
Mercedes-Benz is calling on its long heritage of luxury to accelerate electric vehicle technology with the new EQS sedan.
The premium automaker lifted the wraps off the long-awaited flagship EV during a digital event today. The focal point of the revolutionary vehicle is the MBUX Hyperscreen, a truly intuitive and personalized AI cockpit, powered by NVIDIA.
The EQS is the first Mercedes-Benz to feature the one bow design, resembling a high-speed bullet train to increase efficiency as well as provide a quiet, comfortable interior experience.
The cabin is further transformed by the MBUX Hyperscreen - a single, 55-inch surface extending from the cockpit to the passenger seat. It delivers both safety and convenience by displaying all necessary functions at once.
Like the MBUX system recently unveiled with the new Mercedes-Benz S-Class, this extended-screen system runs on the high-performance, energy-efficient NVIDIA DRIVE platform for instantaneous AI processing and sharp graphics.
The EQS is high tech in a true luxury shell, said Ola K llenius, chairman of the Mercedes-Benz Board of Management.
With NVIDIA's high-performance, energy-efficient compute, Mercedes-Benz was able to consolidate the varied and distributed cockpit components into one AI platform - with three separate screens under one glass surface - to simplify the architecture while creating more space to add new features.
Intelligence in Many Flavors The MBUX Hyperscreen makes it easy to focus on the road ahead, yet delivers beautiful graphics for when attention to driving isn't necessary.
Leveraging a zero layer design concept, the display features 90 percent of functions drivers and passengers need right on the surface, reducing the driver's reliance on buttons or voice commands. An augmented reality heads-up display provides clear, 3D, turn-by-turn navigation, keeping drivers focused.
The deep neural networks powering the system process datasets such as vehicle position, cabin temperature and time of day to prioritize certain features - like entertainment or points of interest recommendations - while always keeping navigation at the center of the display.
The EQS will be capable of level 3 automated driving with Mercedes-Benz DRIVE PILOT. For times when the driver's attention doesn't need to be on the road, the MBUX Hyperscreen provides crystal-clear graphics as well as an intelligent voice assistant for the utmost convenience.
The map feature allows drivers to view their route in 3D, down to the tiniest detail. It can also factor battery capacity, weather conditions and topography into route planning, suggesting charging points along the way if needed. Front-seat passengers also get a dedicated screen for entertainment and ride information that doesn't interfere with the driver's display. It also enables the front seat passenger to share content with others in the car.
The MBUX Hyperscreen surprises with intelligence in many flavors, said Sajjad Khan, executive vice president at Mercedes-Benz.
And with high-performance NVIDIA compute at MBUX Hyperscreen's core, users can seamlessly experience these flavors, toggling between features without experiencing any lag or delay.
Ahead of the Curve Equipped with the most powerful battery in the industry, providing an estimated 478 miles of range and 516 horsepower, the EQS was designed to lead its class in every metric.
The sedan's sleek design optimizes aerodynamics for lightning-quick acceleration - it can bolt from 0 to 60 mph in 4 seconds - while maintaining battery efficiency and reducing cabin noise.
Taking cues from its internal combustion engine sibling, the Mercedes-Benz S-Class, the EQS boasts the largest interior of any electric sedan on the market. The vehicle can recognize the driver either using facial recognition or fingerprint scanner, and adjust seating and climate settings to personal preferences. It also features customizable ambient lighting for whatever the mood.
The EQS is slated to arrive at U.S. dealerships this summer, ushering in a new generation of intelligent, electric luxury vehicles.
North America Stories
17/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/07/2026
Lightware has published its second voluntary Sustainability Report, showing how energy efficiency, product longevity and responsible material use are increasing...
17/07/2026
Creative software developer Foundry today announced Griptape Enterprise, a new tier of the Griptape AI workflow orchestration platform, extended to meet the str...
17/07/2026
Creative software developer Foundry today announced the availability of SmartRoto, a new AI-powered plugin upgrade for Nuke, NukeX, Nuke Studio, and Nuke Indie ...
17/07/2026
The Final Release of Blackmagic Fairlight Live is Now Available!
Brie Clayton July 16, 2026
0 Comments
Fairlight Live is a new audio mixer designed fo...
17/07/2026
Leveraging All of Entertainment's IP
Andy Marken July 16, 2026
0 Comments
Nobody ever wins the games. Period. There are survivors. There\s no win...
16/07/2026
This recent graduate and Georgia native has turned an early fascination with live production into a growing passion for camera work
In the live-sports-video in...
