
2024 is a big year for newsrooms with a record number of elections taking place around the world, Ross Video details three strategies used by major broadcast newsrooms to balance creativity, speed, accuracy, and efficiency
Sponsored Content
Published: July 15, 2024
2024 is a big year for newsrooms with a record number of elections taking place around the world, Ross Video details three strategies used by major broadcast newsrooms to balance creativity, speed, accuracy, and efficiency
target=_blank title=Share on LinkedIn class=share-linkedin> 2024 is a big year for newsrooms with a record number of elections taking place around the world, Ross Video details three strategies used by major broadcast newsrooms to balance creativity, speed, accuracy, and efficiency
https://www.tvbeurope.com/live-production/strategies-for-efficiency-in-the-modern-newsroom title=Share via Email class=share-email>
Traditional news media is under increasing scrutiny, critique, and often attack from administrations on both sides of the aisle and an ever-more distrusting and distracted populace.
Even small mistakes are highly visible, but news directors don't have the luxury of slowing down. Not unlike riding a motorbike across a tightrope, broadcast news production requires speed, efficiency, and accuracy - and now more creativity than ever.
Ross Video works with some of the top news producers around the world to produce engaging, immersive, highly efficient news productions.
These are the top three strategies we use to help top-tier media studios like NBC and Fox balance creativity, speed, accuracy, and efficiency in their newsrooms.
Strategy 1: Empower reporters to wear many hats As the media landscape evolves, the role of reporters is evolving as well.
The desire for more regional, on the ground content from audiences and the growing number of distribution platforms is putting increasing strain on reporters and newsroom teams. Reporters must wear a variety of new hats, which often requires them to spend hours fighting unintuitive and inefficient workflow and creative software. That's time they could be finding great stories or simply recovering from fieldwork.
Many reporters now shoot their own interviews and add graphics to their stories from the field. This creates a new challenge for newsrooms: finding video production, media asset management and broadcast graphics software that's easy to use, so reporters can spend their time reporting, not learning how to use new tools and wrangling with graphics software.
The right production tools can make high-quality, dynamic visuals and storytelling accessible to even the smallest newsrooms.
Strategy 2: Enable consistency and creativity Consistent branding conveys credibility and professionalism, which can help increase retention and boost ratings. Templates and automated workflows go a long way to ensuring consistency.
For example: are the titles of over-the-shoulder graphics always in the same font? Are lower-third graphics consistent with your brand's visual identity? Templates help live video producers avoid idiosyncrasies that can distract viewers.
Workflow automation tools and graphics templates boost creativity by freeing up creative professionals' time. By using deeply integrated tools (like XPression, Streamline Pro, and Inception), news broadcasters can develop polished, reuseable graphics that allow reporters to make last-second updates with the confidence that they are ready-for-air and error-free.
Local US news network Graham Media Group uses super-templates' to create and distribute high-fidelity, on-brand graphics for their network of stations from a single creative hub.
Watch the video below to see how Graham Media use XPression to enable more creativity and better storytelling with fewer resources:
Strategy 3: Virtually expand studios In a traditional newsroom studio, most on-camera elements are also present in real life, on a physical set. Virtual studios use chroma keying to blend real-life elements (such as reporters and news desks) with interactive and digital multimedia visuals, and augmented reality elements.
This strategy is already popular in sports broadcasting and weather reporting, where meteorologists frequently present the weather in front of a greenscreen, with visual elements like graphical representations of weather, maps, and real-time data being added digitally. However, this technology isn't limited to the weather - it can enhance election coverage, sports stories, and other segments with sophisticated graphics that would be impossible to replicate on a real-life set.
News stations like Servus TV/Red Bull Media have achieved incredible results using virtual studios powered by Ross Video's technology, including XPression, Voyager and Lucid.
Learn more about how virtual studios can be a strategic advantage for modern newsrooms in this article.
Balancing an adaptive, creative, competitive newsroom One thing is constant in news production: change.
There is no playbook for succeeding in news because success is not static; the bar for quality is always rising. To rise above the competition, your station must be able to adapt to and embrace change. Consumer behaviour and audience patterns are short-lived, so appealing to viewers has less to do with a one-time change and more to do with having the agility to change constantly.
Ross Video's newsroom solutions are designed to work together seamlessly (together or as part of a multi-vendor stack) to help stations create the accurate, compelling news broadcasts audiences expect, without crushing their teams.
You do more than just deliver news. The fourth estate' is responsible for educating and engaging a population that is swamped with misinformation and propaganda, from often very question
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
18/09/2026
IBC 2026 Tech Moves Beyond the Gloss and Into the Rack If you spent any time in the halls of the RAI this year, you noticed a clear shift in conversation. The c...
18/09/2026
In-venue and creative video staffers at the professional and collegiate level ha...
18/09/2026
Qvest has appointed Jens Miedek as Senior Vice President Sales, Media and Entertainment. Before joining Qvest, Miedek spent 16 years at Riedel Communications an...
18/09/2026
Fonn Group has acquired full ownership of everviz, a cloud-native platform for interactive charts, maps, and data-driven graphics, and will rebrand it as Teikna...
18/09/2026
Other World Computing (OWC) has announced the acquisition of OpenDrives, a provider of software-defined video and rich media storage management solutions. The a...
18/09/2026
Kaltura and Verimatrix have announced a partnership integrating Verimatrix's Digital Rights Management and security capabilities into Kaltura's Cloud TV...
18/09/2026
The sixth edition of the World Nomad Games combined traditional sports, large-scale cultural performances, and some decidedly modern broadcast technology. Held ...
18/09/2026
DAZN and Super League Basketball (SLB) have extended their partnership for the 2026-27 season. Every Championship, Cup, and Play-Off fixture will be available l...
