
Mercedes-Benz is calling on its long heritage of luxury to accelerate electric vehicle technology with the new EQS sedan.
The premium automaker lifted the wraps off the long-awaited flagship EV during a digital event today. The focal point of the revolutionary vehicle is the MBUX Hyperscreen, a truly intuitive and personalized AI cockpit, powered by NVIDIA.
The EQS is the first Mercedes-Benz to feature the one bow design, resembling a high-speed bullet train to increase efficiency as well as provide a quiet, comfortable interior experience.
The cabin is further transformed by the MBUX Hyperscreen - a single, 55-inch surface extending from the cockpit to the passenger seat. It delivers both safety and convenience by displaying all necessary functions at once.
Like the MBUX system recently unveiled with the new Mercedes-Benz S-Class, this extended-screen system runs on the high-performance, energy-efficient NVIDIA DRIVE platform for instantaneous AI processing and sharp graphics.
The EQS is high tech in a true luxury shell, said Ola K llenius, chairman of the Mercedes-Benz Board of Management.
With NVIDIA's high-performance, energy-efficient compute, Mercedes-Benz was able to consolidate the varied and distributed cockpit components into one AI platform - with three separate screens under one glass surface - to simplify the architecture while creating more space to add new features.
Intelligence in Many Flavors The MBUX Hyperscreen makes it easy to focus on the road ahead, yet delivers beautiful graphics for when attention to driving isn't necessary.
Leveraging a zero layer design concept, the display features 90 percent of functions drivers and passengers need right on the surface, reducing the driver's reliance on buttons or voice commands. An augmented reality heads-up display provides clear, 3D, turn-by-turn navigation, keeping drivers focused.
The deep neural networks powering the system process datasets such as vehicle position, cabin temperature and time of day to prioritize certain features - like entertainment or points of interest recommendations - while always keeping navigation at the center of the display.
The EQS will be capable of level 3 automated driving with Mercedes-Benz DRIVE PILOT. For times when the driver's attention doesn't need to be on the road, the MBUX Hyperscreen provides crystal-clear graphics as well as an intelligent voice assistant for the utmost convenience.
The map feature allows drivers to view their route in 3D, down to the tiniest detail. It can also factor battery capacity, weather conditions and topography into route planning, suggesting charging points along the way if needed. Front-seat passengers also get a dedicated screen for entertainment and ride information that doesn't interfere with the driver's display. It also enables the front seat passenger to share content with others in the car.
The MBUX Hyperscreen surprises with intelligence in many flavors, said Sajjad Khan, executive vice president at Mercedes-Benz.
And with high-performance NVIDIA compute at MBUX Hyperscreen's core, users can seamlessly experience these flavors, toggling between features without experiencing any lag or delay.
Ahead of the Curve Equipped with the most powerful battery in the industry, providing an estimated 478 miles of range and 516 horsepower, the EQS was designed to lead its class in every metric.
The sedan's sleek design optimizes aerodynamics for lightning-quick acceleration - it can bolt from 0 to 60 mph in 4 seconds - while maintaining battery efficiency and reducing cabin noise.
Taking cues from its internal combustion engine sibling, the Mercedes-Benz S-Class, the EQS boasts the largest interior of any electric sedan on the market. The vehicle can recognize the driver either using facial recognition or fingerprint scanner, and adjust seating and climate settings to personal preferences. It also features customizable ambient lighting for whatever the mood.
The EQS is slated to arrive at U.S. dealerships this summer, ushering in a new generation of intelligent, electric luxury vehicles.
North America Stories
18/03/2026
SMPTE Unveils 2026 NAB Show Educational Presentations
Brie Clayton March 18, 2026
0 Comments
SMPTE , the home of media professionals, technologists, a...
18/03/2026
Auditel Ad Campaign Shot on Blackmagic PYXIS 12K
Brie Clayton March 18, 2026
0 Comments
LED wall virtual production blends 12K open gate acquisition w...
18/03/2026
Brainstorm transforms productivity and sustainability with Suite 7 at NAB Show 2...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
SMPTE , the home of media professionals, technologists, and engineers, today unveiled its educational presentations for the 2026 NAB Show. This year SMPTE will ...
18/03/2026
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, gaming, and more, today ann...
18/03/2026
Digital Alert Systems
Preview
2026 NAB Show
April 19 - 22
Booth C3452
At the 2026 NAB Show, Digital Alert Systems will showcase Version 6.0 of its DASDEC ...