16/07/2026
TNDV is marking the first anniversary of Aspiration 35, a mobile production truck built around ARRI Alexa 35 Live camera systems. Over its first year, the truck...
16/07/2026
ATSC has completed a major revision to its A/85 Recommended Practice: Techniques...
16/07/2026
FloSports has announced an exclusive global media partnership with CrossFit for the 2026 CrossFit Games, presented by Air National Guard, beginning July 21 in S...
16/07/2026
Sennheiser has released firmware version 1.4 for its Spectera wireless system and announced the Spectera Command Button (Cat. No. 701014). The update adds comma...
16/07/2026
ESPN and the Southwestern Athletic Conference (SWAC) have announced a multi-year...
16/07/2026
Audio-Technica has announced the 20 Series Control Application, a Stream Deck plug-in for compatible Audio-Technica USB microphones. The application is compatib...
16/07/2026
The fifteenth season of The Voice - La plus belle voix on TF1 used four Solid St...
16/07/2026
Gray Media and the Atlanta Hawks have announced a broadcast partnership that wil...
16/07/2026
Season 3 of Netflix's docuseries, which dropped this week, follows Jayden Da...
16/07/2026
The Texas Rangers and Rangers Sports Network presented by Progressive (RSN) have announced BZZR as the new direct-to-consumer distributor for Rangers game broad...
16/07/2026
With England's FIFA World Cup 2026 team getting ready to fly home after losi...
16/07/2026
In a return to Royal Birkdale, the team enjoys partnering with ETP and Gravity M...
16/07/2026
Along with a new studio at Ball Arena, the Colorado-based RSN is working with XR...
16/07/2026
Austria was back at the World Cup for the first time in 28 years, and the team d...
16/07/2026
With 42 RF cameras and high-power radio mics deployed, the spectrum environment ...
16/07/2026
June brought stabilization to the television market. Poles spent an average of 3 hours and 36 minutes a day in front of their TV screens exactly the same as i...
16/07/2026
Glensound returns to IBC with a major new addition to its intelligent loudspeaker range, the Greater Divine Supernal studio monitor, alongside recent developmen...
16/07/2026
33 leading exhibitors are taking part in the GREAT Britain and Northern Ireland Pavilions and linked locations across IBC2026 (Amsterdam RAI, 11 14 September)...
16/07/2026
Hitomi Broadcast will introduce Spectra, a new HDR colour verification solution measured in picture, not using VPID, at IBC2026 (Hall 10, Stand A40). Expanding ...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Zixi, a leader in live video delivery and workflow orchestration, and Comcast Technology Solutions (CTS) today announced a strategic new integration to deliver ...
16/07/2026
Blackmagic Design Cameras Capture Immersive Flight for New Cirrus App
Brie Clayton July 15, 2026
0 Comments
Leader in Personal Aviation taps URSA Cin...
16/07/2026
XenData Announces LTO Archive Appliances with both File and S3 Object Storage In...
16/07/2026
Onimusha: Way of the Sword is coming to GeForce NOW at launch, with the playable...
15/07/2026
The 2026 FIFA World Cup is a big deal for DAZN, which has distribution rights in three markets: Italy, Spain, and Japan. Each requires a different editorial app...
15/07/2026
As sports-media organizations manage rapidly growing content libraries and incre...
15/07/2026
HBS director of digital Johannes Franken talks SVG Europe through the operation built to serve FIFA World Cup 2026 rights holders remotely from Stratford, east ...
15/07/2026
IBC has unveiled the conference program for IBC2026, with this year's event ...
15/07/2026
Software-defined wideband RF platform supports 96-kHz monitoring, streamlined fr...
15/07/2026
New AI-powered module enables broadcasters and content owners to extract dialogu...
15/07/2026
Weeklong gathering at EBU headquarters will test new IPMX capabilities and expand certified product ecosystem...
15/07/2026
Force Tech has announced the appointment of Bryan Adams, CTS, as Vice President of Integration. Adams will oversee AV and broadcast integration project delivery...
15/07/2026
USA Sports has announced an exclusive English-language agreement with the Bundes...
15/07/2026
ITV Sport's FIFA World Cup 2026 coverage has been produced from one of the m...
15/07/2026
Program will provide professional camera kits, training, and technical support to participating local newsrooms...
15/07/2026
San Francisco church becomes first U.S. deployment of the 2 M/E production switcher...
15/07/2026
Former ESPN and NFL Network executive to advise startup league on media, distribution, technology, and fan engagement...
15/07/2026
The Houston-based RSN is the live-game home of the Astros and Rockets...