CEOs of Connecthings, Etisalat, Ford, GE healthymagination and SingTel also Newly Confirmed to Participate in Keynote Programme in Barcelona
Barcelona: The GSMA today announced several new speakers in the keynote programme at the upcoming 2014 GSMA Mobile World Congress, including the Founder and CEO of Facebook, Mark Zuckerberg. The GSMA outlined other new developments for Mobile World Congress, including keynote speakers in the mPowered Industries programme, new elements for the NFC Experience and new partners in Featured Programmes. Further, the GSMA revealed that BAFTA and Tony Award-winning British actor, writer, presenter and comedian James Corden will present the Global Mobile Awards at Mobile World Congress. Mobile World Congress will be held 24-27 February at Fira Gran Via in Barcelona.
Mobile World Congress 2014 is set to be our biggest, most ambitious and most diverse event yet, offering new experiences for attendees across the growing mobile ecosystem, said Michael O'Hara, Chief Marketing Officer, GSMA. Over four days, attendees will have the opportunity to see just how broadly mobile is impacting our everyday lives, how we work, live and play. We're looking forward to seeing the mobile world gather in Barcelona.
Facebook to Deliver First 2014 Mobile World Live Keynote
Mark Zuckerberg, Founder and CEO of Facebook will be headlining in the first of the week's Mobile World Live keynote sessions on Monday, 24th February at 18:00-18:45. In this session, Mr. Zuckerberg and renowned technology journalist and writer David Kirkpatrick will explore the importance of extending the benefits of ubiquitous Internet access to the unconnected world. In addition to the live audience in the Conference Village in Fira Gran Via, the Mobile World Live keynotes will be streamed live across the venue and to hundreds of thousands of viewers globally via the Mobile World Live portal.
The GSMA also announced a number of additional CEOs participating in the Mobile World Congress conference programme, including:
Laetitia Gazel Anthoine, CEO and Founder, Connecthings
Ahmad Abdulkarim Julfar, CEO, Etisalat Group
Stephen T. Odell, President of Europe, Middle East and Africa, Ford Motor Company
Susan Siegel, CEO, GE Ventures and healthymagination
Chua Sock Koong, Group CEO, SingTel
For full information on the Mobile World Congress conference programme, visit www.mobileworldcongress.com/conference.
mPowered Industries Keynotes on Monday, 24th February
The inaugural mPowered Industries programme, which focuses on mobile's role in key vertical industry sectors such as health, marketing and advertising, media and travel, will kick off with keynote sessions on the afternoon of Monday, 24th February. These sessions will showcase the mobile achievements of top brands from around the world and will explore how adjacent industries can leverage the power of mobile to improve the customer experience and grow their businesses. The mPowered Industries keynotes will feature executives including:
Ralph Rivera, Director, Future Media, BBC
Nicola Mendelsohn, Vice President, EMEA, Facebook
Surjit Chana, Chief Marketing Officer for IBM Europe, IBM
Dr. Oliver Harrison, CEO and Co-Founder, Ithaca Health
Vikas Chawla, Vice President of Mobile and Digital Guest Services, Marriott International
David Sear, CEO, Weve
For more information on mPowered Industries, including the keynotes, exhibition and the specific conference programmes produced by partners ECHAlliance, EyeforTravel, Mobile Media Summit and NABShow, visit www.mobileworldcongress.com/mpowered-industries.
Mobile App Delivers Full Mobile World Congress Information
The GSMA mobile app offers full Mobile World Congress information and services on the go, including registration and the NFC Badge for event access, event schedules, searchable exhibitor and conference speaker directories, networking tools and interactive venue mapping. The mobile app also introduces two new features to enhance the attendee experience at Fira Gran Via: SMART Transport and SMART Food.
SMART Transport lists transportation points by type and location, identifies closest points and maps routes to them and delivers real-time information on queues and wait times. SMART Food provides a searchable list of catering outlets by hall, cuisine and proximity, offers information on wait times and queues, identifies closest food outlets and maps routes to them, and allows attendees to order and pay for food in advance with credit card or PayPal and use express lanes with NFC or QR codes for quick pickup. The GSMA app with 2014 Mobile World Congress information is available for Android, iOS and Windows 8 devices and is in app stores now. For more information, visit www.mobileworldcongress.com/app.
NFC Experience at Mobile World Congress
The 2014 Mobile World Congress NFC Experience has been expanded to provide an even greater range of mobile NFC services for attendees with NFC-enabled devices, such as venue access, catering and networking, as well as demonstrations of the latest NFC products and services, among others. This year, attendees with iPhones will be also be able to participate in NFC Experience activities using an NFC-enabled case provided by Mobile World Congress Supporting Partner Incipio.
The GSMA is introducing interactive NFC Tap-n-Go Points to provide attendees quick and easy access to event information and other downloadable material. Attendees with NFC-enabled devices can go to one of the 61 NFC Tap-n-Go Points located across Fira Gran Via to easily download event news, schedules, documents, presentations, videos and other information.
As part of the NFC Experience, the GSMA will be demonstrating a range of NFC-based Mobile Commerce solutions, highlighting applications in payment, retail, transport, mobile identity and access, among others. Part
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CEOs of Connecthings, Etisalat, Ford, GE healthymagination and SingTel also Newly Confirmed to Participate in Keynote Programme in Barcelona 
