Sony Pixel Power calrec Sony

EV Technology Goes into Hyperdrive with Mercedes-Benz EQS

16/04/2021

Mercedes-Benz is calling on its long heritage of luxury to accelerate electric vehicle technology with the new EQS sedan.

The premium automaker lifted the wraps off the long-awaited flagship EV during a digital event today. The focal point of the revolutionary vehicle is the MBUX Hyperscreen, a truly intuitive and personalized AI cockpit, powered by NVIDIA.

The EQS is the first Mercedes-Benz to feature the one bow design, resembling a high-speed bullet train to increase efficiency as well as provide a quiet, comfortable interior experience.

The cabin is further transformed by the MBUX Hyperscreen - a single, 55-inch surface extending from the cockpit to the passenger seat. It delivers both safety and convenience by displaying all necessary functions at once.

Like the MBUX system recently unveiled with the new Mercedes-Benz S-Class, this extended-screen system runs on the high-performance, energy-efficient NVIDIA DRIVE platform for instantaneous AI processing and sharp graphics.

The EQS is high tech in a true luxury shell, said Ola K llenius, chairman of the Mercedes-Benz Board of Management.

With NVIDIA's high-performance, energy-efficient compute, Mercedes-Benz was able to consolidate the varied and distributed cockpit components into one AI platform - with three separate screens under one glass surface - to simplify the architecture while creating more space to add new features.

Intelligence in Many Flavors The MBUX Hyperscreen makes it easy to focus on the road ahead, yet delivers beautiful graphics for when attention to driving isn't necessary.

Leveraging a zero layer design concept, the display features 90 percent of functions drivers and passengers need right on the surface, reducing the driver's reliance on buttons or voice commands. An augmented reality heads-up display provides clear, 3D, turn-by-turn navigation, keeping drivers focused.

The deep neural networks powering the system process datasets such as vehicle position, cabin temperature and time of day to prioritize certain features - like entertainment or points of interest recommendations - while always keeping navigation at the center of the display.

The EQS will be capable of level 3 automated driving with Mercedes-Benz DRIVE PILOT. For times when the driver's attention doesn't need to be on the road, the MBUX Hyperscreen provides crystal-clear graphics as well as an intelligent voice assistant for the utmost convenience.

The map feature allows drivers to view their route in 3D, down to the tiniest detail. It can also factor battery capacity, weather conditions and topography into route planning, suggesting charging points along the way if needed. Front-seat passengers also get a dedicated screen for entertainment and ride information that doesn't interfere with the driver's display. It also enables the front seat passenger to share content with others in the car.

The MBUX Hyperscreen surprises with intelligence in many flavors, said Sajjad Khan, executive vice president at Mercedes-Benz.

And with high-performance NVIDIA compute at MBUX Hyperscreen's core, users can seamlessly experience these flavors, toggling between features without experiencing any lag or delay.

Ahead of the Curve Equipped with the most powerful battery in the industry, providing an estimated 478 miles of range and 516 horsepower, the EQS was designed to lead its class in every metric.

The sedan's sleek design optimizes aerodynamics for lightning-quick acceleration - it can bolt from 0 to 60 mph in 4 seconds - while maintaining battery efficiency and reducing cabin noise.

Taking cues from its internal combustion engine sibling, the Mercedes-Benz S-Class, the EQS boasts the largest interior of any electric sedan on the market. The vehicle can recognize the driver either using facial recognition or fingerprint scanner, and adjust seating and climate settings to personal preferences. It also features customizable ambient lighting for whatever the mood.

The EQS is slated to arrive at U.S. dealerships this summer, ushering in a new generation of intelligent, electric luxury vehicles.
LINK: https://blogs.nvidia.com/blog/2021/04/16/mercedes-benz-eqs-hyperscreen...
See more stories from nvidia

North America Stories

22/10/2026

Entries Open for IBC2027 Accelerators

Share Copy link Facebook X Linkedin Bluesky Email...

22/10/2026

Bridge Building MXL Links With Grass Valley AMPP Integration

Share Copy link Facebook X Linkedin Bluesky Email...

22/10/2026

NDTV Adopts Amagi AdFlow Orchestrator - Unlocking Monetiz...

Amagi, the media industry cloud company, today announced that NDTV, a leading Indian news television and digital journalism company, has adopted the Amagi AdFl...

22/10/2026

CBC Radio-Canada Chooses Dalet for Enterprise News Tran...

Dalet, a leading technology and service provider for media-rich organizations, announced today that the CBC/Radio-Canada has selected Dalet to modernize its new...

22/10/2026

IBC calls for Challenge submissions for 2027 Accelerator...

