Canon UKs Tracey Fielden sits down with TVBEurope to discuss the companys support of the Commonwealth Games, its focus on higher resolutions, and plans around PTZ cameras
By Jenny Priestley
Published: August 3, 2022 Updated: August 5, 2022
Canon UK's Tracey Fielden sits down with TVBEurope to discuss the company's support of the Commonwealth Games, its focus on higher resolutions, and plans around PTZ cameras
target=_blank title=Share on LinkedIn class=share-linkedin>
Canon is the official imaging supporter at this year's Commonwealth Games, which means its supporting the event across multiple areas, including broadcast.
The company's technology is playing a crucial role in the capture and broadcast of the event. Its CJ15ex4.3B and UHD-DIGISUPER 111 (UJ111x8.3B) box lenses are being used by a range of rental companies to deliver 4K image quality at events such as the gymnastics, lawn bowls and netball.
According to Tracey Fielden, recently appointed country director, Imaging Technologies and Communications Group (ITCG) at Canon UK and Ireland, the spirit of the Games matches perfectly with Canon's own philosophy. The Games are trying join people together and create inspiration and a future for the younger generation, she tells TVBEurope.
That's at the heart of what Canon has always been about. Canon's Kyosei, for example, that philosophy that we all inhibit, is living and working together for the common good. So when the Commonwealth Games approached us about the sponsorship, we had an immediate affinity with what they wanted to achieve and what we already feel we do as an organisation on a daily basis. There were great synergies there.
Key to Canon's involvement is the opportunity to help engage with the next generation of not just athletes but creatives as well. We've been working The Young People's Programme and part of that is to use imaging technologies and printing technologies to unlock creativity within the younger generation, adds Fielden. We ran five school programmes over the course of the last month in Birmingham where we've worked in conjunction with the United Nations' Sustainable Development Goals, and we've set briefs around coming up with creative output or a creative media campaign using our cameras and technology.
Tracey Fielden That's among the grassroots things that we're doing to try and marry some key topics and trends that are very important to us, and give the younger generation the tools to do that. I'm really proud of that, she states.
Innovation is also a core focus (excuse the pun) for Canon, who have been developing their BCTV lenses for over 60 years. As we innovate in our technology space for broadcasters, it's about creating a lighter form factor, because obviously, there's perils of holding big camera equipment, explains Fielden. But it's also looking at that quality and looking at the resolution and the impact and creating more vivid footage so that spectators and viewers get crystal sharp images.
We're looking at the system, we're looking at the processor, we're looking at the lens, but more importantly for Canon, we're trying to look at it as an ecosystem. It's the sum of the parts rather than the individual components.
While Canon has continued to support the UK's film and TV industries throughout the pandemic with high-end cameras, one area where they're seeing a lot of traction is with pan, tilt and zoom (PTZ) cameras. We did a multi camera-operation where we looked at PTZ cameras along with some of our cinema EOS cameras and our broadcast equipment, and created a holistic multicam operation to enable our customers to still film remotely in the highest quality with as little intervention as possible, continues Fielden. We're investing in that technology more for the future so expect to see more from us.
From a broadcast perspective, we continue to evolve and to innovate. Earlier this year, we launched the UHD DIGISUPER 122 AF, and again, that was in response to what customers need around better processing power, but also better quality resolution. We've had a number of firmware updates as well. It's not just about new technology, but it's also about enabling some of our customers who have older equipment to benefit from some of the newer technologies' gains ,and by doing firmware updates we can kind of bring them on on par.
Fielden continues: If I look at some of our broadcast partners, we have a healthy pipeline, which is always good. And if I look at our BCTV figures and our pro-video numbers, they're up on last year. So that tells me from the sales perspective that we're doing well, and and that the demand is there. The UK has got a massive opportunity, we are this creative media hub, we're seen as leading within Europe.
Many of Canon's recent launches have been around 4K. That's because the company is currently concentrating on Ultra High Definition. We're looking at the definition if I'm honest, more than 4K or 8K, says Fielden. We're looking at all three components, whether you're talking camera, lenses, or display. By utilising all those components together, we feel that you'll get the best resolution and UHD quality at the end.
Some of the lenses that we've already launched have the potential and capacity to reach 8K. The EOS R5 C camera we launched recently is our first full frame camera with 8K. From an 8K perspective, it's on our radar. We've already started to launch some products to address it. But particularly within the broadcast space, we're more focused on the components and how they work together to provide a better output, whether you're looking at clarity of control, processing power, or display output
Europe Stories
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
25/11/2025
Tracy Bonareri Onchoke, an investigative journalist from Kenya is the winner of the Thomson Foundation's Young Journalist Award 2025.
The 26-year-old-sele...
25/11/2025
The best playlists, podcasts, and audiobooks bring a little extra magic to your daily routine. With new features and offerings, Spotify Premium delivers even mo...
25/11/2025
Comprehensive new research confirms what we already knew: Australian music fans love the quality, quantity, and access they have to new and local music on strea...
25/11/2025
Applicable Products
Objectives The purpose of this application note is to give a brief background on 5G (NR) wireless communication an explain the reason a SN...
25/11/2025
25 Nov 2025
VEON's QazCode and MeetKai Sign Agreement to Power National LLM...
25/11/2025
UKTV has acquired a high-profile slate of US dramas from Paramount Global Conten...
25/11/2025
A symphony of genius, rivalry and vengeance, boldly reimagined from Peter Shaffe...
