Philadelphia Fusion Gives Sneak Peek of Esports Future at Arena Groundbreaking

Philadelphia Fusion Gives Sneak Peek of Esports Future at Arena Groundbreaking The arena is slated to open for the 2021 Overwatch League season By Kristian Hernandez, Associate Editor

Thursday, September 26, 2019 - 9:10 am

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Unlike most populated locales in the Northeast strip of the United States, Philadelphia clustered their sports venues into one centralized complex in the southern section of the city. For a good amount of the 21st century, Lincoln Financial Field, Citizens Bank Park, and the Wells Fargo Center have called this territory home, but at the beginning of the next decade, the esports evolution will stick its flag in the sand with the grand opening of the Fusion Arena.

City officials, execs from Comcast Spectacor, Populous, and the Philadelphia Fusion, and Fusion players broke ground on the new arena.

Tucker Roberts' [president, Spectacor Gaming and Philadelphia Fusion] passion got the whole organization at Comcast Spectacor to lean in and start to unlock the potential of esports, says Dave Scott, chairman and CEO, Comcast Spectacor. We have over 400,000 Overwatch fans in Philadelphia, so we like this new space because it's young, digital-centric, and diverse.

A Philly Special: Overwatch League and the City Forge a Philadelphian Friendship

Having a team with a $50 million, 65,000 sq. ft. arena has long been a pipedream for executives at the Overwatch League. In their first few seasons, the model consisted of games being hosted at a neutral site (i.e. Blizzard Arena in Burbank, CA). Next year, the league will transition to a home-and-away method that the league aspired to have since its birth. With a full-fledged esports franchise in the form of the Philadelphia Fusion at the forefront, the City of Brotherly Love is ushering the new wave of customized venues for each individual team.

When we first conceptualized the Overwatch League three years ago, we imagined that one day teams will be hosting home fans in their own arenas, says Pete Vlastelica, commissioner, Overwatch League. Comcast Spectacor is sending a message to the sports world that esports and their fans have earned a place next to the major sports. The Philadelphia Fusion are making a huge commitment to the fans to give them a place to gather and connect around the game that they love so much.

Finding the Source: Fusion and Populous Look Inward and Outward

With Comcast Spectacor in hand as financial backing, the staff at the Philadelphia Fusion needed to scout potential destinations for their new home. In a grassroots effort, they hit the road and embarked on a whistle-stop tour of Philadelphia.

In virtual reality, attendees took a glimpse of the finished product.

It's been quite the journey since we started this process back in March of 2018. We didn't know if we wanted to build a new space, have it retrofitted into the city, or renovate a facility, so Tucker [Roberts] and I loaded into a van and drove around looking at different locations in University City, Northern Liberties, and Fishtown, says Joe Marsh, chief business officer, Spectacor Gaming and Philadelphia Fusion. As part of the process, we hosted watch parties throughout those areas. We eventually held an event at Xfinity Live and that brought in 1,000 people. [The Sports Complex] was a no brainer for us with ample parking and access to public transportation. It also legitimizes esports since it's down here next to the other teams.

After testing the eclectic cultures of the city and identifying a sensible spot for the new arena, the team on the architectural side did their due diligence to find styles that could influence their work. Populous, the selected partner on the project, relied on the knowledge of past works on their substantial resume and also traveled to other continents to obtain their structural inspiration.

We've been privileged to construct venues around the world, and bringing people together to have these memorable experiences is the cornerstone of what we do, says Brian Mirakian, senior principal, Populous. While we might have done this in a lot of traditional sports venues, we've been really focused on the excitement and passion of esports. We've traveled all over the world for venue designs in Asia, Europe, and other sites in North America, so we have a deep understanding of how professional esports venues work.

After conducting thorough research from other venues, both teams took their concepts into consideration and took a deep dive to unearth the ethos of the city itself.

We asked ourselves How are we going to connect with fans in a uniquely different way and do something that's ultimately authentic to Philadelphia?' , says Mirakian. As we tried to uncover what the spirit of Philadelphia was, one thing that struck our design team was that the city was at the heart of the modern Industrial Revolution. We took that theme and implemented it into our design.

Marsh, Mirakian, and others detailed the proposed amenities of Fusion Arena.

Two Years Away: What's to Come in the Sports Complex

With an auditorium that contains 3,500 seats, two balcony bars, club suites with USB ports, flexible loge boxes, and other private suites, there is a lot to look forward to as a fan of the Fusion. When spectators arrive next to Xfinity Live, they will be able to immediately interact with the edifice.

The best part about the plaza is that fans can stop and take pictures in front of the huge Fusion wordmark on the outside entrance, says Marsh. We also changed the design [of the structure], so now we have the ability to change the lights that can color code with the Wells Fargo Center.

Once inside, fans will be entertained as they go through the turnstiles with the help of 2,000 sq. ft of interactive media that resides 30 ft. above the

LINK:	https://www.sportsvideo.org/2019/09/26/philadelphia-fusion-gives-sneak...
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