TVBEurope sits down for a Q&A with Tarif Sayed, president and GM of NDI Global, to discuss his background, his path to NDI, and what makes it a great fit for content creators of all sizes
By TVBEurope Staff
Published: August 11, 2022
TVBEurope sits down for a Q&A with Tarif Sayed, president and GM of NDI Global, to discuss his background, his path to NDI, and what makes it a great fit for content creators of all sizes
target=_blank title=Share on LinkedIn class=share-linkedin>
What's your professional background? Tarif Sayed In the early days of my career, I was in the throes of broadcast, production, and content creation. I worked as an executive producer in a variety of industries including sports, music and documentaries; creating visual content for audiences was not only a career choice but a personal passion of mine.
Shortly after I began my career, I started to focus in on the technology behind content creation and the ways in which technology could produce better end results for audiences. I worked for a variety of companies including Dolby Laboratories as the director of global broadcast services and at Nokia as the head of virtual reality technologies business unit. I joined Nokia in the VR and AR department at an interesting time as those technologies were taking off in 2016 and I worked to further develop how they could benefit content creators in the long run.
After Nokia, I shifted to consulting with a number of companies to grow the business aspect and prepare products for successful launches. Developing the strategy behind how these companies could effectively go to market was what ultimately led me to NDI.
As a rapidly growing company, I saw the success, potential and appeal in new markets within NDI and knew it was on the edge of becoming a phenomenal tool for media creatives globally. I now sit as the president and GM of NDI Global.
What stood (and stands) out for you about NDI? My interest in NDI looks like a Venn diagram of my background and prior career experience. Content creation, technology, and business growth; where the three meet is within NDI.
NDI is built by, and for, content creators, from large broadcasters to individuals and everybody in between. There is an ever-growing number of production technologies becoming a part of the NDI ecosystem every day. And, as I noted, NDI is experiencing exponential growth that needs to be channeled into successful growth.
So, as the President and GM of NDI I am not only applying my expertise in the industry but also my initial passion for content creation. I am eager to work with the NDI team and all of the Vizrt Group to contribute to the success of the company and usher in greater democratisation of the technology for users everywhere.
How do you view NDI's current role in the broadcast industry and where do you see it going? When I attended NAB as president of NDI this April, I engaged in conversation with customers and end users about their recent projects using NDI technology. One minute I would be speaking with tier-1 broadcasters about full NDI enabled remote studios, the next I am talking to an individual who is producing music in real time with bandmates located around the world via NDI.
The latter example is where I see NDI headed in the future. The democratisation of NDI is growing every day, especially since the pandemic began and since the launch of NDI 5. We see content creators using NDI beyond broadcast, in innovative ways our own teams never even imagined. For a band, with members located all over the world, to be playing music in sync via NDI was unthinkable mere years ago. But the vast adoption and growth of NDI has pushed our team to reduce latency at every turn and prioritise what our end users truly need: flexibility.
If the band experiences lag between performers during a live show, the whole experience is ruined for the audience; NDI enables them to feel confident in the content they are producing because it is guaranteed.
For long-term outlooks, look at where you consume video every day. That's where NDI can and will be. Our team sees use cases and beta testing of products for the NDI ecosystem in the security sector, healthcare, drones, education, government, etc. NDI will continue to be the tool to tie together the workflow in, and beyond, the broadcast industry.
Earlier this year NDI released NDIIHX3. Talk us through its purpose and how it helps users. Ultimately, as with any company, NDI aims to provide solutions to any issues they may be facing. At its inception, NDI was designed for high-level video production, and thus high bandwidth consumption. The launch of NDI|HX3 enables our customers, often in the pro AV industry along with some tier 2 and tier 1 broadcasters, to still deliver high-quality images with low latency but with a significantly reduced bandwidth.
NDI|HX3 is the solution for users who require high-quality production but may not have the bandwidth to support traditional NDI. Our team sees NDI|HX3 as a way to enable a greater range of customers to create more quality broadcasts than ever before. Since its announcement in February, countless partners have released NDI|HX3 products that are being implemented far beyond the broadcast industry for limitless content creation by any user.
Grass Valley recently joined NDI's partner ecosystem. What does that mean for customers of both companies? NDI adoption continues to grow with partners integrating the technology into more and more products every day. The partnership between NDI and Grass Valley unlocks an ecosystem for millions of NDI-enabled devices and applications to be used every day by media and broadcast professionals. By integrating NDI into Grass Valley's AMPP, customers in the broadcast tech market are being further exposed to NDI and its capabilities. Along with access
Europe Stories
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
07/08/2025
July 8 2025, 22:30 (PDT) Tata Motors & Dolby Bring Dolby Atmos to Harrier.ev, R...
18/07/2025
Friday 18 July 2025
Credit: Marc Sethi
The Sky Arts Awards will return on 16 September, once again taking place at the iconic Roundhouse in London. Produced b...
18/07/2025
This month, players can dive into special crossover events featuring SpongeBob SquarePants in Snake.io+ and Crossy Road Castle, available exclusively on Apple A...
18/07/2025
Up for the Match brings the fun, the passion-and a bit of Riverdance- tomorrow n...
17/07/2025
Spotify's goal with audiobooks is to help grow the publishing industry and create the best possible experience for booklovers, which is why we're launch...
17/07/2025
Luxembourg, 14 July 2025 - SES received the final regulatory approvals for the SES-Intelsat transaction, including the US Federal Communications Commission.
