Sony Pixel Power calrec Sony

MundoFox Chooses AdBox Program Insertion System from PlayBox Technology

06/05/2014

MundoFox Chooses AdBox Program Insertion System from PlayBox Technology 06 May 2014

MundoFox has chosen a PlayBox Technology AdBox system to automate digital program insertion for its WTTG FOX 5 free-to-air television channel which is based in Washington DC. The new installation allows staff at the Networks Los Angeles headquarters to schedule breakaway content specific to viewers of the US East Coast service.

We have been using PlayBox Technology systems since 2008 when we began employing what we dubbed the FoxBox to handle playout to viewers in Greece and Italy, comments Julio Sobral, Senior Vice President and Head of Technical Services & Business Operations at FOX International Channels. Our new AdBox units, main and redundant, are a compact two-rack-unit addition to our existing 22-rack-unit PlayBox Technology installation. The PlayBox Technology system here in Los Angeles has been operating for about 18 months was configured primarily to handle commercials. This new expansion now provides the ability to insert programs and related interstitials. The system is highly automated, easy to supervise and has proved very reliable.

Each AdBox reacts to cue tones which are embedded in the program feed, explains Ananth Sam, PlayBox Technology Broadcast Systems Sales & Technical Director. A scheduler ensures that the playlist and relevant media assets are sent to WTTG FOX 5 ahead of transmission. AdBox then receives the MundoFox East feed, decodes the cue tones and performs the required action, inserting an ad, a program or other instructed content. The new installation includes onboard storage and connections to external local storage servers. We also installed a 16 x 16 router. Fast completion was a key element of the project. The system went live within 48 hours of the initial customer request.

Based on PlayBox Technology AirBox channel-in-a-box technology, AdBox enables content owners to maximise their business potential by targeting advertisements for specific audiences with ad insertion and digital program insertion in standard and/or high definition and SDI or DVB (ASI/IP). AdBox can be installed locally or remotely at the head end, monitored and controlled via the internet. Many hundreds of hours of commercials, programs and interstitials can be scheduled if required. AdBox can be incorporated within an entire stand-alone solution or integrated into the content owner's current workflows and systems.

In addition to ad insertion and digital program insertion, AdBox can include graphics capabilities ranging from simple logo insertion to full character generation and interactive graphics insertion. AdBox can be integrated into the clients' traffic systems to enable traffic and billing to provide the complete one-box solution that includes automation, video server and switching. AdBox works by receiving a GPI or cue tone trigger for the start of a commercial break or program insertion. Other trigger sources can also be handled via GPI or a cue tone from an external cue decoder. Once the trigger is received, the scheduled ad break or program is switched from the live feed and played to air. After a scheduled period, or on receiving a second trigger, AdBox returns to the live program feed. AdBox will only insert commercial breaks or programs during predefined or scheduled periods. It can also auto-fill any periods that have no defined advertisements or programs.

About MundoFox

MundoFox is a joint venture between FOX International Channels (FIC), News Corporation's international multi-media business, and RCN, the leading Latin American television network and production company belonging to Organizaci n Ardila L lle (OAL). Together, FIC and RCN currently reach over 1.4 billion households worldwide with primetime comedies, dramas and daytime series, as well as factual, sports and lifestyle programming. Additionally both operate and program cable networks and 24-hour global news channels. The network, headquartered in Los Angeles, CA, was launched on August 13, 2012.

About PlayBox Technology

PlayBox Technology (www.playbox.tv) is an international communications and information-technology company serving the broadcast, corporate and digital signage markets in more than 100 countries. It is dedicated to the research, design, development and provision of the best products, systems, solutions and services. With over 13,000 TV and branding channels powered by PlayBox Technology, the chances are you will have experienced our broadcast solutions for yourself. Users cover a wide range of today's broadcast activities and include start-up TV channels, webcasters, DVB (IP/ASI) TV channels, interactive TV and music channels, film channels, remote TV channels and disaster recovery channels as well as satellite, local, regional, national and international broadcasters.
LINK: http://www.theiabm.org/article.php?group_id=11779...
See more stories from iabm

Most recent headlines

20/12/2025

Atomos Updates Ninja TX GO-Ninja TX With ProRes RAW and C...

Atomos announced the immediate availability of a new firmware update for its Ninja TX GO and Ninja TX monitor-recorders, unlocking ProRes RAW recording from the...

20/12/2025

CJP Broadcast Completes Digitisation of European Gymnasti...

