Sony Pixel Power calrec Sony

EV Technology Goes into Hyperdrive with Mercedes-Benz EQS

16/04/2021

Mercedes-Benz is calling on its long heritage of luxury to accelerate electric vehicle technology with the new EQS sedan.

The premium automaker lifted the wraps off the long-awaited flagship EV during a digital event today. The focal point of the revolutionary vehicle is the MBUX Hyperscreen, a truly intuitive and personalized AI cockpit, powered by NVIDIA.

The EQS is the first Mercedes-Benz to feature the one bow design, resembling a high-speed bullet train to increase efficiency as well as provide a quiet, comfortable interior experience.

The cabin is further transformed by the MBUX Hyperscreen - a single, 55-inch surface extending from the cockpit to the passenger seat. It delivers both safety and convenience by displaying all necessary functions at once.

Like the MBUX system recently unveiled with the new Mercedes-Benz S-Class, this extended-screen system runs on the high-performance, energy-efficient NVIDIA DRIVE platform for instantaneous AI processing and sharp graphics.

The EQS is high tech in a true luxury shell, said Ola K llenius, chairman of the Mercedes-Benz Board of Management.

With NVIDIA's high-performance, energy-efficient compute, Mercedes-Benz was able to consolidate the varied and distributed cockpit components into one AI platform - with three separate screens under one glass surface - to simplify the architecture while creating more space to add new features.

Intelligence in Many Flavors The MBUX Hyperscreen makes it easy to focus on the road ahead, yet delivers beautiful graphics for when attention to driving isn't necessary.

Leveraging a zero layer design concept, the display features 90 percent of functions drivers and passengers need right on the surface, reducing the driver's reliance on buttons or voice commands. An augmented reality heads-up display provides clear, 3D, turn-by-turn navigation, keeping drivers focused.

The deep neural networks powering the system process datasets such as vehicle position, cabin temperature and time of day to prioritize certain features - like entertainment or points of interest recommendations - while always keeping navigation at the center of the display.

The EQS will be capable of level 3 automated driving with Mercedes-Benz DRIVE PILOT. For times when the driver's attention doesn't need to be on the road, the MBUX Hyperscreen provides crystal-clear graphics as well as an intelligent voice assistant for the utmost convenience.

The map feature allows drivers to view their route in 3D, down to the tiniest detail. It can also factor battery capacity, weather conditions and topography into route planning, suggesting charging points along the way if needed. Front-seat passengers also get a dedicated screen for entertainment and ride information that doesn't interfere with the driver's display. It also enables the front seat passenger to share content with others in the car.

The MBUX Hyperscreen surprises with intelligence in many flavors, said Sajjad Khan, executive vice president at Mercedes-Benz.

And with high-performance NVIDIA compute at MBUX Hyperscreen's core, users can seamlessly experience these flavors, toggling between features without experiencing any lag or delay.

Ahead of the Curve Equipped with the most powerful battery in the industry, providing an estimated 478 miles of range and 516 horsepower, the EQS was designed to lead its class in every metric.

The sedan's sleek design optimizes aerodynamics for lightning-quick acceleration - it can bolt from 0 to 60 mph in 4 seconds - while maintaining battery efficiency and reducing cabin noise.

Taking cues from its internal combustion engine sibling, the Mercedes-Benz S-Class, the EQS boasts the largest interior of any electric sedan on the market. The vehicle can recognize the driver either using facial recognition or fingerprint scanner, and adjust seating and climate settings to personal preferences. It also features customizable ambient lighting for whatever the mood.

The EQS is slated to arrive at U.S. dealerships this summer, ushering in a new generation of intelligent, electric luxury vehicles.
LINK: https://blogs.nvidia.com/blog/2021/04/16/mercedes-benz-eqs-hyperscreen...
See more stories from nvidia

North America Stories

19/01/2026

Nielsen: Two-Thirds of Black Consumers Pay More Attention To Ads That Reflect Their Culture

The Majority of Those Surveyed Prefer to Buy Brands Who Advertise in Content Tha...

17/01/2026

Lightware and Google enhance meeting room flexibility wit...

Lightware, an industry leader in signal management, is helping to elevate the Google Meet experience with the introduction of an integration with Taurus UCX. Th...

17/01/2026

Clear-Com Partners with NETGEAR to Deliver OEM Networking...

Clear-Com announced a strategic partnership with NETGEAR AV to offer four high-performance networking switches as original equipment manufacturer (OEM) solutio...

17/01/2026

QuickLink Expands US Reach With Midwich Distribution

QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, today announced a new U.S. distribution partnership wit...