IBC today announced the official call for Challenge submissions for its 2027 Accelerator Media Innovation Programme, inviting organisations from across the glob...

22/10/2026

Odido selects Synamedia Go to power its next-generation s...

Leading video software provider, Synamedia, today announced that Odido, one of the Netherlands' leading telecommunications providers, has selected its award...

22/10/2026

Broadcasters Foundation of America Expands Aid to Broadcasters in Need

Share Copy link Facebook X Linkedin Bluesky Email...

22/10/2026

Carr Warns Broadcasters Against Reporting Fake' Polls

Share Copy link Facebook X Linkedin Bluesky Email...

22/10/2026

Clear-Com Unveils Mentrix Panel at NAB Show New York

Share Copy link Facebook X Linkedin Bluesky Email...

22/10/2026

Gray Media, Triple B Media, SWAC to Collaborate on Sports Coverage

Share Copy link Facebook X Linkedin Bluesky Email...

22/10/2026

Scripps Research names Ron Burkle chair of its Board of Directors

LA JOLLA, CA-Scripps Research today announced that Ron Burkle, founder and managing partner of The Yucaipa Companies, has been named chair of its Board of Direc...

22/10/2026

Sonnet Updates Popular Echo III PCIe Card Expansion Chassis Family with Thunderbolt 5

Sonnet Updates Popular Echo III PCIe Card Expansion Chassis Family with Thunderb...

22/10/2026

Blackmagic Design Announces Special Pricing for DaVinci Resolve Studio

Blackmagic Design Announces Special Pricing for DaVinci Resolve Studio Brie Clayton October 21, 2026 0 Comments Now customers can upgrade to the power...

22/10/2026

NVIDIA Unveils Minerva to Bring End-to-End Observability for AI Factories

Launched today, NVIDIA Minerva is an AIOps platform built to help teams find problems earlier and keep AI factories productive. It brings together telemetry fro...

22/10/2026

Cloud Deployment Incoming: Call of Duty: Modern Warfare 4' Arrives on GeForce NOW

Lock in and load out this GFN Thursday. Call of Duty: Modern Warfare 4 arrives o...

21/10/2026

SVG Students To Watch: Gibson Hirt, University of Maryland

The lifelong Terps fan is making the most of his dream school, producing and directing broadcasts while gaining professional reps across the Washington, DC, spo...

21/10/2026

University of Washington Brings Four-Control-Room IP Production Facility Online With Grass Valley

University of Washington Intercollegiate Athletics has brought its new Sundodger...

21/10/2026

Pac12 Names Harry Hardy as Conferences FirstEver Chief Commercial & Growth Officer

The Pac 12 has appointed its first ever Chief Commercial & Growth Officer, compl...

21/10/2026

A Modern Field of Dreams: Inside the Video Technology Powering Northwestern's New Ryan Field

The Wildcats' $875 million home blends an intimate 35,000-seat design with 3...

21/10/2026

LAUNCH Mentorship Program Applications Close Oct. 30

Share Copy link Facebook X Linkedin Bluesky Email...

21/10/2026

Parks: More Internet Households Are Watching Live Events or Sports Via On-Demand Streaming

Share Copy link Facebook X Linkedin Bluesky Email...

21/10/2026

NBA Begins Season with NBC Blitz

Share Copy link Facebook X Linkedin Bluesky Email...

21/10/2026

Clear-Com Debuts Mentrix Flex Panel at NAB Show New York

Clear-Com is debuting the Mentrix panel at NAB Show New York (Booth 739) today. Combining physical controls with a touchscreen interface, Mentrix is designed ...

21/10/2026

Amagi and Sistemas de Video Comunicacion SA Announce Stra...

Amagi, the media industry cloud company, today announced a strategic partnership with Sistemas de Video Comunicaci n S.A. (SVC) to expand access to its cloud-ba...

21/10/2026

Lipsie Launches LipsieSync, a Human-First AI Dubbing Workflow for Multilingual Video Production

Lipsie Launches LipsieSync, a Human-First AI Dubbing Workflow for Multilingual V...

21/10/2026

Mayday Parade Music Video Shot with Blackmagic PYXIS 12K

Mayday Parade Music Video Shot with Blackmagic PYXIS 12K Brie Clayton October 20, 2026 0 Comments Multi scale sensor allows DP to capture 12K, 8K and ...

21/10/2026

USS Defiant Pulse Phasers in After Effects - No Plugins!

USS Defiant Pulse Phasers in After Effects - No Plugins! Graham Quince October 20, 2026 0 Comments I love the USS Defiant from Star Trek: Deep Space N...

