MundoFox Chooses AdBox Program Insertion System from PlayBox Technology 06 May 2014
MundoFox has chosen a PlayBox Technology AdBox system to automate digital program insertion for its WTTG FOX 5 free-to-air television channel which is based in Washington DC. The new installation allows staff at the Networks Los Angeles headquarters to schedule breakaway content specific to viewers of the US East Coast service.
We have been using PlayBox Technology systems since 2008 when we began employing what we dubbed the FoxBox to handle playout to viewers in Greece and Italy, comments Julio Sobral, Senior Vice President and Head of Technical Services & Business Operations at FOX International Channels. Our new AdBox units, main and redundant, are a compact two-rack-unit addition to our existing 22-rack-unit PlayBox Technology installation. The PlayBox Technology system here in Los Angeles has been operating for about 18 months was configured primarily to handle commercials. This new expansion now provides the ability to insert programs and related interstitials. The system is highly automated, easy to supervise and has proved very reliable.
Each AdBox reacts to cue tones which are embedded in the program feed, explains Ananth Sam, PlayBox Technology Broadcast Systems Sales & Technical Director. A scheduler ensures that the playlist and relevant media assets are sent to WTTG FOX 5 ahead of transmission. AdBox then receives the MundoFox East feed, decodes the cue tones and performs the required action, inserting an ad, a program or other instructed content. The new installation includes onboard storage and connections to external local storage servers. We also installed a 16 x 16 router. Fast completion was a key element of the project. The system went live within 48 hours of the initial customer request.
Based on PlayBox Technology AirBox channel-in-a-box technology, AdBox enables content owners to maximise their business potential by targeting advertisements for specific audiences with ad insertion and digital program insertion in standard and/or high definition and SDI or DVB (ASI/IP). AdBox can be installed locally or remotely at the head end, monitored and controlled via the internet. Many hundreds of hours of commercials, programs and interstitials can be scheduled if required. AdBox can be incorporated within an entire stand-alone solution or integrated into the content owner's current workflows and systems.
In addition to ad insertion and digital program insertion, AdBox can include graphics capabilities ranging from simple logo insertion to full character generation and interactive graphics insertion. AdBox can be integrated into the clients' traffic systems to enable traffic and billing to provide the complete one-box solution that includes automation, video server and switching. AdBox works by receiving a GPI or cue tone trigger for the start of a commercial break or program insertion. Other trigger sources can also be handled via GPI or a cue tone from an external cue decoder. Once the trigger is received, the scheduled ad break or program is switched from the live feed and played to air. After a scheduled period, or on receiving a second trigger, AdBox returns to the live program feed. AdBox will only insert commercial breaks or programs during predefined or scheduled periods. It can also auto-fill any periods that have no defined advertisements or programs.
About MundoFox
MundoFox is a joint venture between FOX International Channels (FIC), News Corporation's international multi-media business, and RCN, the leading Latin American television network and production company belonging to Organizaci n Ardila L lle (OAL). Together, FIC and RCN currently reach over 1.4 billion households worldwide with primetime comedies, dramas and daytime series, as well as factual, sports and lifestyle programming. Additionally both operate and program cable networks and 24-hour global news channels. The network, headquartered in Los Angeles, CA, was launched on August 13, 2012.
About PlayBox Technology
PlayBox Technology (www.playbox.tv) is an international communications and information-technology company serving the broadcast, corporate and digital signage markets in more than 100 countries. It is dedicated to the research, design, development and provision of the best products, systems, solutions and services. With over 13,000 TV and branding channels powered by PlayBox Technology, the chances are you will have experienced our broadcast solutions for yourself. Users cover a wide range of today's broadcast activities and include start-up TV channels, webcasters, DVB (IP/ASI) TV channels, interactive TV and music channels, film channels, remote TV channels and disaster recovery channels as well as satellite, local, regional, national and international broadcasters.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
02/06/2026
Rohde & Schwarz to present comprehensive performance, conformance and spectrum-m...
02/06/2026
BTL Laboratory becomes Taiwan's first test house with a CTIA Certification c...
02/06/2026
blueCORE standalone processors headline solutions designed to simplify the trans...
02/06/2026
If you've kept up with this article series, you know by now where to start w...
02/06/2026
With new DSP configurations and flexible licensing options, Calrec is removing the barriers to virtualised audio, giving broadcasters the freedom to scale produ...