17/01/2026

NUGEN Audio Launches the Next Evolution of MasterCheck

NUGEN Audio announces the latest evolution of MasterCheck, its industry-trusted optimization plug-in for cross-platform mastering and loudness verification. Des...

17/01/2026

BHV Introduces Pro AV Market to SportsBox at ISE 2026

BHV has announced that it will highlight its new SportsBox remote vision mixer and picture processor at ISE in Booth #4H900 marking its official introduction in...

17/01/2026

Clear-Com Reveals New 4-Channel HelixNet Beltpack and Adv...

Clear-Com will return to ISE 2026 to demonstrate its latest intercom solutions for broadcast, live production, and AV professionals. Exhibiting at Stand #4P700...

17/01/2026

Grass Valley Brings Scalable Creative Freedom to Broadcas...

Grass Valley, a leading provider in live production solutions, will exhibit at ISE 2026 in Barcelona from February 3 6, presenting its vision for how modern Bro...

17/01/2026

Utelogy Advances AI and Cloud-First Innovation at ISE 202...

Utelogy Corporation, the global leader in connected workplace management, monitoring, control, automation and analytics closes out a record-breaking 2025. The c...

17/01/2026

FOR-A Europe to Demonstrate Broadcast and Pro-AV Converge...

FOR-A, a cutting-edge video broadcast technology company backed by more than 50 years experience, will showcase its innovative production solutions at ISE 2026 ...

17/01/2026

Tim Jackson Appointed Sr Director of Sales and Business D...

Techex, the UK-based expert in live video solutions over IP and cloud, today announced that Tim Jackson has joined the company as Senior Director of Sales and B...

17/01/2026

Redflag AI Joins Akamais New ISV Catalyst Program as the...

Redflag AI, an AI-powered content protection platform, and Akamai, the cybersecurity and cloud computing company that powers and protects business online, today...

17/01/2026

Encompass Digital Media Strengthens Global Operations wit...

Encompass Digital Media has today announced the appointment of David Hunter as Chief Operating Officer (COO). As a highly respected technology and operations le...

17/01/2026

Glensound highlights quality practicality and innovation...

Glensound is set to showcase its audio and intercom solutions supporting broadcast, live events and professional AV environments at ISE 2026 (stand 7H800, Fira ...

17/01/2026

Matrox Video Showcases New AV-over-IP Capabilities Drivin...

As Matrox Video marks its 50th year of innovation, the company will use ISE 2026 to showcase the latest advancements across its AV-over-IP ecosystem, highlighti...

17/01/2026

Hollywood Professional Association Unveils 2026 HPA Award...

The Hollywood Professional Association (HPA) today announced the nominees for the 2026 HPA Awards Innovation & Technology, marking an expanded evolution of the ...

17/01/2026

Sinclair Asks FCC to Approve Nexstar/Tegna Deal

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

16/01/2026

From Berlin to London: Amazon Prime Video Delivers NBA Europe Games to Global Audience

From Berlin to London: Amazon delivers NBA Europe games for an international aud...

16/01/2026

How Vizrt, TriCaster Helped Harvard Athletics Embrace Vertical Video and More to Serve Fans

How Vizrt, TriCaster Helped Harvard Athletics Embrace Vertical Video and More to...

16/01/2026

SVG GameDay, Ep. 1: PMY Group's Mike Bonner

SVG GameDay, Ep. 1: PMY Group's Mike BonnerThe longtime industry veteran provides insight into his approach to producing live eventsBy Kristian Hern ndez, S...

16/01/2026

Attacking the Pin: Inside the PGA TOUR's Replay Remodel With Hawk-Eye Innovations

Attacking the Pin: Inside the PGA TOUR's Replay Remodel With Hawk-Eye Innova...

16/01/2026

Back to Unrivaled: TNT Sports Reconnects With Mediapro for the League's Sophomore Season

Back to Unrivaled: TNT Sports Reconnects With Mediapro for the League's Soph...

16/01/2026

FloSports Orchestrates Mega Weekend Spotlighted by Chili Bowl Nationals, UCA & UDA College Nationals

FloSports Orchestrates Mega Weekend Spotlighted by Chili Bowl Nationals, UCA & U...

16/01/2026

Sundance Institute Names 2026 Screenwriters Lab and Screenwriters Intensive Fellows

Eleven Projects to Be Developed at Annual January Screenwriters Lab; Nine Projec...

16/01/2026

NAB Spokesman Alex Siciliano to Depart

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

16/01/2026

Marshall Electronics Showcases the VMV 402 3GSH Seamless...

Marshall Electronics is showcasing its VMV-402-3GSH Seamless 4X Switch at ISE 2026 (Booth 4N900). Designed for presentation systems, control rooms and remote pr...