CJP Broadcast has completed the digitisation of the European Gymnastics tape archive, converting 328 tapes containing more than forty years of recorded material...

20/12/2025

Bitmovin Launches Stream Lab MCP Server

Bitmovin, the leading provider of video streaming solutions, today announced the launch of the Stream Lab MCP Server, to give AI agents and large language model...

20/12/2025

Gracenote Unveils New Immersive Features for Sports Hubs

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

20/12/2025

Morgan Murphy Media Promotes Jill Shiroma to VP of Digital Strategy

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

20/12/2025

Samsung Makes GameBreaks Ad Format Available Programmatically

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

20/12/2025

FCC Extends Deadline for Comments on Upper C-Band Proposals

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

20/12/2025

Scripps Sports Inks Deals for Soccer and Professional Cheerleading

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

20/12/2025

Atomos Unveils Firmware Update For Ninja TX and TX GO

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

20/12/2025

Barack Obama Includes Laufey on His 2025 Favorite Music List

Barack Obama Includes Laufey on His 2025 Favorite Music List The former presidents roundup of books, music, and movies includes a song from the Berklee alums ...

20/12/2025

December 19, 2025

Study reveals a key hormonal circuit in the kidneys Scripps Research scientists identify the protein that helps kidney cells regulate renin, providing foundatio...

19/12/2025

With Playout Release 2025.4, ToolsOnAir continues to push professional playout workflows forward on macOS.

With Playout Release 2025.4, ToolsOnAir continues to push professional playout w...

19/12/2025

SVG Sit-Down: Diversified's Jared Timmins on AI for Broadcast Sports and Creating the Smart Venue'

SVG Sit-Down: Diversified's Jared Timmins on AI for Broadcast Sports and Cre...

19/12/2025

2025 SVG Summit Audio Recap: Say What?

2025 SVG Summit Audio Recap: Say What?The Audio Production and Distribution Workshop at the SVG Summit 20 took on issues including speech intelligibility, Next-...

19/12/2025

Gamified Fun: Channel 5 on its NFL Big Game Night Ambitions with Hungry Bear Media

Gamified fun: Channel 5 on its NFL Big Game Night ambitions with Hungry Bear Med...

19/12/2025

College Football Playoff Preview: For ESPN, Round 1 is a Fantastic Yet Familiar Saturday of Production

College Football Playoff Preview: For ESPN, Round 1 is a Fantastic Yet Familia...

19/12/2025

AWS's Jason Dvorkin on Developing Partnerships With the NBA and PGA Tour, Embracing the Use of Agentic AI

AWS's Jason Dvorkin on Developing Partnerships With the NBA and PGA Tour, Em...

19/12/2025

Netflix Kicks Off Packed Sports Week with Paul-Joshua Fight Before Shifting to NFL Christmas Doubleheader

Netflix Kicks Off Packed Sports Week with Paul-Joshua Fight Before Shifting to N...

19/12/2025

SVG New Sponsor Spotlight: Presidio's Nareev Shah on the Role of Its Captivate and Resonate Platforms in Sports Production

SVG New Sponsor Spotlight: Presidio's Nareev Shah on the Role of Its Captiva...

19/12/2025

US Marine Corps Increases Affordable Mass Demonstrations with Successful Red Wolf Low-Altitude Live Fire

Mounted to the pylon of an AH-1Z Viper helicopter, a Red Wolf vehicle successful...

19/12/2025

Space Development Agency Awards L3Harris $843 Million Contract for Tracking Layer Satellites

L3Harris technology for the SDA Tranche 3 Tracking Layer program will provide in...

19/12/2025

Nielsen and XR Announce Platform Integration to Make it Easier for Brands and Agencies to Deliver Ads Powered by Nielsen Measurement

Partnership brings Nielsen ONE measurement activation directly into XR's adv...

19/12/2025

Motion Impossible Initiates Campaign for SMPTE Robotics Standard

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

19/12/2025

Gracenote Unveils New Features for Sports Hubs

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

19/12/2025

Berklee Announces Spring 2026 Signature Series

Berklee Announces Spring 2026 Signature Series This season's highlights include the Gospel Extravaganza, the 40th International Folk Festival, special gue...

19/12/2025

Queensland Performing Arts Centre Elevates Live Stream Ex...

Performing arts centres across the globe have doubled down on live production infrastructure in recent years. For venues like the Queensland Performing Arts Cen...