21/10/2026

FEMA Outlines Expectations for National EAS Test

Share Copy link Facebook X Linkedin Bluesky Email...

21/10/2026

NVIDIA Open Models Power a New Wave of European Public Sector Projects

Governments need modern solutions to serve the public while keeping sensitive information under their control. Open models provide a path forward, letting gove...

21/10/2026

Pioneers Across Europe Deploy NVIDIA Earth-2 Open Models to Power Real-World Weather and Climate Prediction

Weather forecasts shape more than daily plans; timely weather information is cru...

21/10/2026

NVIDIA Transforms European Retail, From Digital Discovery to Physical Operations

European retailers are using open models and physical intelligence across use cases - from a commerce platform cutting inference costs by 90% to to a fulfillmen...

21/10/2026

How Companies Are Using NVIDIA DSX to Break the Power Bottleneck

Companies around the world are building on the NVIDIA DSX AI Factory Platform to plan, simulate and run the grid and the AI factory as one system, from the subs...

21/10/2026

NVIDIA Cosmos Opens New Tools to Train, Evaluate and Deploy World Models

To help developers rapidly build world models, which help physical AI systems understand and simulate the real world, NVIDIA has expanded the Cosmos platform wi...

21/10/2026

Leading European Financial Services Organizations Embrace Open Models to Build Proprietary Intelligence

At GTC Berlin, banks, payment companies and financial data providers are showing...

21/10/2026

NVIDIA Confidential Computing Expands, Enabling Frontier Model Builders to Securely Scale Across Global Infrastructure

NVIDIA builds tools to enable safe agents across the stack. The NVIDIA OpenShell...

21/10/2026

NVIDIA cuDSS Now Generally Available to Accelerate Engineering and Scientific Simulations

NVIDIA cuDSS, launched today in general availability, is an NVIDIA CUDA-X librar...

21/10/2026

Europe's Industrial Leaders Reinvent Engineering and Manufacturing With NVIDIA

To increase productivity, accelerate innovation and create new opportunities for...

21/10/2026

NVIDIA Cloud Partners Scale Across Europe - Sovereign, Open and Built for Safe AI Agents

Demand from AI-natives is pulling the European AI cloud ecosystem forward faster...

21/10/2026

Google Cloud and NVIDIA Announce General Availability of NVIDIA Vera Rubin Infrastructure

General availability of the instances is coming next month, with planned expansi...

21/10/2026

Bringing the Spark to Europe: Local Intelligence Powers Next Wave of Agents

At GTC Berlin, NVIDIA is showcasing its full lineup of local AI hardware. RTX Spark, which launched last week, powers personal agents on Windows PCs; DGX Spark ...

20/10/2026

ESPN Is Bringing Its Funday Football' Animated Alternate Broadcast Series to Super Bowl LXI, and This Time It's Star Wars' Themed

Sony's Beyond Sports technology will power real-time animation of the game, ...

20/10/2026

NBA App Adds Game Pulse, Ai-Based Chat Feature to Keep Fans Tuned In

The NBA is putting on a full-court press when it comes to digital offerings this year, and that includes some great new features on the NBA App as well as a new...

20/10/2026

Op-Ed: AI Is Making It Cheaper To Build. Sports Needs To Make It Cheaper To Learn

Testing what works is an important part of developing successful fan engagement....

20/10/2026

CBS Sports Amplifies Coverage of U.S. Open Cup Final With Fan Cam in Supporters Section, Onsite Studio Programming

One fan in The Nordecke will wear the device via headset on Wednesday night Spo...

20/10/2026

NBA on NBC Production Team Ready To Build on Year 1 Success, Expands Use of Graphics for Analysis on Tap

Regular-season game coverage will continue to be a mix of REMI and onsite produc...

20/10/2026

Grass Valley Adds Bridge Technologies to Media eXchange Layer Initiative

Grass Valley has added Bridge Technologies to the company's Media eXchange Layer (MXL) initiative, demonstrating how this has supported the containerization...

20/10/2026

Gravity Media Drives Lifted Entertainment's Im A Celebrity... The Wild Frontier, Through Rapid-Deployment IP Production

Gravity Media has rapidly deployed complete IP-based broadcast infrastructure fo...

20/10/2026

Ateme, Viamedia Provide Access to Programmatic TV Advertising to Independent and Regional Operators

Ateme has announced a strategic partnership with Viamedia, the ad tech company b...

20/10/2026

AES Show 2026: Industry Panel Examines Live Entertainment Delivery in Dolby Atmos

As concerts and other live performances reach audiences through global streaming...