2024 is a big year for newsrooms with a record number of elections taking place around the world, Ross Video details three strategies used by major broadcast newsrooms to balance creativity, speed, accuracy, and efficiency
Sponsored Content
Published: July 15, 2024
2024 is a big year for newsrooms with a record number of elections taking place around the world, Ross Video details three strategies used by major broadcast newsrooms to balance creativity, speed, accuracy, and efficiency
target=_blank title=Share on LinkedIn class=share-linkedin> 2024 is a big year for newsrooms with a record number of elections taking place around the world, Ross Video details three strategies used by major broadcast newsrooms to balance creativity, speed, accuracy, and efficiency
https://www.tvbeurope.com/live-production/strategies-for-efficiency-in-the-modern-newsroom title=Share via Email class=share-email>
Traditional news media is under increasing scrutiny, critique, and often attack from administrations on both sides of the aisle and an ever-more distrusting and distracted populace.
Even small mistakes are highly visible, but news directors don't have the luxury of slowing down. Not unlike riding a motorbike across a tightrope, broadcast news production requires speed, efficiency, and accuracy - and now more creativity than ever.
Ross Video works with some of the top news producers around the world to produce engaging, immersive, highly efficient news productions.
These are the top three strategies we use to help top-tier media studios like NBC and Fox balance creativity, speed, accuracy, and efficiency in their newsrooms.
Strategy 1: Empower reporters to wear many hats As the media landscape evolves, the role of reporters is evolving as well.
The desire for more regional, on the ground content from audiences and the growing number of distribution platforms is putting increasing strain on reporters and newsroom teams. Reporters must wear a variety of new hats, which often requires them to spend hours fighting unintuitive and inefficient workflow and creative software. That's time they could be finding great stories or simply recovering from fieldwork.
Many reporters now shoot their own interviews and add graphics to their stories from the field. This creates a new challenge for newsrooms: finding video production, media asset management and broadcast graphics software that's easy to use, so reporters can spend their time reporting, not learning how to use new tools and wrangling with graphics software.
The right production tools can make high-quality, dynamic visuals and storytelling accessible to even the smallest newsrooms.
Strategy 2: Enable consistency and creativity Consistent branding conveys credibility and professionalism, which can help increase retention and boost ratings. Templates and automated workflows go a long way to ensuring consistency.
For example: are the titles of over-the-shoulder graphics always in the same font? Are lower-third graphics consistent with your brand's visual identity? Templates help live video producers avoid idiosyncrasies that can distract viewers.
Workflow automation tools and graphics templates boost creativity by freeing up creative professionals' time. By using deeply integrated tools (like XPression, Streamline Pro, and Inception), news broadcasters can develop polished, reuseable graphics that allow reporters to make last-second updates with the confidence that they are ready-for-air and error-free.
Local US news network Graham Media Group uses super-templates' to create and distribute high-fidelity, on-brand graphics for their network of stations from a single creative hub.
Watch the video below to see how Graham Media use XPression to enable more creativity and better storytelling with fewer resources:
Strategy 3: Virtually expand studios In a traditional newsroom studio, most on-camera elements are also present in real life, on a physical set. Virtual studios use chroma keying to blend real-life elements (such as reporters and news desks) with interactive and digital multimedia visuals, and augmented reality elements.
This strategy is already popular in sports broadcasting and weather reporting, where meteorologists frequently present the weather in front of a greenscreen, with visual elements like graphical representations of weather, maps, and real-time data being added digitally. However, this technology isn't limited to the weather - it can enhance election coverage, sports stories, and other segments with sophisticated graphics that would be impossible to replicate on a real-life set.
News stations like Servus TV/Red Bull Media have achieved incredible results using virtual studios powered by Ross Video's technology, including XPression, Voyager and Lucid.
Learn more about how virtual studios can be a strategic advantage for modern newsrooms in this article.
Balancing an adaptive, creative, competitive newsroom One thing is constant in news production: change.
There is no playbook for succeeding in news because success is not static; the bar for quality is always rising. To rise above the competition, your station must be able to adapt to and embrace change. Consumer behaviour and audience patterns are short-lived, so appealing to viewers has less to do with a one-time change and more to do with having the agility to change constantly.
Ross Video's newsroom solutions are designed to work together seamlessly (together or as part of a multi-vendor stack) to help stations create the accurate, compelling news broadcasts audiences expect, without crushing their teams.
You do more than just deliver news. The fourth estate' is responsible for educating and engaging a population that is swamped with misinformation and propaganda, from often very question
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
22/07/2026
Among other tweaks to coverage, the broadcaster added announce positions in the ...
22/07/2026
The Australian Sports Technologies Network (ASTN) has reported a sharp acceleration in Australia's sportstech sector, with revenue growth rising from 10% in...
22/07/2026
From a retrofitted broadcast bus to packed Match Day Live! events, Bennett detai...
22/07/2026
TMRW Sports has named Brendan Donohue as President, Flag Football, where he will lead the company's professional flag football business in partnership with ...
22/07/2026
Stephen Arnold Music (SAM) designed and produced soundtracks for nine projection...