02/06/2026
The TV agency was one of the earliest adopters of Nielsen's local television...
02/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/06/2026
Grass Valley today announced that Australian News Channel (ANC), operator of Sky News Australia, has deployed Grass Valley AMPP to transform its newsroom produc...
02/06/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, announces its new Model 385 Mic/Intercom Beltpack. The Mode...
02/06/2026
The Riedel Group today announced the appointment of Gudrun Scharler as CEO of Riedel Networks. She succeeds Michael Martens, who has led Riedel Networks since 2...
02/06/2026
More signals, higher quality, and outstanding ingest and streaming flexibility deliver professional results in a small, all-in-one footprint...
02/06/2026
farmerswife will be featured on the Modena Media & Entertainment stand at this year's Mediatech Africa 2026, giving visitors an opportunity to explore the l...
02/06/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17 19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
02/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/06/2026
Wuppertal June 2, 2026
Gudrun Scharler Appointed CEO of Riedel Networks The Riedel Group today announced the appointment of Gudrun Scharler as CEO of Riedel N...
02/06/2026
Back to All News
Discover Your Next Book-to-Screen Obsession With Our New Dedicated Hub
Product
02 June 2026
Global
Link copied to clipboard
Dear most vor...
02/06/2026
New LinkedIn Data: 90% of C-Suite Leaders are Continuously Building Skills to Lead in the AI Era Published on Jun 2, 2026 Categories: Data and insights
Lin...
02/06/2026
Trust has become a commercial issue With global advertising spend forecast to exceed US$1 trillion this year*, the commercial consequences of weak governance co...
02/06/2026
June sees Ireland's cultural calendar in full bloom, as RT Supporting the Arts showcases a vibrant and wide-ranging programme spanning music, theatre, visu...
02/06/2026
After The Traitors Ireland launched in 2025, Irish audiences proved to have a taste for the global hit reality show. This Bank Holiday Monday fans can indulge e...
01/06/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
01/06/2026
Designed to solve a common problem in broadcasting, the automated workflow detects, identifies, removes, and documents copyrighted music
AudioShake has introdu...
01/06/2026
The sports-analytics company combines its data with proprietary AI to help leagu...
01/06/2026
Category line-up & sponsors announced
Photo: Paul Clarke
The Production Music Awards (PMA) have announced that submissions are now officially open ahead of...
01/06/2026
New hybrid sample/synthesis instrument revealed
Excite Audio have just released the latest instalment in their Evolve series, which has been developed in co...
01/06/2026
Latest TONEX expansion captures three rare vintage amps
The newest addition to IK Multimedia's ever-growing TONEX line-up introduces a set of three incr...
01/06/2026
Musically intelligent soft synth gets upgraded
Scaler Music will be probably be best known to many for their music theory tools, but their product range al...
01/06/2026
SBS confirms its broadcast sponsors for FIFA World Cup 2026
1 June, 2026
Media releases
SBS has secured Hyundai, Hisense, Macca's, Rexona, bet365, Com...
01/06/2026
Rohde & Schwarz Satellite Industry Days 2026 guided by the motto From Earth to ...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Marshall Electronics is showcasing a comprehensive lineup of next-generation POV cameras, purpose-built to power today's connected AV environments, at InfoC...
01/06/2026
Adobe Announces Concept to Vector
Deepa Subramaniam June 1, 2026
0 Comments
One of the biggest frustrations we hear from designers is how difficult it...
01/06/2026
Vampire Feature Night Patrol Graded with DaVinci Resolve Studio
Brie Clayton June 1, 2026
0 Comments
Colorist shapes dark, gritty tone for horror thri...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Back to All News
KAULITZ & KAULITZ Season 3
Entertainment
01 June 2026
GlobalGermany
Link copied to clipboard
Our favorite twins are back: streaming on Ne...
01/06/2026
Luxembourg, June 1, 2026 - SES, a leading space solutions company, and Viva, Mexico's ultra low-cost airline, launched fast and reliable multi-orbit satelli...
01/06/2026
Agentic AI is getting physical.
At COMPUTEX on Tuesday, NVIDIA announced NVIDIA JetPack 7.2 and NVIDIA NemoClaw support on NVIDIA Jetson.
JetPack 7.2 brings a...
MundoFox Chooses AdBox Program Insertion System from PlayBox Technology 06 May 2014
