The ATP and ATP Media today announced that from now until Sunday 20th November, tennis fans will have an opportunity to experience the adrenalin of the Barclays ATP World Tour Finals in a whole new way.
In an exciting partnership between ATP, ATP Media, Infosys (the Global Technology Services Partner of the ATP World Tour) and Sony Professional Solutions Europe, visitors to the Fan Zone at The O2 will be able to immerse themselves in matches by stepping into unique interactive pods featuring PlayStation VR where they will find themselves in a virtual tennis world.
Since Sony Interactive Entertainment launched PlayStation VR for PlayStation 4 (PS4) in October this year, PlayStation VR has taken gaming to new levels and transported gamers into incredible immersive experiences. Bringing this technology to the Fan Zone, the Barclays ATP World Tour Finals Experience adds a completely new dimension to watching a match and makes it possible for fans to live the game like never before. This is thanks to brand new technologies from ATP Media, Infosys and Sony Professional Solutions Europe matched with the unique capabilities of the PlayStation VR headset, tracking camera and handheld controller.
By pairing PlayStation VR with a brand new technology especially designed to further enhance interactivity whilst viewing sport, the Barclays ATP World Tour Finals Experience features a combination of real court images, TV match coverage and virtual environments. Utilising both headset tracking technology and physical controller interaction, the user is presented with a reactive and customisable environment, making the experience feel very fluid and natural.
Data insights and visualisations from Infosys and Hawk-Eye will provide in depth context as the match unfolds. Social media fans are not forgotten with the inclusion of social media streams from MyATP (now on Vixlet).
Commenting on the Barclays ATP World Tour Finals Experience is Shane Warden, ATP Media Director of Technology and Broadcast who said: PlayStation VR is an incredible product and we knew it would help us to achieve this goal thanks to its simple to use and intuitive operation. We wanted to replicate the feeling of being there and create an augmented experience that lets fans engage and interact with the finals on screen in a way they never could before.
ATP Executive Chairman & President, Chris Kermode, added: We look forward to unveiling this pioneering new technology at our season finale at The O2, offering a new and exciting way to experience our sport, as we look to leverage new technologies and engage with the next generation of fans.
We are delighted to be demonstrating our continued commitment in advancing media and technology, said Stuart Watts, ATP Media COO. We have created not only the potential for an exciting complimentary product for broadcasters but one that can easily be delivered on-venue at fan and sponsor activation sites.
"Bringing virtual reality to tennis presents an opportunity to amplify human potential, not just in terms of seeing and understanding the game in a new dimension, but also arming players with the insight they need to elevate their performance, said UB Pravin, Chief Operating Officer at Infosys.
At Infosys, we are using technology in ways that will reinvent the tennis experience with data, insights, and digital experiences. Integrating analytics from the Stats Leaderboards into immersive virtual reality views of the game is one of the many ways in which we are bringing disruptive technologies together and delivering our promise to help everyone in the world of tennis see more and be more."
Mark Grinyer from Sony Professional Solutions Europes sports team said: It is great to be working with ATP, ATP Media and Infosys to push the envelope of immersive fan experiences. We have worked hard to create a platform which can deliver the exciting vision of our partners.
The Barclays ATP World Tour Finals Experience runs until 20th November. Immerse yourself at the Infosys Fan Zone booth at The O2.
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The ATP and ATP Media today announced that from now until Sunday 20th November, tennis fans will have an opportunity to experience the adrenalin of the Barclays ATP World Tour Finals in a whole new way.