18/03/2026
Setplex today announced that it will showcase its complete, fully integrated Zapflex platform for the first time at the 2026 NAB Show, introducing powerful new ...
18/03/2026
COW Jobs: Seeking DP for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Director of Photography for Low Budget Dramedy Fe...
18/03/2026
COW Jobs: Seeking Gaffer for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Gaffer for Low Budget Dramedy Feature Film- I...
18/03/2026
COW Jobs: Seeking Location, Sound for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Location/Sound for Low Budget Dramed...
18/03/2026
COW Jobs: Seeking Child Wrangler for Low Budget Film - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Child Wrangler for Low Budget Dramedy Fe...
18/03/2026
Calrec Redefines Broadcast Workflows at NAB 2026 with its Most Powerful Hardware...
18/03/2026
Oscar Nominated Two People Exchanging Saliva Posted with DaVinci Resolve Studio
Brie Clayton March 17, 2026
0 Comments
DaVinci Resolve Studio handle...
18/03/2026
Boston Conservatory Presents Celebrated Musical Satire Urinetown Performances for this Center Stage production will take place at Boston Conservatory Theater ...
18/03/2026
Charlie Puth Joins Switched On Pop at Berklee NYC The Berklee alum spoke with host and Berklee NYC professor Charlie Harding for a live taping, answering audi...
17/03/2026
NASA+'s Rebecca Sirmons and Brittany Brown offer unique look at live streami...
17/03/2026
The transition to IP has fundamentally reshaped professional media infrastructures. Video, audio, and increasingly metadata now circulate as independent, precis...
17/03/2026
Live sports streaming can push every element in your video delivery chain to its limit, exposing every potential weakness in seconds. When the Super Bowl, the O...
17/03/2026
Texas Athletics sought to modernize its media production, enhance fan experience...
17/03/2026
Ikegami USA will demonstrate the latest additions to its wide range of broadcast...
17/03/2026
TNA Wrestling and iHeartMedia announces a new multi-platform collaboration that will integrate iHeartMedia across TNA's premium live events, weekly televisi...
17/03/2026
The goal was to transform Hard Rock Stadium into a global leader in sports and e...
17/03/2026
Spectrum has announced the launch of its new Multiview feature in the Spectrum TV App, giving customers the ability to watch up to four NCAA men's or women&...
17/03/2026
Genius Sports deal also covers data technology, AI, fan engagement, and performance analysis....
17/03/2026
Net Insight is supporting the rollout of a new state-wide centralized operation with Rede Massa, which is an SBT affiliate, the Brazilian regional television ne...
17/03/2026
Featuring audio from practice sessions, qualifying races, and Grand Prix races, the film represents Apple's sports-media ambitions
At Sunday night's Ac...
17/03/2026
Live broadcast has always been one of the most demanding environments in media a...
17/03/2026
DirecTV is introducing several new viewing features, including a multi-screen March Madness Mix channel and an updated Sports Central mobile app hub, ahead of...
17/03/2026
Deltatre has announced a multi-year partnership with ATP Media, the media arm of the ATP Tour, covering broadcast graphics, data, and production across the 2026...
17/03/2026
The Detroit Pistons have announced a third consecutive season partnering with Sc...
17/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/03/2026
3D streaming infrastructure provider Miris today announced the launch of a public beta for its new 3D asset streaming platform. Miris is building the infrastruc...
17/03/2026
As media organizations face mounting pressure to produce more content, faster, while maximizing value and operational efficiency, Tedial, a leading provider of ...
17/03/2026
Brainstorm, a leading manufacturer of real-time graphics, augmented and virtual production, is launching the newest version of its platform, Brainstorm Suite 7,...
17/03/2026
Limecraft today announces the release of Limecraft 2026.2, the second platform update in its 2026 release cycle. Limecraft is an AI-powered production platform ...
17/03/2026
Broadcast Solutions, a leading system integrator and provider of innovative solutions for the broadcast and media industry, showcased its latest broadcast and V...
17/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/03/2026
QuickLink's Latest StudioEdge Models to Make North American Debut at NAB 202
Brie Clayton March 16, 2026
0 Comments
The Multi-platform Remote Gues...
17/03/2026
Frankenstein Graded with DaVinci Resolve Studio
Brie Clayton March 16, 2026
0 Comments
Sonnenfeld enhances the controlled interplay between warm and c...
17/03/2026
New Voyavox from Link Electronics with Real-Time Speech-to-Text Captioning to be...
17/03/2026
Berklee City Music Stewards META Fellowship Supporting Massachusetts Music Educa...