18/09/2026
Nielsen has announced that its Streaming Content Ratings (SCR) product will move from weekly to daily data delivery, with clients now receiving viewership data ...
18/09/2026
ESPN will present LALIGA's ElCl sico on ABC for the first time, with FC Barcelona vs. Real Madrid airing Sunday, October 25 at 4 p.m. ET. A one-hour pre-mat...
18/09/2026
The University of Pennsylvania's Division of Recreation and Intercollegiate ...
18/09/2026
The Charlotte Hornets have announced DAZN as their exclusive direct-to-consumer streaming partner for the 2026-27 NBA season. The service launches immediately, ...
18/09/2026
Broadcast sports' original medium will let drivers keep on hearing the plays thanks to a new bill set to pass the Senate....
18/09/2026
Fourteen iPhone 18 Pro devices - eight connected over a T-Mobile Private 5G Netw...
18/09/2026
The Minnesota Lynx have announced that their final local broadcast of the 2026 regular season will air free on FOX 9 following the shutdown of Victory . The Ly...
18/09/2026
Monumental Sports Network (MNMT) has announced that its Monumental+ streaming service is now available as a subscription through Prime Video, giving Capitals an...
18/09/2026
WTGL, the women's team golf league created by TMRW Sports in partnership with the LPGA, has announced its inaugural season schedule. The season premieres Su...
18/09/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
18/09/2026
Studio Network Solutions (SNS) has won Best Journal Article at the 2026 IAMT Impact Awards for What Video Editors Need When Everything Is Changing Around Them, ...
18/09/2026
10 new voice models join line-up
The latest expansion for IK Multimedia's AI-powered vocal-modelling software has arrived, delivering a set of 10 new vo...
18/09/2026
A day of hands-on synthesis, sound design & performance
On Saturday 26 September 2026, The Museum of Synthesisers will be hosting a full day of hands-on syn...
18/09/2026
HPA is supporting Fix It or Risk It, a non-commercial, industry-wide public-service campaign helping organizations across the media and entertainment supply cha...
18/09/2026
AgileTV has successfully wrapped up its participation at IBC 2026 in Amsterdam, following four days of conversations with customers, partners and industry profe...
18/09/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, invites its shareholders and investors to a Virtual Investor Conference on Tuesday, September 29th, 2026, at 11.00 am.
...
18/09/2026
DHD reports a high level of interest in its range of audio production equipment on all four days of the September 11-14 International Broadcasting Convention in...
18/09/2026
Sonnet Announces Thunderbolt 5 eGPU With 850-Watt Power Supply and Integrated Do...
18/09/2026
DeckBridge adds live Resolve playback and Fairlight controls to Stream Deck
Brie Clayton September 17, 2026
0 Comments
DeckBridge starting profiles ac...
18/09/2026
Learn to arrange tracks using Color With Live's Free Stencil Pack
Brie Clayton September 17, 2026
0 Comments
Stencils are Color With Live's or...
18/09/2026
Berklee Establishes Susan Tedeschi Scholarship in Honor of Grammy-Winning Alumna The scholarship is announced as Tedeschi returns to headline the Berklee Bloc...
18/09/2026
The inside scoop on attention-grabbing market assets from those in the know 17 September 2026
(L-R): Sophie Green, Todd Brown and Edwina Waddy
Find this episo...
18/09/2026
Friday 18 September 2026
The new iPhone 18 Pro, iPhone 18 Pro Max, Apple Watch ...
18/09/2026
Senior Colorist Siggy Ferstl of Company 3 has been grading The Boys since the sh...
17/09/2026
Lions vs. Bills will also be the first regular-season game at new Highmark Stadi...
17/09/2026
Teradek has announced Bolt 7, a wireless video and data system that adds an integrated 900MHz radio to the Bolt's zero-delay video pipeline. The 900MHz chan...
17/09/2026
DAZN has announced three appointments to its executive leadership team, all reporting to CEO Shay Segev effective immediately.
Patrick Delany has been appointe...
17/09/2026
Monumental Sports and Entertainment (MSE) has announced a leadership restructuring. Zach Leonsis has been named President and Vice Chairman, a newly created pos...
17/09/2026
CP Communications has been named Best of Florida for Audio-Visual Services, and its subsidiary Red House Streaming has been named Best Movie and Recording Studi...
17/09/2026
Scripps Sports and ION have announced a broadcast partnership for the Shriners Children's East-West Bowl, the nation's oldest college all-star football ...
17/09/2026
The 17th annual espnW: Women + Sports Summit, presented by Toyota, will take place October 14-16 at the Ojai Valley Inn in Ojai, California, with virtual attend...
17/09/2026
The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated have...
17/09/2026
Lithuanian broadcaster LNK Group has completed a migration of playout and media management for its five national television networks - LNK, BTV, TV1, InfoTV, an...
17/09/2026
Net Insight has announced a pan-Asian live media network created with its regional partners, giving broadcasters, production companies, and media service provid...
17/09/2026
After a high school football injury, the Orlando native found a new path in video production, gaining experience on ESPN college football broadcasts, Tampa Bay ...
17/09/2026
Popular DAW gains free pitch-correction tool
Image-Line have teamed up with Antares to kit their popular DAW software out with a built-in pitch-correction p...
17/09/2026
Promises unprecedented realism, dynamic nuance and clarity
Gibson have teamed up with acoustic pickup experts Baggs, creating a next-generation' pickup...
17/09/2026
Two new libraries join percussion line-up
VSL (Vienna Symphonic Library) have just launched two new libraries that bring some intriguing new instruments int...
17/09/2026
Hardware & plug-in versions gain new features
Arturia have just released a free update that brings some significant new features to their MiniFreak synthesi...