O...
17/07/2025
Wuppertal July 17, 2025
Riedel Communications Powers Handa Opera on Sydney Har...
17/07/2025
Fox Corporation Executives to Discuss Fourth Quarter and Full Year Fiscal 2025 F...
17/07/2025
Dalet, a leading technology and service provider for media-rich organizations, w...
17/07/2025
The summer is here and RT Radio 1 has unveiled a lively seasonal lineup, packed...
16/07/2025
Spotify's podcast editorial team is always on the hunt for shows and episodes that spark conversation, push boundaries, and keep us coming back for more. As...
16/07/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
16/07/2025
Join us at IBC this September and take control of your content. Discover how we're bringing a new level of purpose and precision to the application of AI in...
16/07/2025
Wednesday 16 July 2025
Sky and ITV today announced an extension of their long-standing partnership, which will see ITV's content and services remain seamle...
16/07/2025
Sky Sports lifts the lid on Lions life with hilarious behind-the-scenes mockumentaryWednesday 16 July 2025
To view this content, please enable our use of cooki...
16/07/2025
CULVER CITY, CALIFORNIA Apple TV+ today earned a record-breaking 81 Emmy Award nominations across 14 hit Apple Original titles for this year's 77th Emmy Awa...
15/07/2025
Independent media outlets in Brazil and Colombia are invited to apply for a new programme aimed at strengthening the long-term resilience of journalism in the f...
15/07/2025
Spotify une fuerzas con DiDi, la app l der en servicios de movilidad, delivery y...
15/07/2025
NOT FOR DISTRIBUTION IN OR INTO OR TO ANY PERSON LOCATED OR RESIDENT IN THE UNIT...
15/07/2025
U&GOLD has acquired the broadcast rights for Fawlty Towers: The Play (1x120'). Recorded during the show's run at the West End with its original cast, Fa...
15/07/2025
TV SIM builds for the future with high efficiency transmitter from Rohde & Schwa...
15/07/2025
Harmonic's Hybrid, AI-Powered and Live Sports Streaming Innovations are Key ...
15/07/2025
The well-known and well-loved 4099 has been completely revamped. It features amazing CORE+ technology, which eliminates distortion and extends dynamic range, a ...
15/07/2025
Comscore Partners with HyphaMetrics to Launch Advanced Person-Level Audience Mea...
15/07/2025
Peak audiences of over half a million tune into both Kerry v Tyrone and Donegal ...
15/07/2025
PROTON Announces Production Facility Expansion Ahead of IBC2025 posted: 15/07/2025
Proton Announces Production Facility Expansion Ahead of IBC2025
Alongs...
14/07/2025
Enhancing Public Service Broadcasting with
Innovation, Accuracy & Sustainability
New regional detail and local towns featured...
11/07/2025
If you've ever wondered what might be playing in Clark Kent's headphones...
11/07/2025
AI and Multimedia Authenticity Standards Collaboration launches two papers to guide the future of AI integration, today at the AI for Good Global Summit
The...
10/07/2025
The current holder of the prestigious Thomson Foundation Young Journalist of the Year Award has been forced to stop reporting over fears for her safety in Afgha...
10/07/2025
Spotify is turning up the volume on Australian music with a multipronged initiative designed to highlight the dominance of Australian artists on the global stag...
10/07/2025
This is not a drill: Oasis is back on the road-marking its first live performanc...
10/07/2025
The music industry depends on fresh ideas, bold voices, and emerging talent. Yet across the U.K., too many young musicians lack the space to develop their craft...
10/07/2025
10 Jul 2025
VEON and Cohen Circle Secure Investor Commitments for Kyivstar Listing Kyiv, New York, Dubai, and Philadelphia - July 10, 2025 - VEON Ltd. (Nasdaq:...
10/07/2025
Thursday 10 July 2025
The Very Small Creatures
Jaime's Treetop Tales
Emerald
BooSnoo! Christmas Mashup
Pip & Posy's Spooktacular Party
The Very Sm...
10/07/2025
Thursday 10 July 2025
Brand new rewards are coming to Sky customers, with free ...
10/07/2025
Comscore Achieves Full JIC Certification for National TV Measurement Including...
09/07/2025
Wednesday 9 July 2025
Sky Broadband now has the UK's fastest broadband spee...
09/07/2025
CUPERTINO, CALIFORNIA Apple today announced Jeff Williams will transition his role as chief operating officer later this month to Sabih Khan, Apple's senior...
08/07/2025
In an era where digital threats to journalists are becoming increasingly aggressive and widespread, MediaSafe Africa launches as a vital online resource to help...
08/07/2025
This summer, as the energy builds for one of the biggest moments in women's ...
08/07/2025
UKTV today announces that Richard Watsham, Chief Creative Officer at UKTV and Global Director of Acquisitions for BBC Studios/UKTV, has decided to step down fro...
08/07/2025
SAN JOSE, Calif. - July 8, 2025 - Harmonic (NASDAQ: HLIT) today announced a reco...
08/07/2025
Arvato Systems Optimizes Customer Communication with AOK Niedersachsen
New project in the statutory health insurance sector
Arvato Systems and AOK Niedersach...
TVBEurope sits down for a Q&A with Tarif Sayed, president and GM of NDI Global, to discuss his background, his path to NDI, and what makes it a great fit for content creators of all sizes
