Mahou bets on a new channel on YouTube produced and managed by 2btube
14/02/2018
Mahou Cinco Estrellas ha apostado por 2btube and Champions para la creaci n de Sabor a F tbol, su nuevo canal en YouTube y con el que buscan alcanzar p blicos m s amplios, aquellos que consumen contenidos futbol sticos m s all de la televisi n o los diarios deportivos.
El canal se estren a mediados de diciembre y ya cuenta con 15.000 suscriptores y m s de 350.000 visualizaciones. Sus contenidos, tal y como adelantan en el trailer del canal, van m s all de lo que ocurre en el c sped.
Los talentos seleccionados para presentar el canal son Juan Arroita, Andr s Cabrera y Guillermo Gonz lez, presentadores y co-productores junto a 2btube del exitoso canal Champions. Con m s de 450.000 suscriptores en YouTube, este canal de f tbol se ha posicionado como el n mero 1 de Espa a en la categor a de informaci n deportiva, demostrando que los aficionados a este deporte son una comunidad que consume contenidos de esta tem tica m s all de las noticias sobre resultados de los partidos o la retransmisi n de los mismos.
Mahou Cinco Estrellas y 2btube han creado la estrategia de contenidos y formatos de este canal corporativo, donde tambi n tendr n cabida v deos de otras productoras y en el que ya se aloja todo el contenido relacionado con f tbol que ha producido la marca en los ltimos a os. Por su parte, 2btube ha habilitado un plat para este proyecto en sus instalaciones y se encarga de la producci n, grabaci n y edici n de todos los v deos protagonizados por Champions, adem s de la gesti n del canal. Desde su departamento especializado en desarrollo de audiencias, se trabaja en su posicionamiento, protecci n de derechos digitales y se favorece la interacci n con los seguidores.
Por supuesto, adem s de contar con la creatividad de Champions para que los formatos encajen org nicamente con el canal, desde 2btube se controla el cumplimiento de los compromisos establecidos con estos talentos y se entregan reportes de resultados de manera peri dica. En definitiva, una gesti n integral de todo el proyecto.
Gestionar un canal corporativo lvaro Trujillo, Brand Manager de Mahou Cinco Estrellas, destaca que desde el principio tuvimos claro que necesit bamos no solo unos buenos comunicadores sino una estructura detr s que diera soporte a todo el contenido a generar. Si quieres hacer un telediario no puedes fichar solo al presentador, tienes que fichar al c mara, al guionista, al iluminador, al maquillador En YouTube es lo mismo y encima hay que gestionar un canal .
Por eso 2btube y Campeones son los compa eros perfectos para lanzarnos a esta nueva aventura y abrir nuestro propio canal de f tbol. Tanto el car cter cercano y fresco de estos influencers, como la profesionalidad del equipo que est detr s, est n totalmente alineados con nosotros y nos ha resultado muy natural embarcarnos juntos en este proyecto , ha a adido.
2btube ya ha cosechado grandes xitos gestionando y produciendo canales de YouTube. A nivel de producci n propia, adem s del mencionado Champions, produce Draw my Life en espa ol, canal que acumula mill n y medio de seguidores. Con respecto a canales corporativos, su caso de xito m s destacado es el canal de PlayStation Espa a, una de las primeras marcas en confiar en 2btube y cuyo canal ha pasado de 30.000 suscriptores a m s de un mill n.
Trabajar con clientes tan innovadores como Mahou Cinco Estrellas, que no han dudado en dar el salto a YouTube en busca de una audiencia que no encontraban en medios tradicionales, es un reto completamente gratificante, explica Sergio M ndez, director de Desarrollo de Negocio de 2btube. Sabor a F tbol es un proyecto compartido y el xito de este primer mes de vida de canal se debe mucho a la confianza que, desde el primer momento, han depositado en nosotros y en la implicaci n que est n teniendo con el canal y sus contenidos .
Cada semana se publican dos nuevos v deos en Sabor a F tbol, combinando divertidos formatos como Cosas que no sab as que trata sobre curiosidades y an cdotas; 7 Second Challenge que consiste en que los presentadores tienen que contestar preguntas relacionadas con el f tbol en menos de 7 segundos o Cut Out Stories donde, a trav s de dibujos y recortables, se explica de manera did ctica alg n hecho relacionado con este deporte.
Adem s, tambi n hay v deos especiales donde se reta a conocidos futbolistas de los equipos patrocinados por Mahou Cinco Estrellas. Un ejemplo es este Retos con sabor donde Lucas Hern ndez y Thomas Partey, del Atl tico de Madrid, compiten por ser los m ximos goleadores y as ganarle una cerveza a su compa ero.
LINK: | https://www.panoramaaudiovisual.com/en/2018/02/09/mahou-apuesta-por-un... |
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