16/01/2026

HPA Announces Innovation & Technology Award Nominees

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

16/01/2026

Graduate Spotlight: Nadia Castagna

Graduate Spotlight: Nadia Castagna The educator, who grew up in Rochester, New York, shares how she went from Berklee to collaborating on meaningful programs ...

16/01/2026

Culinary Class Wars' Returns for Season 3, Raising the Stakes With a Team-Based Showdown

Back to All News Culinary Class Wars' Returns for Season 3, Raising the St...

15/01/2026

Milano Cortina 2026: OBS CEO Yiannis Exarchos Previews Production Innovations

Milano Cortina 2026: OBS CEO Yiannis Exarchos Previews Production InnovationsFirst Person View drones, AI-based tech target greater fan engagement, efficiencyBy...

15/01/2026

Clever With Cameras: Bringing the Drama of the 2026 ISU European Figure Skating Championships to Viewers with Sunset+Vine

Clever with cameras: Bringing the drama of the 2026 ISU European Figure Skating ...

15/01/2026

No Stranger to Ice: Host Broadcaster Sunset+Vine on Pressure and Planning for the 2026 ISU European Figure Skating Championships

No stranger to ice: Host broadcaster Sunset Vine on pressure and planning for th...

15/01/2026

SVG Campus Shot Callers: Leah Gill, Associate Athletic Director, Digital Media, University of Tennessee at Chattanooga

SVG Campus Shot Callers: Leah Gill, Associate Athletic Director, Digital Media, ...

15/01/2026

National Sports Broadcaster Perspectives: What to Expect in Production in 2026

National Sports Broadcaster Perspectives: What to Expect in Production in 2026Leaders from ESPN, FOX Sports, Netflix, and Warner Bros. Discovery share their pro...

15/01/2026

From Berlin to London: Amazon Delivers NBA Europe Games for an International Audience

From Berlin to London: Amazon delivers NBA Europe games for an international aud...

15/01/2026

Sundance Institute Appoints David Linde as CEO

LOS ANGELES, CA, January 15, 2026 - The nonprofit Sundance Institute today announced the appointment of David Linde as Chief Executive Officer. Linde will assum...

15/01/2026

Versant Completes Acquisition Of Free TV Networks

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

15/01/2026

House Oversight Hearing on FCC Puts Chair in Spotlight

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

15/01/2026

Radiant Media Player, Cloud DRM Partner on Integration

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

15/01/2026

Telycam to Showcase New Mix One Video Switcher at ISE 2026

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

15/01/2026

Pliant Names Adam Grede as Regional Sales Manager

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

15/01/2026

NFL Wild Card Games Score With Viewers

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

15/01/2026

Telos Alliance To Showcase Broadcast Audio and Intercom Innovations at ISE 2026

Telos Alliance To Showcase Broadcast Audio and Intercom Innovations at ISE 2026 Search Cleveland, Ohio (January 15, 2025) - Telos Alliance , trusted global...

15/01/2026

Nah Yung-suk Presents Take a Hike!' - A Snowy Reality Adventure Coming to Netflix

Back to All News Nah Yung-suk Presents Take a Hike!' - A Snowy Reality Adv...

15/01/2026

'Firebreak' Premieres on Netflix February 20

Back to All News Firebreak Premieres on Netflix February 20 Entertainment 15 January 2026 GlobalSpain Link copied to clipboard DOWNLOAD THE FIRST LOOK IMA...

15/01/2026

The Variety, Voices, and Vision Shaping What's Next on Netflix Indonesia in 2026

Back to All News The Variety, Voices, and Vision Shaping What's Next on Net...

15/01/2026

Netflix and Sony Pictures Entertainment Enter New Pay-1 Deal With First-of-Its-Kind Global Reach

Back to All News Netflix and Sony Pictures Entertainment Enter New Pay-1 Deal W...

15/01/2026

Hollywood Professional Association Unveils 2026 HPA Awards Innovation & Technology Nominees

The Hollywood Professional Association (HPA) today announced the nominees for th...

15/01/2026

FOR-A Europe to Demonstrate Broadcast and Pro-AV Convergence at ISE 2026

Award-winning production solutions bridge traditional and next-generation workflows FOR-A MixBoard FOR-A IMPULSE viztrick AiDi MFR-3100EX...

15/01/2026

Survive the Quarantine Zone and More With Devolver Digital Games on GeForce NOW

NVIDIA kicked off the year at CES, where the crowd buzzed about the latest gaming announcements - including the native GeForce NOW app for Linux and Amazon Fire...