Canon UKs Tracey Fielden sits down with TVBEurope to discuss the companys support of the Commonwealth Games, its focus on higher resolutions, and plans around PTZ cameras
By Jenny Priestley
Published: August 3, 2022 Updated: August 5, 2022
Canon UK's Tracey Fielden sits down with TVBEurope to discuss the company's support of the Commonwealth Games, its focus on higher resolutions, and plans around PTZ cameras
target=_blank title=Share on LinkedIn class=share-linkedin>
Canon is the official imaging supporter at this year's Commonwealth Games, which means its supporting the event across multiple areas, including broadcast.
The company's technology is playing a crucial role in the capture and broadcast of the event. Its CJ15ex4.3B and UHD-DIGISUPER 111 (UJ111x8.3B) box lenses are being used by a range of rental companies to deliver 4K image quality at events such as the gymnastics, lawn bowls and netball.
According to Tracey Fielden, recently appointed country director, Imaging Technologies and Communications Group (ITCG) at Canon UK and Ireland, the spirit of the Games matches perfectly with Canon's own philosophy. The Games are trying join people together and create inspiration and a future for the younger generation, she tells TVBEurope.
That's at the heart of what Canon has always been about. Canon's Kyosei, for example, that philosophy that we all inhibit, is living and working together for the common good. So when the Commonwealth Games approached us about the sponsorship, we had an immediate affinity with what they wanted to achieve and what we already feel we do as an organisation on a daily basis. There were great synergies there.
Key to Canon's involvement is the opportunity to help engage with the next generation of not just athletes but creatives as well. We've been working The Young People's Programme and part of that is to use imaging technologies and printing technologies to unlock creativity within the younger generation, adds Fielden. We ran five school programmes over the course of the last month in Birmingham where we've worked in conjunction with the United Nations' Sustainable Development Goals, and we've set briefs around coming up with creative output or a creative media campaign using our cameras and technology.
Tracey Fielden That's among the grassroots things that we're doing to try and marry some key topics and trends that are very important to us, and give the younger generation the tools to do that. I'm really proud of that, she states.
Innovation is also a core focus (excuse the pun) for Canon, who have been developing their BCTV lenses for over 60 years. As we innovate in our technology space for broadcasters, it's about creating a lighter form factor, because obviously, there's perils of holding big camera equipment, explains Fielden. But it's also looking at that quality and looking at the resolution and the impact and creating more vivid footage so that spectators and viewers get crystal sharp images.
We're looking at the system, we're looking at the processor, we're looking at the lens, but more importantly for Canon, we're trying to look at it as an ecosystem. It's the sum of the parts rather than the individual components.
While Canon has continued to support the UK's film and TV industries throughout the pandemic with high-end cameras, one area where they're seeing a lot of traction is with pan, tilt and zoom (PTZ) cameras. We did a multi camera-operation where we looked at PTZ cameras along with some of our cinema EOS cameras and our broadcast equipment, and created a holistic multicam operation to enable our customers to still film remotely in the highest quality with as little intervention as possible, continues Fielden. We're investing in that technology more for the future so expect to see more from us.
From a broadcast perspective, we continue to evolve and to innovate. Earlier this year, we launched the UHD DIGISUPER 122 AF, and again, that was in response to what customers need around better processing power, but also better quality resolution. We've had a number of firmware updates as well. It's not just about new technology, but it's also about enabling some of our customers who have older equipment to benefit from some of the newer technologies' gains ,and by doing firmware updates we can kind of bring them on on par.
Fielden continues: If I look at some of our broadcast partners, we have a healthy pipeline, which is always good. And if I look at our BCTV figures and our pro-video numbers, they're up on last year. So that tells me from the sales perspective that we're doing well, and and that the demand is there. The UK has got a massive opportunity, we are this creative media hub, we're seen as leading within Europe.
Many of Canon's recent launches have been around 4K. That's because the company is currently concentrating on Ultra High Definition. We're looking at the definition if I'm honest, more than 4K or 8K, says Fielden. We're looking at all three components, whether you're talking camera, lenses, or display. By utilising all those components together, we feel that you'll get the best resolution and UHD quality at the end.
Some of the lenses that we've already launched have the potential and capacity to reach 8K. The EOS R5 C camera we launched recently is our first full frame camera with 8K. From an 8K perspective, it's on our radar. We've already started to launch some products to address it. But particularly within the broadcast space, we're more focused on the components and how they work together to provide a better output, whether you're looking at clarity of control, processing power, or display output
Most recent headlines
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today! By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
23/12/2025
New technique lights up where drugs go in the body, cell by cell Scripps Research scientists developed a technique that maps drug binding in individual cells th...
22/12/2025
SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...
22/12/2025
Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...
22/12/2025
Unique skillset: Bringing new directors to the world of darts at The Worlds with...
22/12/2025
Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...
22/12/2025
One hundred and eighty: Gravity Media on hitting the production bullseye at the ...
22/12/2025
The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...
22/12/2025
ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...
22/12/2025
ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...
22/12/2025
For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...
22/12/2025
Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...
22/12/2025
New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite
Roku gains access to Nielsen's streaming ratings, showing The Roku C...
22/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
22/12/2025
Berklee Wrapped 2025: Our Top News and Stories A look back at a year highlighted by faculty milestones, major film and television projects, Bob Dylan's ho...
22/12/2025
The works of Plato state that when humans have an experience, some level of change occurs in their brain, which is powered by memory - specifically long-term me...
22/12/2025
Partnership integrates complementary satellite data and AI analytics to enhance security, infrastructure, and environmental monitoring solutions for global cust...
22/12/2025
Workflows allow you to create a sequence of planned events which may be added to your template(s) or inserted directly into your sequential or background playli...
22/12/2025
Monday 22 December 2025
Sky extends PGA TOUR partnership until 2029, as Sky Spo...
22/12/2025
Back to All News
Global Anime Hits and New Releases Take Center Stage at Jump Festa 2026
Entertainment
22 December 2025
GlobalJapan
Link copied to clipboar...
22/12/2025
Siobh n McSweeney, Rory McIlroy, Elon Musk, Catherine Connolly, Jim Gavin, Ivan Yates and Traitor Paudie Moloney lead new characters for Callan Kicks the Year 2...
22/12/2025
Winner announced in the picturesque surroundings of Wicklow's Avondale Tower and Treetop Walk
Andrew Trimble wins the show in his first series as coach
Th...
22/12/2025
The 2025 winners have been announced today, Sunday 21 December, for Ireland's largest choral competition Choirs for Christmas hosted by RT lyric fm.
Ove...
21/12/2025
Back to All News
Legoshi and Haru's Story Reaches Its Finale: BEASTARS Fin...
21/12/2025
John Shortt named Young Sportsperson of the Year Kerry are the Team of the Year
...
20/12/2025
Atomos announced the immediate availability of a new firmware update for its Ninja TX GO and Ninja TX monitor-recorders, unlocking ProRes RAW recording from the...
20/12/2025
CJP Broadcast has completed the digitisation of the European Gymnastics tape archive, converting 328 tapes containing more than forty years of recorded material...
20/12/2025
Bitmovin, the leading provider of video streaming solutions, today announced the launch of the Stream Lab MCP Server, to give AI agents and large language model...
20/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
Canon UKs Tracey Fielden sits down with TVBEurope to discuss the companys support of the Commonwealth Games, its focus on higher resolutions, and plans around PTZ cameras