19/12/2025

FCC's Brendan Carr Stands Up for His Policies at Senate Hearing

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

19/12/2025

Nexstar Brand Studio Launches with 'My American Story Campaign'

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

19/12/2025

Nashville To Host 2026 AES Show

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

19/12/2025

NAB Launches Effort to Keep Live Sports on Broadcast Channels

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

19/12/2025

FCC Votes to Adopt New Rules for LPTV Stations

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

19/12/2025

Hearst Television Ups Mike Kronenfeld to VP, National Sales

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

19/12/2025

Ricardo Coke-Thomas Named Chair of Theater for Boston Conservatory at Berklee

Ricardo Coke-Thomas Named Chair of Theater for Boston Conservatory at Berklee The distinguished theater educator, director, and performer will join the Conser...

19/12/2025

'Salvador' Arrives to Netflix on February 6

Back to All News Salvador Arrives to Netflix on February 6 Entertainment 19 December 2025 GlobalSpain Link copied to clipboard WHEN THERE IS NOTHING LEFT ...

19/12/2025

Your YearEnd Maintenance Checklist

As the year comes to a close, it's the perfect time to give your WO Automation for Radio system a quick tune up. At the top of your year end checklist is on...

19/12/2025

VEON's Mobilink Microfinance Bank Launches Islamic Banking Operations in Pakistan

19 Dec 2025 VEON's Mobilink Microfinance Bank Launches Islamic Banking Oper...

19/12/2025

Wrapping up a year of connection and clarity!

Wrapping up a year of connection and clarity! 19 Dec Written By Suzanne Costello As 2025 comes to a close, we want to take a moment to thank our incredib...

19/12/2025

Kelly Reilly and Rafe Spall lead Sky Original Under Salt Marsh as the full trailer is unveiled

The six-part drama, set in a close-knit Welsh town fractured by an unspeakable c...

19/12/2025

Rohde & Schwarz drives the future of mobility at CES 2026

Rohde & Schwarz drives the future of mobility at CES 2026 At the 2026 Consumer Electronics Show in Las Vegas, Rohde & Schwarz will present a powerful lineup o...

19/12/2025

Salvador arrives to Netflix on February 6

Back to All News Salvador arrives to Netflix on February 6 Entertainment 19 December 2025 GlobalSpain Link copied to clipboard WHEN THERE IS NOTHING LEFT ...

19/12/2025

Last Samurai Standing' Renewed for Season 2 - A Global Sensation Proudly Made in Japan

Back to All News Last Samurai Standing' Renewed for Season 2 - A Global Se...

19/12/2025

RT is turning up the volume at the 2026 Stripe Young Scientist & Technology Exhibition

RT is proud to return to the RDS to support the 2026 Stripe Young Scientist & T...

19/12/2025

December 18, 2025

Nanoparticle vaccine strategy could protect against Ebola and other deadly filoviruses Scripps Research scientists turn nanoparticles into virus showcases to ...

18/12/2025

SVG Campus Shot Callers: Kurt Sutton, Director of Broadcast Operations, Clemson University

SVG Campus Shot Callers: Kurt Sutton, Director of Broadcast Operations, Clemson ...

18/12/2025

Follow the Money Episode 2: Inside the Sports Media Biz with Sam McCleery and Steve Hellmuth

Follow the Money Episode 2: Inside the Sports Media Biz with Sam McCleery and St...

18/12/2025

SVG Sit-Down: Google Cloud's Anshul Kapoor on the Future of Generative Production' in Live Sports

SVG Sit-Down: Google Cloud's Anshul Kapoor on the Future of Generative Prod...

18/12/2025

The 2025 SVG Summit Draws Record Crowd for 20th-Annual Sports-Production Industry Homecoming in NYC

The 2025 SVG Summit Draws Record Crowd for 20th-Annual Sports-Production Industr...

18/12/2025

SBS's sports schedule sizzles in January with Dakar Rally, Kooyong Classic and Mapei Cadel Evans Great Ocean Road Race

SBS's sports schedule sizzles in January with Dakar Rally, Kooyong Classic a...

18/12/2025

Montreal's Bell Centre elevates fan experience with Argo S

Canada's largest indoor arena has transformed its live production capabilities with a full ST 2110 infrastructure and Calrec's compact Argo S console. S...

18/12/2025

The Gauge: Mexico November 2025

During November, streaming's share of TV viewing in Mexico settled at 24.2%, an increase of 0.5 share points from the previous month. Disclaimer: YUMI TV,...