22/07/2026
Harmonic has announced a $25,000 donation to Global Empowerment Mission (GEM) fo...
22/07/2026
Telemundo has announced it has acquired from UC3 exclusive U.S. Spanish-language...
22/07/2026
The Rest Is Football, hosted by Gary Lineker, Alan Shearer, and Micah Richards, ...
22/07/2026
Sports Studio has announced a partnership with TheSoul Group to distribute Free ...
22/07/2026
Daktronics has concluded its 2026 High School Video Summit, a two-day hybrid event combining virtual sessions with hands-on host school visits across the countr...
22/07/2026
FOR-A America will exhibit at the MMCA Show in Pensacola, Florida (July 21-24), marking the company's first appearance at the house of worship AV event. FOR...
22/07/2026
The New York Yankees have selected Lumen Technologies (NYSE: LUMN) to connect Ya...
22/07/2026
Calrec will exhibit at IBC 2026 (Stand 8.C47) with demonstrations of its IP-native audio ecosystem built around the Argo console range, and will announce two ne...
22/07/2026
Solid State Logic has announced the appointment of Algam EKO as its distributor for SSL large format consoles in Italy, covering the Live, Broadcast, and Studio...
22/07/2026
FloSports has announced the launch of the FloSports Channel, a free ad-supported streaming channel premiering on Prime Video in the U.S. on July 21. The channel...
22/07/2026
Banana Ball TV (BTV), the broadcast operation of the Savannah Bananas, has insta...
22/07/2026
SiriusXM and Audacy have announced an agreement bringing 42 Audacy sports, news, and talk stations from 29 U.S. markets to SiriusXM. Twenty-three Audacy sports ...
22/07/2026
The collaboration produced more than 500 short-form videos across four cities th...
22/07/2026
At 2,600 sq. ft., the new home of digital content houses a main studio, podcast space, and an auxiliary control room
NFL franchises are accelerating their prod...
22/07/2026
Library now available in Engine Player
Another of Eduardo Tarilonte's popular sample libraries has just been moved over to Engine Audio's Engine Pla...
22/07/2026
All-in-one mic & DSP interface overhauled
Cloudvocal have just refreshed the design of their all-in-one mic, audio interface and DSP processor, introducing ...
22/07/2026
The final boss of the lost dual-op-amp circuit
Electro-Harmonix have just introduced the Deluxe Big Muff Pi 2, which they say offers their latest take on t...
22/07/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Proven managed IP solution helps broadcasters confidently navigate the future of broadcast distribution
LTN announces it has completed successful satellite-to-...
22/07/2026
Today, Chaos announced V-Ray 7, update 4, eliminating the need for asset conversions and tool switching, which slow down media and entertainment pipelines. Arti...
22/07/2026
An AI playground for the Project Indigo camera app
Marc Levoy July 22, 2026
0 Comments
At left is the user interface of our Playground, running on an ...
22/07/2026
Custom Consoles announces the completion of a large technical furniture project for Radio T l vision Suisse (RTS) at the networks recently inaugurated productio...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Culver City, CA, July 21, 2026 3D streaming infrastructure provider Miris today announced glTF intake, including the binary .glb form, to its spatial streamin...
22/07/2026
Documentary Lo Invisible Captured with Blackmagic PYXIS 6K
Brie Clayton July 21, 2026
0 Comments
Camera's versatile design allowed filmmakers to c...
22/07/2026
AAF Bridge converts AAF and XML Timelines to Ableton Live - and back
Jerome Gardier July 21, 2026
0 Comments
A two-way converter for macOS and Windows...
22/07/2026
From Class to Concert: Explore a Student-Led Production of David Bowies Work Thr...
22/07/2026
A poisoned spy, a secret war, and a small English city contaminated by a deadly chemical weapon. Available on Sky Documentaries from 4 AugustWednesday 22 July 2...
22/07/2026
Audio at Parity: Comscore Launches Transcript-Level Targeting and Measurement wi...
22/07/2026
Arvato Systems and Lobster Enter into a Partnership and Combine the Integration Platform and Managed Services
Flexible integration solutions for cloud, hybrid...
22/07/2026
RT REPORTS NET SURPLUS OF 22.5 MILLION IN 2025...
22/07/2026
In the Opinion of the Censor airs Monday 27 July at 9.35pm on RT One and RT Player
In the Opinion of the Censor looks at how films for theatrical release wer...
22/07/2026
Before a healthcare robot can be useful in the real world, it has to learn how the physical world pushes back. Anatomy varies. Instruments bend, press, slip and...
21/07/2026
New research involving a cross-section of Mongolias independent media landscape finds enthusiasm for AI as a tool to improve efficiency, sustainability and resi...
21/07/2026
With winners Spain having already paraded the World Cup trophy through Madrid in front of millions of fans and the dust now settling on an epic tournament of th...
2024 is a big year for newsrooms with a record number of elections taking place around the world, Ross Video details three strategies used by major broadcast newsrooms to balance creativity, speed, accuracy, and efficiency
