largest interior of any electric sedan on the market. The vehicle can recognize the driver either using facial recognition or fingerprint scanner, and adjust seating and climate settings to personal preferences. It also features customizable ambient lighting for whatever the mood.
The EQS is slated to arrive at U.S. dealerships this summer, ushering in a new generation of intelligent, electric luxury vehicles.
North America Stories
14/07/2026
South end zone videoboard, cloud-based control system will be ready for 2026 football season...
14/07/2026
Redesigned website, enhanced mobile app unify content, ticketing, and personalized fan engagement...
14/07/2026
Agreement spans sponsorship sales, digital monetization, radio production, and new practice facility naming rights...
14/07/2026
Independent league adds 14 regional sports network affiliates, growing distribut...
14/07/2026
New strategy aims to unify competitions, content, fan engagement, and commercial...
14/07/2026
ESPN and Disney+ become exclusive home of PFL events in key international MMA market...
14/07/2026
Gill will oversee engineering, technology, and sports operations across the company's 64 local television stations...
14/07/2026
Submitted by North American Broadcasters Association (NABA)
As broadcasters con...
14/07/2026
Modernized mobile unit combines HOME Apps, mc 56 console, and IP infrastructure ...
14/07/2026
Every match of the 32-team tournament will air across ION and Scripps Sports platforms in English and Spanish...
14/07/2026
FloHockey to stream every game of the annual international tournament under four...
14/07/2026
Victory+ telecasts to be simulcast on TEGNA-owned station, expanding free local distribution...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
IBC2026 has unveiled a powerful Conference programme bringing together global media leaders, technology innovators, creators, sports organisations, broadcasters...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Broadcast Solutions, a leading systems integrator and provider of innovative solutions for the broadcast media industry, has delivered two highly capable outsid...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Why Trusted and Secure Media Operations Matter In this series, we explore the technologies, architectures and operational realities shaping modern media operati...
14/07/2026
Power is AI infrastructure's inescapable constraint. How many tokens an AI factory can generate within a fixed power budget determines its revenue and profi...
13/07/2026
The Braves opted to keep production in-house rather than hand it off to MLB...
13/07/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...
13/07/2026
Eurovision Sport is making live athletics more accessible to fans than ever befo...
13/07/2026
The Milwaukee Bucks will return to full-season over-the-air television for the 2...
13/07/2026
SMPTE has announced an expanded education pathway for media technology professio...
13/07/2026
Vizrt has announced that its graphics technology was used by broadcast design agency Girraphic for Netflix's debut MVP MMA event, broadcast live from the In...
13/07/2026
ARRI has announced an agreement to sell its global rental activities in Europe, the United Kingdom, and North America to H2 Equity Partners through a management...
13/07/2026
DAZN has announced a partnership with Premier Boxing Champions (PBC) to bring PBC fight nights to DAZN subscribers globally. The partnership begins Saturday, Ju...
13/07/2026
TikTok and WSC Sports have announced a strategic partnership that gives sports r...
13/07/2026
Two new Ross products -Brushback: Full Count and CapGo - are debuting at Citizens Bank Park All-Star festivities...
13/07/2026
MSG Networks' was given exclusive access during the Knicks' unforgettabl...
13/07/2026
LOS ANGELES, July 13, 2026 - Sundance Institute today announced the 10 producers selected to participate in its annual Producers Labs taking place July 13-18 fo...
13/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/07/2026
Composer and Producer Andy Dollerson has built a career by blending his electroacoustic training with hands on production work for independent artists and filmm...
13/07/2026
The next release of the widely used video player VLC 3.0.24 will incorporate full support for RIST, including main profile and some support for advanced profile...
13/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/07/2026
Providing sound reinforcement for a live televised casting show ranks among the most demanding tasks in event technology: the house sound and the broadcast feed...
13/07/2026
Committed to its fans first guiding principle, the genre-defying Savannah Bananas baseball team has placed Calrec at the heart of its growing broadcast story. A...
13/07/2026
At IBC2026, Intinor will demonstrate its latest developments and present a practical path for broadcasters transitioning to IP workflows. The showcase focuses o...
13/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/07/2026
COW Jobs: Video Production Specialist, Indie Game - Remote
Brie Clayton July 12, 2026
0 Comments
Video Production Specialist (Indie Game)
May 29, 20...
11/07/2026
(L-R) Bruce McKenzie, Mimi Rogers, Cemre Paksoy, Georgia Bernstein, El onore Hendricks, and Colleen Rose Trundy attend the Night Nurse premiere during the 202...
11/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...