All eyes across the auto industry are on GTC - the global AI conference running in San Jose, Calif., and online through Thursday, March 21 - as the world's top automakers and tech leaders converge to showcase the latest models, demo new technologies and dive into the remarkable innovations reshaping the sector.
Attendees will experience how generative AI and software-defined computing are advancing the automotive landscape and transforming the behind-the-wheel experience to become safer, smarter and more enjoyable.
Automakers Adopting NVIDIA DRIVE Thor NVIDIA founder and CEO Jensen Huang kicked off GTC with a keynote address in which he revealed that NVIDIA DRIVE Thor, which combines advanced driver assistance technology and in-vehicle infotainment, now features the newly announced NVIDIA Blackwell GPU architecture for transformer and generative AI workloads.
Following the keynote, top EV makers shared how they will integrate DRIVE Thor into their vehicles. BYD, the world's largest electric vehicle maker, is expanding its ongoing collaboration with NVIDIA and building its next-generation EV fleets on DRIVE Thor. Hyper, a premium luxury brand owned by GAC AION, is announcing it has selected DRIVE Thor for its new models, which will begin production in 2025. XPENG will use DRIVE Thor as the AI brain of its next-generation EV fleets. These EV makers join Li Auto and ZEEKR, which previously announced they're building their future vehicle roadmaps on DRIVE Thor.
Additionally, trucking, robotaxis and goods delivery vehicle makers are announcing support for DRIVE Thor. Nuro is choosing DRIVE Thor to power the Nuro Driver. Plus is announcing that future generations of its level 4 solution, SuperDrive, will run on DRIVE Thor. Waabi is leveraging DRIVE Thor to deliver the first generative AI-powered autonomous trucking solution to market. WeRide, in cooperation with tier 1 partner Lenovo Vehicle Computing, is creating level 4 autonomous driving solutions for commercial applications built on DRIVE Thor.
And, DeepRoute.ai is unveiling its new smart driving architecture powered by NVIDIA DRIVE Thor, scheduled to launch next year.
Next-Generation Tech on the Show Floor The GTC exhibit hall is buzzing with excitement as companies showcase the newest vehicle models and offer technology demonstrations.
Attendees have the opportunity to see firsthand the latest NVIDIA-powered vehicles on display, including Lucid Air, Mercedes-Benz Concept CLA Class, Nuro R3, Polestar 3, Volvo EX90, WeRide Robobus, and an Aurora truck. The Lucid Air is available for test drives during the week.
A wide array of companies are showcasing innovative automotive technology at GTC, including Foretellix, Luminar and MediaTek, which is launching its Dimensity Auto Cockpit chipsets at the show. The new solutions harness NVIDIA's graphics and AI technologies to help deliver state-of-the-art in-vehicle user experiences, added safety and security capabilities.
Also Announced at GTC: Omniverse Cloud APIs, Generative AI
Omniverse Cloud APIs, announced today at NVIDIA GTC, are poised to accelerate the path to autonomy by enabling high-fidelity sensor simulation for AV development and validation. Developers and software vendors such as CARLA, MathWorks, MITRE, Foretellix and Voxel51 underscore the broad appeal of these APIs in autonomous vehicles.
Generative AI developers including Cerence, Geely, Li Auto, NIO, SoundHound, Tata Consulting Services and Wayve announced plans to transform the in-vehicle experience by using NVIDIA's cloud-to-edge technology to help develop intelligent AI assistants, driver and passenger monitoring, scene understanding and more.
AI and Automotive Sessions Available Live and on Demand
Throughout the week, the world's foremost experts on automotive technology will lead a broad array of sessions and panels at GTC, including:
How LLMs and Generative AI Will Enhance the Way We Experience Self-Driving Cars
Tuesday, March 19, 9 a.m. PT
Accelerating the New Era of Autonomous Vehicles With Generative AI
Tuesday, March 19, 10 a.m. PT
Generative AI and Industrial Digitalization in the Automotive Industry
Tuesday, March 19, 2 p.m. PT
Accelerating Automotive Workflows With Large Language Models
Tuesday, March 19, 3 p.m. PT
Accelerating the Shift to AI-Defined Vehicles
Thursday, March 21, 8 a.m. PT
On DRIVE Developer Day, taking place Thursday, March 21, NVIDIA's engineering experts will highlight the latest DRIVE features and developments through a series of deep-dive sessions on how to build safe and robust self-driving systems.
See the full schedule of automotive programming at GTC and be sure to tune in.
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
All eyes across the auto industry are on GTC - the global AI conference running in San Jose, Calif., and online through Thursday, March 21 - as the world's top automakers and tech leaders converge to showcase the latest models, demo new technologies and dive into the remarkable innovations reshaping the sector.