25/11/2025
Article courtesy of Cinematography World
Read the article
FilmLight has finalised the prestigious 2025 FilmLight Colour Awards jury and welcomed award-winning...
25/11/2025
Article courtesy of Prensario
Read the article
La serie fue dirigida por Juli n de Tavira, Rodrigo Santos, y David Leche Ruiz, con direcci n de fotograf a a...
25/11/2025
Article courtesy of The Hollywood Reporter
Read the article
The awards, celebr...
25/11/2025
Article courtesy of Televisual
Read the article
Already live in Los Angeles and rolling out in New York and London, Nara gives producers, colourists, conform ...
25/11/2025
Article courtesy of Digital Media World
Read the article
ARTONE post-house in Tokyo is the first facility in Japan to integrate Baselight M, choosing its prec...
25/11/2025
Article courtesy of The Hollywood Reporter
Read the article
Once hidden in post-production suites, the artists who make movies and TV shows look the way they ...
25/11/2025
Article courtesy of Deadline
Read the article
The Brutalist' & Bad Bunny's Nuevayol' Music Video Among 2025 FilmLight Colour Award Winners - Cam...
24/11/2025
Robyn made her long-awaited return to the stage this week, as Spotify and Acne Studios brought friends and top fans together for an unforgettable evening at the...
24/11/2025
After more than two years of redevelopment, FC Barcelona returned to its spiritual home on November 22, hosting Athletic Club in the first La Liga match at the ...
24/11/2025
24 Nov 2025
Kyivstar Launches Starlink Direct to Cell Satellite Connectivity in Ukraine Today's Launch Makes Ukraine the First Country in Europe Where Star...
24/11/2025
Ahead of the new ninth series of Dancing with the Stars, kicking off in January 2026, RT and Shinawil have announced the arrival of three new faces to the hit ...
21/11/2025
Fans have been counting down the days until the final theatrical chapter of Wicked is revealed. To celebrate the highly anticipated release of Wicked: For Good ...
21/11/2025
Last week, Spotify turned up the volume in Seoul with the return of Spotify Hous...
21/11/2025
Wiesbaden, November 21, 2025. The SGL Carbon site in Meitingen has reason to celebrate as one of its trainees received a special award. Elias Stemmer was honore...
21/11/2025
Sky Media's £2m award-winning sustainability initiative crowns its first charity as this year's standout changemakerFriday 21 November 2025
GoodGym nam...
21/11/2025
As COP30 draws to a close, the International Electrotechnical Commission (IEC), ...
20/11/2025
Your playlists are personal. They're the soundtracks to your road trips, your quiet mornings, and your biggest celebrations; collections of memories and dis...
20/11/2025
Spotify, uzun s redir zerine al t T rk m zik k lt r n n ikon haline gelmi ...
20/11/2025
For the first time, Spotify has teamed up with The Hollywood Reporter to cohost ...
20/11/2025
This year's ARIA Awards marked a turning point for Australian music, and Spotify was right at the heart of it. For the first time in the awards' nearly ...
20/11/2025
15 March 2012
SHARE Facebook Twitter Linkedin Email
Cinegy and Vericom are pleased to announce the recent deployment of Cinegy Archive for production and as...
20/11/2025
6 September 2012
SHARE Facebook Twitter Linkedin Email
FIC Turkey supplies media content to Pay TV under Fox TV Channel brands in Turkey.
At the start of s...
20/11/2025
25 June 2014
SHARE Facebook Twitter Linkedin Email
Last month VIVA finalized its Cinegy installation in order to produce and broadcast the World Cup Brazil ...
20/11/2025
1 October 2014
SHARE Facebook Twitter Linkedin Email
With 5 locations spread out around Baden-W rttemberg, Schw bisch Media required a scalable end to end s...
20/11/2025
27 April 2015
SHARE Facebook Twitter Linkedin Email
Cinegy, which develops and produces media asset management products that are used in flagship production...
20/11/2025
12 August 2015
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 26 October 2015 - Cinegy, which develops and produces software technology for digital ...
20/11/2025
5 November 2015
SHARE Facebook Twitter Linkedin Email
Munich, Germany 3 November 2015 - Cinegy, which develops and produces software technology for digital ...
20/11/2025
12 February 2016
SHARE Facebook Twitter Linkedin Email
Munich, Germany 9 February 2016 - Cinegy, which develops and produces software technology for digital...
20/11/2025
22 June 2016
SHARE Facebook Twitter Linkedin Email
Munich, Germany 21 June 2016 - Cinegy today announced that ABS BROADCAST, one of the largest independentl...
20/11/2025
10 January 2017
SHARE Facebook Twitter Linkedin Email
Find us on page 12 of the Program Guide 2016
Tags
NewBay Media Awards , Program Guide 2016 , broadc...
20/11/2025
15 March 2017
SHARE Facebook Twitter Linkedin Email
Munich, Germany 15 March 2017 - Cinegy today announced that Thailand's Next Step direct-to-home Free...
20/11/2025
12 December 2017
SHARE Facebook Twitter Linkedin Email
Munich, Germany 13 December 2017 - Cinegy today announced that it is making its Cinegy Air Cloud Pack...
Canon UKs Tracey Fielden sits down with TVBEurope to discuss the companys support of the Commonwealth Games, its focus on higher resolutions, and plans around PTZ cameras
